If it's important to have an enticing storefront to snag new and returning customers, I have no doubt that the Selfridges Bright Young Things window display will increase business exponentially. Not only is it incredibly surreal and creative, its theme actually focuses on up-and-coming designers who have designed their own window.
It's great exposure for both the store and the designers. The Selfridges Bright Young Things window display is entertaining and imaginative -- although I do find the giant bee set rather scary.
Emerging Designer Storefronts
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