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Score: 6.8
This Quarter and Warm Top 4 Examples: 7,399 Total Clicks Date Range: Oct 14 - Jun 15
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Shoe labels release merchandise with exceptionally lightweight features
Implications - Shoe labels are releasing exceptionally lightweight footwear products that combine the best of athleticism with breathable materials and designs. This aesthetic addresses a desire for easily accessible, on-the-go sporting items that are suited to busy and active Millennials. [More]
Score: 7.9
This Quarter and Hot Top 4 Examples: 11,944 Total Clicks Date Range: Jun 14 - Jun 15
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In-store digital catalogs add interactive customization to sports gear shopping
Implications - In-store retail concepts have begun incorporating digital catalogs that provide highly detailed and constantly updated information on high-performance equipment. In adding this second layer of customization to the in-person shopping experience, retailers can enrich the expertise provided by the salesperson in a way that feels tailored to the individual consumer. [More]
Score: 8.3
This Quarter and Hot Top 4 Examples: 26,507 Total Clicks Date Range: Oct 14 - Jun 15
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Retail concepts include active elements that empower consumers
Implications - In blurring the line between retail location and athletic complex, brands and merchandisers can empower the consumer to visualize applications of the product in their daily life, regardless of their self-accessed athletic acumen. This progression speaks to the interest in customization, while also creating a dynamic in-store experience that makes high-performance athletic gear accessible to newcomers. [More]
Score: 6.7
This Quarter and Warm Top 4 Examples: 4,652 Total Clicks Date Range: Nov 14 - Jun 15
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Transferable passes encourage consumers to try new businesses
Implications - Given the unpredictable schedule of the modern consumer, transferable membership passes that offer unlimited uses at various businesses offer flexibility and a higher value for cost. This emergence of transferable memberships also ties into the renewed interest in supporting local businesses, rather than subscribing to a large conglomerate brand, as well as adhering better to the ever-evolving lifestyle of millennials. [More]
Score: 8.6
This Quarter and V. Hot Top 4 Examples: 19,372 Total Clicks Date Range: Dec 14 - Jun 15
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Gyms combine elements of fitness and play in an effort to entice
Implications - As a response to the bevy of at-home fitness options enriched by modern technology, traditional gyms are expanding to offer elements of entertainment. By providing an emotive value to the workout experience, gyms can ensure that clients establish a connection to the brand and foster a sense of community in a way that feels natural and fun. This speaks to a new approach to fitness and health that is less reactive and more lifestyle-based. [More]
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Score: 7.6
This Quarter and Warm Top 4 Examples: 35,203 Total Clicks Date Range: Feb 14 - Jun 15
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Bike rack designs accommodate two-wheelers within interior spaces
Implications - The rise of cycling seen in spin classes and urban bike rental systems is making its way into the interior design sector. Through cycling racks with aesthetic features, companies are catering to this decorative sporting niche. On a broader level, the crossover between homes and athleticism reflects consumer interest in products promoting health and the treatment of fitness as a lifestyle, instead of a hobby. [More]
Score: 7.3
This Year and Warm Top 4 Examples: 43,957 Total Clicks Date Range: Dec 14 - Mar 15
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Fitness fashion becomes streamlined and minimalist for added versatility
Implications - The sportswear and fashion industry have collided in efforts to appease both the fashion-focused athlete and the fitness-focused fashionista. To be as versatile as possible, collaborations between fitness retailers and fashion brands opt for a minimalist design that can translate effortlessly from the gym to the street. Ultimately, fashion fitness reveals a consumer desire for performance and functionality along with aesthetics. [More]
Score: 7.6
This Year and Hot Top 4 Examples: 21,178 Total Clicks Date Range: Jun 14 - Jan 15
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Women pursue strength and challenge in exercises
Implications - In the past five years, the battle for gender equality has reached new heights with some of pop culture's biggest icons speaking openly about feminism. This pushes women to seek new challenges in all facets of life, including within athleticism and fitness. The gears have switched from exercises that promise prettiness, to those that boast strength building. [More]
Filed in: LifestyleSports
Score: 5
This Year and Warm Top 4 Examples: 3,053 Total Clicks Date Range: Sep 14 - Dec 14
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The sporting industry battles the at-home entertainment industry with technology
Implications - Whether sports fans want to find the nearest washroom, their seat, get food delivered to their seat or connect with their favorite player, beacon-enabled stadiums are now making this possible with the click of a button. This is only the beginning, as the term "sport spectator" will soon be antiquated with more interactivity to compete with at-home entertainment. [More]
Score: 4.5
This Year and Mild Top 4 Examples: 2,765 Total Clicks Date Range: Apr 14 - Dec 14
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The social aspect of team sports is transitioned to mobile technology
Implications - Apps and social networks specifically designed for the sporting consumer are on the rise as technological integration is demanded across all industries. As consumers crave social interaction for solo activities like jogging, apps designed to increase socialization are expanding the need for more connected everyday tasks. [More]