At Bloomindale's, customers had the opportunity to virtually try on the Tacori 18k925 collection of fine jewelry.
Through augmented reality software, people wore paper cutout pieces of jewelry. Holding it up to a webcam mounted on top of a video screen, customers browsed through the collection by touching the screen, reflecting on the screen what it would look like without having to wear the actual baubles. The virtual Tacori 18k925 Collection really let customers feel like they were sporting the pretty pieces.
Stats for Augmented Reality Jewelry Counters
Trending: Older & Average
Research: 13,543 clicks in 282 w
Interest: 2.7 minutes
Concept: Tacori 18k925 Collection
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Segment: Neutral, 18-55
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