DEMOGRAPHICS
Find out how these brands use Trend Hunter PRO to kick start innovation...
New in Social Media Category List Full Index
| Score:
7.1 | Recent and Mild
Top 5 Examples:
Date Range:
6,754 Total Clicks May 12 - Jun 13 |
| Popularity | |
| Activity | |
| Freshness |
Photocommunication
Sites like Pinterest and Instagram introduce visual-only social mediaImplications - Though Twitter's text-based communication proves the preferred form of social media for many, visual-focused sites like Instagram introduce the concept of photocommunication. Faster and more instantly gratifying than words, photos are the next step in streamlining media. This prompts companies in all industries to place more focus on visual branding. [More]
 Cat Selfie-Enabling Apps |
 Customizable Social Media Kicks |
 Social Media Fragrance Campaigns |
 Soft Drink Photo Apps |
 Privacy Protecting Smartphone Apps |
Filed in: Social Media
| Score:
6.1 | This Month and Mild
Top 6 Examples:
Date Range:
3,948 Total Clicks Mar 13 - May 13 |
| Popularity | |
| Activity | |
| Freshness |
Expressive Social
Social media is being used for entertainment instead of functionImplications - Often thought of as excellent ways to gain useful information, social media apps are taking a turn toward being entertaining while connecting users to other members of the same behavioral tribe. Consumers see digital devices as an opportunity to show off their personalities, and apps that take on a more humanized and entertaining role help achieve this goal. [More]
 Crudely Direct Weather Apps |
 Crowdsourced Men-Rating Apps |
 Feline-Translating Apps |
 Creepy Face-Altering Apps |
 Wacky Photo War Apps |
 Name-Guessing Apps |
Filed in: Tech Gadgets Social Media
| Score:
6.3 | This Quarter and Mild
Top 5 Examples:
Date Range:
3,542 Total Clicks Jun 12 - May 13 |
| Popularity | |
| Activity | |
| Freshness |
Password Paranoia
As identities become more rooted online, digital security is taken furtherImplications - Many consumers believe the more accounts they have online, the more accessible their information. This paranoia has created a higher demand for digital security that stretches beyond the password. Thus, companies are integrating extra measures to ensure consumers feel secure, showing an understanding of the fact that for many tech-savvy citizens, online information is as valuable as any tangible good. [More]
 Password-Unlocking Apps |
 Touchscreen Credit Cards |
 Fingerprint Password Protectors |
 Password-Eliminating Security Services |
 Friend-Trusting Facebook Tools |
Filed in: Tech Social Media
| Score:
5.9 | This Quarter and Mild
Top 6 Examples:
Date Range:
7,820 Total Clicks Jan 13 - May 13 |
| Popularity | |
| Activity | |
| Freshness |
Hashtag Marketing
Twitter's simple tagging system proves to be valuable for brandingImplications - Business owners who are looking to integrate social media into their branding but are unsure of where to start can turn to hashtags for a simple, yet effective way to become acquainted with online marketing. Hashtags exist as a way to connect people, so using them as a marketing tool will allow for streamlined targeting within campaigns. This also communicates the message that a brand is knowledgeable in digital media. [More]
 Motivational Athletic Resolutions |
 Quote-Posting Marketing Campaigns |
 Globetrotting Party Pictorial Projects |
 Social Media Sickness Trackers |
 Heartwarming Pop Campaigns |
 Literally Poetic Product Launches |
Filed in: Social Media
| Score:
6.4 | This Quarter and Mild
Top 6 Examples:
Date Range:
15,227 Total Clicks Oct 10 - Apr 13 |
| Popularity | |
| Activity | |
| Freshness |
Social Media Mapping
Social networks look to map the world via data collected on usersImplications - Data from several social networks is now being used for ventures far more advanced than targeted advertising. Data from social media sources such as Twitter and Facebook are now being used to map global resolutions, sicknesses and language use locations. How, where, why and when people are virtually interacting can be extremely useful for understanding target markets. [More]
 Social Media Maps |
 Aerial Tweet Maps |
 Search Engine-Mapped Goals |
 Crowdsourced Location Tagging |
 Social Media-Tracking Maps |
Social Media Sickness Trackers |
Filed in: Social Media
