PRO Trends Emerging opportunities for innovators, entrepreneurs and creative minds
Username
Remember Me!
Password
Trend Hunter Dashboards
Score: 6.7
This Month and Warm Top 4 Examples: 2,124 Total Clicks Date Range: Mar 14 - Aug 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Brands are strategically tying team pride and product consumption together
Implications - The inclusive nature of teams and fandom resonate strongly with consumers, which is being adopted by brands as a means to feed off of the associated passion. Using sponsorships and event-branded products to create a fanatic atmosphere, brands are becoming a part of the action to the delight of consumers. [More]
Score: 7.8
This Month and Warm Top 4 Examples: 8,432 Total Clicks Date Range: Jun 14 - Aug 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Utilizing the social aspect of sports, brands correlate drinking with pride
Implications - Sporting events are inherently social for players and viewers, as is the act of drinking, which are being married by brands in a bid to ritualize consumption. This utilization of social momentum surrounding sports events like the World Cup satisfy a consumer need for lifestyle accommodation and the uniting of fans around a common cause. [More]
Score: 8.8
This Month and V. Hot Top 4 Examples: 9,043 Total Clicks Date Range: Feb 14 - Aug 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Activists use the momentum of sport events to bolster philanthropic causes
Implications - International sporting events like the World Cup and Olympics garner the attention of consumers in a passionate way, which is being utilized by activists as a means to convey social good endeavors. This form of marketing piggybacking relates to consumers in terms of familiarity, opening channels to introduce new messages. [More]
Score: 6.8
This Month and Mild Top 4 Examples: 6,175 Total Clicks Date Range: Jun 14 - Aug 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Getting involed in the action, fans create artwork inspired by sporting events
Implications - The level of fandom intensity surrounding sporting events like the World Cup is strong, which has led to the creation of sophisticated artworks in response. As the viewership for sporting events grows with online communication, fandom begins to cross all behavioral tribes, acting as a means of uniting everyone from sophisticates to the stereotypical die-hard fan. [More]
Score: 8.4
This Month and Hot Top 4 Examples: 34,514 Total Clicks Date Range: Jun 14 - Aug 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Sporting events get spoofed as fans crave enhanced levels of interaction
Implications - While sporting events like the World Cup are shrouded in tradition, fans are taking the serious nature as an opportunity for parody as they poke fun at the ceremonies and participants. This shift towards humor with regard to sports and events helps to humanize participants and make them more approachable for fans; a coveted characteristic for consumers. [More]
Trend Hunter Services
Score: 6.8
This Month and Warm Top 4 Examples: 13,645 Total Clicks Date Range: May 11 - Jul 14
DEMOGRAPHICS
Popularity
Activity
Freshness
The empowerment of young girls rages on in the sports industry
Implications - Though the idea of some sports being "just for boys" is quickly dissipating, girls are still not fully accommodated in the realm of athleticism. Feminized equipment and girl-only sports forward this movement in hopes of not just easing tensions today, but of reshaping the minds of youth to no longer perceive gender as a hurdle in sports and in life. [More]
Filed in: LifestyleSports
Score: 8.4
This Quarter and Hot Top 4 Examples: 24,650 Total Clicks Date Range: Nov 13 - Jun 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Wellness activities are proliferated as a means to convey status
Implications - The concepts of wellness and privilege are intertwined for consumers, which has lead to activities like yoga and Pilates being utilized to bolster status. As consumer obsession with health continues, the proliferation of holistic practices in marketing relates to consumers on the basis of familiarity, but also on the coveted notion of exoticism. [More]
Score: 7.5
This Year and Warm Top 4 Examples: 17,543 Total Clicks Date Range: Sep 13 - May 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Active wear is given a formal makeover for self-propelled professionals
Implications - As consumer lifestyles evolve to demand more multitasking, the act of cycling is doing triple-duty to decrease ecological footprints, replace exercising and as an economical means of transport. Brands are upscaling cycling apparel to be suitable for activity and office life to cohesively marry the two for urban commuters. [More]
Score: 5.7
This Year and Warm Top 4 Examples: 5,942 Total Clicks Date Range: Jan 14 - Apr 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Sports-specific tech enables an individual to train themselves
Implications - The goal of many gadgets and apps is complete self-sufficiency, a concept that is infiltrating even the world of athletics. The once-exclusive realm of professional athletics is more attainable for the average consumer with technological assistance, serving as an accelerated version of the idea that anyone can learn to be talented given the right equipment. [More]
Score: 4.4
This Year and Mild Top 4 Examples: 4,818 Total Clicks Date Range: Jan 13 - Mar 14
DEMOGRAPHICS
Popularity
Activity
Freshness
The search for complete self-sufficiency finds its way into sports
Implications - The capability of gadgetry today has created a standard for independence that has recently found its way into the world of leisure sports. Consumers who don't have the time or funds to dedicate to formally joining a sports team no longer need to worry, as products dedicated to self-coaching and independent team organization are available. This speaks to a desire for complete self-sufficiency that has become the standard in society. [More]
Filed in: LifestyleSports