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Score: 5.6
Recent and Untested Top 4 Examples: 4,265 Total Clicks Date Range: Jul 14 - Oct 14
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Architectural styles shift to support the rise of a share-friendly culture
Implications - As consumers come to prefer sharing culture rather than ownership for large items like vehicles, that same mentality is shifting towards home ownership. Instead of purchasing a private dwelling, the shift towards owning a partially shared space is supporting a preference for communal living and enforced social interaction. [More]
Score: 7.2
This Month and Warm Top 4 Examples: 23,471 Total Clicks Date Range: Nov 13 - Oct 14
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Consumers opt for DIY techniques to add personal touches to holiday decor
Implications - Moving away from the typical aesthetics found in store-bought products, consumers are turning to DIY activities to add individuality to holiday decor. Making Christmas trees and gift wrapping using unexpected materials, consumers are heightening seasonal experiences with greater sentimental features. This reflects a need to maintain tradition in a more creative and personalized manner. [More]
Score: 6.3
This Month and Mild Top 4 Examples: 10,115 Total Clicks Date Range: Nov 13 - Oct 14
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Holiday aesthetics take a minimalist turn to satiate design-conscious buyers
Implications - Capturing holiday spirit in a more subtle manner, brands are turning to minimal seasonal aesthetics to appease design-conscious consumers. Updating traditional decor like wreaths and Christmas trees with contemporary designs, consumers are trading in traditionally flamboyant colors and imagery for more casual, laid-back aesthetics. This reflects a turn toward more subtle forms of seasonal celebration. [More]
Score: 7.5
This Month and Warm Top 4 Examples: 12,462 Total Clicks Date Range: Dec 13 - Oct 14
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Rituals associated with holidays are blended with pop culture and beyond
Implications - The rigid formalities of holidays like Christmas are becoming less applicable to young generations who are more involved in pop culture than ever. As brands and consumers perceive rituals to be more reflective of the times, the market for seasonal goods is expanded to be informal and approachable. [More]
Score: 6.8
This Month and Warm Top 4 Examples: 13,062 Total Clicks Date Range: Aug 13 - Oct 14
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Consumers use tutorials and DIYs to make accessories hyper-personalized
Implications - As the number of consumers DIYing their own clothing rises, more and more people are using crafty techniques and tutorials to personalize footwear. This move towards customization on a budget signifies a preference and desire for fleeting fashion styles and affordable variety. [More]
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Score: 5.7
This Month and Mild Top 4 Examples: 5,071 Total Clicks Date Range: Aug 14 - Oct 14
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As consumers shift to prioritize convenience, coffee culture sees a backlash
Implications - The term 'coffee connoisseur' is being taken a step further with consumers opting for time-heavy methods to making the perfect cup. Despite convenience culture seeing an increase in popularity, this shift to archaic or tedious methods of preparation denote consumer preference for quality over quantity. [More]
Score: 8.7
This Month and Hot Top 4 Examples: 38,376 Total Clicks Date Range: Sep 13 - Oct 14
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Challenging perceptions of standard design, pre-built homes are modernized
Implications - Prefab homes are being rebranded by designers looking to label the building process as fashionable. The incorporation of modern design and eco-friendly elements appeals to consumers looking for cost-effective methods, but also those seeking design that can be easily upgraded to reflect growing needs. [More]
Score: 6
This Month and Mild Top 4 Examples: 15,529 Total Clicks Date Range: Sep 13 - Oct 14
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Prefab design gets a naturalistic overhaul to broaden appeal
Implications - Design-conscious consumers are apprehensive of prefabricated structures because of their history for being architecturally cold, which is being fought against with natural, cozy designs. As the building practice becomes more commonplace, this shift towards aesthetic character in manufactured designs broadens consumer appeal. [More]
Score: 8.9
This Month and Hot Top 4 Examples: 40,404 Total Clicks Date Range: Feb 14 - Oct 14
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Consumer preference for modular design sparks mobile retreats
Implications - The ability for consumers to have their own rural retreat is being supported by prefab cabins and cottages. As the search for cost and time-effective solutions for vacationing becomes more prevalent, the rise of rural prefab structures is making the concept of second home ownership more feasible for consumers. [More]
Score: 5.7
This Month and Mild Top 4 Examples: 5,401 Total Clicks Date Range: Jan 13 - Sep 14
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Household chores are made easier with the use of apps and mobile technology
Implications - Seeking to make household chores less cumbersome, consumers are turning to apps and beacon technology to make such activities more streamlined. Adding features like automation and digital programming to tasks like laundry, consumers are seeking to make chores more digitally adaptable, reflecting a need to stay connected, even during routine, everyday tasks. [More]