Ford is Revving Up Its Retail Sales Technology with Beacons

By: Laura McQuarrie - Jul 2, 2015
References: ibeaconsblog & wardsauto
Aiming to make the most of emerging sales technology, Ford dealers will soon be experimenting with beacons to sell cars. This would mean that the same technology that's employed now to track inventory will now be put to work for sales.

The implementation of this smart sales technology is in response to the tech-savvy, informed consumer. In the past, people would often end up going to the dealer a few times before making a purchasing decision. Now, consumers are doing their research online and don't want to have to feel as if they're starting from scratch when they go to a physical car dealership.

This technology means that dealers would be able to attach a beacon to a featured model in the showroom. Any additional information on the car is available to a shopper through their smartphone.