Noticing that there were over 200 vacant storefronts and lots -- which equated to around $20 million per year in rental value -- in the Lower East in Manhattan, founder Eric Ho has created the 'Storefront Transformer,' which is a kit designed to set up short-term entrepreneurial ventures.
The 'Storefront Transformer' is a pop-up kit designed for short-term entrepreneurial ventures and is an idea by Made in the Lower East Side (miLES) as a way to provide entrepreneurs with everything from furniture to lights, to WiFi, speakers and a stage.
Describing the transformation of a vacant, unused storefront into anything from "an independent arts space one week to designer fashion boutique the next," the six-feet by six-feet cube is an easy-to-set-up, transportable shop. A Kickstarter campaign to raise $32,000 will go toward paying rent on the storefront and to pay for prototype units of the 'Storefront Transformer. The Storefront Transformer will debut this November and December.
Temporary Deliverable Storefronts
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