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Score: 8.7
This Week and V. Hot Top 4 Examples: 31,924 Total Clicks Date Range: Feb 13 - Apr 14
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Panning love, consumers make fun of those that express feelings openly
Implications - While the number of ways to show one's love in society is seemingly endless, innovations that make a mockery of affectionate behavior are on the rise in a variety of markets. Consumers are taking to social media and poking fun at holidays to present disdain for the overarching sense of happiness in culture. [More]
Score: 6.7
This Quarter and Warm Top 4 Examples: 7,628 Total Clicks Date Range: Aug 13 - Mar 14
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Brands appeal to social media-obsessed youth using personal mementos
Implications - Personalized gifts are not a new innovation, but the means by which they are created is, as consumers shift towards using social media to remember moments or vacations. Placing the responsibility in the hands of patrons, brands aren’t setting up photo booths for customized gifts, but rather allowing consumers to upload personal photos from smart devices to create something that’s hyper-personalized and hip. Augmenting the experience to be more in-line with the Instagram lifestyle, the innovations solve the problem of how to foster a brand-consumer relationship by putting an emphasis on social media-obsessed generations to get involved. [More]
Score: 7.5
This Quarter and V. Hot Top 4 Examples: 4,477 Total Clicks Date Range: Sep 13 - Feb 14
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As generic social media becomes passe, consumers turn to cult communities
Implications - The ubiquitous nature of social media in society has lead to the evolution of online networking to be as diverse and varied as the offline world with hyper-niche networks popping up to satisfy consumer desire for individualistic expression. Encompassing topics like healthcare and travel, the networks address the problem of online interaction causing disassociation amongst connected consumers by easing them back into socialization based on similar interests. [More]
Filed in: Social Media
Score: 7.3
This Quarter and Hot Top 4 Examples: 10,421 Total Clicks Date Range: May 13 - Feb 14
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Amidst economic uncertainty, consumers revisit an age-old method to obtain goods
Implications - Returning to old customs to obtain goods or services in a fiercely competitive market, bartering is seeing an increase across the spectrum of consumers looking for a deal to those seeking to offer services for life essentials. Using social media and smartphone apps to connect, the updated concept of bartering is introducing the act to younger generations and augmenting the traditionally cut-and-dry economy to be more community and consumer focused. [More]
Score: 7.4
This Quarter and Hot Top 4 Examples: 16,542 Total Clicks Date Range: Feb 13 - Jan 14
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Hotels increase tech integration to broaden international market appeal
Implications - Satisfying consumer demand for on-the-go connectivity, hotel chains are incorporating enhanced technology including stronger WiFi networks and digital keys for seamless guest interaction. Of particular interest to the LGBT market segment and millennials, enhanced tech integration encourages interaction when travelling and negates the preconceived notion of 'disconnecting' when on vacation to satiate guest preference for consistent digital stimulation. [More]
Trend Hunter Services
Score: 6.2
This Quarter and Warm Top 4 Examples: 4,657 Total Clicks Date Range: May 13 - Jan 14
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Catering to travellers, digital travel devices help make outings easy
Implications - With travel parties often consisting of multiple members including children, techniques to make outings flow more smoothly allow for increased satisfaction. Apps and online resources that aid in travel planning helps save time and reduce frustration, allowing for easier organization. Catering to an interest in online social behavior, digital planning offers more of a convenient and technologically-efficient solution to potentially stressful everyday life. [More]
Score: 7.5
This Quarter and Hot Top 4 Examples: 8,137 Total Clicks Date Range: Oct 13 - Jan 14
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Users rebel against social media to show disdain for its ubiquitous nature
Implications - While the number of users on social networks continues to rise, those who negate the usage of the tools are making opinions heard by spoofing and shaming the interactions that have become commonplace in society. The surge of anti-social media followers highlights the spastic nature of millennial demographics and an insatiable tendency to gravitate towards counterculture ideas. [More]
Score: 6.7
This Quarter and Warm Top 4 Examples: 8,185 Total Clicks Date Range: Feb 13 - Jan 14
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Increasing connectivity further, hands-free cameras force social media sharing
Implications - Appealing to the connected consumer with a celebrity complex, hands-free cameras evolve photography past a way to record life events to a form of voyeuristic obsession. Always on and capturing moments, the innovations satisfy millennial inclination to constantly capture and share on social networks with the world-at-large. [More]
Score: 5.2
This Year and Warm Top 4 Examples: 3,047 Total Clicks Date Range: May 13 - Jan 14
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Brands offer incentives for participating in regular activities like social media
Implications - Instead of asking consumers to participate in a separate program, brands are incentivizing routine activities like social media interaction and web browsing for enhanced brand awareness. Adapting to the discerning consumer even more, the incentives boost brand ubiquity to make lifestyle incorporation easier and more natural than with traditional programs. [More]
Score: 9
This Year and V. Hot Top 4 Examples: 84,238 Total Clicks Date Range: Jan 13 - Jan 14
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Joining the pop culture conversation, users satire themselves on social media
Implications - While the majority of users take caution in making sure they present themselves as well as possible on social networks, the rise of self satirization on social media has helped to increase individual humility and work as a form of self promotion in the entertainment world. Transforming the means by which talent is discovered, social self satire is gaining momentum as a means to relate to pop culture while joining the conversation. [More]