Sports brands are launching web3 experiences for community engagement
Trend - Sports brands are entering the metaverse with web3 experiences such as virtual reality (VR) worlds, collectible NFTs, and online events. These services deepen community involvement in sports, providing a convenient and accessible way for fans to connect with athletes and each other.
Insight - Sports fans are a very community-involved group, frequently connecting with fellow fans through fantasy leagues, watch parties, and discussions. This group wants to take its involvement in sports even further and is willing to try new services and experiences to achieve this goal. The popularity of the metaverse provides a means of filling this desire, as it offers convenient community-building, as well as exclusive perks and collectibles that further immerse fans in sports.
Insight - Sports fans are a very community-involved group, frequently connecting with fellow fans through fantasy leagues, watch parties, and discussions. This group wants to take its involvement in sports even further and is willing to try new services and experiences to achieve this goal. The popularity of the metaverse provides a means of filling this desire, as it offers convenient community-building, as well as exclusive perks and collectibles that further immerse fans in sports.
Workshop Question - How could your industry make its customers feel more involved?
Trend Themes
1. Sports Metaverse - Sports brands are entering the metaverse with web3 experiences such as virtual reality (VR) worlds, collectible NFTs, and online events.
2. NFT Community Building - NFT holders are gaining a say in team-related decisions such as team name, logo design, player drafting, roster choices for each game, and even strategies and playcalling.
3. Athlete-led Web3 Sports Platforms - Virtual properties come with real-world utilities and earning potentials, making them a great opportunity for both individuals and businesses to invest in.
Industry Implications
1. Sports - Sports brands are entering the metaverse and offering web3 experiences to deepen community involvement in sports and connect fans with athletes and each other.
2. Blockchain/nfts - NFTs are being used to give fans a personal role in shaping the future of professional sports teams and providing virtual collectibles from FIFA's 92-year history.
3. Influencer Marketing - Athlete-led web3 sports platforms empower influencers to bring their web2 business and fans to the web3 world and create meta merchandise shops, entertainment islands, training academies, or gaming contests.
