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Score: 7
This Month and Warm Top 5 Examples: 7,550 Total Clicks Date Range: May 15 - Aug 16
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Smaller pieces of the home incorporate a more modern aesthetic
Implications - In the age of global sharing, consumers see product consumption as a reflection of their personal brand. As a result, even home appliances -- specifically those that allow customization of the home, such as scent diffusers -- are incorporating a more Instagram-friendly aesthetic. This specific aesthetic includes more sleek, minimalist, delicate design. [More]
Score: 5.5
This Month and Mild Top 4 Examples: 2,496 Total Clicks Date Range: Jan 15 - Aug 16
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Home appliances assist in setting a holistic ambiance in the home
Implications - Aromatherapy-based appliances typically tend toward singular purpose, scent-based items; however, in the digital age of 360-degree curation, consumers are seeking more holistically useful appliances. As a result, aromatherapy home appliances are incorporating multiple features, giving consumers control of their full surroundings in the home. [More]
Score: 5.3
This Month and Mild Top 5 Examples: 370 Total Clicks Date Range: Feb 16 - Jul 16
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Brands invest in cryptic commercials to captivate and retain consumer focus
Implications - Home furniture and decor campaigns utilize sentimentality as a marketing tactic, opposed to directly promoting a product. As streamlined services and ad-eliminating technologies continue to progress, brands strive to entice and captivate consumers who are endlessly scrolling through social media. Appealing to emotions and creating a sense of mystery or wonder, cryptic commercial advertisements are able to harness the attention of consumers. [More]
Score: 6.5
This Quarter and Mild Top 5 Examples: 5,674 Total Clicks Date Range: Dec 15 - Jul 16
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Retail spaces adopt product-free aesthetics for minimalist appeal
Implications - As consumer preference for quality over quantity grows, retail stores are adapting their in-store settings to reflect that “less is more” mentality. Integrating product-free aesthetics that utilize minimalist décor and gallery-style layouts, retailers are relying less on product displays and concentrating more on an artistic visual experience. The turn toward more conceptual retail spaces speaks to the need to make the shopping experience into something unique, helping to make the purchasing process more memorable. [More]
Score: 9.1
This Quarter and V. Hot Top 5 Examples: 48,050 Total Clicks Date Range: Apr 15 - Jul 16
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Socially driven consumers embrace workouts that also offer photo opps
Implications - As the modern consumer becomes more fixated on the curation of one's image through social media, many are being enticed by design-led fitness studios that provide an experience that is aesthetically pleasing above all else. This progression demonstrates that those who approach working out more casually are likely to be seduced by aesthetically driven concepts that tap into socially driven extrinsic motivations. [More]
Score: 7.9
This Quarter and Hot Top 5 Examples: 7,603 Total Clicks Date Range: Jul 15 - Jul 16
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Cocktails are reimagined in alternate forms to satisfy a desire for adult play
Implications - As consumers push for experiences enriched by the infusion of play-inspired elements, emerging brands are creating experimental takes on classic cocktails in solid and gaseous states. In addition to tapping into an interest in food and beverages that plays upon the senses, this progression highlights the willingness on the part of consumers to stray from convention in order to push the limits of their palate. [More]
Score: 7.9
This Quarter and Hot Top 4 Examples: 11,332 Total Clicks Date Range: Nov 14 - Jul 16
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Packaging accommodates product through new materials
Implications - Though attention to design and novelty features help make packaging stand out to consumers, turning packaging into a product feature as opposed to an afterthought requires an understanding of product use. Armed with this knowledge, packaging manufacturers have begun creating materials to better accommodate the actual nature and use of the product. This shift speaks to more emphasis on ease of use and product care. [More]
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Score: 6.4
This Quarter and Mild Top 5 Examples: 8,052 Total Clicks Date Range: May 15 - Jun 16
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Children's action figures explore different perspectives and experiences
Implications - As consumers begin to consider the long-term social implications of the toys they provide for their children, some toy brands are beginning to explore themes and dialogues that provide diversity and serve as a more accurate reflection of the market. Highlighting the need for consumers to see their realities reflected back at them in the products they buy, this shift demonstrates a growing awareness around the importance of educating children on the intersectional nature of identity politics. [More]
Score: 6.3
This Quarter and Mild Top 5 Examples: 4,320 Total Clicks Date Range: Oct 15 - Jun 16
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Iconic characters are reimagined with retro inspirations for new audiences
Implications - Toy manufacturers are aiming to woo Millennial parents with action figures that serve as reimagined takes on iconic characters conceived for series revivals and nostalgic remakes. Also a way to integrate modern technologies including animation, this progression demonstrates the prevailing power of nostalgia in marketing even to a new generation of children via their parents. [More]
Score: 7.6
This Quarter and Warm Top 4 Examples: 6,805 Total Clicks Date Range: Nov 15 - Jun 16
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Fashion brands add kiosks in-store that allow post-purchase personalization
Implications - Tapping into the desire for deeper meaning in all areas of spending, fashion brands are channeling the current fascination with personalized goods by incorporating in-store customization kiosks that provide a more experience-driven purchase. This progression highlights the need for brands to create room for consumers to customize the products in order to create an extension of themselves tied to the brand, something that is especially important during a time in which individuals are feeling less of a connection to material objects and large institutions. [More]