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Score: 6.7
Recent and Warm Top 4 Examples: 2,023 Total Clicks Date Range: Nov 14 - Sep 15
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Apps that enable broadcasting of user screens illuminate community gaming
Implications - Platforms and applications that allow users to broadcast their video game play are becoming a viable alternative to traditional advertising and the next level of community gaming. Sometimes bundled with live chat capabilities, this unique feature allows for the re-positioning of gamers as entertainers, which in turn speaks to the progression to "prosumers," consumers who actively produce content in addition to interacting with it. [More]
Score: 7.3
Recent and Warm Top 4 Examples: 4,925 Total Clicks Date Range: Jul 14 - Aug 15
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Consumers use social sharing as an incentive to get healthy
Implications - In the social media age, consumers are frequently sharing their fitness goals and progress. In addition to fitness, consumers are now also being encouraged to share their lifestyle and health habits. The social approach to health not only creates a sense of accountability in consumers, but also puts the emphasis on preventative measures. [More]
Score: 4.3
This Week and Untested Top 4 Examples: 209 Total Clicks Date Range: Aug 15 - Aug 15
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Social media spotlights different stories in the healthcare industry
Implications - Many social media efforts in the healthcare space are dedicated to honoring and appreciating the unseen heroes. Whether it's medical professionals who are often overlooked, or the sufferers of medical ailments themselves, these campaigns and platforms not only harness the power of social media to create an emotional resonance, but also offers real people the opportunity to share their story. [More]
Score: 6.8
This Month and Warm Top 4 Examples: 2,303 Total Clicks Date Range: Mar 15 - Aug 15
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Influencers expand their reach by creating platforms of their own
Implications - A social influencer is widely recognized as someone who has achieved fame by sharing original content on established social networks. As these self-created online personalities continue to expand their range, they are going above and beyond simply partnering with brands. In fact, they are going as far as developing or investing in social platforms of their own, encouraging others to create and share their own content in the process. Projects backed by social influencers will have both authenticity and legitimacy, giving them a higher chance of breaking through the noise. [More]
Score: 6.9
This Month and Warm Top 4 Examples: 2,608 Total Clicks Date Range: Mar 15 - Aug 15
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Social influencers resonate with consumers through themes of self-improvement
Implications - Many bloggers, vloggers and social influencers have achieved recognition by tackling themes of self-improvement in their content, a subject that remains important even as they expand their scope. The brands and media outlets that are partnering with these creators understand the need for safe spaces to facilitate the exchange of advice, ideas and tips. The theme of personal betterment further reinforces the idea that young people favor more approachable role models. [More]
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Score: 6.7
This Month and Warm Top 4 Examples: 2,576 Total Clicks Date Range: Mar 14 - Aug 15
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Brands elevate modern photography as a means to foster good health
Implications - While selfies may often be associated with narcissism, brands and organizations are turning this assumption on its head with wellness projects dedicated to the modern form of photography. Embracing youthful phenomenons helps companies strike a chord with young audiences by speaking to them in a language they understand. [More]
Score: 6.1
This Month and Mild Top 4 Examples: 419 Total Clicks Date Range: Aug 15 - Aug 15
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Social media becomes an important educational tool within the healthcare industry
Implications - Social media has proven itself to be an invaluable tool when it comes to disseminating information. The healthcare industry has taken note, using social platforms as a way to not only educate consumers, but invite them to take part in an ongoing conversation about health. On the flip side, health professionals can also use the condensed format of the social media sphere to share information quickly and easily among themselves. This shift further indicates that social media is no longer a lighthearted pursuit of time, but a powerful didactic mechanism. [More]
Score: 7.5
This Month and Warm Top 4 Examples: 1,674 Total Clicks Date Range: Aug 15 - Aug 15
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Social media influencers are consulted for their cultural know-how
Implications - Recognized for their influence, bloggers and social media personalities have become a staple in many brands' campaign and marketing efforts. Taking things one step further, many brands have begun consulting and working with these influencers on actual products. By applying influencers' cultural and generational knowledge, brands are able to create more authentic goods that resonate with younger consumers. [More]
Filed in: Social Media
Score: 8.4
This Month and V. Hot Top 4 Examples: 8,110 Total Clicks Date Range: Jun 14 - Aug 15
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Brands are illuminating big data borrowed from social media for advertisements
Implications - Big data has become a big buzz term with a short history, but while its role behind the scenes has grown in importance, it's role in the general public's eye is just one starting to be explored. Marketers are using big data garnered from partnerships with social media outlets such as Tinder and Twitter as the centerpiece of campaigns and branding efforts. [More]
Score: 5.3
This Quarter and Mild Top 4 Examples: 2,004 Total Clicks Date Range: Mar 14 - Jul 15
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Brands relate to consumers by referencing a pervasive digital culture
Implications - Whether playfully referencing selfie culture or advocating for periods of digital detox, brands are increasingly referencing the pervasiveness of web culture in television advertising spots. This strategy reflects back to consumers what is important to them in the evolving digital world, such as finding a place and purpose in the participatory culture of social networking. [More]