House of Holland founder and fashion designer Henry Holland has transformed a traditional ice cream van (named Mr Quiffy after the designer's legendary voluminous hairstyle) into a pop-up shop concept in, which he intends to tour Britain with.
Instead of cones and lollies, he will sell a capsule collection of signature polka dots as well as candy stripes and acid brights on headwear, T-shirts, skirts, shorts, accessories and iPhone covers from his House of Holland label. With provocative t-shirt slogans such as "lick me," the Mr Quiffy’s van will be traveling around London and his hometown of Manchester throughout London Fashion Week.
Surely, the ice cream van will be a spectacular mobile billboard for the brand.
Stats for Fashion Food Trucks
Trending: Older & Popular
Research: 54,943 clicks in 141 w
Interest: 2.4 minutes
Concept: Ice-cream Van By House Of Holland
Related: 86 examples / 66 photos
Segment: Males, 18-55
Comparison Set: 31 similar articles, including: botanic biker femmes, sweater-centric editorials, and satorial frozen treat editorials.
Fashion Food Trucks
More Stats +/-
Botanic Biker Femmes
Satorial Frozen Treat Editorials
Flower-Enriched Nymph Fashions
Boldly Vibrant Sunglasses