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Score: 6.8
This Month and Warm Top 4 Examples: 1,942 Total Clicks Date Range: Mar 15 - May 16
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Sports broadcasters pursue fans in their native digital spaces
Implications - Faced with the ever-expanding effect of cord-cutting, sports networks and broadcasters are consistently leveraging social media platforms in order to reach fans and cultivate new ones. In addition to highlighting the marketing power of the behind-the-scenes access streams on such social networks offer, this shift showcases the need for traditional brands to embed themselves into the digital spaces where consumers are naturally congregating. [More]
Score: 6.7
This Month and Mild Top 4 Examples: 3,344 Total Clicks Date Range: Feb 16 - May 16
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Sneaker brands entice consumers with celeb-led cultural experiences
Implications - Playing up the cult of celebrity and the pursuit of exclusive, insider experiences, many athletic apparel and footwear brands are emerging with mass marketing campaigns disguised as once-in-a-lifetime cultural events. This progression demonstrates that in a time marked by consumers' lack of attachment to physical objects and large institutions, brands have the opportunity to cultivate meaningful relationships with individuals by serving as an enabler of experiences. [More]
Score: 9.1
This Month and V. Hot Top 4 Examples: 22,168 Total Clicks Date Range: Apr 15 - May 16
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Footwear brands launch products with VIP consumer events
Implications - In order to create an air of exclusivity around a particular footwear launch, brands are emerging with brand activation venues that in addition to retail and product education spaces, serve as a venue for endorsement-highlighting events. This progression demonstrates that consumers are not only looking to get hands-on experience with a product before buying it, but also of seeking out insider access that may previously be reserved for media and VIPs. [More]
Score: 7.2
This Quarter and Warm Top 4 Examples: 6,316 Total Clicks Date Range: Oct 14 - Apr 16
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Consumers pursue health through strenuous adventure travel
Implications - In order to satisfy an interest in alternative fitness routines that challenge the mind and body, many consumers are opting for immersive adventure excursions that are both physically and mentally demanding. Also a natural reaction to the contemporary fixation on yoga and meditation as a means of achieving balance, this progression sees consumers embrace adrenaline-inducing holidays that serve as both modes of self-discovery and evidence of their skills. [More]
Score: 6.1
This Quarter and Mild Top 4 Examples: 2,589 Total Clicks Date Range: Jul 15 - Apr 16
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Brands design VR activations that put users in the shoes of pro athletes
Implications - As consumers search for more experiential ways to interact with their favorite sports brands, many of those brands are emerging with immersive virtual reality experiences that place users in the perspective of professional athletes. Such interactions are primarily emotional experiences for fans, helping to reinforce an innate sense of belonging to the community of the team at large. This progression highlights the opportunity for brands to activate and reaffirm relationships with individual consumers by enabling exclusive behind-the-scenes access. [More]
Score: 8.8
This Quarter and V. Hot Top 4 Examples: 13,622 Total Clicks Date Range: Feb 15 - Apr 16
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Consumers embrace play-inspired experiences that mirror childhood
Implications - As consumers look for activities that blur the line between work and play, many are embracing extreme sports-inspired strategy games reformatted to be experienced indoors in urban settings. Related to the continued proliferation of the so-called "kidification of adults," this progression underlines the opportunity for brands to engage consumers around temporary moments of escape. [More]
Score: 8.8
This Quarter and V. Hot Top 4 Examples: 18,736 Total Clicks Date Range: Oct 15 - Apr 16
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Consumers fully embrace tech aids in hunting and fishing
Implications - As consumers look for digital tools to streamline all manner of activities, those who participate in hunting and fishing have accepted the mainstream incorporation of digital aids in outdoor recreation. The widespread adoption of such innovations demonstrates a comfort in integrating tech solutions among a group that was previously wary of technology. This progression reinforces the omnipresence of technology and the contemporary view of devices as a natural extension of one's own abilities. [More]
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Score: 6.9
This Quarter and Warm Top 4 Examples: 5,879 Total Clicks Date Range: Apr 14 - Apr 16
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Bikes up the health factor with tech-enhanced features
Implications - Realizing the growing need for more customized health and wellness solutions, bike manufacturers are turning to integrated fitness features for consumer allure. Syncing bikes with apps and software that encourage calorie-burning and fitness tracking, brands are turning to connected enhancements to speak to a wave of health-conscious consumers looking for more connected wellness solutions, especially while on-the-go. [More]
Score: 7.8
This Quarter and Warm Top 4 Examples: 13,974 Total Clicks Date Range: Mar 14 - Apr 16
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Bike brands integrate apps and WiFi technology into cycling products
Implications - Moving beyond add-on accessories, bike manufacturers are switching tactics to integrate apps and smart technology straight into the bike design itself. Realizing the growing need for tech integration among consumers, brands are turning to modified materials and software that allow for built-in navigational features, app control and cloud connectivity. The turn toward built-in tech integration suggests a need among commuters not only for tech enhancement, but also a greater sense of control and customization while on-the-go. [More]
Score: 8.1
This Quarter and Hot Top 4 Examples: 12,579 Total Clicks Date Range: Jan 15 - Apr 16
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Consumers embrace high-tech head wear for safety and connectivity
Implications - As consumers look for technological solutions that support safety and enable connectivity, many are embracing smart helmets and glasses that provide a variety of situational data to the cyclist. Providing visual updates on a wide range of information, such smart cycling accessories help individuals navigate traffic safely regardless of the level of cycling infrastructure in any particular city. This shift highlights the interest in taking advantage of vanguard technology in order to ensure safety during daily activities. [More]