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Score: 6.4
Recent and Warm Top 4 Examples: 3,286 Total Clicks Date Range: Nov 14 - Jun 15
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Everyday people are taking unconventional paths to fame
Implications - Today's information age has fostered a culture of over-sharing, and those who share best are able to circumvent traditional avenues to fame. Millennial entrepreneurs are turning to platforms like YouTube and Tumblr to boost their personal brand, as well as cultivate opportunities and partnerships with bigger names. Rather than a flash-in-the-pan fad, this shift signals the possibility of long-term, mutually beneficial relationships between online personalities and top-tier brands. [More]
Score: 6.6
Recent and Warm Top 4 Examples: 2,757 Total Clicks Date Range: Jun 14 - Jun 15
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Media platforms opt for custom, individually tailored features
Implications - Modern media brands are opting for a customized, bespoke approach to news dissemination and consumption. This is an ideal format for the millennial demographic, a set accustomed to tailored products and services that cater to the individualistic tendencies associated with them. News companies benefit in turn from specialized content that expands brand horizons while also meeting a demand for unique content. [More]
Score: 6.5
Recent and Warm Top 4 Examples: 3,547 Total Clicks Date Range: Apr 14 - Jun 15
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Traditional media agencies partner with social apps to engage consumers
Implications - Innovative partnerships between traditional news media agencies and social apps have given way to a new method of engaging young consumers in regards to breaking news. By meeting millennial users half way, news purveyors can establish themselves in the minds of busy young consumers. Building trust around the brand in this way is likely to lead to engagement outside of the digital realm. [More]
Score: 5.3
This Month and Mild Top 4 Examples: 1,693 Total Clicks Date Range: Jan 15 - Jun 15
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Unique apps leverage the peer-to-peer economy for typically high-end services
Implications - The rise in the peer-to-peer economy has seen the emergence of app-driven on-demand services that extend to the luxury end of the spectrum. While in the past, mainly affluent consumers may have had access to such typically high-end amenities, the accessibility and convenience of peer-to-peer services offered instantly through a digital means provide a cost-efficient, quick alternative. [More]
Score: 5.6
This Month and Mild Top 4 Examples: 1,320 Total Clicks Date Range: May 14 - Jun 15
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Consumers search for ways to further customize their online personas
Implications - Consumers are aware that curating an online presence has become a means of nurturing one's own personal brand. In today's hyper-individualistic climate, customization is paramount for those looking to take that brand to the next level. Social networks are tapping into this unique need by offering personalized tools, services and apps, which ultimately indicate how important expressing oneself accurately online is to consumers. [More]
Filed in: Social Media
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Score: 7
This Month and Warm Top 4 Examples: 2,832 Total Clicks Date Range: May 15 - Jun 15
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Social media becomes an avenue for philanthropic change
Implications - Social media has revolutionized philanthropic work by offering countless new channels on which to promote activism and social good. Social platforms, whether pre-existing or invented for a cause, are a great way to engage consumers who otherwise might never involve themselves. By speaking the same language as digital natives, charities are able to reach and empower more people, as well as build stronger communities. [More]
Score: 7
This Month and Warm Top 4 Examples: 3,458 Total Clicks Date Range: Aug 14 - Jun 15
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Dating applications simplify procedures with spontaneous match-making
Implications - With apps like Tinder streamlining the dating process to a simple swipe, consumers are growing accustomed to connections that require little to no effort. Moving away from long biographies and questionnaires, modern dating applications are adopting formats that offer instantaneous matches based on location or online behavior. Such romantic encounters reflect a shift toward social engagements that are not only immediately gratifying, but also more spontaneous in nature. [More]
Score: 7.2
This Month and Warm Top 4 Examples: 3,166 Total Clicks Date Range: Jun 14 - Jun 15
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Political campaigning turns to social media platforms for youthful appeal
Implications - In a move to connect with millennial audiences, politicians are turning to social media platforms as an approachable communication tactic. Promoting platforms and sparking discussion through sites like Tumblr and Periscope, political campaigns are using digital platforms to not only reach younger consumers, but also engage with them on a level that they can understand and contribute to. [More]
Score: 6.1
This Quarter and Warm Top 4 Examples: 2,163 Total Clicks Date Range: Jan 15 - May 15
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Social media becomes an advantage for job hunting and hiring
Implications - Employers and employees alike are leveraging the power of social media when it comes to recruiting and job-hunting. As the digital landscape continues to shape the workforce, social media becomes an asset that employers explicitly search for, and employees self-promote. This shift not only indicates which qualities are becoming more desirable, it also suggests that millennial job-hunting and hiring are becoming more public and social in nature. [More]
Score: 6.7
This Quarter and Warm Top 4 Examples: 5,068 Total Clicks Date Range: Dec 13 - May 15
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Seeking to enhance experiences, brands integrate unexpected delivery formats
Implications - Realizing the need to elevate consumers experiences, brands are turning to unexpected delivery formats for allure. Surprise and delighting consumers with packages that are sent via drones and social platforms, brands are helping to redefine typically mundane shipping procedures into more engaging activities. [More]