The Parra and Stones Throw Pop Up Truck Brings the Shopping to You

By: Robyn Currie - Published: Nov 27, 2009 • References: highsnobiety &
I never thought of this, but since we have ice cream, and french fry trucks, why aren’t there fashion boutiques that come to you? The Parra and Stones Throw Pop Up Truck does just that.

The epic urban brand is taking it to the streets, for real. Moving around Los Angeles over the next week, the truck will be selling shirts and ice cream. Essentially the Parra and Stones Throw Pop Up Truck is mixing my two great loves, t-shirts and delicious ice cream. Stats for Mobile Boutiques Trending: Older & Average
Research: 12,808 clicks in 339 w
Interest: 4 minutes
Concept: Mobile Boutiques
Related: 68 examples / 52 photos
Segment: Neutral, 18-55
Comparison Set: 25 similar articles, including: sauna trucks, twittering food trucks, and mobile niche foods.