Sky News' Augmented Reality Experience Replicates the British Crown Jewels
Laura McQuarrie — May 4, 2023 — Marketing
Years ago, royal subjects could imagine the opulence of the British Crown Jewels, but today, augmented reality technology is giving people around the world the chance to appreciate the intricate details and history of the crown more than ever before. Ahead of the coronation of King Charles, Sky News launched an augmented reality experience that lets people see the coronation crown as if it were before their eyes. Using their smartphones, royal fans can enjoy an immersive experience that creates digital twins of the King and Queen Consort's crowns in stunning detail.
Augmented reality technology is making a significant impact on the way people appreciate and interact with meaningful objects—without requiring them to visit a museum. AR makes cultural artifacts, artwork and other important items accessible to view from the comfort of home.
Augmented reality technology is making a significant impact on the way people appreciate and interact with meaningful objects—without requiring them to visit a museum. AR makes cultural artifacts, artwork and other important items accessible to view from the comfort of home.
Trend Themes
1. AR Object Replication - Increased use of augmented reality technology to replicate and showcase significant objects virtually.
2. Immersive Experiences - Growing demand for augmented reality experiences that provide immersive experiences for viewers.
3. Virtual Museums - Museums and cultural institutions using AR to create virtual museums and exhibit halls that can be accessed from anywhere.
Industry Implications
1. Museums - The use of AR technology provides a disruptive innovation opportunity for museums to create virtual exhibits and attractions to attract new visitors.
2. Tourism - The tourism industry can use AR technology to create immersive virtual experiences of cultural sites and attractions, regardless of geographic location.
3. Education - The education industry can create immersive lessons and learning opportunities by using AR technology to bring historical and cultural artifacts into the classroom.
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