The Coca-Cola Ice Bottle Makes for a Fascinating Alternative to Packaging

By: Alexandra Serrano - Published: Jul 5, 2013 • References: us.coca-cola & toxel
The Coca-Cola Ice Bottle is an innovative creation that combines eco-friendliness with refreshment.

Created for the summer season, the bottles made entirely of ice debuted on a beach in the hot climate of the beautiful Cartagena in Colombia. Ogilvy & Mather were the creative masterminds behind the ingenious campaign.

According to Toxel blog, the "Coca-Cola label wrapped around the bottle will protect your hand and the bottle itself will melt away after you use it. No need to recycle." The Coca-Cola Ice Bottle was a success with a palpable enthusiasm from the public with people willing to pay a higher cost for the commodity of this refreshing packaging. The success of this campaign leaves me enthused for the release of this packaging in North America. Stats for Frozen Coke Containers Trending: Older & Mild
Research: 827 clicks in 150 w
Interest: > 3 minutes
Concept: Coca-Cola Ice Bottle
Related: 77 examples / 59 photos
Segment: Neutral, 18-55
Comparison Set: 28 similar articles, including: clever soda couture, couture coke containers, and celebratory soda swag.