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Score: 5.9
This Week and Warm Top 4 Examples: 2,531 Total Clicks Date Range: Jul 13 - Aug 14
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Consumers turn to apps and online sites for platonic relationships
Implications - Fostering relationships in a more social environment, consumers are turning to apps and online sites to find more than romantic courtships. Allowing individuals to connect and test bonds through mobile devices, these innovations speak to a desire for a more digitally dependent way of creating friendships. [More]
Score: 7
This Quarter and Warm Top 4 Examples: 6,253 Total Clicks Date Range: Jun 14 - Jul 14
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Bars adopt novelty features to lure social media-obsessed consumers
Implications - Putting the focus on a memorable experience rather than the goods offered, bars are adopting novelty themes and gimmicks to offer consumers a more boast-worthy time. Leaving consumers with a story to tell others through social media, this shift signifies importance of virtual clout to a younger generation. [More]
Score: 6.6
This Quarter and Hot Top 4 Examples: 4,165 Total Clicks Date Range: Mar 13 - Jun 14
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Consumers add audio-enhancing software to online engagement
Implications - Going one step beyond the visual tendencies of social media, users are turning to personalized audio enhancements to add a more immersive quality to online engagement. Seeking customization, consumers are utilizing software and apps to help add audio to photographs and online platforms, reflecting a need for more individualized, yet equally social methods of activity. [More]
Score: 8
This Year and V. Hot Top 4 Examples: 6,412 Total Clicks Date Range: Mar 14 - Jun 14
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Offering guidance, social media apps offer accessible advice when shopping
Implications - As social media continues to become further integrated into consumer behavior, traditional methods of retail and peer-to-peer interaction are being replaced with more high-tech, social alternatives. Turning shopping experiences into opportunities to network, consumers are utilizing apps like Instagram and Twitter to get recommendations on style and fit, reflecting a desire for peer approval. [More]
Score: 7.4
This Year and V. Hot Top 4 Examples: 7,072 Total Clicks Date Range: May 13 - May 14
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Users and brands ditch lighthearted approaches for real-life conversations
Implications - A growing movement is observed of people using online outlets as a means of connecting with others on important issues, whether negative or positive. Reintroducing the social aspect back into social media, users are no longer satisfied with light and airy interaction, but rather crave a realistic approach by peers and brands to have their thoughts and feelings discussed. Brands that can relate consumers on a genuine, unanimous level will ultimately connect on a deeper emotional level with consumers. [More]
Trend Hunter Services
Score: 6.9
This Year and Hot Top 4 Examples: 8,849 Total Clicks Date Range: Aug 13 - May 14
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The social networking race literally becomes a game for young Millenials
Implications - Despite a resonating shift away from Facebook by younger generations, the social media content race is still palpable amid users that are flooding networks with information, which has lead to the networks literally becoming games to 'win.' Using content as currency, the games put an emphasis on maintaining relevancy with younger Millennial users who are more drawn in by visual content that doesn't require overt thought or skill to create. [More]
Score: 8.1
This Year and V. Hot Top 4 Examples: 11,421 Total Clicks Date Range: Mar 13 - May 14
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Socially generated content encourages interaction
Implications - Seeking to foster a closer connection, brands are turning to social media platforms to allow users to alter, engage and ultimately customize campaigns with their tweets and online involvement. As brands expand on a more global scale, socially generated content allows retailers to maintain a personal link with consumers, reflecting a turn towards more gratifying methods of online interaction. [More]
Score: 5.8
This Year and Warm Top 4 Examples: 5,546 Total Clicks Date Range: Oct 13 - May 14
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Online dating is rebranded as users find dates in their social networks
Implications – As online dating becomes a viable option amidst Millennials, users are unabashedly taking their quest for love onto social media to find suitable mates that are compatible with their lifestyle, as dictated from what they share on networks. Speaking to the ubiquity of social media, the concept of social media courtships pinpoint how consumers are showing a decrease in confidence to the point that they’re utilizing digital means to find mates within their existing friend base. As this dichotomy expands, consumer consumption will follow suit with more services and subscriptions taking precedent as a means to further denounce the need for face-to-face interaction. [More]
Score: 7.4
This Year and V. Hot Top 4 Examples: 9,163 Total Clicks Date Range: Nov 13 - May 14
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Social media switches tones to push for more in-person socialization
Implications - Consumers and brands alike are putting a strong focus back on in-person socialization by creating real-life experiences that are complimented by the use of digital mediums. Brands are offering incentives to get shoppers off the Internet and into stores or experiencing their brands in more immersive ways. Many businesses are realizing that digital and physical strategies are best when paired. [More]
Score: 7.9
This Year and V. Hot Top 4 Examples: 16,353 Total Clicks Date Range: May 13 - May 14
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Providing personal interaction, brands exchange goods for social engagement
Implications - As networking and social engagement continues to dominate consumer behaviorism, businesses are turning to methods of online interaction to expand brand recognition in a more personal, and digitally efficient manner. Creating a platform for user involvement, brands are offering discounts and rewards in exchange for interaction on such sites as Twitter and Instagram, speaking to a shift in brand-consumer engagement towards more reciprocal, yet socially integrated methods of day-to-day interaction. [More]