Consumer Insights

Emerging art & design opportunities for innovators, entrepreneurs and creative minds

Trend Hunter Dashboards
Newly Added
Category List
Full Index


Score: 8.6
This Week and Hot Top 4 Examples: 12,204 Total Clicks Date Range: Mar 16 - Apr 17
DEMOGRAPHICS
Popularity
Activity
Freshness
Spending time with family takes precedence for Gen X homeowners
Implications - With Millennials moving back home and Boomers needing more care as they age, Gen X is faced with a household full of additional members. Already known for having strong family values, the Gen X demographic is increasingly looking for ways to adapt their homes to be more welcoming to loved ones, preferring to prioritize family-oriented down-time over other forms of leisure. [More]
Score: 8.6
This Week and Hot Top 5 Examples: 17,195 Total Clicks Date Range: May 15 - Apr 17
DEMOGRAPHICS
Popularity
Activity
Freshness
The oversaturation of technology creates a consumer desire for subtlety
Implications - In the early stages of the technology age, when the novelty of connectivity was still intact, consumers sought conspicuous devices as a status symbol. Now that technology is more prevalent than ever, it no longer carries a sense of novelty or status. This calls for more subtle, undetectable technology. Ultimately, technology is now omnipresent and connectivity is a consumer expectation, as opposed to a feature. [More]
Score: 7.7
This Week and Warm Top 6 Examples: 10,080 Total Clicks Date Range: Sep 15 - Apr 17
DEMOGRAPHICS
Popularity
Activity
Freshness
Built-in guidance incentivizes Millennials looking for analogue confidants
Implications - Choosing analogue diaries for their private thoughts and aspirations over the paranoia of questionably secure digital formats, Millennials are attracted to journals that can offer guidance rather than a set of intimidating blank pages. Allowing them to visualize their goals and dreams in a structured way, a systematic approach to journaling provides those accustomed to the instant gratification of digital devices a sense of direction as well as satisfaction with each mini task completed. [More]
Score: 7.8
This Month and Hot Top 4 Examples: 3,420 Total Clicks Date Range: Sep 16 - Apr 17
DEMOGRAPHICS
Popularity
Activity
Freshness
Engaging e-commerce packaging design generates excitement around branding
Implications - Transforming the typical cardboard box into a conversation piece, online retailers are looking to engage consumers from the get go through playful designs. As the first element of the shipped product that comes into contact with the online shopper, the delivery packaging itself can be used to create brand recognition, make a statement and demonstrate personality. By feeding off of the consumer’s initial excitement from receiving their online purchase, all elements of packaging can be leveraged as opportunities for e-commerce shops to strengthen their bond with online shoppers and create repeat customers. [More]
Score: 7.3
This Month and Mild Top 4 Examples: 5,152 Total Clicks Date Range: Sep 16 - Apr 17
DEMOGRAPHICS
Popularity
Activity
Freshness
E-commerce sees a streamlining of packaging materials to ease shipping
Implications - Streamlined packaging designs are increasingly assisting e-commerce companies lower their shipping costs and reduce their ecological footprint, adding an enticing element to environmentally-conscious consumers. Minimalistic parcels also have an aesthetic appeal that, fueled by the evolution of the minimalist movement, is increasingly integral to the shopper’s personal branding. With convenience and ease of use as some of the largest perks of online shopping, bulky, cumbersome packaging no longer fits the bill for the conscious consumer. [More]
Score: 7
This Month and Mild Top 6 Examples: 12,606 Total Clicks Date Range: Sep 15 - Apr 17
DEMOGRAPHICS
Popularity
Activity
Freshness
Brands tap into Millennial curiosity through unexpected beachside innovations
Implications - Amplifying the beachside setting, Millennials seek ways to create unique experiences that satiate their sense of wonderment and curiosity. With this demographic’s proclivity towards sharable moments, it becomes important for brands to continue engaging the imaginations of Millennials in new and unexpected ways in order to further generate excitement and increase brand recognition. [More]
Score: 8.6
This Month and Warm Top 5 Examples: 15,062 Total Clicks Date Range: Oct 16 - Apr 17
DEMOGRAPHICS
Popularity
Activity
Freshness
Shared spaces take a modular approach for multipurpose usage
Implications - Modern lifestyle shifts mean a more adaptable approach in architectural design is needed in order to maximize the usage of a space. Shared spaces in particular are becoming increasingly relied upon to accommodate different work and leisure preferences so as to create a sense of inclusivity and acceptance. [More]
Trend Hunter Services
Score: 8.8
This Month and V. Hot Top 5 Examples: 21,437 Total Clicks Date Range: Jan 16 - Apr 17
DEMOGRAPHICS
Popularity
Activity
Freshness
Modern home design takes inspiration from the nomadic lifestyle
Implications - Known for their preference towards experiences over ownership, Millennials faced with the new need to settle down are looking for adventurous and impermanent ways to do so. With less desire to commit to one location or even one design, Millennial homeowners are flexing their freedom through modular styled homes that are portable, adaptable and unencumbered. This speaks to a new perspective on housing that is less restrictive and more fluid. [More]
Score: 6.6
This Month and Warm Top 5 Examples: 3,953 Total Clicks Date Range: Jan 16 - Apr 17
DEMOGRAPHICS
Popularity
Activity
Freshness
Everyday items in the home become enhanced through voice recognition
Implications - Voice-controlled technology begins permeating the home in surprisingly routine ways as consumers expect more from their everyday appliances and devices. As small items throughout the home are becoming outfitted with voice-activated features, homeowners are empowered with a sense of total control as well as the ultimate form of personalization as they can change almost any setting with a single word. [More]
Score: 7.7
This Month and Warm Top 4 Examples: 7,375 Total Clicks Date Range: Jun 15 - Apr 17
DEMOGRAPHICS
Popularity
Activity
Freshness
Gourmet meal kits start expanding to elaborate dessert options
Implications - With the rise of meal kit subscription boxes, consumers are getting comfortable creating elaborate meals for themselves, and are now seeking to extend this newfound confidence to the realm of desserts. While baking kits have been around for a while, what sets these apart is the drive for creativity and gastronomic ambition – not something that can be easily made without the help of an expertly assembled kit. Either fitting the bill for restaurant-quality gourmet confections or health-conscious yet still indulgent treats, these curated desserts allow consumers to try their hand and seemingly intimidating delights. [More]