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Mount Gay Rum Embraces a Bold Package Redesign

By: Meghan Young - Published: • References: mountgayrum
Re-introducing itself to the world as a premium, hand-crafted, leading brand, Mount Gay Rum has undergone a bold re-branding that hones in on its Bajan heritage. As the world’s oldest rum producer, which is proven by a legal deed dated 20th of February 1703 confirming the existence of a “pot still house” on the brand's sugar cane Estate in Barbados, this new packaging celebrates culture, longevity and a quality product.

The label of Mount Gay Rum, specifically for its Eclipse and Silver variants, now features a more prominent map of Barbados, directly inspired by a map drawn in the middle of the XVIIIth Century by Eman Bowen. Yet it maintains its established red cap and shape for existing fans of the drink. Stats for Bajan-Celebrating Rum Branding Trending: This Quarter & Average
Traction: 310 clicks in 16 w
Interest: > 3 minutes
Concept: Mount Gay Rum
Related: 43 examples / 33 photos
Segment: Neutral, 18-55
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