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Score: 5.2
This Week and Mild Top 4 Examples: 875 Total Clicks Date Range: May 15 - Apr 16
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Artists leverage livestreaming to give fans at home a front row seat
Implications - Following the progression toward experience-driven brand interactions, musicians are moving to leverage livestreaming services that provide maximum possible exposure for concerts and marketing events alike. In addition to serving as a platform for presenting behind-the-scenes content and live performances, livestreaming is proving to be an innovative tool for creating interactive digital experiences for fans that are easily accessible and are able to service a wider number of individuals. [More]
Score: 7.1
This Week and Hot Top 4 Examples: 3,565 Total Clicks Date Range: Oct 14 - Apr 16
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Musicians present fans with exclusive content through messaging apps
Implications - As advertising transitions from traditional mediums into the realm of mobile messaging apps like Snapchat and Tinder, music marketing is following suit with artists launching integrated campaigns that aim to connect with fans via smartphone. Highlighting the role of authenticity in driving consumer engagement, such campaigns rely on content that is presented in the same space users are communicating with friends and is less obviously marketed than traditional forms of music advertising, which falls in line with the values of Millennials and Gen Z. [More]
Score: 7.3
This Month and Warm Top 4 Examples: 6,567 Total Clicks Date Range: May 15 - Apr 16
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Digital brands take advertising offline with traditional mediums
Implications - As well-established digital platforms look to drive growth in usership, many have begun using offline advertising methods that are now considered "old world." Investing in billboards or elaborate publicity stunts, these strategies highlight the blending of online-offline worlds and the interest of driving consumers to the nearest screen. This shift showcases the value of traditional offline advertising efforts in both shifting the attention of current users back to the digital space and engaging with new, hard to reach consumer groups. [More]
Score: 7.3
This Month and Warm Top 4 Examples: 2,976 Total Clicks Date Range: Feb 16 - Apr 16
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Brands launch sponsored geofilters on Snapchat that feel serendipitous
Implications - The progression away from organic social reach has given way to brands embedding themselves into the social experience of Snapchat with sponsored geofilters that enable user-generated ad content. Requiring consumers to be in the right place at the right time, such campaigns are often bound by a series of geographic coordinates that help to ensure the experience feels personalized and exclusive. The modern consumer's comfort with contributing their own content reflects the desire for more concise and meaningful brand interactions, which is motivated by the general aversion to mass marketing efforts. [More]
Score: 4.7
This Month and Mild Top 4 Examples: 837 Total Clicks Date Range: May 15 - Apr 16
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Consumers embrace startups bringing P2P culture to health
Implications - As consumer expectations continue to evolve along with innovations in medical science, many healthcare startups are emerging with disruptive platforms that borrow concepts from the peer-to-peer economy. Connecting consumers and businesses with on-demand medical services, these platforms play a key role in bridging the gap between consumer expectations and reality of accessibility to medical care. [More]
Score: 7.3
This Month and Warm Top 4 Examples: 8,254 Total Clicks Date Range: Apr 15 - Apr 16
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Brands create experiential event invitations built-in to products
Implications - As brands look for ways that they can build themselves into the daily lives of consumers, many are extending the media treatment with lavish consumer invites to product launch events. Underlining the staying power of both exclusivity and marketing, such events showcase the benefit of a brand embedding themselves naturally into the spaces and objects consumers interact with daily and how that relates to modern expectations. In addition to highlighting consumer priorities in the experience economy, this shift demonstrates the accessibility of formerly exclusive events in the age of social media influencers. [More]
Score: 6.5
This Quarter and Warm Top 4 Examples: 1,083 Total Clicks Date Range: Oct 15 - Mar 16
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Video content allows creators to experiment with personal branding
Implications - Social media has revolutionized the marketing landscape in recent years, with online video content emerging as an integral way to reach consumers. Specifically, brands and individual celebrities are adopting digital platforms, such as Snapchat or YouTube, to diverge from their normal offering and established branding. Consumers not only love the abbreviated nature of new media; they also enjoy the ability and capacity to see familiar faces and brands in brand-new contexts. [More]
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Score: 7.6
This Quarter and Warm Top 4 Examples: 4,000 Total Clicks Date Range: Jul 15 - Mar 16
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Temporary retail spaces are enhanced with beacon technology
Implications - As brands seek to delight consumers with experimental pop-up shops, many are opting to streamline the shopping experience with beacon technology. This incorporation of beacon systems in even temporary retail spaces, and not just flagship stores, suggests that consumers have come to expect hi-tech features no matter what the shopping experience. It's quickly becoming clear that evolving consumer expectations must be met in every manifestation of the brand. [More]
Score: 7.5
This Quarter and Warm Top 4 Examples: 2,408 Total Clicks Date Range: Feb 16 - Mar 16
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In-store beacons evolve to engage shoppers with premium content
Implications - As traditional retailers move to provide added value to the in-store experience, many are enhancing the content offered through beacon marketing platforms to include lifestyle-oriented media. Also a means of ensuring the creation of user-generated content that naturally serves as advertisement, such efforts demonstrate the consumer interest in highly curated, image-centered expression of everyday life. This progression showcases the intrinsic importance of social sharing to consumers as an extension of one's "personal brand." [More]
Score: 5.6
This Quarter and Mild Top 4 Examples: 1,676 Total Clicks Date Range: Jan 15 - Mar 16
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Photo services turn to interactive elements to make sharing more communal
Implications - Taking into account the growing desire for collaboration, photo services and apps are turning to customized tools that allow for more communal engagement. Redefining how users edit, upload and share images, these services allow for a real-time interaction by offering platforms that allow multiple users to access, create and alter content as they see fit. Such interactive platforms suggest an increasing desire for peer-to-peer engagement, especially when it comes to content creation. [More]