PRO Trends

Emerging social media opportunities for innovators, entrepreneurs and creative minds

Trend Hunter Dashboards
Newly Added
Category List
Full Index


Score: 7.8
This Month and Hot Top 4 Examples: 3,334 Total Clicks Date Range: Jan 15 - Jan 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Portable WiFi devices optimize staying connected while mid-journey
Implications - As increasingly affordable fares democratize access to air travel, consumers are embracing devices that make connecting while on the move convenient and reliable. Seen as a one-time investment for frequent travelers, such gadgets streamline the process of finding the best connection and logging on. Traveling or not, this progression ultimately speaks to the desire to eliminate barriers to connectivity in all facets of life. [More]
Score: 5.7
This Month and Mild Top 4 Examples: 2,454 Total Clicks Date Range: Feb 14 - Jan 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Connected in-flight apps suggest consumers expect WiFi access
Implications - A host of dedicated mobile applications designed specifically for use mid-flight suggest a consumer expectation for WiFi while in transit. Whether as a means of staying connected to those on the ground or for in-flight networking purposes, such applications speak to the desire for easily accessible, WiFi-enabled communication and entertainment. This progression can be seen as a representation of shifting consumer expectations informed by an interest in remaining connected at all times. [More]
Score: 5.1
This Month and Mild Top 4 Examples: 1,163 Total Clicks Date Range: Apr 15 - Jan 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Consumers turn to local travel aids for an authentic experience
Implications - Though the majority of consumers book travel online, they continue to value a certain expertise when it comes to vacation planning. The nature of the expertise has shifted from formal or corporate entities, such as travel agents and tourist excursions, to more localized travel aids. In today's Instagrammable age, travelers are wary of having the same experience as everyone else. The desire for authenticity can more accurately be described as a quest for personalization and the search for the unique. [More]
Score: 6.2
This Month and Warm Top 4 Examples: 2,700 Total Clicks Date Range: Feb 15 - Jan 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Travel booking is integrated with social media for easier usage
Implications - Arguably the most important aspect of travel in the digital age is the social sharing that follows it. Taking this knowledge to heart, many brands have integrated an element of social media in their booking procedures, whether that means organizing their website to model a social network or using existing platforms. Social media has become a digital language of its own and the brands that leverage it correctly not only make things easier, but also make them seem more essential. [More]
Score: 7.9
This Quarter and Hot Top 4 Examples: 2,340 Total Clicks Date Range: Nov 15 - Jan 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Consumers help realize board games that border on experimental
Implications - Crowdfunding has proven to be a logical means of making new and diverse board game concepts a reality. Such projects offer the game designer more freedom, given the lack of brand involvement and the lower level of risk associated with the venture. This progression represents the power of crowdfunding in helping to realize consumer-driven products and services. [More]
Score: 5.5
This Quarter and Mild Top 4 Examples: 679 Total Clicks Date Range: Sep 15 - Dec 15
DEMOGRAPHICS
Popularity
Activity
Freshness
Dating apps evolve to cater to more niche consumer interests
Implications - Taking into account more than just proximity and age, online matchmaking services are turning to unique themes for individual allure. Catering to specific interests like theme parks and movie franchises, these brands are not only creating a more experiential service, but creating a more unique and personalized overall experience as well. [More]
Score: 5.7
This Quarter and Warm Top 4 Examples: 1,220 Total Clicks Date Range: Sep 14 - Dec 15
DEMOGRAPHICS
Popularity
Activity
Freshness
Social media caters to conscientious user preferences
Implications - As online identity and security become more of an issue, people are becoming increasingly selective with how they use social media. As a result, many social services are adapting to conscientious user styles, offering quick deletion, temporary uses or even content management. This progression speaks to a consumer desire to maintain control over their image within the chaos of the digital age. [More]
Trend Hunter Services
Score: 4.7
This Quarter and Mild Top 4 Examples: 657 Total Clicks Date Range: May 15 - Dec 15
DEMOGRAPHICS
Popularity
Activity
Freshness
Consumers seek digital discretion with identity-disguising tools
Implications - As concerns around digital security grow in the face of high-profile hacking scandals, consumers are embracing tools that disguise personal information while browsing online. Appealing to the conscientious user who realizes being online is unavoidable, such tools provide a trustworthy means of protecting one's identity. This shift speaks to the evolving relationship between consumers and their technology and the interest of maintaining privacy within a hyper-connected world. [More]
Score: 5.9
This Quarter and Warm Top 4 Examples: 1,496 Total Clicks Date Range: Jun 15 - Dec 15
DEMOGRAPHICS
Popularity
Activity
Freshness
Digital footprints serve as instant authorization tools
Implications - Appealing to the active social media user, digital footprints used as authorization tools streamline the login process and re-positions one's online habits as being conducive, rather than threatening, to security. In fact, it positions social and online involvement as crucial to strengthening one's identity, and therefore, increasing its protection. In addition to the mainstream emergence of biometric authentication methods, this progression speaks to the interest in balancing efficiency with security. [More]
Score: 6.1
This Quarter and Warm Top 4 Examples: 3,105 Total Clicks Date Range: Jan 15 - Dec 15
DEMOGRAPHICS
Popularity
Activity
Freshness
The medical industry turns to youth-centric campaigns
Implications - In an effort to shed its cold, clinical image, the medical industry has turned to campaigns that inject a fun, millennial-friendly sensibility into marketing. Whether through the use of entertainment, social media or satire, this approach seeks to bring preventative care to the forefront of youth consciousness. Though carefree at first glance, the progression of medical marketing speaks to the importance of reaching younger generations. [More]