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Score: 7.4
This Month and Warm Top 4 Examples: 5,662 Total Clicks Date Range: Dec 13 - May 15
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Seeking to enhance experiences, brands integrate unexpected delivery formats
Implications - Realizing the need to elevate consumers experiences, brands are turning to unexpected delivery formats for allure. Surprise and delighting consumers with packages that are sent via drones and social platforms, brands are helping to redefine typically mundane shipping procedures into more engaging activities. [More]
Score: 4.9
This Month and Mild Top 4 Examples: 923 Total Clicks Date Range: Feb 15 - May 15
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Consumers turn to social experiences to deal with death
Implications - The fear of facing death alone can be an isolating experience. In an effort to alleviate some of this fear, people have been opening up the conversation around death to include as many people as possible. This shift suggests that collective experiences dealing with grief and mortality ultimately help people shoulder the burden of coming to terms with devastating events. [More]
Score: 7.5
This Month and Hot Top 4 Examples: 4,076 Total Clicks Date Range: Jun 14 - May 15
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Memories of loved ones are kept alive via digital platforms
Implications - Seeking to maintain memories of lost loved ones, consumers, particularly those familiar with modern technology, are turning to digital solutions to maintain a connection to those who have passed away. Providing an outlet for people to mourn, celebrate and praise those who have passed, these digital platforms allow open forms of communication in a more comforting, digital space. [More]
Score: 9
This Month and V. Hot Top 4 Examples: 113,217 Total Clicks Date Range: Aug 14 - May 15
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Consumers turn to self-promotion tactics as a mode of personal branding
Implications - It can be argued that social media has bred a socially sanctioned culture of narcissism, allowing people to share all aspects of their lives with a participating audience. This culture of narcissism is most clearly observed in the tradition of "the selfie," which has mutated into something much larger than itself, indicating that beyond sharing, many consumers are interested in the larger scheme of personal branding and shameless self-promotion. [More]
Score: 8
This Month and Hot Top 4 Examples: 4,895 Total Clicks Date Range: Apr 15 - May 15
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Younger consumers respond enthusiastically to visual branding tactics
Implications - The landscape of communication has been radically transformed by the introduction of the emoji. Brands hoping to appeal to younger, tech-savvy audiences, such as college students and millennials, have begun incorporating emojis into their branding strategy. Consumers are not only responding to the social media reference, but to the streamlined nature of the emoji, suggesting that an uncluttered aesthetic and intuitive approach is paramount when it comes to branding towards the younger generation. [More]
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Score: 4.8
This Month and Mild Top 4 Examples: 1,167 Total Clicks Date Range: May 13 - May 15
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College students turn to online video to communicate common stresses
Implications - Seeking an outlet for expression, college students are turning to online videos to communicate common annoyances associated with student life. Referencing fears of debt, failing and disappointing family, students are using online platforms to humorize traditionally heavy subject matters. This reflects a turn toward more social forms of handling stress, particularly for those of a younger age range. [More]
Score: 7.3
This Month and Warm Top 4 Examples: 7,825 Total Clicks Date Range: Mar 14 - May 15
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Technology and social media revolutionize party culture
Implications - No longer reliant on word-of-mouth, college students are turning to mobile apps and social media campaigns to quickly find out about parties and events. This shift not only indicates the pervasiveness of technology and social media; it also demonstrates that people now consider themselves to be part of a much larger global network of both people and brands, with whom they interact on a personal level. [More]
Score: 6.3
This Month and Warm Top 4 Examples: 3,832 Total Clicks Date Range: Sep 14 - May 15
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Students turn to educational networking platforms to connect
Implications - Seeking to maintain an element of social interaction, students, particularly those entering college life, are turning to campus networks and online platforms as a educational tool. Allowing those in the same program or course to connect, these networks provide an efficient yet interactive way for individuals to become comfortable with student life. This reflects a need to make often stressful experiences like going to school more socially engaging. [More]
Score: 5.8
This Quarter and Warm Top 4 Examples: 2,368 Total Clicks Date Range: Jan 15 - Apr 15
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Brands create faux accounts on social platforms to engage consumers
Implications - Moving beyond traditional social media engagement, brands are turning to unsuspecting online tactics to add intrigue to the brand-consumer experience. Creating faux profiles and accounts, brands are going undercover to engage with consumers in a more lighthearted yet approachable manner. This covert tactic reflects a need to not only engage with consumers online, but to do so in a way that fosters a real and authentic connection with those involved. [More]
Score: 6.3
This Quarter and Warm Top 4 Examples: 2,968 Total Clicks Date Range: Mar 14 - Apr 15
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Brands are adding an experiential element to social media
Implications - Brands are offering consumers greater incentive to communicate online by making the process of sharing more engaging. Social media is so integrated into many consumers' lives, it's become routine. This shift demonstrates that many consumers relish the opportunity to elevate the social media experience from something mundane to something more memorable. [More]