Beacon Pop-Up

Temporary retail spaces are enhanced with beacon technology

Implications - As brands seek to delight consumers with experimental pop-up shops, many are opting to streamline the shopping experience with beacon technology. This incorporation of beacon systems in even temporary retail spaces, and not just flagship stores, suggests that consumers have come to expect hi-tech features no matter what the shopping experience. It's quickly becoming clear that evolving consumer expectations must be met in every manifestation of the brand.
SCORE: 6.5
This Year and Warm Top 4 Examples: 6,131 Total Clicks Jul 15 - Mar 16
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Consumer Insight Topics: MarketingBusinessRetailBranding
Beacon-Powered Pop-Ups - Hudson's Bay Company's LXR & Co. Pop-Up Boasts Beacon Shopping Capabilities
SCORE: 6.8
Hot 2,259 Clicks Pub: Jul 21, 15
Beacon-Powered Pop-Ups
Hudson's Bay Company's LXR & Co. Pop-Up Boasts Beacon Shopping Capabilities
Hudson’s Bay Company’s LXR & Co. pop-up shop opened up at the retailer’s Yonge and Queen Street, Toronto location late last year, becoming Canada’s first department store to... [More]
Beacon-Powered Soup Tours - This Knorr Food Truck Used Beacon Tech to Connect with Consumers
SCORE: 5.9
This Year and Warm 707 Clicks Pub: Mar 8, 16
Beacon-Powered Soup Tours
This Knorr Food Truck Used Beacon Tech to Connect with Consumers
Originally launched in Stockholm, the Knorr Food Truck was a clever campaign carried out by the Unilever brand that engaged consumers using beacon technology. Giving out samples of the brand’s... [More]
Next-Gen Pop-Up Shops - This Concept Pop-Up Store Envisions the Store of the Future
SCORE: 7.3
This Year and Warm 669 Clicks Pub: Mar 8, 16
Next-Gen Pop-Up Shops
This Concept Pop-Up Store Envisions the Store of the Future
Many retailers recognize that technology will be a staple of the store of the future. While many shops now feature interactive displays, RFID tagging and dynamic products walls, the this mobile pop-... [More]
Chic Commuter Boutiques - Toronto Eaton Centre's Mobile Closet Makes Fashion Accessible
SCORE: 5.1
Mild 2,496 Clicks Pub: Oct 12, 15
Chic Commuter Boutiques
Toronto Eaton Centre's Mobile Closet Makes Fashion Accessible
Cadillac Fairview’s Toronto Eaton Centre launched it’s first-ever mobile closet last month in celebration of a mass expansion that will include 23 added stores. In addition to being an... [More]
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