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Score: 8.5
This Week and V. Hot Top 4 Examples: 9,675 Total Clicks Date Range: Feb 14 - Mar 15
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Millennials are seduced by the culture associated with coffee drinking
Implications - Coffee is a beverage heavily associated with ritual and culture. As such, many millennial consumers are being initiated into coffee drinking by its cultural implications, which are being broadcast to them via social media. Ultimately, many young consumers want to be a part of something bigger than themselves, and once a product becomes representative of a lifestyle, it can be extremely seductive. [More]
Score: 6.3
This Month and Warm Top 4 Examples: 2,019 Total Clicks Date Range: Dec 14 - Mar 15
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Social platforms adapt to offer efficient payment paths
Implications - The rise of e-commerce and digital currency have us hurtling towards a cashless society. Now included in the mix are payment options via social media platforms, which combine the ease of online shopping with greater flexibility. Social payment is not only a testament to the ubiquity of social media in consumers' lives, but a reflection of their desire for more direct methods of exchange and transaction. [More]
Score: 8.7
This Month and V. Hot Top 4 Examples: 13,505 Total Clicks Date Range: Jul 14 - Mar 15
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Consumers search for ways to customize their visual online communication
Implications - The world of online and text-based communication has expanded to include visual markers such as emoticons and "emojis." Thrilled with this new approach to communicating, consumers are searching for ways to extend the novelty and delight. Hyper-customized or branded emoticons reveal a consumer desire for streamlined forms of communication that are curated to individual tastes, personalities and interests. [More]
Score: 7.2
This Month and Warm Top 4 Examples: 3,308 Total Clicks Date Range: Dec 14 - Mar 15
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Brands invest in niche big data research to intimately understand consumers
Implications - In an effort to better understand consumers, brands are turning to alternative forms of research that go considerably more in-depth than traditional methods. Brands are diving deeper into everything from consumers dating habits to bodily and emotional engagement with a product or service. Performing such a detailed analysis suggests that brands want to know their consumers as a whole individual, rather than as pieces of fragmentary data. [More]
Score: 8.9
This Month and V. Hot Top 4 Examples: 22,861 Total Clicks Date Range: Aug 14 - Mar 15
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Consumers move from curating to creating with art-encouraging resources
Implications - The younger generation is obsessed with avoiding the tedious professions that wreak havoc on their parents, resulting in a need to create. Many online resources and apps have been released as a result. This suits the desire to create, instead of simply curate, artistic content, accelerating the content creation abilities granted to consumers via Twitter and other micro-blogging sites. [More]
Trend Hunter Services
Score: 7.3
This Month and Warm Top 4 Examples: 4,077 Total Clicks Date Range: Feb 15 - Mar 15
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Consumers seek out social technology experiences
Implications - Despite its intended uses, technology and social media can often produce an isolating effect in consumers. As a result, consumers are placing a greater emphasis on the experience of using and consuming different products and forms of media in a way that counteracts solitary consumption. This shift suggests that consumers are searching for technology and social media that is not only social in nature, but literally communal in its use. [More]
Score: 9
This Month and V. Hot Top 4 Examples: 7,385 Total Clicks Date Range: Sep 14 - Mar 15
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Digital self-portraiture is taken up a notch with high tech options
Implications - Over the past few years, the "selfie" has become a well-established mark of how consumers use their smart devices, and with the implementation of technology to enhance this habit, the selfie shows no signs of dying down. From animation enhancements to real-time photo manipulation, emerging photo apps are giving consumers all the more reason to indulge in this infamous form of digital narcissism. [More]
Score: 7
This Month and Warm Top 4 Examples: 3,587 Total Clicks Date Range: Nov 14 - Mar 15
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Consumers seek condensed content that's fleeting in its delivery
Implications - Consumers are growing increasingly attracted to streaming services and sharing apps that are temporary in nature. To avoid information overload, users are only momentarily immersing themselves in any given subject matter, whether it be real-world sharing among friends or streaming through an outside party. Ephemeral sharing platforms essentially speak to a broader desire for content that's not only accessible, but also easily digestible in its form. [More]
Score: 7.2
This Month and Warm Top 4 Examples: 6,773 Total Clicks Date Range: Jan 15 - Mar 15
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Consumers respond to digital marketing campaigns that tell a love story
Implications - Understanding the power of the narrative format, marketers are searching for new ways to tell heartwarming stories. Using social media to subvert the traditional 'love' story, brands appeal to consumers' sentimentality to create a stronger connection, suggesting that the romantic narrative is one that can be continually updated and refreshed to offer novelty and delight. [More]
Score: 6.6
This Quarter and Warm Top 4 Examples: 4,520 Total Clicks Date Range: Aug 14 - Feb 15
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Brands appeal to specific fan bases for increased consumer loyalty
Implications - Brands looking to increase consumer engagement through contest marketing are harnessing the power of the "fandom." Fiercely loyal and unrelentingly passionate, fan communities, whether they be dedicated to sports teams, television shows or musical artists, are willing to immerse themselves in a multitude of challenges to reap very specific rewards. These hyper-concentrated contests reveal the benefits of targeted versus broad marketing. [More]