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Score: 8.1
Recent and Warm Top 4 Examples: 20,102 Total Clicks Date Range: Jul 14 - Mar 15
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Crowdfunding is overtaken by niche artistic endeavors
Implications - Crowdfunding is growing in popularity for many reasons, one being that it allows those who may not otherwise get funding to invent and create. The openness of crowdlending has attracted many looking to launch niche artistic endeavors. This shows the versatility of crowdfunding, which previously was seen as something specific to the business-focused entrepreneurial crowd. [More]
Score: 7.4
Recent and Mild Top 4 Examples: 6,382 Total Clicks Date Range: Dec 14 - Mar 15
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Parents turn to kid-focused subscriptions to ensure ongoing novelty
Implications - Growing wildly in popularity over the past few years, subscription services have expanded to niche industries to provide consumers with more targeted products. Parents are one of these groups responding to the subscription model, and are drawn to the ongoing novelty these companies provide as well as the sometimes very specialized offerings. Providing consumers the ease of e-commerce mixed with customized goods, the popularity of these services come as no surprise. [More]
Score: 8.4
This Month and Hot Top 4 Examples: 13,351 Total Clicks Date Range: Sep 14 - Mar 15
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Isolation becomes a lifestyle with solo aids
Implications - In today's globally connected digital society, it's becoming harder and harder to get some private time, creating a demand for accessories and gadgets that take privacy to an extreme level. From architecture to travel, the thirst for alone time is becoming more drastic, signifying true dedication on part of consumers to the cause of self-preservation. [More]
Score: 8.8
This Month and V. Hot Top 4 Examples: 22,825 Total Clicks Date Range: Aug 14 - Mar 15
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Consumers move from curating to creating with art-encouraging resources
Implications - The younger generation is obsessed with avoiding the tedious professions that wreak havoc on their parents, resulting in a need to create. Many online resources and apps have been released as a result. This suits the desire to create, instead of simply curate, artistic content, accelerating the content creation abilities granted to consumers via Twitter and other micro-blogging sites. [More]
Score: 6.3
This Month and Warm Top 4 Examples: 5,477 Total Clicks Date Range: Mar 14 - Mar 15
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Water purification gets an aesthetic overall for heightened consumer appeal
Implications - Adding an element of prestige to traditional tasks like water filtration, brands are turning to contemporary aesthetics for heightened appeal. Mimicking artistic decor pieces rather than a standard purification system, these modern designs reflect a need for more attractive everyday products. [More]
Trend Hunter Services
Score: 7.6
This Month and Warm Top 4 Examples: 10,054 Total Clicks Date Range: Mar 14 - Mar 15
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Venues and larger organizations offer ultra-convenient services for couples
Implications - Topping the traditional wedding planning service, venues and large organizations are offering ultra-niche, uber-convenient services to those looking to tie the knot. Catering to every need, from nuptial social media coordination to personalized cake toppers, these holistic packages cater to the growing needs of couples aiming to communicate their individuality, as well as their union. [More]
Score: 8.6
This Month and Hot Top 4 Examples: 27,586 Total Clicks Date Range: Oct 14 - Mar 15
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Extravagant decor ensures nuptials are aesthetically viral-worthy
Implications - With Instagram photos of celebrity weddings, such as Kim Kardashian and Kanye West's, breaking records online, consumers nearing the rite of passage are rethinking their matrimonial focus, with decor replacing the wedding dress as the aesthetic focal point of a ceremony. This desire to go viral, combined with a backlash toward the novelty wedding phenomena, makes for extreme opulence. [More]
Score: 6.7
This Month and Warm Top 4 Examples: 4,246 Total Clicks Date Range: Nov 14 - Feb 15
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Urgency is created around offers that expire
Implications - Whether because of a time-sensitive event like a holiday, or for an interesting co-branding opportunity, limited edition products have always received attention because of urgency. Pushing this exclusivity factor further means emphasizing the niche appeal of a product, which speaks to the consumer desire for prestige and belonging. [More]
Filed in: Art & Design
Score: 8.1
This Month and Warm Top 4 Examples: 19,178 Total Clicks Date Range: Nov 13 - Feb 15
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Everyday brands pair with couture in an attempt to boost branding
Implications - The digital consumer will take any opportunity to communicate their prestige, calling for more sophistication and novelty from all products. Everyday brands are pairing with higher-end brands as a result. The attempt to turn even food products into prestigious items speaks to the blurred lines of "status," despite the demand for seemingly luxurious products. [More]
Score: 4.5
This Quarter and Untested Top 4 Examples: 6,834 Total Clicks Date Range: Apr 13 - Feb 15
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Parents turn to playful cleaning products to encourage participation
Implications - Delegating household chores can be challenging, particularly with kids, which is why parents are turning to playful cleaning tactics to encourage involvement. Using adolescent aesthetics and toy-like designs, these products make household organization more appealing and create a more engaging and entertaining way to manage day-to-day tasks. [More]