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Score: 6.6
Recent and Warm Top 4 Examples: 4,572 Total Clicks Date Range: Jan 14 - Jun 15
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Army-inspired imagery is used to personify the classic man in marketing
Implications - Diverging from the more flexible concept of masculinity seen recently, military-inspired marketing paints a picture of the classic male figure. Though this image is antiquated for some, that nostalgia adds to the charm. This points to the meaning of military -- discipline, loyalty, and measured aggression -- and its connection to manhood in the eyes of consumers. [More]
Score: 6.6
Recent and Mild Top 4 Examples: 6,677 Total Clicks Date Range: Sep 14 - Jun 15
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DIY shoe products create hyper-customized options for young audiences
Implications - Bespoke features are bleeding into the footwear blogging sector, providing consumers with more control. This is largely in the interest of Generations Y and Z, that are not only individually oriented, but also familiar with DIY takes on almost every consumer segment. By providing shoppers with control over designs, these and akin concepts are contributing to greater customer satisfaction. [More]
Score: 8.7
This Week and V. Hot Top 4 Examples: 17,596 Total Clicks Date Range: Aug 13 - Jun 15
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High-performance footwear takes an unrestricted approach to its design
Implications - Designers of high-performance sports footwear have begun taking a simplistic, pared down approach to the design of such products. Whether it's by ensuring shoes are easily adjustable, or simply designing them with greater flexibility in mind, high-performance outdoor footwear is often made to mimic being barefoot, signalling a consumer preference for both natural design and feel. [More]
Score: 8
This Week and Hot Top 4 Examples: 31,014 Total Clicks Date Range: Dec 13 - Jun 15
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Extreme sun protection measures are taken as anti-aging concerns rise
Implications - Anti-aging concerns are higher than ever, and to continue innovating in this sphere, companies are creating more extreme measures of sun protection that go past the average SPF. Though aging is seen in a more positive light in the digital age, Instagram and other visual social media sites have shone a new, brighter light on appearance and vanity, creating this need for extreme measures of preservation. [More]
Score: 7.6
This Month and Warm Top 4 Examples: 52,890 Total Clicks Date Range: Dec 12 - Jun 15
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Video game enthusiasts adopt blunt gamer decor for outward expression
Implications - As gamer culture grows in momentum due to consumer involvement both online and in the media, a desire to outwardly display those interests through decor and aesthetics is on the rise. Boldly representing their admiration for classic video games and characters, consumers are trading in contemporary designs for more outlandish alternatives. These examples illustrate a shift toward a more confident and expressive gaming culture. [More]
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Score: 7.1
This Month and Mild Top 4 Examples: 9,904 Total Clicks Date Range: May 14 - Jun 15
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Intentionally destroyed aesthetics offer consumers a sense of authenticity
Implications - As consumers continue to prioritize authenticity in their everyday lives, modern aesthetics are turning to raw and rustic inspiration for increased credibility. By intentionally making furnishings look destroyed or dismantled, brands hope to not only create a more sincere, worn-in appearance, but also to add intrigue to traditionally formal and polished decor. [More]
Score: 8.7
This Month and V. Hot Top 4 Examples: 17,705 Total Clicks Date Range: Dec 14 - Jun 15
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Gyms combine elements of fitness and play in an effort to entice
Implications - As a response to the bevy of at-home fitness options enriched by modern technology, traditional gyms are expanding to offer elements of entertainment. By providing an emotive value to the workout experience, gyms can ensure that clients establish a connection to the brand and foster a sense of community in a way that feels natural and fun. This speaks to a new approach to fitness and health that is less reactive and more lifestyle-based. [More]
Score: 6.2
This Month and Mild Top 4 Examples: 14,322 Total Clicks Date Range: Dec 13 - Jun 15
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The rocking chair has been given a contemporary, out-of-home update
Implications - The rocking chair has been modernized for both personal and industrial use. Whether it's through using 3D printed manufacturing methods, or incorporating a sculptural aesthetic, the revamped rocking chair is no longer an old-world domestic staple, but an engaging contemporary design. The reemergence of such a classic piece not only reveals the circular nature of design, but also suggests that a modern aesthetic can be playful in its form. [More]
Score: 8.9
This Month and V. Hot Top 4 Examples: 13,657 Total Clicks Date Range: Apr 14 - Jun 15
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Industrial spaces incorporate digitally optimized mirrors for user appeal
Implications - Mirrors have been optimized for digital use in a variety of public spaces, ranging from retail locations to gyms. These next-generation mirrors present a benefit that is two-fold: they play upon consumers' narcissistic tendencies, while simultaneously offering a form of interactivity and connectivity that's now demanded in both public settings and personal devices. [More]
Score: 8.4
This Month and Warm Top 4 Examples: 18,044 Total Clicks Date Range: Jan 14 - Jun 15
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Kitchen appliances adopt abstract form and function for the future
Implications - Redefining the cooking process, kitchenware brands are creating appliances that cater to evolving consumer needs in new and unconventional ways. Combining abstract aesthetics with integrated tech and mobile features, these products not only add a creative element to the kitchen, they also predict and prepare for what everyday routines in the future will look like. [More]