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Score: 6.7
This Month and Warm Top 4 Examples: 3,757 Total Clicks Date Range: Aug 14 - Feb 15
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Brands appeal to specific fan bases for increased consumer loyalty
Implications - Brands looking to increase consumer engagement through contest marketing are harnessing the power of the "fandom." Fiercely loyal and unrelentingly passionate, fan communities, whether they be dedicated to sports teams, television shows or musical artists, are willing to immerse themselves in a multitude of challenges to reap very specific rewards. These hyper-concentrated contests reveal the benefits of targeted versus broad marketing. [More]
Score: 8
This Month and Hot Top 4 Examples: 9,441 Total Clicks Date Range: Jan 14 - Feb 15
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Consumers turn to 3D printing to bring their online selves to life
Implications - With the advent of social media platforms such as Instagram, every consumer has the ability to be an amateur photographer. 3D printed photography elevates that ability by offering a tangible, hyper-personalized product, as well as a heightened experience. This not only reflects a shift in the evolution of 3D printing, from function to entertainment, but also speaks to the growing accessibility of the medium as consumers’ adopt it as a method of customization. [More]
Score: 8
This Quarter and V. Hot Top 4 Examples: 11,963 Total Clicks Date Range: Jun 13 - Dec 14
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The music festival experience is enhanced through digital sharing
Implications - Music festivals are a decidedly millennial-specific experience. A far cry from Woodstock, today's festivals are packed with sponsored examples of instant gratification, convenient comforts -- and now to top off the millennial trifecta, shareability. Festivals are moving beyond a branded hashtag or Instagram gallery to incorporate social media and sharing into the festival's brand. [More]
Score: 7.9
This Quarter and V. Hot Top 4 Examples: 15,094 Total Clicks Date Range: May 14 - Dec 14
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Female-centric platforms offer girls a more social form of expression
Implications - Providing a more social form of encouragement, initiatives are turning to social platforms for greater accessibility. Allowing girls to connect with each other through specialized sites and social networks, these platforms provide opportunities for both bonding and teamwork, reflecting a need for more communal methods of empowerment. [More]
Score: 7.7
This Year and Hot Top 4 Examples: 15,897 Total Clicks Date Range: Apr 13 - Nov 14
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Customizing online expression, users blog about specific daily routines
Implications - Moving beyond the allure of travel and adventure, bloggers are documenting more mundane, everyday elements for mass appeal. Photographing traditionally lackluster features like shoes and mall mannequins, online users are able to express their unique style and humor in a more nuanced manner. Such down-to-earth tactics reflects a shift toward more personal, yet easygoing sources of digital expression. [More]
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Score: 6.6
This Year and Warm Top 4 Examples: 11,357 Total Clicks Date Range: May 12 - Oct 14
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Entrepreneurs use social platforms as a base for building businesses
Implications - Fighting against tough economic times, young entrepreneurs are seeking to maximize their skills, particularly in technology, in the business realm. Using platforms such as Instagram and Facebook as a source for both retail and exposure, tech-savvy youths are leveraging their online capabilities to promote their brand in a digital and easily adaptable manner. [More]
Score: 7.1
This Year and Hot Top 4 Examples: 4,803 Total Clicks Date Range: Oct 12 - Oct 14
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Food brands tie in social media to push the social aspect of eating
Implications - Capitalizing on the social nature of eating, food brands are using social media in both marketing and interactive campaigns to reach consumers and even bring people together in some cases. Whether integrated into the product itself or as part of a campaign, this shift reflects the way in which in-person social activities are moving online. [More]
Score: 7.5
This Year and V. Hot Top 4 Examples: 4,780 Total Clicks Date Range: Jan 14 - Oct 14
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Parenthood is made easier with the use of social communities
Implications - Seeking to make the transition into parenthood less stressful, moms and dads are turning to social platforms and online communities for communal support. Allowing individuals to connect over shared circumstances and worries, online communities provide a platform for expression, reflecting a need for communal interaction even during more mature life stages. [More]
Score: 5.3
This Year and Warm Top 4 Examples: 2,556 Total Clicks Date Range: May 13 - Sep 14
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Brands reward consumer commitment with tangible rewards
Implications - Seeking to establish consumer loyalty, brands are turning to campaigns that test consumer patience and stamina. Encouraging buyers to test their limits through tasks like staring contests and waiting games, brands are rewarding the completion of such tasks with prizes and material appreciation, creating a closer connection between brand and consumer. [More]
Score: 5.8
This Year and Warm Top 4 Examples: 3,111 Total Clicks Date Range: May 14 - Sep 14
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Heightening experiences, consumers turn to multifunctional media sharing
Implications - Enhancing methods of media sharing with greater adaptability, consumers are turning to multifunctional streaming devices. Combining streaming technology with devices made to serve other functions, brands are seeking to integrate media streaming in new and unexpected ways. [More]