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Score: 6.1
New and Warm Top 4 Examples: 1,561 Total Clicks Date Range: Sep 14 - Dec 14
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The sporting industry battles the at-home entertainment industry with technology
Implications - Whether sports fans want to find the nearest washroom, their seat, get food delivered to their seat or connect with their favorite player, beacon-enabled stadiums are now making this possible with the click of a button. This is only the beginning, as the term "sport spectator" will soon be antiquated with more interactivity to compete with at-home entertainment. [More]
Score: 5.5
This Week and Mild Top 4 Examples: 2,085 Total Clicks Date Range: Apr 14 - Dec 14
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The social aspect of team sports is transitioned to mobile technology
Implications - Apps and social networks specifically designed for the sporting consumer are on the rise as technological integration is demanded across all industries. As consumers crave social interaction for solo activities like jogging, apps designed to increase socialization are expanding the need for more connected everyday tasks. [More]
Score: 8.4
This Month and Hot Top 4 Examples: 28,896 Total Clicks Date Range: Oct 13 - Dec 14
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Wheelchair innovation expands boundaries for the differently abled
Implications - A new sense of independence is being gained by the differently abled as innovations that allow for adventurous excursions rise. Wheelchairs for rough terrain or mountain slopes expand what's possible for those with decreased mobility, which in turn opens up potential for other market segments for expansion. [More]
Score: 5.5
This Quarter and Mild Top 4 Examples: 6,017 Total Clicks Date Range: Oct 14 - Nov 14
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Craving escapism, consumers opt for adventure within their own country
Implications - While the glamorization of international travel rises, consumers -- particularly in the United States -- are looking to domestic options for adventure that are easier on the wallet. This shift towards maximizing local options speaks to a broader preference to break from routine while still maintaining a familiar connection. [More]
Score: 6.1
This Quarter and Warm Top 4 Examples: 10,820 Total Clicks Date Range: Oct 13 - Sep 14
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Athletic equipment is physically reinterpreted for consumer preference
Implications - Keeping in tow with a growing desire for product customization, brands are enhancing traditional athletic equipment with altered features for heightened appeal. Reinterpreting how sports are played and enjoyed, brands are reshaping equipment and adding extensions for both individual and communal enhancement, reflecting a shift towards more adaptable forms of active engagement. [More]
Filed in: LifestyleSports
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Score: 6.1
This Year and Mild Top 4 Examples: 13,821 Total Clicks Date Range: Feb 13 - Sep 14
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Maintaining active lifestyles, boomers turn to sports aids that reduce strain
Implications - Maintaining the physicality of your youth can often be a challenge, prompting aging consumers to turn to products that make physical activities like sports more adaptable. Using aids like trollies and seat attachments to make sports like golf and paddleboarding less physically demanding, these products speak to a desire to maintain a sense of athletic involvement, even in old age. [More]
Score: 8.6
This Year and V. Hot Top 4 Examples: 56,749 Total Clicks Date Range: Jul 13 - Sep 14
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Aesthetic and function are married as shoes boast an all-in-one design
Implications - Doing away with socks, modern shoe designs are pushing efficiency for consumers to aid the shift towards streamlined product design. As consumers favor aesthetic while still craving function, the designs answer the need for product versatility with style. [More]
Score: 8
This Year and Warm Top 4 Examples: 66,353 Total Clicks Date Range: Feb 14 - Aug 14
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Architectural design shifts to reflect a growing desire for fun and exercise
Implications - The consumer mindset prioritizes efficiency, which is being reflected in playful interior design that place exercise and fun at the core of routine. This shift towards a playful design aesthetic marks a preference for less formalized means of maintaining a health lifestyle and incorporating necessary tasks into existing schedules. [More]
Score: 6
This Year and Warm Top 4 Examples: 7,412 Total Clicks Date Range: Feb 13 - Aug 14
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Seeking more immersive exercise, consumers turn to digitally heightened sports
Implications - Seeking to heighten sporting activities, consumers are turning to augmented athletics to maximize experiences. Enhancing activities like rock climbing and soccer with simulated effects and 3D visuals, these augmented experiences offer more engaging sporting experiences without added physical exertion. [More]
Score: 6.8
This Year and Warm Top 4 Examples: 10,036 Total Clicks Date Range: Dec 13 - Aug 14
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As consumer lifestyles take an active turn, waterproofing is coveted
Implications - Premiumization in the tech industry has prompted consumers to expect more from their devices, which is being addressed with products like water-resistant audio accessories. This shift is supporting more active consumer lifestyles and delivering an experience that's more attuned to the needs of the modern consumer. [More]