PRO Trends Emerging opportunities for innovators, entrepreneurs and creative minds
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Trend Hunter Dashboards
Score: 9.1
Recent and V. Hot Top 4 Examples: 23,662 Total Clicks Date Range: Oct 13 - Aug 14
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Stores integrate simple, everyday aesthetics for comforting appeal
Implications - Bringing things back to basics, retailers are turning to simple, homespun aesthetics to add a sense of familiarity. Relying more on emotional appeal, retailers are turning to designs that convey warmth and approachability, signifying a move back towards more elementary retail tactics. [More]
Score: 7.1
Recent and Warm Top 4 Examples: 7,211 Total Clicks Date Range: Apr 14 - Aug 14
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Bus stops are given an artistic overhaul to heighten engagement
Implications - Encouraging the use of public transportation, bus services are incorporating artistic aesthetics to provide more visual appeal. Using abstract shapes and unexpected materials to transform bus stops into works of art, these designs breathe new life into typically standardized structures, offering consumers access to cultured experiences without having to divert from routine behavior. [More]
Score: 6.4
Recent and Mild Top 4 Examples: 8,096 Total Clicks Date Range: Aug 12 - Aug 14
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Adding humor to sentimentality, consumers turn to pop culture-inspired cards
Implications - As pop culture references grow in popularity both on and offline, products, even those of a sentimental nature, are receiving a meme-inspired overhaul. Using movie references and catch phrases to add a lighthearted approach to methods of gratitude and appreciation, these cards represent a more casual take on acknowledgement. [More]
Score: 5.3
Recent and Untested Top 4 Examples: 15,194 Total Clicks Date Range: Feb 13 - Aug 14
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Consumers incorporate affectionate sentiment into everyday decor
Implications - Taking a more subtle approach to expressing gratitude, consumers are integrating methods of appreciation into home decor. Including things like unexpected signs of praise on things like kitchenware and living room accessories, these products combine affectionate sentiments with ordinary household goods, reflecting a need for more pragmatic methods of personal expression. [More]
Score: 8
Recent and Hot Top 4 Examples: 10,056 Total Clicks Date Range: Jan 14 - Aug 14
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The brand-consumer relationship is strengthened with emotion-focused brandin
Implications - Brands are trying harder than ever to forge a meaningful relationship with consumers, which is being addressed with emotional branding that prompts a loving sentiment. Whatever the response, consumers will inherently recall the initiative, which enhances overall brand relevancy. [More]
Trend Hunter Services
Score: 8.5
Recent and Hot Top 4 Examples: 29,656 Total Clicks Date Range: Sep 13 - Aug 14
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As consumers crave further tech integration, the bathroom goes digital
Implications - The consumer mindset is drawn to convenience and digital solutions, which has prompted the digitization of the lavatory. As consumers become less willing to part with smart devices -- even when visiting the bathroom -- brands respond in kind to the intensifying demand for premiumization and technology. [More]
Score: 5.8
Recent and Mild Top 4 Examples: 3,107 Total Clicks Date Range: Aug 14 - Aug 14
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Consumers turn to eclectically themed calendars to evoke emotional responses
Implications - Moving away from traditional paper calendars, consumers are marking down special occasions with more eclectic and highly customized creations. Creating time trackers that are physically representative of special occasions like pregnancy and marriage, consumers are using symbolic imagery to create a more intimate and meaningful method of celebration. [More]
Score: 7
Recent and Warm Top 4 Examples: 6,367 Total Clicks Date Range: Aug 13 - Aug 14
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As consumers become more accustomed to DIY, homemade cameras gain popularity
Implications - As consumers shift back towards making their own goods, more and more are taking on complex tasks including making sophisticated photography equipment. Completed with kits and homemade tools, the equipment denotes consumer preference to shift away from store-bought goods and try it themselves first. [More]
Score: 7.3
Recent and Warm Top 4 Examples: 8,333 Total Clicks Date Range: Jan 14 - Aug 14
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Unexpected items are infused with auditory tech to meet demand for enhancement
Implications - The rudimentary design of speakers and headphones has been exhausted, which has prompted the integration of auditory elements into unexpected items. Products like pillows and light bulbs are featuring speakers to the delight of consumers who are looking for enhanced product design and experience. [More]
Score: 6.9
This Week and Warm Top 4 Examples: 10,722 Total Clicks Date Range: Sep 12 - Aug 14
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A desire for privacy has consumers turning to blunt solitary techniques
Implications - As social media encourages consumers to be more open and expressive, those who are more naturally introverted are reacting to products to keep things quiet. Seeking methods of privacy, consumers are turning to brazen disguises to blatantly showcase a desire for isolation. Such techniques signify a growing emphasis on personal needs rather than outward interaction. [More]