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The De Beers 'My Forevermark Fitting' is a Digital Diamond Trial

By: Regan Canie - Published: Oct 5, 2011 • References: debeers and luxurylaunches
No need to drag your significant other down to the jewelry store to prove that you know exactly what your bling of choice is now that the De Beers 'My Forevermark Fitting' has made it possible to drop hints right from home.

The augmented reality application is a downloadable feature that has turned the renowned diamond company's Forevermark collection into pieces that can be tried on through the use of your webcam. The creation was made in collaboration with AKQA agency and augmentation experts Holition, producing a practical device that actually shows the way a pendant, set of earrings, or ring would appear in certain lights or against your skin tone.

The De Beers 'My Forevermark Fitting' is a neat electronic jewelry trial takes the 'try before you buy' concept to the next level of cool.