Consumer Insights

Emerging social media opportunities for innovators, entrepreneurs and creative minds

Trend Hunter Dashboards
Newly Added
Category List
Full Index


Score: 6.4
This Month and Warm Top 6 Examples: 2,012 Total Clicks Date Range: Jun 15 - Sep 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Parents turn to vlogs and social platforms for helpful everyday tips
Implications - Whether pre-planning for parenthood or learning as they go, Millennial parents are turning to media platforms and online tutorials as a source for parenting tips. Seeking a more realistic and authentic go-to guide, consumers are opting for podcasts and blogs as a means to get a more unfiltered view of what it’s like to be a parent. This speaks to a need for more social forms of parenting, but also the importance of unfiltered sources of media. [More]
Score: 5.9
This Quarter and Mild Top 4 Examples: 2,324 Total Clicks Date Range: Apr 14 - Aug 16
DEMOGRAPHICS
Popularity
Activity
Freshness
A sub-segment of foodies looks to hyper-indulge in a conscious way
Implications - Though eating indulgently is sometimes seen as a result of lack of food education, foodie consumers who see indulgence as an earned right approach not only consume calorie-laden food, but more extreme versions than their non-self aware counterparts. This points to a new form of health movement that is less aspirational and more lighthearted. [More]
Score: 5
This Quarter and Mild Top 6 Examples: 2,362 Total Clicks Date Range: Jan 16 - Aug 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Tech integration is integral for Millennial motivation
Implications - The efficient nature of smartphones is reaching new levels as apps designed specifically for office professionals rise. Going beyond built-in smartphone productivity tools, the apps support employee efficiency training to effectively fine-tune professional prowess and train younger demographics new to office life to effectively get them motivated on a familiar level. [More]
Score: 5.8
This Quarter and Warm Top 6 Examples: 5,723 Total Clicks Date Range: Nov 15 - Aug 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Women uncover and laugh at their struggles to a supportive online community
Implications - As Generation Z takes over social media, the age of the calculated personal brand is replaced by full transparency. This resonates specifically with women on social media, who happen to make up the vast majority of the online community. With this in mind, women online are bonding over -- and poking fun at -- the struggles of being female as a means of taking the pressure off of daily life. [More]
Filed in: Social Media
Score: 6.6
This Quarter and Warm Top 5 Examples: 3,096 Total Clicks Date Range: Jun 15 - Jul 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Food is treated as an integral part of an overall aesthetic and lifestyle
Implications - Though foodie culture originally treated the act of eating and the food consumed as standalone pieces, the foodie lifestyle is expanding into other assumed hobbies and interests. This is reflected through influencers incorporating aspects of their entire life into food-related content, homogenizing the various categories of Prosumer. [More]
Score: 5.9
This Quarter and Warm Top 6 Examples: 2,329 Total Clicks Date Range: Oct 15 - Jul 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Male-hosted YouTube channels guide viewers through extreme recipes
Implications - As consumers become more accustomed to discovering food and beverage innovations from a variety of digital resources, in particular, brands have begun engaging male-hosted cooking channels on YouTube that speak to the culture of "competitive eating." This progression demonstrates the far-reaching nature of the YouTube platform and highlights the opportunity for brands to tap into seemingly niche but increasingly relevant audiences. [More]
Score: 4.8
This Quarter and Mild Top 6 Examples: 1,090 Total Clicks Date Range: Oct 15 - Aug 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Lighthearted cooking shows are a backlash to the rise of gourmand
Implications - At the heart of foodie culture and influencers in this space is elitism and a fascination with all things gourmand. This aspirational approach to food, however, can alienate the mainstream consumer; as a result, satirical, humor-based cooking shows can be observed. This shows a shift in preferred tone on social media, moving away from aspiration and toward accessibility. [More]
Trend Hunter Services
Score: 5.6
This Quarter and Warm Top 5 Examples: 1,761 Total Clicks Date Range: Apr 14 - Jul 16
DEMOGRAPHICS
Popularity
Activity
Freshness
The rise of online foodie culture prompts services that automate food pics
Implications - Food photography on social media seemingly reached the point of oversaturation until the rise of the "Instagram Aesthetic." This minimalist, color-rich style has permeated everything from photography to fashion, and now food, tying into the basis of foodie culture: elitism. Automating the process makes this elevated aesthetic more accessible. [More]
Score: 4.8
This Quarter and Mild Top 5 Examples: 2,721 Total Clicks Date Range: Jan 15 - Jul 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Celebrities are tapping into hyperreality by creating social media influence
Implications - As bloggers turn into influencers and eventually transform into full-fledged celebrities, public figures who started in more traditional forms of media are looking to enter the space by aligning with Internet culture. This ties them to a hyperreal personal brand that blurs the line between public persona and the authentic self that resonates strongly with Generation Z. [More]
Score: 7.5
This Quarter and Hot Top 4 Examples: 5,790 Total Clicks Date Range: Jul 15 - Jul 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Services and retailers turn to social media platforms as unique business models
Implications - As social media becomes increasingly ingrained into consumer lifestyles, businesses are taking that into account by creating social media-specific platforms and services. Creating payment platforms and business models that are built upon platforms like Snapchat, brands are seeking to not only use social media and online influencers as a marketing tool, but rather integrate this type of digital engagement into the very core of their business. [More]