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Score: 7.7
This Month and Warm Top 4 Examples: 31,938 Total Clicks Date Range: Dec 14 - Mar 15
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Fitness fashion becomes streamlined and minimalist for added versatility
Implications - The sportswear and fashion industry have collided in efforts to appease both the fashion-focused athlete and the fitness-focused fashionista. To be as versatile as possible, collaborations between fitness retailers and fashion brands opt for a minimalist design that can translate effortlessly from the gym to the street. Ultimately, fashion fitness reveals a consumer desire for performance and functionality along with aesthetics. [More]
Score: 8.3
This Quarter and Hot Top 4 Examples: 18,951 Total Clicks Date Range: Jun 14 - Jan 15
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Women pursue strength and challenge in exercises
Implications - In the past five years, the battle for gender equality has reached new heights with some of pop culture's biggest icons speaking openly about feminism. This pushes women to seek new challenges in all facets of life, including within athleticism and fitness. The gears have switched from exercises that promise prettiness, to those that boast strength building. [More]
Filed in: LifestyleSports
Score: 5.5
This Year and Warm Top 4 Examples: 1,939 Total Clicks Date Range: Sep 14 - Dec 14
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The sporting industry battles the at-home entertainment industry with technology
Implications - Whether sports fans want to find the nearest washroom, their seat, get food delivered to their seat or connect with their favorite player, beacon-enabled stadiums are now making this possible with the click of a button. This is only the beginning, as the term "sport spectator" will soon be antiquated with more interactivity to compete with at-home entertainment. [More]
Score: 5
This Year and Mild Top 4 Examples: 2,543 Total Clicks Date Range: Apr 14 - Dec 14
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The social aspect of team sports is transitioned to mobile technology
Implications - Apps and social networks specifically designed for the sporting consumer are on the rise as technological integration is demanded across all industries. As consumers crave social interaction for solo activities like jogging, apps designed to increase socialization are expanding the need for more connected everyday tasks. [More]
Score: 7.9
This Year and Hot Top 4 Examples: 31,491 Total Clicks Date Range: Oct 13 - Dec 14
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Wheelchair innovation expands boundaries for the differently abled
Implications - A new sense of independence is being gained by the differently abled as innovations that allow for adventurous excursions rise. Wheelchairs for rough terrain or mountain slopes expand what's possible for those with decreased mobility, which in turn opens up potential for other market segments for expansion. [More]
Trend Hunter Services
Score: 5
This Year and Mild Top 4 Examples: 6,528 Total Clicks Date Range: Oct 14 - Nov 14
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Craving escapism, consumers opt for adventure within their own country
Implications - While the glamorization of international travel rises, consumers -- particularly in the United States -- are looking to domestic options for adventure that are easier on the wallet. This shift towards maximizing local options speaks to a broader preference to break from routine while still maintaining a familiar connection. [More]
Score: 5.7
This Year and Warm Top 4 Examples: 11,494 Total Clicks Date Range: Oct 13 - Sep 14
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Athletic equipment is physically reinterpreted for consumer preference
Implications - Keeping in tow with a growing desire for product customization, brands are enhancing traditional athletic equipment with altered features for heightened appeal. Reinterpreting how sports are played and enjoyed, brands are reshaping equipment and adding extensions for both individual and communal enhancement, reflecting a shift towards more adaptable forms of active engagement. [More]
Filed in: LifestyleSports
Score: 5.7
This Year and Mild Top 4 Examples: 15,182 Total Clicks Date Range: Feb 13 - Sep 14
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Maintaining active lifestyles, boomers turn to sports aids that reduce strain
Implications - Maintaining the physicality of your youth can often be a challenge, prompting aging consumers to turn to products that make physical activities like sports more adaptable. Using aids like trollies and seat attachments to make sports like golf and paddleboarding less physically demanding, these products speak to a desire to maintain a sense of athletic involvement, even in old age. [More]
Score: 8.1
This Year and V. Hot Top 4 Examples: 60,405 Total Clicks Date Range: Jul 13 - Sep 14
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Aesthetic and function are married as shoes boast an all-in-one design
Implications - Doing away with socks, modern shoe designs are pushing efficiency for consumers to aid the shift towards streamlined product design. As consumers favor aesthetic while still craving function, the designs answer the need for product versatility with style. [More]
Score: 7.6
This Year and Warm Top 4 Examples: 72,438 Total Clicks Date Range: Feb 14 - Aug 14
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Architectural design shifts to reflect a growing desire for fun and exercise
Implications - The consumer mindset prioritizes efficiency, which is being reflected in playful interior design that place exercise and fun at the core of routine. This shift towards a playful design aesthetic marks a preference for less formalized means of maintaining a health lifestyle and incorporating necessary tasks into existing schedules. [More]