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Score: 7.6
This Week and Hot Top 4 Examples: 2,435 Total Clicks Date Range: Aug 15 - May 16
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Fashion brands blur the line between e-commerce and content
Implications - With consumers accustomed to curating images that serve as representations of the self in the age of social media, many fashion brands have begun blurring the line between browsing branded content and the e-commerce shopping experience. Referred to as "content-to-commerce platforms," this progression highlights the desire for experiences to be enhanced with informative, entertaining content that engages the consumers emotionally. [More]
Score: 7.3
This Week and Warm Top 4 Examples: 1,883 Total Clicks Date Range: Apr 16 - May 16
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Consumers embrace gaming and messaging apps with 'buy now' features
Implications - In order to cultivate a more natural, contextual interaction with consumers, many brands are leveraging gaming and messaging apps favored by Millennials and Gen Z as a platform for launching branded content. This shift underscores the movement away from the omnipresence of brands in digital spaces toward something more concise and valuable, in addition to demonstrating the power of branded content to drive e-commerce sales. [More]
Score: 7.2
This Month and Warm Top 4 Examples: 2,809 Total Clicks Date Range: Mar 16 - May 16
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Brands use Snapchat lenses to cultivate user-generated advertising
Implications - As brands rush to the Snapchat platform and experiment with the service's various ad formats, many are opting to launch sponsored lenses that enable users to create and share branded selfies. In addition to highlighting the unique ability of the messaging platform to encourage user-generated content, this shift demonstrates the unique opportunity created by tapping into the consumer desire to share branded content as a representation of themselves in what can be considered a digitally evolved form of word-of-mouth. [More]
Score: 6.7
This Month and Warm Top 4 Examples: 1,329 Total Clicks Date Range: Jul 15 - May 16
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Consumers prefer short bursts of newsworthy information, not excessive content
Implications - News outlets appeal to multitasking consumers using mediums that offer short clips or summarized stories. Consumers gather global, local and cultural news through these condensed formats in order to meet the demands of on-the-go lifestyles. Brands cater to tech-savvy consumers who have low attention spans (Gen Z and Gen Y) by providing digital platforms that deliver maximum content with minimum context. [More]
Score: 5.5
This Month and Mild Top 4 Examples: 860 Total Clicks Date Range: Dec 15 - May 16
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Brands use messenger apps to interact with consumers
Implications - As buzz continues to mount surrounding the future role of messenger apps in brand-consumer interaction, Facebook Messenger and WeChat have taken the lead with a number of notable campaigns and dedicated B2B services around the platform. In addition to highlighting the evolving relationship between brands and consumers that sees this type of communication as a customer service expectation rather than an intrusion of privacy, this pattern demonstrates the need for brands to explore the ways in which such platforms can enable them to exceed expectations . [More]
Score: 6.8
This Month and Warm Top 4 Examples: 1,978 Total Clicks Date Range: Mar 15 - May 16
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Sports broadcasters pursue fans in their native digital spaces
Implications - Faced with the ever-expanding effect of cord-cutting, sports networks and broadcasters are consistently leveraging social media platforms in order to reach fans and cultivate new ones. In addition to highlighting the marketing power of the behind-the-scenes access streams on such social networks offer, this shift showcases the need for traditional brands to embed themselves into the digital spaces where consumers are naturally congregating. [More]
Score: 4.8
This Month and Mild Top 4 Examples: 724 Total Clicks Date Range: Jul 15 - May 16
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Competitive online gaming moves toward the realm of spectator sport
Implications - As the audience for competitive online gaming grows, a number of innovative platforms have emerged to serve to connect this fast-growing community. Related to the proliferation of accessible streaming services and a new demand for competitive gaming news, this progression demonstrates the role of Prosumerism in transforming a form of personal entertainment into a spectator sport. [More]
Trend Hunter Services
Score: 6.8
This Month and Warm Top 4 Examples: 6,199 Total Clicks Date Range: Sep 15 - May 16
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Consumers embrace disruptive solutions for retrieving packages
Implications - Given the failure of traditional postage services in the face of e-commerce, consumers are embracing peer-to-peer delivery services that offset the conventional challenges associated with waiting to receive a parcel. In addition to highlighting the opportunity for brands to streamline consumer experiences in this new space, this progression demonstrates the power of peer-to-peer platforms in empowering consumers by connecting them. [More]
Score: 6.8
This Month and Warm Top 4 Examples: 2,973 Total Clicks Date Range: Jul 14 - May 16
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As social media popularity becomes an asset, education around it increases
Implications - The opportunities for online influencers are immense in the digital age, which is why education around digital literacy and tools to help perfect personal brand are more readily available. This speaks to a shift in the relevance of social media from a fun pastime to an asset for employment and beyond. [More]
Filed in: Social Media
Score: 6.2
This Month and Mild Top 4 Examples: 4,089 Total Clicks Date Range: Aug 15 - May 16
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A growing focus on the profile picture signifies increase in professional social
Implications - Though sites like LinkedIn have established specific communities online for recruiting and professionalism, the prevalence of social media has made all social networks fair game. This has ushered in a new attitude toward online personal branding that skews more toward polished, permeating something as simple as the profile picture. [More]