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Score: 4.6
This Month and Untested Top 4 Examples: 465 Total Clicks Date Range: Jul 15 - Jun 16
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Innovative recruitment platforms aim to eliminate bias
Implications - In an effort to engage in ethical hiring practices, brands have begun leveraging progressive recruitment platforms that eliminate particular elements of the traditional process that are seen to lead to unfairness and bias. In addition to highlighting the ever-evolving experience of recruitment in the digital age, this progression demonstrates the attitude of the emerging workforce that conventional hiring practices may not best serve all stakeholders. [More]
Score: 5.7
This Month and Mild Top 4 Examples: 737 Total Clicks Date Range: Aug 15 - Jun 16
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New platforms empower consumers to create interactive resumes
Implications - In an increasingly competitive job market frequently disrupted by new digital tools, many consumers are embracing platforms that enable them to create dynamic, narrative resumes in the hopes of making a lasting impression outside of the conventional social recruitment platforms. This progression highlights the comfort of consumers, in particular Millennials and Gen Z, in curating a narrative digital representation of themselves even in an indirectly social context, while it also speaks to the opportunity for employers to approach the hiring process in a more intuitive way. [More]
Score: 6.9
This Month and Warm Top 4 Examples: 2,114 Total Clicks Date Range: May 15 - Jun 16
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Brands turn to Snapchat for connecting with and engaging potential new hires
Implications - While many brands are well-versed in digital recruitment strategies, several are taking things a step further by embedding themselves into the social experience of ephemeral apps like Snapchat. This innovative recruitment strategy speaks to the need for brands to connect with consumers in the physical and digital spaces they naturally reside within, as well as the role of emerging social media platforms and the benefit of being pioneers in this space. [More]
Score: 7.3
This Month and Warm Top 4 Examples: 9,084 Total Clicks Date Range: Feb 14 - Jun 16
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Images from social media platforms get a makeover with traditional mediums
Implications - Memoirs, coloring books, magazines and other non-digital mediums are now breathing life into digital imagery, bringing the online world, offline. While apps such as Instagram and Facebook are still important platforms for sharing personal photos within consumer's networks, the desire for something more tangible is still something desired and romanticized across all generations. [More]
Score: 5.1
This Month and Mild Top 4 Examples: 926 Total Clicks Date Range: Aug 15 - Jun 16
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China's sharing economy continues to push service sector growth
Implications - As China's burgeoning sharing economy continues to become intertwined with the government's work to restructure with an emphasis on transparency, a number of emerging apps hope to empower Chinese consumers with peer-to-peer platforms that maximize its potential for all stakeholders. This progression demonstrates that despite various challenges related to regulation, the sharing economy is poised to contribute to considerable service sector growth in the Chinese economy. [More]
Score: 7.4
This Month and Warm Top 4 Examples: 1,113 Total Clicks Date Range: Jun 16 - Jun 16
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Chinese consumers embrace a variety of new social livestream platforms
Implications - Following the emergence of popular Western apps such as Meerkat and Periscope, Chinese tech brands are racing to create their own versions of livestreaming platforms that capitalize on the global phenomenon. Linked to the fast-growing interest in professional gaming as a spectator sport as well as the influence of Internet censorship in China on culture, this progression demonstrates how the digital consumer expects to simultaneously consume and produce content of their own for others to engage with, proving that social experiences are the driving force behind these new habits. [More]
Score: 6.2
This Month and Mild Top 4 Examples: 1,663 Total Clicks Date Range: Feb 15 - Jun 16
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Increasing fan involvement, sporting events turn to social marketing tactics
Implications - Targeting the digital native, large-scale sporting events are turning to social media engagement to make the fan experience more memorable. Realizing the need to communicate with consumers in a more approachable manner, marketers are turning to platforms like Snapchat and Facebook to not only promote upcoming events, but also engage the fan community with sponsored content and interactive competitions. This reflects a need for subtle marketing strategies that speak to the way consumers communicate on a daily basis. [More]
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Score: 5.8
This Month and Mild Top 4 Examples: 2,265 Total Clicks Date Range: Aug 14 - Jun 16
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Chinese marketing campaigns leverage social inclinations with messenger ads
Implications - Marketers are aiming to reach Chinese consumers with branded content that cultivates both enriching social interactions and exclusive access to status-evoking digital experiences. Combining the desire for entertainment and social interaction, such campaigns demonstrate the opportunity of brands to engage Chinese consumers in the digital space by embedding themselves into the digital platforms they are using to connect with friends and family regularly. [More]
Score: 6.3
This Month and Warm Top 4 Examples: 1,626 Total Clicks Date Range: Jul 14 - May 16
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Brand engagement leverages educational livestreaming
Implications - In order to complement curated content in a way that feels spontaneous and authentic, brands are turning to livestream platforms to enlighten and engage younger viewers with real-time, unedited footage. A natural response to the demand from Millennials and Gen Z for meaningful brand interactions, this progression invites audiences to experience a glimpse behind the curtain while providing value-driven content that is as informative as it is memorable. [More]
Score: 7.7
This Quarter and Hot Top 4 Examples: 4,345 Total Clicks Date Range: Aug 15 - May 16
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Fashion brands blur the line between e-commerce and content
Implications - With consumers accustomed to curating images that serve as representations of the self in the age of social media, many fashion brands have begun blurring the line between browsing branded content and the e-commerce shopping experience. Referred to as "content-to-commerce platforms," this progression highlights the desire for experiences to be enhanced with informative, entertaining content that engages the consumers emotionally. [More]