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Trend Hunter Dashboards
Score: 6.6
This Month and Mild Top 4 Examples: 12,010 Total Clicks Date Range: Feb 13 - Sep 14
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Maintaining active lifestyles, boomers turn to sports aids that reduce strain
Implications - Maintaining the physicality of your youth can often be a challenge, prompting aging consumers to turn to products that make physical activities like sports more adaptable. Using aids like trollies and seat attachments to make sports like golf and paddleboarding less physically demanding, these products speak to a desire to maintain a sense of athletic involvement, even in old age. [More]
Score: 9
This Month and V. Hot Top 4 Examples: 52,326 Total Clicks Date Range: Jul 13 - Sep 14
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Aesthetic and function are married as shoes boast an all-in-one design
Implications - Doing away with socks, modern shoe designs are pushing efficiency for consumers to aid the shift towards streamlined product design. As consumers favor aesthetic while still craving function, the designs answer the need for product versatility with style. [More]
Score: 8.4
This Quarter and Warm Top 4 Examples: 59,738 Total Clicks Date Range: Feb 14 - Aug 14
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Architectural design shifts to reflect a growing desire for fun and exercise
Implications - The consumer mindset prioritizes efficiency, which is being reflected in playful interior design that place exercise and fun at the core of routine. This shift towards a playful design aesthetic marks a preference for less formalized means of maintaining a health lifestyle and incorporating necessary tasks into existing schedules. [More]
Score: 6.1
This Quarter and Warm Top 4 Examples: 6,523 Total Clicks Date Range: Feb 13 - Aug 14
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Seeking more immersive exercise, consumers turn to digitally heightened sports
Implications - Seeking to heighten sporting activities, consumers are turning to augmented athletics to maximize experiences. Enhancing activities like rock climbing and soccer with simulated effects and 3D visuals, these augmented experiences offer more engaging sporting experiences without added physical exertion. [More]
Score: 7.2
This Quarter and Warm Top 4 Examples: 8,807 Total Clicks Date Range: Dec 13 - Aug 14
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As consumer lifestyles take an active turn, waterproofing is coveted
Implications - Premiumization in the tech industry has prompted consumers to expect more from their devices, which is being addressed with products like water-resistant audio accessories. This shift is supporting more active consumer lifestyles and delivering an experience that's more attuned to the needs of the modern consumer. [More]
Trend Hunter Services
Score: 6.5
This Quarter and Warm Top 4 Examples: 2,235 Total Clicks Date Range: Mar 14 - Aug 14
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Brands are strategically tying team pride and product consumption together
Implications - The inclusive nature of teams and fandom resonate strongly with consumers, which is being adopted by brands as a means to feed off of the associated passion. Using sponsorships and event-branded products to create a fanatic atmosphere, brands are becoming a part of the action to the delight of consumers. [More]
Score: 7.6
This Quarter and Warm Top 4 Examples: 9,348 Total Clicks Date Range: Jun 14 - Aug 14
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Utilizing the social aspect of sports, brands correlate drinking with pride
Implications - Sporting events are inherently social for players and viewers, as is the act of drinking, which are being married by brands in a bid to ritualize consumption. This utilization of social momentum surrounding sports events like the World Cup satisfy a consumer need for lifestyle accommodation and the uniting of fans around a common cause. [More]
Score: 8.5
This Quarter and V. Hot Top 4 Examples: 9,891 Total Clicks Date Range: Feb 14 - Aug 14
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Activists use the momentum of sport events to bolster philanthropic causes
Implications - International sporting events like the World Cup and Olympics garner the attention of consumers in a passionate way, which is being utilized by activists as a means to convey social good endeavors. This form of marketing piggybacking relates to consumers in terms of familiarity, opening channels to introduce new messages. [More]
Score: 6.6
This Quarter and Mild Top 4 Examples: 6,489 Total Clicks Date Range: Jun 14 - Aug 14
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Getting involed in the action, fans create artwork inspired by sporting events
Implications - The level of fandom intensity surrounding sporting events like the World Cup is strong, which has led to the creation of sophisticated artworks in response. As the viewership for sporting events grows with online communication, fandom begins to cross all behavioral tribes, acting as a means of uniting everyone from sophisticates to the stereotypical die-hard fan. [More]
Score: 8.2
This Quarter and Hot Top 4 Examples: 36,037 Total Clicks Date Range: Jun 14 - Aug 14
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Sporting events get spoofed as fans crave enhanced levels of interaction
Implications - While sporting events like the World Cup are shrouded in tradition, fans are taking the serious nature as an opportunity for parody as they poke fun at the ceremonies and participants. This shift towards humor with regard to sports and events helps to humanize participants and make them more approachable for fans; a coveted characteristic for consumers. [More]