Fashion trucks are the industry’s response to the increasing popularity of food trucks. This service is ideal for busy women on the go who need their fashion fix fast. While boutiques on wheels are popping up and driving around all over the United States, Emily Benson of the aptly named ‘The Fashion Truck’ offers beautiful boutique items—all for under $100. The advantage of boutique shopping is they have a one-of-a-kind quality—but usually for a heightened price.
When Emily established her enterprise in 2011, she was inspired by the food truck culture in New York City and combined that with her love of fashion. Emily the entrepreneur is also offering classes out of her fashion truck on a monthly basis that teach the ins and outs of the ‘mobile retail business.’
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