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Score: 7.6
This Week and Warm Top 4 Examples: 11,955 Total Clicks Date Range: Dec 13 - Oct 14
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Rituals associated with holidays are blended with pop culture and beyond
Implications - The rigid formalities of holidays like Christmas are becoming less applicable to young generations who are more involved in pop culture than ever. As brands and consumers perceive rituals to be more reflective of the times, the market for seasonal goods is expanded to be informal and approachable. [More]
Score: 5.8
This Month and Mild Top 4 Examples: 3,878 Total Clicks Date Range: Aug 14 - Oct 14
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As consumers shift to prioritize convenience, coffee culture sees a backlash
Implications - The term 'coffee connoisseur' is being taken a step further with consumers opting for time-heavy methods to making the perfect cup. Despite convenience culture seeing an increase in popularity, this shift to archaic or tedious methods of preparation denote consumer preference for quality over quantity. [More]
Score: 8.7
This Month and Hot Top 4 Examples: 37,884 Total Clicks Date Range: Sep 13 - Oct 14
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Challenging perceptions of standard design, pre-built homes are modernized
Implications - Prefab homes are being rebranded by designers looking to label the building process as fashionable. The incorporation of modern design and eco-friendly elements appeals to consumers looking for cost-effective methods, but also those seeking design that can be easily upgraded to reflect growing needs. [More]
Score: 6.1
This Month and Mild Top 4 Examples: 15,280 Total Clicks Date Range: Sep 13 - Oct 14
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Prefab design gets a naturalistic overhaul to broaden appeal
Implications - Design-conscious consumers are apprehensive of prefabricated structures because of their history for being architecturally cold, which is being fought against with natural, cozy designs. As the building practice becomes more commonplace, this shift towards aesthetic character in manufactured designs broadens consumer appeal. [More]
Score: 8.9
This Month and Hot Top 4 Examples: 38,186 Total Clicks Date Range: Feb 14 - Oct 14
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Consumer preference for modular design sparks mobile retreats
Implications - The ability for consumers to have their own rural retreat is being supported by prefab cabins and cottages. As the search for cost and time-effective solutions for vacationing becomes more prevalent, the rise of rural prefab structures is making the concept of second home ownership more feasible for consumers. [More]
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Score: 5.6
This Month and Mild Top 4 Examples: 5,383 Total Clicks Date Range: Jan 13 - Sep 14
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Household chores are made easier with the use of apps and mobile technology
Implications - Seeking to make household chores less cumbersome, consumers are turning to apps and beacon technology to make such activities more streamlined. Adding features like automation and digital programming to tasks like laundry, consumers are seeking to make chores more digitally adaptable, reflecting a need to stay connected, even during routine, everyday tasks. [More]
Score: 6.9
This Month and Mild Top 4 Examples: 28,366 Total Clicks Date Range: Aug 12 - Sep 14
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Consumers alter toys and figurines with DIY touches for personal appeal
Implications - Seeking to heighten ordinary merchandise, consumers are turning to DIY techniques to add function and a sense of individuality specifically among toys as part of a series. Turning ordinary figurines into household decor and art displays, consumers are transforming store-bought toys into more pragmatic products, reflecting a shift away from pristine collectibles toward more adaptable and easily customized alternatives. [More]
Score: 7.5
This Month and Warm Top 4 Examples: 16,935 Total Clicks Date Range: Dec 13 - Sep 14
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Fan appreciation is taken up a notch with structural methods of expression
Implications - Fan appreciation for franchises both old and new are constantly changing, resulting in bigger and bolder ideas that allow consumers to show off their dedication. Using architecture as a source of expression, individuals are building rooms and houses that are reminiscent of cult movies and TV shows, using grandiose DIY projects to convey pop culture commitment. [More]
Score: 7.4
This Month and Hot Top 4 Examples: 8,544 Total Clicks Date Range: Jan 13 - Sep 14
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Consumers turn to public spaces to digitally detach
Implications - Offering a social alternative to digital isolation, retailers are transforming public spaces into anti-internet zones for communal appeal. Seeking to maintain social interaction, consumers are turning to cafes and outdoor areas that block WiFi access and smartphone signals, allowing consumers to detach from online behavior without sacrificing peer-to-peer engagement. [More]
Score: 5.1
This Month and Mild Top 4 Examples: 9,627 Total Clicks Date Range: Dec 12 - Sep 14
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Consumers turn to signal-blocking tech accessories to occasionally detach
Implications - Seeking to find a middle ground between isolation and addictive online tendencies, users are turning to signal-blocking accessories for a temporary detachment. Using specially designed cases and even apps to block out WiFi signals and distractions, consumers are allowing themselves to go off the grid without having to physically part with their beloved tech devices. [More]