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Score: 7.9
New and Warm Top 4 Examples: 2,427 Total Clicks Date Range: Oct 15 - Jul 16
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Food is treated as an integral part of an overall aesthetic and lifestyle
Implications - Though foodie culture originally treated the act of eating and the food consumed as standalone pieces, the foodie lifestyle is expanding into other assumed hobbies and interests. This is reflected through influencers incorporating aspects of their entire life into food-related content, homogenizing the various categories of Prosumer. [More]
Score: 4.8
New and Mild Top 4 Examples: 804 Total Clicks Date Range: Oct 15 - Jul 16
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Lighthearted cooking shows are a backlash to the rise of gourmand
Implications - At the heart of foodie culture and influencers in this space is elitism and a fascination with all things gourmand. This aspirational approach to food, however, can alienate the mainstream consumer; as a result, satirical, humor-based cooking shows can be observed. This shows a shift in preferred tone on social media, moving away from aspiration and toward accessibility. [More]
Score: 6.2
New and Warm Top 4 Examples: 1,589 Total Clicks Date Range: Apr 14 - Jul 16
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The rise of online foodie culture prompts services that automate food pics
Implications - Food photography on social media seemingly reached the point of oversaturation until the rise of the "Instagram Aesthetic." This minimalist, color-rich style has permeated everything from photography to fashion, and now food, tying into the basis of foodie culture: elitism. Automating the process makes this elevated aesthetic more accessible. [More]
Score: 5.5
Recent and Mild Top 4 Examples: 2,598 Total Clicks Date Range: Jan 15 - Jul 16
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Celebrities are tapping into hyperreality by creating social media influence
Implications - As bloggers turn into influencers and eventually transform into full-fledged celebrities, public figures who started in more traditional forms of media are looking to enter the space by aligning with Internet culture. This ties them to a hyperreal personal brand that blurs the line between public persona and the authentic self that resonates strongly with Generation Z. [More]
Score: 7.9
This Month and Hot Top 4 Examples: 5,179 Total Clicks Date Range: Jul 15 - Jul 16
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Services and retailers turn to social media platforms as unique business models
Implications - As social media becomes increasingly ingrained into consumer lifestyles, businesses are taking that into account by creating social media-specific platforms and services. Creating payment platforms and business models that are built upon platforms like Snapchat, brands are seeking to not only use social media and online influencers as a marketing tool, but rather integrate this type of digital engagement into the very core of their business. [More]
Score: 8.2
This Month and Hot Top 4 Examples: 4,540 Total Clicks Date Range: Aug 15 - Jul 16
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Online influencers are hired by unexpected brands to target younger buyers
Implications - Moving beyond collaborations, social influencers are being sought out to represent brands and retailers that don't typically target demographics like Millennials or Gen Z. These online influencers are not only helping to bring a youthful edge to typically low-key, traditional brands, but they’re showcasing the growing necessity of online integration in mainstream media, particularly among more conventional, established brands. [More]
Score: 6.3
This Month and Warm Top 4 Examples: 551 Total Clicks Date Range: Mar 16 - Jul 16
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The vlogosphere turns toward causes
Implications - As of 2016, YouTube is accumulating around 4 billion views daily; to take full advantage of this influence, the blogosphere is pivoting toward activism and causes. Whether through branded cause marketing or tweaks to the tool, this shift to social issues not only shows responsibility on part of YouTube, but satisfies the consumer desire to influence and be influenced in a way that soothes the conscience. [More]
Trend Hunter Services
Score: 9.2
This Month and V. Hot Top 4 Examples: 38,480 Total Clicks Date Range: Apr 15 - Jul 16
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Socially driven consumers embrace workouts that also offer photo opps
Implications - As the modern consumer becomes more fixated on the curation of one's image through social media, many are being enticed by design-led fitness studios that provide an experience that is aesthetically pleasing above all else. This progression demonstrates that those who approach working out more casually are likely to be seduced by aesthetically driven concepts that tap into socially driven extrinsic motivations. [More]
Score: 4.4
This Quarter and Untested Top 4 Examples: 491 Total Clicks Date Range: Jul 15 - Jun 16
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Innovative recruitment platforms aim to eliminate bias
Implications - In an effort to engage in ethical hiring practices, brands have begun leveraging progressive recruitment platforms that eliminate particular elements of the traditional process that are seen to lead to unfairness and bias. In addition to highlighting the ever-evolving experience of recruitment in the digital age, this progression demonstrates the attitude of the emerging workforce that conventional hiring practices may not best serve all stakeholders. [More]
Score: 5.5
This Quarter and Mild Top 4 Examples: 915 Total Clicks Date Range: Aug 15 - Jun 16
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New platforms empower consumers to create interactive resumes
Implications - In an increasingly competitive job market frequently disrupted by new digital tools, many consumers are embracing platforms that enable them to create dynamic, narrative resumes in the hopes of making a lasting impression outside of the conventional social recruitment platforms. This progression highlights the comfort of consumers, in particular Millennials and Gen Z, in curating a narrative digital representation of themselves even in an indirectly social context, while it also speaks to the opportunity for employers to approach the hiring process in a more intuitive way. [More]