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The KinectShop Aims to Revolutionize the Retail Experience

By: Marissa Brassfield - Published: • References: fastcompany & walyou
We've seen several retail outlets try augmented reality dressing rooms -- most recently Topshop with its Kinect-based changing room -- but the KinectShop may be the one-stop solution that revolutionizes the retail industry.

The KinectShop uses true 3-D augmented reality that's far more realistic than anything we've seen thus far. Shoppers can snag an accessory or item to try on from a virtual shelf and even turn to see how their outfit looks from various angles.

KinectShop was built by Razorfish, and it's meant to blend right in with other technological advancements in the retail arena. As Luke Hamilton at Razorfish told Fast Company, "With an experience like KinectShop, a shopper can easily scan a QR code or swipe their NFC smartphone to take their experience with them and use wayfinding tools to locate the product in-store." Stats for Augmented Reality Dressing Rooms Trending: Older & Warm
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Concept: Kinectshop
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Segment: Females, 18-55
Comparison Set: 29 similar articles, including: in-store butt-cams, full-service virtual makeovers, and augmented reality changerooms.