From Virtual Shop Welcomers to Digital Retail Mirrors

By: Meghan Young - Jun 3, 2014
Interactive virtual reality retailers show how technology has made it easier to connect with consumers on a more meaningful level. Whether enhancing the shopping experience in-store or in the comfort of one's home, augmented reality allows people to interact with products and services in different ways. While online shopping appears to benefit the most from such advances, such applications have affected in-store experiences as well.

For instance, some interactive virtual reality retailers have embrace digital personal shoppers that provide more knowledge than real employees. Not to mention that companies selling big ticket items such as furniture allow people a chance to see what the pieces will look like in their home without the hassle of actually delivering it there only to return it again.

Thus, interactive virtual reality retailers are insightful on many levels.