The Coca-Cola 'Share a Coke With a Mate' campaign that recently launched in Australia is a fan-focused concept for the brand's loyal beverage buyers.
The soda specialists decided to choose 150 identifiable names popular in the down-under destination and put them on the front of their bottles in the format of their ubiquitous logo to create a viral campaign of connection. To accompany the branded bottles, Coca-Cola is encouraging their Facebook followers to create 30-second commercials of themselves by using photos from their online albums with the chance to win a monetary grand prize.
The Aussies may agree that there is no need to have your name up in lights when it can be printed on one of pop culture's biggest brands instead.
Stats for Fan-Branded Bottles
Trending: Older & Warm
Research: 8,327 clicks in 242 w
Interest: > 3 minutes
Concept: Share A Coke With A Mate
Related: 47 examples / 36 photos
Segment: Neutral, 18-35
Comparison Set: 17 similar articles, including: diet coke plus, cosmetic soft drinks, and coca cola threats to quit schools.
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