This Woolite Retail Display Informs and Intrigues Consumers

By: Jana Pijak - Jun 4, 2015
References: perchinteractive
Perch Interactive created this Woolite retail display that informs and intrigues consumers. The interactive concept features an engaging touchscreen that gives users access to fun and myth-busting facts about the popular laundry detergent.

The digitized retail display was presented as part of New York's WooliteWashed pop-up shop and features two of the brand's laundry detergent bottles -- one designed for white fabrics and another for dark washes.

Once the bottles' caps are tapped by those passing by them, colorful bubbles appear on a digitized screen and answer popular laundry questions like how to keep clothes smelling fresh and how to keep fabric colors bright. When interacting with this Woolitte retail display, visitors are given access to helpful laundry tips along with facts that set clothing wash-related stereotypes straight.