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Score: 8.6
This Month and Hot Top 4 Examples: 9,171 Total Clicks Date Range: Nov 15 - May 16
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Consumers opt for interchangeable wardrobe staples for flexibility
Implications - Given the increasingly fast-paced lifestyle of modern consumers, many are opting to invest in wardrobe staples that have been designed to transition over time, whether based on style preference or to accommodate fluctuations in size. This shift highlights a new approach to fashion that conflates a garment's value with long-term functionality and intelligent design. [More]
Score: 7
This Month and Mild Top 4 Examples: 6,208 Total Clicks Date Range: Aug 15 - May 16
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Craft brewers aim to entice Millennials with narrative branding
Implications - Craft beer producers are opting to use narrative branding concepts as a means of connecting with Millennials, who are looking to form an intimate connection with the brands they purchase from. In addition to highlighting the role of story-driven branding in connecting with Millennial consumers, this demonstrates the emotive power of design in communicating a product's origins in a manner that consumers are able to connect with on a meaningful level. [More]
Score: 7.4
This Month and Warm Top 4 Examples: 9,530 Total Clicks Date Range: Oct 14 - May 16
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The automation of everything penetrates even the most mundane tasks
Implications - Convenience and automation is a set expectation for consumers today, with brands such as Airbnb or Tinder making it easier to handle life's larger focal points. This idea of automation is taken a step further with products and services that instantaneously solve everyday life's smallest issues. [More]
Score: 8
This Month and Hot Top 4 Examples: 2,656 Total Clicks Date Range: Apr 16 - May 16
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Accessible 3D printers are changing the face of at-home gaming
Implications - Gamers, hobbyists and even musicians are taking advantage of the ability to customize their favorite forms of entertainment through the use of 3D printing. More accessible and affordable than ever, 3D printers allow users to not only recreate at-home entertainment systems, but even re-imagine them for a more personalized touch. By having a heavy hand in the creation of their own entertainment, consumers become more engaged and excited by these self-made products. [More]
Score: 8.2
This Month and Warm Top 4 Examples: 4,172 Total Clicks Date Range: Mar 16 - May 16
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3D printing empowers consumers to create a customized world
Implications - The prevalence of at-home 3D printing has been rocking the manufacturing world by placing the power of creation directly into the hands of consumers. This is a response to the increased popularity of maker culture, however updated to go beyond a hobby or interest, and into daily needs. Such pragmatic, self-controlled use of a previously novel tool speaks to consumers' shifting perspective of technology as a necessity, as opposed to a luxury. [More]
Score: 6.9
This Month and Warm Top 4 Examples: 3,115 Total Clicks Date Range: Aug 15 - May 16
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Consumers pursue pre-packaged ingredient kits to elevate at-home snacking
Implications - Brands provide fresh, sophisticated ingredient kits that allow consumers to prepare quality dishes without ever leaving the house. These kits ensure consumers save time, while simultaneously giving them the ability to create food and beverages that boast a homemade appeal. This shift in consumer preference reflects the desire for both convince and authenticity. [More]
Score: 5.8
This Month and Mild Top 4 Examples: 1,514 Total Clicks Date Range: Jan 16 - May 16
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Hotel brands buck complex structure with youthful diffusion brands
Implications - As Millennial travel habits continue to redefine the industry, many established hotel chains are launching diffusion brands that offer simple, streamlined experiences at lower price points. A progression that was first felt in the fast food industry, this shift is related to the cost-consciousness of younger travelers, as well as the push for transparency from brands in the form of product and fare structures that are more easily understood. [More]
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Score: 4.7
This Month and Untested Top 4 Examples: 853 Total Clicks Date Range: Dec 15 - May 16
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QSR brands focus breakfast options on protein-rich handheld meals
Implications - As consumers continue to pursue convenient meal options that fit easily into their morning routines, QSR brands are focusing breakfast menus around items that incorporate traditional breakfast foods into an easily portable handheld option. This highlights the desire to see familiar experiences adapted to fall in line with modern values, such as hyper-productivity via an optimized morning commute. [More]
Score: 8
This Month and Hot Top 4 Examples: 4,078 Total Clicks Date Range: Dec 15 - Apr 16
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Maker culture has created a generation of almost-artists
Implications - The Maker Culture phenomenon has infiltrated many industries, however not all consumers have the skills to participate in the wave. Arts and craft kits accommodate maker neophytes, creating a sense of comfort while also providing the opportunity for creative expression. This serves as an example of how to ease the mainstream consumer into niche, social media-driven phenomenon. [More]
Filed in: Art & Design
Score: 8
This Month and Warm Top 4 Examples: 4,718 Total Clicks Date Range: Nov 15 - Apr 16
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Arts and tactical creation is seen as cathartic for stressed consumers
Implications - As Millennials come of working age and face potentially mundane daily tasks, a desire for creative expression can be observed. This has resulted in crafts and artistic kits targeted to adults. Though this youth group is aging, it's clear their core values -- in this case, self expression -- remain high priority. [More]
Filed in: Art & DesignDIY