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Score: 7.2
New and Warm Top 4 Examples: 12,530 Total Clicks Date Range: Aug 15 - Dec 16
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Teens actively teach themselves life tips via quick online videos
Implications - One of the most self-taught generations to date, Gen Z in particular are demonstrating that the next evolution of maker culture lies in quick, bite-sized online videos that are easily digestible. As trust stays front of mind for digitally immersed teens, they begin seeking online tutorials and lifehacks crowdsourced from real people and relatable social media influencers when it comes to learning new tips and tricks. This proactive approach to self-help is in part a response to the shift away from overly detailed explanations towards highly visual and concise tutorials that make DIY less intimidating and also give room for freedom of experimentation and self-expression. [More]
Score: 6.1
This Month and Warm Top 5 Examples: 812 Total Clicks Date Range: Nov 16 - Nov 16
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Festive flavors break from the traditional dinner occasion
Implications - The traditional holiday meal typically is seen as a dinner occasion, however festive flavors are becoming more present as social media puts holiday excitement in overdrive. The ability to gather a large group of people around one common interest proves a great tool in accelerating action. [More]
Score: 7.9
This Month and Warm Top 6 Examples: 7,360 Total Clicks Date Range: Nov 15 - Nov 16
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Hospitality brands are enhancing word of mouth through social media
Implications - With many Millennial consumers viewing shareability as a main selling point when investing in experiences, forward-thinking hospitality brands are introducing amenities and features centered on such types of engagement, whether in the form of communal accommodations or social media-enabled stays. This progression demonstrates that with the service and hospitality industry facing ongoing disruption, more established brands are tasked with investing in the overall value of experiences offered in order to appeal to Millennials and other hard to reach demographics. [More]
Score: 6
This Month and Mild Top 5 Examples: 3,196 Total Clicks Date Range: Mar 16 - Nov 16
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Brands commodify the process of mobilization and promoting social justice
Implications - As discourses concerning the protection of civil rights, preserving human dignity and empowering the vulnerable are increasingly at the forefront of various world issues, it is crucial that people have platforms available to them that allow them to mobilize and advocate for the causes they are passionate about. The commodification of activism allows for consumers to interact with social change in a way that is peaceful, informative and accessible. [More]
Score: 6.3
This Quarter and Mild Top 6 Examples: 2,558 Total Clicks Date Range: Sep 15 - Nov 16
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LGBT people connect with their community by way of focused digital services
Implications - Although much of the population has evolved to become more accommodating of LGBT people, many still face challenges in finding acceptance or expressing themselves without fear of repercussion. In order to combat this, many brands, organizations and individuals have gone digital with their efforts. With this, LGBT people are able to enjoy a safe space, gain confidence, get advice and even take part in important events like Pride parades through VR and online social interaction. [More]
Filed in: Social Media
Score: 6
This Quarter and Warm Top 6 Examples: 2,503 Total Clicks Date Range: Jun 15 - Sep 16
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Parents turn to vlogs and social platforms for helpful everyday tips
Implications - Whether pre-planning for parenthood or learning as they go, Millennial parents are turning to media platforms and online tutorials as a source for parenting tips. Seeking a more realistic and authentic go-to guide, consumers are opting for podcasts and blogs as a means to get a more unfiltered view of what it’s like to be a parent. This speaks to a need for more social forms of parenting, but also the importance of unfiltered sources of media. [More]
Score: 5
This Year and Mild Top 5 Examples: 2,478 Total Clicks Date Range: Apr 14 - Aug 16
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A sub-segment of foodies looks to hyper-indulge in a conscious way
Implications - Though eating indulgently is sometimes seen as a result of lack of food education, foodie consumers who see indulgence as an earned right approach not only consume calorie-laden food, but more extreme versions than their non-self aware counterparts. This points to a new form of health movement that is less aspirational and more lighthearted. [More]
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Score: 5.8
This Quarter and Mild Top 6 Examples: 3,303 Total Clicks Date Range: Mar 16 - Oct 16
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Tech integration is integral for Millennial motivation
Implications - The efficient nature of smartphones is reaching new levels as apps designed specifically for office professionals rise. Going beyond built-in smartphone productivity tools, the apps support employee efficiency training to effectively fine-tune professional prowess and train younger demographics new to office life to effectively get them motivated on a familiar level. [More]
Score: 5.4
This Year and Warm Top 6 Examples: 5,995 Total Clicks Date Range: Nov 15 - Aug 16
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Women uncover and laugh at their struggles to a supportive online community
Implications - As Generation Z takes over social media, the age of the calculated personal brand is replaced by full transparency. This resonates specifically with women on social media, who happen to make up the vast majority of the online community. With this in mind, women online are bonding over -- and poking fun at -- the struggles of being female as a means of taking the pressure off of daily life. [More]
Filed in: Social Media
Score: 6.2
This Year and Warm Top 5 Examples: 3,368 Total Clicks Date Range: Jun 15 - Jul 16
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Food is treated as an integral part of an overall aesthetic and lifestyle
Implications - Though foodie culture originally treated the act of eating and the food consumed as standalone pieces, the foodie lifestyle is expanding into other assumed hobbies and interests. This is reflected through influencers incorporating aspects of their entire life into food-related content, homogenizing the various categories of Prosumer. [More]