If you're a fan of Polyvore, you will fall in love with the virtual fashion platform Boutine. Boutine.com is an online boutique and social shopping site that lets users mix and match items to create their own outfits, shop the looks other uers have created and earn money to boot.
Boutine was created by Pramod Dabir, who, after witnessing his wife's friend dish out fashion advice to her friends (who subsequently made buying decisions based on this advice), came up with the idea that women would embrace a site that provided both social fashion inspiration and a place to shop.
Boutine sources fashion apparel and accessories from different international designers and allows users to drag and drop the pieces to create their own looks. Users can then shop these items directly from Boutine's site, with 20 percent of the purchase going to Boutine and 10 percent going to the 'Stylist' (a Boutine user).
The site offers the next level in curated shopping -- not only does it provide a personalized way to shop and look for fashion inspiration, but it also offers users an interactive and social experience with the opportunity to earn money.
Stats for Personalized Virtual Boutiques
Trending: Older & Mild
Research: 5,081 clicks in 197 w
Interest: 0.9 minutes
Related: 59 examples / 45 photos
Segment: Females, 12-55
Comparison Set: 21 similar articles, including: sketches-only virtual boutiques, story-sharing shoppers, and interactive designer microsites.
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