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Score: 6
Recent and Mild Top 4 Examples: 2,643 Total Clicks Date Range: Aug 15 - Aug 15
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Kids search for back to school supplies that boast style as well as function
Implications - In today's modern climate, school supplies no longer have an exclusively utilitarian function; instead, children going back to school consider their supplies a way of communicating their personal style. Just as they are important to adults, aesthetics and personalization have become an important factor for younger consumers, which is especially significant considering school supplies mark some of the first purchasing decisions kids make on their own. [More]
Score: 7
This Month and Warm Top 4 Examples: 5,557 Total Clicks Date Range: Feb 14 - Aug 15
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Valentine’s Day takes a DIY approach as families seek bonding activities
Implications - No longer merely celebrated by couples, romantic occasions like Valentine’s Day are being adapted to include fun, DIY activities for family-friendly allure. Transforming typically romantic occasions into more social experiences, consumers, like parents, are opting for DIY activities and tutorials to add an element of entertainment and familial bonding to the occasion. [More]
Score: 7.3
This Month and Warm Top 4 Examples: 8,363 Total Clicks Date Range: Oct 13 - Aug 15
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Milk and cheese products get added appeal with conceptual forms
Implications - Design-focused dairy packaging are given added consumer appeal with aesthetically pleasing forms that also offer unique beneficial functions. In adding an improved customer experience through design, brands are able to distinguish themselves in a way that will appeal to discerning consumers on an aesthetic and logical basis. [More]
Score: 6.4
This Month and Mild Top 4 Examples: 5,669 Total Clicks Date Range: Feb 14 - Aug 15
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Consumer interest in maker culture prompts a surge in DIY gifting
Implications - A seemingly relentless passion for maker culture among young shoppers is prompting a host of DIY gifting ideas. No matter the format, what remains consistent are the tie-ins between a drive for handmade goods and the Millennial love of customization. Just below this demographic are members of Generation Z who are also enthusiastic about homespun creations due to more conservative spending habits. [More]
Score: 8.6
This Month and Hot Top 4 Examples: 68,861 Total Clicks Date Range: Jan 13 - Aug 15
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Contemporary expressions of affection take on a frank tone
Implications - In contrast to flowery, over-the-top expressions of affection is an emerging segment of blunt romanticism boasting a notably frank tone. A turn towards all things forthright is being well-received by Generation Z consumers, who tend to hold more realistic worldviews. A fondness for realism among digital natives holds great opportunity for brands wishing to communicate with and connect to this group. [More]
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Score: 7
This Month and Warm Top 4 Examples: 5,929 Total Clicks Date Range: Feb 15 - Aug 15
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Refreshment concepts become safer and more comfortable for conscious consumers
Implications - Ergonomics are going far beyond the furniture sector with new beverage concepts leaning towards comfort and safety. This responds in large part to a current consumer fascination with wellness that comes of scientific information readily available online. By satiating a popular appetite for health, brands are meeting shopper preferences. [More]
Score: 7.3
This Month and Warm Top 4 Examples: 14,077 Total Clicks Date Range: Jan 15 - Aug 15
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Moody, clandestine imagery aims to inspire product-driven ritual in consumers
Implications - In a reflection of the fascination with mystical spirituality, brands have begun using dark, occult-inspired imagery in packaging in hopes of influencing consumer spending habits. This use of supernatural imagery speaks to the postmodern application of formerly sacred symbols in order to de-stigmatize them, while also representing the modern consumer's routine-based relationship with their possessions. [More]
Score: 7.1
This Month and Warm Top 4 Examples: 3,974 Total Clicks Date Range: Mar 14 - Jul 15
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Consumers take a DIY approach to scents for customized allure
Implications - Seeking a personalized touch to traditional fragrances, consumers are turning to DIY techniques for experiential allure. Using kits and homemade dispensers to mix-and-match scents, consumers are seeking to not only monitor what goes into their products, but also customize those items in a way that's tailored to their individual taste. [More]
Score: 5.8
This Quarter and Mild Top 4 Examples: 3,810 Total Clicks Date Range: Jun 13 - Jul 15
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Consumers take a DIY approach to pests and insects
Implications - As consumers continue to become more aware of the chemical content in certain products, they turn to custom, homemade alternatives to ensure greater peace of mind. Creating insect repellent and sprays from scratch, consumers are seeking to not only replace chemical-heavy products, but to do so in a way that is cost-effective. [More]
Filed in: Art & DesignDIY
Score: 7.5
This Quarter and Warm Top 4 Examples: 14,954 Total Clicks Date Range: Mar 14 - Jul 15
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Temporary design provides impermanent residences for consumers
Implications - In spite of the fleeting nature of pop-ups, the temporary spaces are borrowing from residential motifs with spaces suited to an impermanent form of housing. On top of heralding a fresh take on architecture, this sector matches the fast-paced lives of young people, who are accustomed to rapid changes that come of constant advancements in technology. [More]