PRO Trends Emerging opportunities for innovators, entrepreneurs and creative minds
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Trend Hunter Dashboards
Score: 5.1
This Quarter and Mild Top 4 Examples: 4,046 Total Clicks Date Range: Jan 13 - Mar 14
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The search for complete self-sufficiency finds its way into sports
Implications - The capability of gadgetry today has created a standard for independence that has recently found its way into the world of leisure sports. Consumers who don't have the time or funds to dedicate to formally joining a sports team no longer need to worry, as products dedicated to self-coaching and independent team organization are available. This speaks to a desire for complete self-sufficiency that has become the standard in society. [More]
Filed in: LifestyleSports
Score: 7.1
This Quarter and Warm Top 4 Examples: 9,656 Total Clicks Date Range: Oct 13 - Mar 14
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Organizing and executing athletics is easier with integration of tech
Implications - Heightening efficiency and bringing independent sport to professional levels, athletic tech ensures consumers can get the most out of their part-time sports play while sacrificing nothing from other parts of their lives. Originating in 2012, Athle-Tech has since evolved to include scanning and self-scoring, allowing consumers to gameify progress. Ultimately, consumers aim to move at a fast pace, even during leisure activities. [More]
Score: 6.8
This Quarter and Warm Top 4 Examples: 14,104 Total Clicks Date Range: Feb 13 - Mar 14
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Portable play ensures athletic consumers don't have to compromise
Implications - As the responsibilities of adulthood pile on, consumers have less time to indulge in hobbies in a formal setting. Products that allow for on-the-go playtime satisfy both the need to fulfill duty, and the need for leisure. This duality is something consumers seek in all wares, as consolidating responsibility with enjoyment is difficult in today's fast-paced society. [More]
Filed in: LifestyleSports
Score: 6.5
This Quarter and Mild Top 4 Examples: 11,005 Total Clicks Date Range: Apr 13 - Mar 14
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Fandom follows athletes to their home and furniture
Implications - Athletes, like entrepreneurs, must demonstrate a constant desire to improve in their craft. This is taken to new levels with mundane athletic, as sports-crazed consumers are having their sport of choice embedded into their home life. This speaks to a crossover from hobby to lifestyle, proving that what once was simple leisure is now a part of a consumer's persona. [More]
Filed in: LifestyleSports
Score: 5.7
This Quarter and Mild Top 4 Examples: 9,395 Total Clicks Date Range: Mar 12 - Mar 14
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Consumers turn to sporty at-home decor to combine athletics with the need for play
Implications - While engaging in outdoor sports offers a great source of physical exercise, the hectic lifestyle of the average consumer often leaves little to no time for strenuous sporting activities. As a means to cater to individuals who desire convenient athletic interaction, brands are turning to integrated sports decor that feature such designs as basketball nets, combining sources of play with a need for ultra-convenience due to tight schedules. [More]
Trend Hunter Services
Score: 6.5
This Quarter and Warm Top 4 Examples: 9,439 Total Clicks Date Range: Aug 12 - Feb 14
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Obsessed consumers create homage marketing for wearable cameras
Implications - Consumers are becoming marketers themselves by publicizing their use of products, particularly those that can be easily shared online. This level of intimacy creates a connection between consumers that's more community-based, which in turn establishes a trustworthy image for the brand in question. This notion of grassroots marketing is taking precedent as an effective way to garner attention without blatant product placement, which can be negatively received within niche groups that crave intimacy and community engagement. [More]
Score: 4.3
Warm Top 4 Examples: 3,415 Total Clicks Date Range: Dec 11 - Jan 13
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Marketers use interactive social experiments to enhance engagement
Implications - Interaction is key in any marketing campaign, but now brands are taking interactivity one step further through the use of campaigns that are based on social experimentation. Brands such as Coca-Cola and Puma are blending exploratory consumer behavior studies with marketing campaigns to further augment customer engagement; at the same time, these marketing social experiments create a unique platform that allows the brand to better understand its customers. [More]
Score: 4.1
Warm Top 4 Examples: 8,183 Total Clicks Date Range: Mar 12 - Jun 12
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Brain-related innovations demonstrate the power of the mind
Implications - It's amazing what our brains can do, and it's apparent in the number of innovations that depend on brainwaves to function. Designers and scientists are getting ever more creative when it comes to products that rely on mind control and use brain frequencies to perform an act or provide information. From mind-controlled apparel to concentration-improving headbands, these creative devices demonstrate the possibilities of applying the brain to design and innovation. [More]
Score: 5.9
Warm Top 4 Examples: 50,156 Total Clicks Date Range: Nov 11 - Mar 12
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Elaborate extras cater to the increasing number of dedicated cyclists
Implications - According to researchers at Rutgers University, from 1990 to 2009, the number of bike commuters increased by 64 percent in the United States. The percentage has only grown since, with more and more people riding their bikes to and from work, school and leisure activities. Thus, the demand for bike accessories is also increasing, spawning an entire market for supplementary bicycling products. These new and innovative bike trimmings meet the needs of the modern rider, ranging from gloves with illuminated turn signals to fashionable cases for the cyclists' tablets and other gadgets. [More]
Score: 5.7
Warm Top 4 Examples: 58,851 Total Clicks Date Range: Jan 11 - Mar 12
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Accessories get a stylish manufacturing-inspired spin
Implications - Fashion designers are taking a cue from architects and furniture designers and infusing accessories like bags and jewelry with an industrial twist. There is something very stylish about raw, unfinished materials and industrial design, so it's no surprise that fashionistas are snatching these "industrioussories" up. Crafted of building materials like rope, plywood and more, these designs offer the modern fashion consumer an edgy way to spice up their ensembles. [More]