Hudson’s Bay Company's LXR & Co. pop-up shop opened up at the retailer's Yonge and Queen Street, Toronto location late last year, becoming Canada's first department store to offer beacon shopping access.
While beacon shopping features have already graced American and European retail locations, the LXR & Co. pop-up is the first of its kind in Canada. The tech-powered shop is not only intuitive -- leaving fans of iBeacon technology with a interactive and personalized shopping experience -- but also stays in tune with Hudson Bay Company's recent re-branding efforts.
The heritage retailer has not only made millennial-focused marketing moves recently but has also elevated its image to appear more exclusive and luxe in its overall brand identity. This branding shift makes Hudson Bay's collaboration with LXR & Co. -- a vintage retailer specializing in luxury goods -- a strategic one that appeals to an upscale demographic.
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