Fashion in France has now gone mobile with the Caravan Shop. It is essentially a van that has been transformed into a moving store; it's pretty much a boutique on wheels. Complete with a fitting room, a cushioned seating area and a whole lot of cute clothes, the Caravan Shop has changed the retail clothing game.
This is a great idea because not everyone can afford to open up their own shop; this mobile boutique is inexpensive for the owner and allows store location to change on a dime. It's also used to showcase work by young local designers, which means great exposure for fashion students.
The Caravan shop has cleverly taken the idea behind a food truck and applied it to the fashion industry. I hope this incredible idea catches on -- it's fashion that's as on-the-go as you are.
Stats for Chic Mobile Boutiques
Trending: Older & Buzzing
Research: 67,769 clicks in 155 w
Interest: 2.6 minutes
Concept: The Caravan Shop
Related: 64 examples / 49 photos
Segment: Females, 12-35
Comparison Set: 23 similar articles, including: colorfully serene catalogs, realistic beachwear advertisements, and wooden wheelbarrow kitchens.
Chic Mobile Boutiques
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