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Trend Hunter Dashboards
Score: 6.9
New and Warm Top 4 Examples: 12,683 Total Clicks Date Range: May 11 - Jul 14
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The empowerment of young girls rages on in the sports industry
Implications - Though the idea of some sports being "just for boys" is quickly dissipating, girls are still not fully accommodated in the realm of athleticism. Feminized equipment and girl-only sports forward this movement in hopes of not just easing tensions today, but of reshaping the minds of youth to no longer perceive gender as a hurdle in sports and in life. [More]
Filed in: LifestyleSports
Score: 8.6
This Quarter and Hot Top 4 Examples: 23,753 Total Clicks Date Range: Nov 13 - Jun 14
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Wellness activities are proliferated as a means to convey status
Implications - The concepts of wellness and privilege are intertwined for consumers, which has lead to activities like yoga and Pilates being utilized to bolster status. As consumer obsession with health continues, the proliferation of holistic practices in marketing relates to consumers on the basis of familiarity, but also on the coveted notion of exoticism. [More]
Score: 7.6
This Quarter and Warm Top 4 Examples: 17,043 Total Clicks Date Range: Sep 13 - May 14
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Active wear is given a formal makeover for self-propelled professionals
Implications - As consumer lifestyles evolve to demand more multitasking, the act of cycling is doing triple-duty to decrease ecological footprints, replace exercising and as an economical means of transport. Brands are upscaling cycling apparel to be suitable for activity and office life to cohesively marry the two for urban commuters. [More]
Score: 5.8
This Year and Warm Top 4 Examples: 5,812 Total Clicks Date Range: Jan 14 - Apr 14
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Sports-specific tech enables an individual to train themselves
Implications - The goal of many gadgets and apps is complete self-sufficiency, a concept that is infiltrating even the world of athletics. The once-exclusive realm of professional athletics is more attainable for the average consumer with technological assistance, serving as an accelerated version of the idea that anyone can learn to be talented given the right equipment. [More]
Score: 4.5
This Year and Mild Top 4 Examples: 4,388 Total Clicks Date Range: Jan 13 - Mar 14
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The search for complete self-sufficiency finds its way into sports
Implications - The capability of gadgetry today has created a standard for independence that has recently found its way into the world of leisure sports. Consumers who don't have the time or funds to dedicate to formally joining a sports team no longer need to worry, as products dedicated to self-coaching and independent team organization are available. This speaks to a desire for complete self-sufficiency that has become the standard in society. [More]
Filed in: LifestyleSports
Trend Hunter Services
Score: 6.6
This Year and Warm Top 4 Examples: 10,835 Total Clicks Date Range: Oct 13 - Mar 14
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Organizing and executing athletics is easier with integration of tech
Implications - Heightening efficiency and bringing independent sport to professional levels, athletic tech ensures consumers can get the most out of their part-time sports play while sacrificing nothing from other parts of their lives. Originating in 2012, Athle-Tech has since evolved to include scanning and self-scoring, allowing consumers to gameify progress. Ultimately, consumers aim to move at a fast pace, even during leisure activities. [More]
Score: 6.3
This Year and Warm Top 4 Examples: 16,242 Total Clicks Date Range: Feb 13 - Mar 14
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Portable play ensures athletic consumers don't have to compromise
Implications - As the responsibilities of adulthood pile on, consumers have less time to indulge in hobbies in a formal setting. Products that allow for on-the-go playtime satisfy both the need to fulfill duty, and the need for leisure. This duality is something consumers seek in all wares, as consolidating responsibility with enjoyment is difficult in today's fast-paced society. [More]
Filed in: LifestyleSports
Score: 6
This Year and Mild Top 4 Examples: 13,701 Total Clicks Date Range: Apr 13 - Mar 14
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Fandom follows athletes to their home and furniture
Implications - Athletes, like entrepreneurs, must demonstrate a constant desire to improve in their craft. This is taken to new levels with mundane athletic, as sports-crazed consumers are having their sport of choice embedded into their home life. This speaks to a crossover from hobby to lifestyle, proving that what once was simple leisure is now a part of a consumer's persona. [More]
Filed in: LifestyleSports
Score: 7
This Year and Warm Top 4 Examples: 50,593 Total Clicks Date Range: Jan 12 - Mar 14
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Sporty treats allow consumers to immerse themselves in the viewing experience
Implications - While attending sporting events at stadiums and arenas is often exhilarating, getting the opportunity to go to such live celebrations is often difficult for the average consumer. Looking to make at-home sports viewing more immersive, fans are turning to themed treats as a method to enhance the experience with more flair and athletic devotion. [More]
Score: 5.2
This Year and Mild Top 4 Examples: 10,582 Total Clicks Date Range: Mar 12 - Mar 14
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Consumers turn to sporty at-home decor to combine athletics with the need for play
Implications - While engaging in outdoor sports offers a great source of physical exercise, the hectic lifestyle of the average consumer often leaves little to no time for strenuous sporting activities. As a means to cater to individuals who desire convenient athletic interaction, brands are turning to integrated sports decor that feature such designs as basketball nets, combining sources of play with a need for ultra-convenience due to tight schedules. [More]