From Automotive Martini Bars to Fashionable Food Trucks

By: Jana Pijak - Jun 2, 2015
These mobile pop-up shops range from fashion food trucks to mobile champagne bars that leave visitors with a sensory experience. In recent years, temporary retail has become an important marketing tool for major brands who aim to reach consumers on a more personal level.

When it comes to fashion, brands like Kenzo gave fans a scenic city tour of Dubai while introducing them to an exclusive product sale and customized treats. House of Holland founder Henry Holland followed a similar marketing strategy and created a branded faux food truck that sold his label's custom tees and accessories.

On the food and beverage front, luxury brands like Veuve Clicquot and Grey Goose have given urban dwellers a taste of the good life with mobile champagne and martini bars that were set-up in busy city centers. These particular, mobile pop-up shops featured artisanal cocktails and gourmet bites that were created in collaboration with recognized chefs.