American Craft Sausages Successfully Grew in Popularity with Message Tech

By: Amelia Roblin - Feb 20, 2015
References: hillshirebrands & adweek
Rather than having an deliberately situated supermarket employee pressuring you in the meat section, beacon food technology proves to be a lucrative strategy and less irritating means to driving sales. IPG Mediabrands' BPN and Hillshire Brands partnered on a campaign to increase the consumption of American Craft sausages by tactically sending messages to shoppers when they're in the vicinity of these goods.

Push notifications appeared on the screens of grocery store customers' smartphones, directing their attention to coupons and making them notice the products. Anyone with an inMarket app already installed on his mobile would be automatically sought through location-based beacon technology. The companies found that there was a 20% in sales and a 30% increase in brand awareness by the end of this relatively inexpensive project.