Fashion in France has now gone mobile with the Caravan Shop. It is essentially a van that has been transformed into a moving store; it's pretty much a boutique on wheels. Complete with a fitting room, a cushioned seating area and a whole lot of cute clothes, the Caravan Shop has changed the retail clothing game.
This is a great idea because not everyone can afford to open up their own shop; this mobile boutique is inexpensive for the owner and allows store location to change on a dime. It's also used to showcase work by young local designers, which means great exposure for fashion students.
The Caravan shop has cleverly taken the idea behind a food truck and applied it to the fashion industry. I hope this incredible idea catches on -- it's fashion that's as on-the-go as you are.
Chic Mobile Boutiques
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