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Score: 5.9
Recent and Mild Top 4 Examples: 3,543 Total Clicks Date Range: Jun 13 - Jul 15
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Consumers take a DIY approach to pests and insects
Implications - As consumers continue to become more aware of the chemical content in certain products, they turn to custom, homemade alternatives to ensure greater peace of mind. Creating insect repellent and sprays from scratch, consumers are seeking to not only replace chemical-heavy products, but to do so in a way that is cost-effective. [More]
Filed in: Art & DesignDIY
Score: 7.5
Recent and Warm Top 4 Examples: 12,154 Total Clicks Date Range: Mar 14 - Jul 15
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Temporary design provides impermanent residences for consumers
Implications - In spite of the fleeting nature of pop-ups, the temporary spaces are borrowing from residential motifs with spaces suited to an impermanent form of housing. On top of heralding a fresh take on architecture, this sector matches the fast-paced lives of young people, who are accustomed to rapid changes that come of constant advancements in technology. [More]
Score: 7.4
This Month and Warm Top 4 Examples: 10,099 Total Clicks Date Range: Jan 14 - Jul 15
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Eclectic, pastel-infused stationery adds a bit of whimsy to note-taking
Implications - Eclectically designed stationery infuses the note-taking process with a sense of whimsy that channels the artisan aesthetic. Lighthearted designs and inspirational quotes adorn pastel-colored notebooks in a way that reminds the consumer of play more than the rigid world of work. In utilizing tools that are pleasantly designed, consumers are able to reclaim the work process and infuse it with meaning. [More]
Score: 6.3
This Month and Mild Top 4 Examples: 18,012 Total Clicks Date Range: Mar 14 - Jul 15
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Design-focused desk supplies offer consumers individual expression at work
Implications - Ultramodern desk accessories provide office workers with a mode of individual expression while upgrading the work environment to one that is more aesthetically pleasing. Such design-focused items are often made from upscale materials and speak to the progression of form toward minimalist, pure aesthetics that are easily discernible from the traditional cluttered desk space. [More]
Score: 7.2
This Month and Warm Top 4 Examples: 3,249 Total Clicks Date Range: Jul 14 - Jul 15
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Consumers turn to mobile apps for connected note-taking
Implications - Note-taking apps are a natural extension of the consumer desire for connected tools that streamline day-to-day activities. Smartphone technology has in some cases made the need to transcribe obsolete, making important information accessible from multiple devices. The incorporation of non-digital tools used in combination with analog ones signals the need of individuals to have a non-tech backup, proving that the main concern remains preserving content by any means. [More]
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Score: 8.8
This Month and V. Hot Top 4 Examples: 14,644 Total Clicks Date Range: Apr 14 - Jul 15
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Consumers make use of tech-powered office supplies
Implications - Hybrid stationery supplies allow consumers to have the best of both worlds when it comes to note-taking. Not entirely ready to rely on technological means, consumers are embracing adapted office tools that possess dual functions and enhance productivity in both the digital and physical realm. [More]
Score: 7
This Month and Warm Top 4 Examples: 3,042 Total Clicks Date Range: Mar 14 - Jul 15
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Current fragrance concepts place the production process in consumers' hands
Implications - Modern approaches to fragrances are placing control over the production of unique scents in the hands of consumers. This homespun take on customization is well received by millennial and Gen Z shoppers, who are accustomed to maker culture and DIY approaches to a wide variety of consumer categories. [More]
Score: 6.3
This Month and Mild Top 4 Examples: 7,402 Total Clicks Date Range: Jan 14 - Jul 15
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Consumers take tech-free refuge in simple office products
Implications - A natural response to the overwhelming digital age, consumers seek refuge in analog stationery and office supplies that offer simplicity in comparison to their digital counterparts. Rather than integrating the two realms, consumers find solace in the practice of note-taking on physical office supplies as a distraction-free expression of self. [More]
Score: 5.9
This Month and Mild Top 4 Examples: 3,644 Total Clicks Date Range: Feb 15 - Jul 15
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Brands get noticed with emotive, tech-free campaigns focused on values
Implications - Given the high mobile usage rates among Hispanic demographics, brands are starting to appeal to what has seemingly been left behind with emotion-driven analog campaigns in the physical world. Relying on the rule of value and scarcity, such seemingly counter-intuitive campaigns use the juxtaposition of tech-free publicity stunts in an increasingly digital era to engage consumers. [More]
Score: 9
This Month and V. Hot Top 4 Examples: 26,636 Total Clicks Date Range: Jul 14 - Jul 15
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Iconic logos are re-envisioned with anti-corporate sentiment
Implications - Instantly recognizable, iconic logos are being reinterpreted with new, modern twists that tweak well-known symbols. The re-envisioning of these images mirrors budding anti-corporate sentiment among young consumers who, being a socially conscious group, are often concerned with corporate irresponsibility. [More]