The New Displaydata 'Aura 29 BLE' Shelf Label will Display Promotions

By: Michael Hemsworth - Mar 8, 2016
References: displaydata & rfidjournal
The retail shopping experience is becoming increasingly focused on smartphone integration, which the Displaydata 'Aura 29 BLE' shelf label helps enhance.

Capable of offering retailers the ability to control the display remotely and maintain beacon functionality, the Displaydata 'Aura 29 BLE' makes the shopping experience more customized.

While the Displaydata 'Aura 29 BLE' shelf label will let retailers change the information displayed remotely, it'll also use wireless technology to sense nearby consumers. From here, the label will then send out a notification to shoppers' smartphones with promotions, product-related content, reviews and much more.

The Displaydata 'Aura 29 BLE' also allows shoppers to be more efficient in-store: it would enable them to search for a product and get a location right away rather than searching endlessly.