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Score: 7.2
Recent and Warm Top 4 Examples: 7,990 Total Clicks Date Range: May 12 - Oct 14
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Entrepreneurs use social platforms as a base for building businesses
Implications - Fighting against tough economic times, young entrepreneurs are seeking to maximize their skills, particularly in technology, in the business realm. Using platforms such as Instagram and Facebook as a source for both retail and exposure, tech-savvy youths are leveraging their online capabilities to promote their brand in a digital and easily adaptable manner. [More]
Score: 7.8
Recent and Hot Top 4 Examples: 4,479 Total Clicks Date Range: Oct 12 - Oct 14
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Food brands tie in social media to push the social aspect of eating
Implications - Capitalizing on the social nature of eating, food brands are using social media in both marketing and interactive campaigns to reach consumers and even bring people together in some cases. Whether integrated into the product itself or as part of a campaign, this shift reflects the way in which in-person social activities are moving online. [More]
Score: 5.9
This Quarter and Warm Top 4 Examples: 1,962 Total Clicks Date Range: May 13 - Sep 14
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Brands reward consumer commitment with tangible rewards
Implications - Seeking to establish consumer loyalty, brands are turning to campaigns that test consumer patience and stamina. Encouraging buyers to test their limits through tasks like staring contests and waiting games, brands are rewarding the completion of such tasks with prizes and material appreciation, creating a closer connection between brand and consumer. [More]
Score: 6.5
This Quarter and Warm Top 4 Examples: 2,742 Total Clicks Date Range: May 14 - Sep 14
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Heightening experiences, consumers turn to multifunctional media sharing
Implications - Enhancing methods of media sharing with greater adaptability, consumers are turning to multifunctional streaming devices. Combining streaming technology with devices made to serve other functions, brands are seeking to integrate media streaming in new and unexpected ways. [More]
Score: 7.5
This Quarter and V. Hot Top 4 Examples: 10,027 Total Clicks Date Range: Oct 13 - Sep 14
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A desire to stay connected has seniors turning to social networking platforms
Implications - Seeking to maintain social engagements, seniors are turning to digital networking platforms as a means to stay connected. Providing social platforms that make engagement and online communication easier for aging consumers, these custom-tailored platforms offer seniors the chance to connect with others in similar life stages, reflecting a need to maintain a level of socialization, even in old age. [More]
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Score: 5.6
This Quarter and Warm Top 4 Examples: 2,690 Total Clicks Date Range: Jul 13 - Aug 14
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Consumers turn to apps and online sites for platonic relationships
Implications - Fostering relationships in a more social environment, consumers are turning to apps and online sites to find more than romantic courtships. Allowing individuals to connect and test bonds through mobile devices, these innovations speak to a desire for a more digitally dependent way of creating friendships. [More]
Score: 6.7
This Year and Warm Top 4 Examples: 7,498 Total Clicks Date Range: Jun 14 - Jul 14
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Bars adopt novelty features to lure social media-obsessed consumers
Implications - Putting the focus on a memorable experience rather than the goods offered, bars are adopting novelty themes and gimmicks to offer consumers a more boast-worthy time. Leaving consumers with a story to tell others through social media, this shift signifies importance of virtual clout to a younger generation. [More]
Score: 6.3
This Year and Hot Top 4 Examples: 4,263 Total Clicks Date Range: Mar 13 - Jun 14
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Consumers add audio-enhancing software to online engagement
Implications - Going one step beyond the visual tendencies of social media, users are turning to personalized audio enhancements to add a more immersive quality to online engagement. Seeking customization, consumers are utilizing software and apps to help add audio to photographs and online platforms, reflecting a need for more individualized, yet equally social methods of activity. [More]
Score: 7.7
This Year and V. Hot Top 4 Examples: 6,957 Total Clicks Date Range: Mar 14 - Jun 14
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Offering guidance, social media apps offer accessible advice when shopping
Implications - As social media continues to become further integrated into consumer behavior, traditional methods of retail and peer-to-peer interaction are being replaced with more high-tech, social alternatives. Turning shopping experiences into opportunities to network, consumers are utilizing apps like Instagram and Twitter to get recommendations on style and fit, reflecting a desire for peer approval. [More]
Score: 7.1
This Year and V. Hot Top 4 Examples: 7,270 Total Clicks Date Range: May 13 - May 14
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Users and brands ditch lighthearted approaches for real-life conversations
Implications - A growing movement is observed of people using online outlets as a means of connecting with others on important issues, whether negative or positive. Reintroducing the social aspect back into social media, users are no longer satisfied with light and airy interaction, but rather crave a realistic approach by peers and brands to have their thoughts and feelings discussed. Brands that can relate consumers on a genuine, unanimous level will ultimately connect on a deeper emotional level with consumers. [More]