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Score: 6.6
Recent and Warm Top 4 Examples: 5,764 Total Clicks Date Range: Apr 13 - Dec 14
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Elements of entertainment are added to kitchen devices for peer engagement
Implications - Adding an element of entertainment to household chores, consumers are turning to engaging kitchenware devices for communal appeal. Making traditionally solitary experiences more inviting, musical contraptions and digital devices help add an element of novelty and peer-to-peer engagement. This reflects a turn toward more interactive methods of day-to-day routine. [More]
Score: 8
This Week and Warm Top 4 Examples: 6,016 Total Clicks Date Range: Nov 14 - Dec 14
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Consumers encourage those around them to create their own presents with kits
Implications - Instead of DIYing a gift for someone, consumers are taking the reverse approach by giving elaborate kits as presents. This collaboration-focused movement fosters a more intimate experience for all those involved to deliver an interactive, tangible product that's more appealing than a pre-made item. [More]
Score: 7.1
This Week and Warm Top 4 Examples: 4,761 Total Clicks Date Range: Aug 14 - Dec 14
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The ritual of opening presents is augmented to be interactive and exciting
Implications - Implications - Brands and consumers are focusing more on the experience surrounding gift giving rather than the actual gift itself, which is being reflected with interactive wrapping paper and elaborate packaging. As consumers become more concerned with appearance and experience, this shift towards experiential gift giving marks a preference for more physical and visual enticements in product design. [More]
Score: 6.3
This Week and Mild Top 4 Examples: 30,488 Total Clicks Date Range: Aug 12 - Dec 14
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Involving peers in celebratory gatherings, consumers turn to DIY activities
Implications - Adding an element of bonding to celebratory occasions like weddings and birthdays, consumers are turning to DIY crafts as a method of peer-to-peer engagement. Providing an opportunity for consumers, particularly females, to socialize in a more personal setting, celebratory crafting reflects a need for more low-key and affordable forms of social interaction. [More]
Filed in: Art & DesignDIY
Score: 7.3
This Month and Mild Top 4 Examples: 11,433 Total Clicks Date Range: Jul 14 - Dec 14
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The glamorization of the childlike infiltrates aesthetics across industries
Implications - In today's chaotic, information-saturated society, a childlike, bias-free perspective is something to strive toward. Expanding beyond a child-inspired attitude, design across industries is taking on a more childlike look. This kidcentric aesthetic speaks to a desire for less serious, more imaginative and lighthearted products and services. [More]
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Score: 7.6
This Month and Warm Top 4 Examples: 15,156 Total Clicks Date Range: Nov 13 - Nov 14
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Seasonal goods are remixed with pop culture references for youthful allure
Implications - Seeking to attract a more youthful market audience, brands are turning to modern pop culture references to enhance traditional elements like holiday decor and seasonal goods. Using celebrity icons and Internet memes to add humor to childhood references like Santa Claus, brands are using contemporary references to reinvent familiar seasonal aesthetics with intrigue and allure. [More]
Score: 8.9
This Month and Hot Top 4 Examples: 56,497 Total Clicks Date Range: Jan 13 - Nov 14
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Consumer preference for a tailored experience sparks custom bedroom products
Implications - The personal nature of intimacy products has sparked consumers to prefer customized variations that provide an enhanced sense of comfort and familiarity. As the customization boom continues to permeate a multitude of different industries, the incorporation of such qualities appeals to consumer preference for tailored goods. [More]
Score: 5.2
This Month and Mild Top 4 Examples: 3,092 Total Clicks Date Range: Oct 13 - Nov 14
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Air fresheners turn to eclectic food scents to heighten consumer experiences
Implications - Enhancing consumer experiences with a sense of novelty, traditional products like air fresheners are turning to unusual scents for exotic appeal. Offering fragrances reminiscent of familiar foods like fried chicken and cinnamon buns, brands are looking to not only mask unsavory smells, but also create a more thrilling and unconventional consumer experience. [More]
Score: 7.5
This Month and Warm Top 4 Examples: 12,691 Total Clicks Date Range: Jan 12 - Nov 14
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A need for sustainability has air fresheners adopting eco-friendly elements
Implications - Combating growing fears over harmful chemicals and health hazards, products like air fresheners are responding with items that take health and sustainability into consideration. Providing natural scents and environmentally friendly packaging, brands are offering a way to enjoy familiar scents, both at home and on-the-go, in a more organic and conscious manner. This ties into the overall desire for a more health-conscious lifestyle in all aspects. [More]
Score: 8.3
This Quarter and Warm Top 4 Examples: 48,263 Total Clicks Date Range: Nov 13 - Nov 14
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Fake fur provides mental and physical comfort in more than just clothing
Implications - Though physical comfort is still important to consumers, the desire for a clear conscience has consumers seeking alternatives to luxurious, but often cruel fur. This ushers in a wave of faux fur that is so pervasive it is penetrating industries beyond fashion. Consumers are wearing their faux fur badge with pride, un-intuitively going against the glamorization of "authenticity" in favor of passive activism. [More]
Filed in: Art & Design