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Score: 6.2
This Month and Mild Top 6 Examples: 11,073 Total Clicks Date Range: Oct 15 - Sep 16
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Consumers partake in workshops to up their personal culinary skills
Implications - As consumers look to learn more about what goes into our food, many are doing so by participating in workshops around the food or beverage of their choosing. In addition to highlighting the continued interest in the "slow food" movement, this progression demonstrates the ways in which consumers are expanding their knowledge on personal interests while mingling with other members of their community. [More]
Score: 6.1
This Quarter and Mild Top 6 Examples: 7,190 Total Clicks Date Range: May 15 - Aug 16
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Sporty aesthetics and athleisure go beyond fashion
Implications - Moving past fashion, the athleisure wave is permeating completely unrelated industries, such as home decor and cuisine. Originating from a backlash of the health wave, athleisure through the lens of fashion refers to the appropriation of activewear by the inactive. The shift from fashion subculture to general design inspiration shows athleisure has crossed into the mainstream, proving the power of a backlash. [More]
Filed in: Art & Design
Score: 5.7
This Quarter and Mild Top 5 Examples: 1,107 Total Clicks Date Range: Oct 15 - Aug 16
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The ubiquity of connectivity calls for more home-friendly equipment
Implications - As the world shifts to social media as the main form of connectivity, and subscription services in place of cable, at-home connectivity becomes a necessity. This pivot to the mainstream requires some adjustment, such as more attractively designed routers. When it comes to technology, mainstream consumers are less concerned with speed and features, and more concerned with how new technology fits into their current lifestyle. [More]
Score: 7.1
This Quarter and Warm Top 6 Examples: 5,271 Total Clicks Date Range: Jan 15 - Aug 16
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Nostalgic scents create instantly inviting homes
Implications - Seeking simple solutions to create warm, welcoming homes, savvy time-constrained hosts are opting for scented candles that fully immerse guests in nostalgia-inducing aromas. Acknowledging the inherent aromatherapy applications, brands are releasing highly specific scents that promise to spark positive memories and create relaxing environments without the need for much time or expense, perfectly suiting the needs of the modern homemaker. [More]
Score: 6.7
This Quarter and Warm Top 4 Examples: 1,719 Total Clicks Date Range: Jan 16 - Aug 16
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Brands seek to evoke memories in order to build connections
Implications - The use of scent is one of the most powerful ways to evoke memories and brands are taking advantage of that fact. Whether it is through replicating the fragrance of loved foods or trying to capture the general essence of an entire region, the familiarity that is associated with scents is being captured in fragrant products. This takes customization one step further into personalization that replicates familiar experiences -- which ultimately initiates intimate connections between the brand and the consumer. [More]
Filed in: Art & Design
Score: 6.8
This Quarter and Warm Top 5 Examples: 7,806 Total Clicks Date Range: May 15 - Aug 16
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Smaller pieces of the home incorporate a more modern aesthetic
Implications - In the age of global sharing, consumers see product consumption as a reflection of their personal brand. As a result, even home appliances -- specifically those that allow customization of the home, such as scent diffusers -- are incorporating a more Instagram-friendly aesthetic. This specific aesthetic includes more sleek, minimalist, delicate design. [More]
Score: 5.2
This Quarter and Mild Top 4 Examples: 2,884 Total Clicks Date Range: Jan 15 - Aug 16
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Home appliances assist in setting a holistic ambiance in the home
Implications - Aromatherapy-based appliances typically tend toward singular purpose, scent-based items; however, in the digital age of 360-degree curation, consumers are seeking more holistically useful appliances. As a result, aromatherapy home appliances are incorporating multiple features, giving consumers control of their full surroundings in the home. [More]
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Score: 6.3
This Quarter and Mild Top 5 Examples: 6,000 Total Clicks Date Range: Dec 15 - Jul 16
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Retail spaces adopt product-free aesthetics for minimalist appeal
Implications - As consumer preference for quality over quantity grows, retail stores are adapting their in-store settings to reflect that “less is more” mentality. Integrating product-free aesthetics that utilize minimalist décor and gallery-style layouts, retailers are relying less on product displays and concentrating more on an artistic visual experience. The turn toward more conceptual retail spaces speaks to the need to make the shopping experience into something unique, helping to make the purchasing process more memorable. [More]
Score: 8.9
This Quarter and V. Hot Top 5 Examples: 50,235 Total Clicks Date Range: Apr 15 - Jul 16
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Socially driven consumers embrace workouts that also offer photo opps
Implications - As the modern consumer becomes more fixated on the curation of one's image through social media, many are being enticed by design-led fitness studios that provide an experience that is aesthetically pleasing above all else. This progression demonstrates that those who approach working out more casually are likely to be seduced by aesthetically driven concepts that tap into socially driven extrinsic motivations. [More]
Score: 7.7
This Quarter and Hot Top 5 Examples: 8,105 Total Clicks Date Range: Jul 15 - Jul 16
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Cocktails are reimagined in alternate forms to satisfy a desire for adult play
Implications - As consumers push for experiences enriched by the infusion of play-inspired elements, emerging brands are creating experimental takes on classic cocktails in solid and gaseous states. In addition to tapping into an interest in food and beverages that plays upon the senses, this progression highlights the willingness on the part of consumers to stray from convention in order to push the limits of their palate. [More]