PRO Trends Emerging opportunities for innovators, entrepreneurs and creative minds
Username
Remember Me!
Password
Trend Hunter Dashboards
Newly Added
Category List
Full Index


Score: 6.3
New and Warm Top 4 Examples: 3,847 Total Clicks Date Range: Feb 13 - Apr 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Online cooking tutorials reflects a generation reliant on convenience
Implications - As tech-savvy youths become more inclined to use the Internet as an efficient source of data, online tutorials and video guides are replacing traditional teaching methods. Adding efficiency and allowing more experimentation in the kitchen, cooking videos combine the accessibility of online tutorials with the desire to stay socially connected through day-to-day routines, while helping to expand foodie culture. [More]
Score: 8.4
Recent and Hot Top 4 Examples: 28,931 Total Clicks Date Range: Jun 13 - Apr 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Business-oriented socialization gets a tech-focused update
Implications - Unlike Boomers, Generation X holds a distinct ability to adapt, which is something we're seeing with regard to business networking and job hunting in the 21st century. Digital enhancements to business cards, resumes and even small talk are pushing the industry ever-forward to effectively continue the generational transition that's taking place in the workforce from aging management to go-getter Gen X'ers and Millennials. [More]
Score: 5.5
This Week and Mild Top 4 Examples: 6,925 Total Clicks Date Range: Apr 13 - Apr 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Parents bond with children on the topic of online interaction
Implications - Identifying the necessity to learn about social media as early as possible, parents are utilizing fun, interactive ways to relay the information to their young offspring. Familiar with the online world, children are further immersed in the ways of the digital era to make adapting to future smart solutions an easier process. [More]
Score: 8.6
This Month and V. Hot Top 4 Examples: 33,009 Total Clicks Date Range: Feb 13 - Apr 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Panning love, consumers make fun of those that express feelings openly
Implications - While the number of ways to show one's love in society is seemingly endless, innovations that make a mockery of affectionate behavior are on the rise in a variety of markets. Consumers are taking to social media and poking fun at holidays to present disdain for the overarching sense of happiness in culture. [More]
Score: 6.7
This Quarter and Warm Top 4 Examples: 7,700 Total Clicks Date Range: Aug 13 - Mar 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Brands appeal to social media-obsessed youth using personal mementos
Implications - Personalized gifts are not a new innovation, but the means by which they are created is, as consumers shift towards using social media to remember moments or vacations. Placing the responsibility in the hands of patrons, brands aren’t setting up photo booths for customized gifts, but rather allowing consumers to upload personal photos from smart devices to create something that’s hyper-personalized and hip. Augmenting the experience to be more in-line with the Instagram lifestyle, the innovations solve the problem of how to foster a brand-consumer relationship by putting an emphasis on social media-obsessed generations to get involved. [More]
Trend Hunter Services
Score: 7.4
This Quarter and V. Hot Top 4 Examples: 4,535 Total Clicks Date Range: Sep 13 - Feb 14
DEMOGRAPHICS
Popularity
Activity
Freshness
As generic social media becomes passe, consumers turn to cult communities
Implications - The ubiquitous nature of social media in society has lead to the evolution of online networking to be as diverse and varied as the offline world with hyper-niche networks popping up to satisfy consumer desire for individualistic expression. Encompassing topics like healthcare and travel, the networks address the problem of online interaction causing disassociation amongst connected consumers by easing them back into socialization based on similar interests. [More]
Filed in: Social Media
Score: 7.2
This Quarter and Hot Top 4 Examples: 10,516 Total Clicks Date Range: May 13 - Feb 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Amidst economic uncertainty, consumers revisit an age-old method to obtain goods
Implications - Returning to old customs to obtain goods or services in a fiercely competitive market, bartering is seeing an increase across the spectrum of consumers looking for a deal to those seeking to offer services for life essentials. Using social media and smartphone apps to connect, the updated concept of bartering is introducing the act to younger generations and augmenting the traditionally cut-and-dry economy to be more community and consumer focused. [More]
Score: 6.8
This Quarter and Hot Top 4 Examples: 5,931 Total Clicks Date Range: Nov 13 - Jan 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Brands utilize aspects of digital youth culture to encourage engagement
Implications - As the worldview of Millennials becomes more narrowed by the use of social media, the incorporation of philanthropic campaigns to get young people involved with social good initiatives is seeing a steep rise. Incorporating aspects of digital youth culture like selfies and hashtags, the endeavours appeal by going directly to the newsfeeds of users to effectively combat the higher number of consumers getting their daily update -- social, news, entertainment and politics -- solely from social networks. [More]
Score: 7.4
This Quarter and Hot Top 4 Examples: 16,582 Total Clicks Date Range: Feb 13 - Jan 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Hotels increase tech integration to broaden international market appeal
Implications - Satisfying consumer demand for on-the-go connectivity, hotel chains are incorporating enhanced technology including stronger WiFi networks and digital keys for seamless guest interaction. Of particular interest to the LGBT market segment and millennials, enhanced tech integration encourages interaction when travelling and negates the preconceived notion of 'disconnecting' when on vacation to satiate guest preference for consistent digital stimulation. [More]
Score: 6.2
This Quarter and Warm Top 4 Examples: 4,698 Total Clicks Date Range: May 13 - Jan 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Catering to travellers, digital travel devices help make outings easy
Implications - With travel parties often consisting of multiple members including children, techniques to make outings flow more smoothly allow for increased satisfaction. Apps and online resources that aid in travel planning helps save time and reduce frustration, allowing for easier organization. Catering to an interest in online social behavior, digital planning offers more of a convenient and technologically-efficient solution to potentially stressful everyday life. [More]