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Score: 8.3
This Month and Hot Top 4 Examples: 13,229 Total Clicks Date Range: Apr 13 - Nov 14
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Customizing online expression, users blog about eclectic daily elements
Implications - Moving beyond the allure of travel and adventure, bloggers are documenting more mundane, everyday elements for mass appeal. Photographing traditionally lackluster features like shoes and mall mannequins, online users are able to express their unique style and humor in a more nuanced manner. Such down-to-earth tactics reflects a shift toward more personal, yet easygoing sources of digital expression. [More]
Score: 7.1
This Month and Warm Top 4 Examples: 9,968 Total Clicks Date Range: May 12 - Oct 14
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Entrepreneurs use social platforms as a base for building businesses
Implications - Fighting against tough economic times, young entrepreneurs are seeking to maximize their skills, particularly in technology, in the business realm. Using platforms such as Instagram and Facebook as a source for both retail and exposure, tech-savvy youths are leveraging their online capabilities to promote their brand in a digital and easily adaptable manner. [More]
Score: 7.6
This Quarter and Hot Top 4 Examples: 4,646 Total Clicks Date Range: Oct 12 - Oct 14
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Food brands tie in social media to push the social aspect of eating
Implications - Capitalizing on the social nature of eating, food brands are using social media in both marketing and interactive campaigns to reach consumers and even bring people together in some cases. Whether integrated into the product itself or as part of a campaign, this shift reflects the way in which in-person social activities are moving online. [More]
Score: 8
This Quarter and V. Hot Top 4 Examples: 4,647 Total Clicks Date Range: Jan 14 - Oct 14
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Parenthood is made easier with the use of social communities
Implications - Seeking to make the transition into parenthood less stressful, moms and dads are turning to social platforms and online communities for communal support. Allowing individuals to connect over shared circumstances and worries, online communities provide a platform for expression, reflecting a need for communal interaction even during more mature life stages. [More]
Score: 5.7
This Quarter and Warm Top 4 Examples: 2,120 Total Clicks Date Range: May 13 - Sep 14
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Brands reward consumer commitment with tangible rewards
Implications - Seeking to establish consumer loyalty, brands are turning to campaigns that test consumer patience and stamina. Encouraging buyers to test their limits through tasks like staring contests and waiting games, brands are rewarding the completion of such tasks with prizes and material appreciation, creating a closer connection between brand and consumer. [More]
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Score: 6.3
This Quarter and Warm Top 4 Examples: 2,798 Total Clicks Date Range: May 14 - Sep 14
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Heightening experiences, consumers turn to multifunctional media sharing
Implications - Enhancing methods of media sharing with greater adaptability, consumers are turning to multifunctional streaming devices. Combining streaming technology with devices made to serve other functions, brands are seeking to integrate media streaming in new and unexpected ways. [More]
Score: 7.6
This Quarter and Hot Top 4 Examples: 10,234 Total Clicks Date Range: Oct 13 - Sep 14
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Deliveries are made more personal through the use of online social platforms
Implications - Seeking to connect with consumers on a more social level, brands are turning sites like Twitter and Instagram into platforms for sending out gifts and parcels. Allowing consumers to easily send goods to friends and family, brands are transforming digital deliveries into more communal and socially connected activities. [More]
Score: 7.4
This Quarter and V. Hot Top 4 Examples: 10,227 Total Clicks Date Range: Oct 13 - Sep 14
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A desire to stay connected has seniors turning to social networking platforms
Implications - Seeking to maintain social engagements, seniors are turning to digital networking platforms as a means to stay connected. Providing social platforms that make engagement and online communication easier for aging consumers, these custom-tailored platforms offer seniors the chance to connect with others in similar life stages, reflecting a need to maintain a level of socialization, even in old age. [More]
Score: 5.5
This Year and Warm Top 4 Examples: 2,750 Total Clicks Date Range: Jul 13 - Aug 14
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Consumers turn to apps and online sites for platonic relationships
Implications - Fostering relationships in a more social environment, consumers are turning to apps and online sites to find more than romantic courtships. Allowing individuals to connect and test bonds through mobile devices, these innovations speak to a desire for a more digitally dependent way of creating friendships. [More]
Score: 6.6
This Year and Warm Top 4 Examples: 7,574 Total Clicks Date Range: Jun 14 - Jul 14
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Bars adopt novelty features to lure social media-obsessed consumers
Implications - Putting the focus on a memorable experience rather than the goods offered, bars are adopting novelty themes and gimmicks to offer consumers a more boast-worthy time. Leaving consumers with a story to tell others through social media, this shift signifies importance of virtual clout to a younger generation. [More]