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Score: 4.9
New and Mild Top 4 Examples: 2,765 Total Clicks Date Range: Oct 13 - Nov 14
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Air fresheners turn to eclectic food scents to heighten consumer experiences
Implications - Enhancing consumer experiences with a sense of novelty, traditional products like air fresheners are turning to unusual scents for exotic appeal. Offering fragrances reminiscent of familiar foods like fried chicken and cinnamon buns, brands are looking to not only mask unsavory smells, but also create a more thrilling and unconventional consumer experience. [More]
Score: 7.6
New and Warm Top 4 Examples: 12,179 Total Clicks Date Range: Jan 12 - Nov 14
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A need for sustainability has air fresheners adopting eco-friendly elements
Implications - Combating growing fears over harmful chemicals and health hazards, products like air fresheners are responding with items that take health and sustainability into consideration. Providing natural scents and environmentally friendly packaging, brands are offering a way to enjoy familiar scents, both at home and on-the-go, in a more organic and conscious manner. This ties into the overall desire for a more health-conscious lifestyle in all aspects. [More]
Score: 8.4
This Month and Warm Top 4 Examples: 45,274 Total Clicks Date Range: Nov 13 - Nov 14
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Fake fur provides mental and physical comfort in more than just clothing
Implications - Though physical comfort is still important to consumers, the desire for a clear conscience has consumers seeking alternatives to luxurious, but often cruel fur. This ushers in a wave of faux fur that is so pervasive it is penetrating industries beyond fashion. Consumers are wearing their faux fur badge with pride, un-intuitively going against the glamorization of "authenticity" in favor of passive activism. [More]
Filed in: Art & Design
Score: 6.6
This Month and Warm Top 4 Examples: 9,118 Total Clicks Date Range: Jan 14 - Oct 14
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A demand for immersive entertainment sees curved screens popularized
Implications - Consumers are looking for a more immersive experience as virtual and augmented reality rise in popularity, which has resulted in a preference for curved screens. This move towards more engaging everyday entertainment goes against the shift towards smaller screens for consumers looking for on-demand escapism. [More]
Score: 7.2
This Month and Warm Top 4 Examples: 6,693 Total Clicks Date Range: Jan 14 - Oct 14
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Despite a shift towards mobile tech, TV size grows to meet consumer demand
Implications - Despite the rise of handheld tech devices, the traditional size of consumer televisions are growing to take up more space. This shift towards larger, more immersive in-home experiences comes about as a differentiation from small-screen mobile devices. [More]
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Score: 6.6
This Month and Warm Top 4 Examples: 10,666 Total Clicks Date Range: Feb 14 - Oct 14
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Televisions are literally transformed into works of art for the design-conscious
Implications - The television is the focal point for living rooms around the world, but as consumers come to focus more on design aesthetic, the entertainment staple has received a fashionable overhaul. Literally transforming TV sets into art, the designs highlight preference for function as well as fashion. [More]
Score: 5.5
This Quarter and Mild Top 4 Examples: 5,518 Total Clicks Date Range: Jul 14 - Oct 14
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Architectural styles shift to support the rise of a share-friendly culture
Implications - As consumers come to prefer sharing culture rather than ownership for large items like vehicles, that same mentality is shifting towards home ownership. Instead of purchasing a private dwelling, the shift towards owning a partially shared space is supporting a preference for communal living and enforced social interaction. [More]
Score: 7
This Quarter and Warm Top 4 Examples: 26,022 Total Clicks Date Range: Nov 13 - Oct 14
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Consumers opt for DIY techniques to add personal touches to holiday decor
Implications - Moving away from the typical aesthetics found in store-bought products, consumers are turning to DIY activities to add individuality to holiday decor. Making Christmas trees and gift wrapping using unexpected materials, consumers are heightening seasonal experiences with greater sentimental features. This reflects a need to maintain tradition in a more creative and personalized manner. [More]
Score: 6.3
This Quarter and Mild Top 4 Examples: 13,464 Total Clicks Date Range: Nov 13 - Oct 14
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Holiday aesthetics take a minimalist turn to satiate design-conscious buyers
Implications - Capturing holiday spirit in a more subtle manner, brands are turning to minimal seasonal aesthetics to appease design-conscious consumers. Updating traditional decor like wreaths and Christmas trees with contemporary designs, consumers are trading in traditionally flamboyant colors and imagery for more casual, laid-back aesthetics. This reflects a turn toward more subtle forms of seasonal celebration. [More]
Score: 7.4
This Quarter and Warm Top 4 Examples: 13,897 Total Clicks Date Range: Dec 13 - Oct 14
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Rituals associated with holidays are blended with pop culture and beyond
Implications - The rigid formalities of holidays like Christmas are becoming less applicable to young generations who are more involved in pop culture than ever. As brands and consumers perceive rituals to be more reflective of the times, the market for seasonal goods is expanded to be informal and approachable. [More]