Superstar

The Johnnie Walker Explorers’ Club Collection Showcases Worldly Flavors

By: Laura McQuarrie - Published: • References: johnniewalker & packagingoftheworld
The Johnnie Walker Explorers’ Club Collection is a series of travel-inspired whiskeys that use different trade route locations around the world as the basis for its flavors. The Spice Road borrows from the vibrancy, colors and spices of the East, while The Royal Route whiskey brings forth the rich flavors of the luxurious goods that were traded for the royalty of the world.

Packaging for the Johnnie Walker Explorers’ Club Collection was developed by Raison Pure NYC, using patterns native to each region for the front of the boxes. An adaptation of the Walking Man icon has been included on the bottles and boxes, paying tribute to the travels of Johnnie Walker's 19th century agents as they searched for flavors around the world. Today, travelling around the globe isn't as long a process as it used to be and if you're really pressed for time, these whiskeys provide a little taste of the world's best. Stats for Intrepid Whisky Packaging Trending: This Quarter & Popular
Traction: 1,853 clicks in 12 w
Interest: 1.6 minutes
Concept: "Johnnie Walker Explorers’ Club Collection"
Related: 70 examples / 54 photos
Segment: Males, 18-55
Comparison Set: 26 similar articles, including: oriental whiskey fortresses, exclusive executive alcohols, and forgotten liquor bottles.