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Score: 8.2
Recent and Warm Top 4 Examples: 16,318 Total Clicks Date Range: Dec 13 - Aug 15
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Elements of luxury are applied to the yoga sphere
Implications - Despite the commonly held belief that yoga is separated from materialism, upscale brands are infusing the zen-oriented sphere with high fashion elements. Incongruous pairings such as this hold mass market potential since Millennial shoppers are often drawn to the atypical in all consumer sectors. [More]
Score: 6.3
This Month and Mild Top 4 Examples: 10,233 Total Clicks Date Range: Mar 14 - Aug 15
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Modern running shoes focus on enhancing the energy of active consumers
Implications - Brands are coming up with alternative ways to serve active millennials with footwear products that are designed to enhance energy levels. While this specific approach helps companies in the footwear market stand out, a focus on invigorating consumers is also essential when targeting young, busy age groups with packed schedules. [More]
Score: 6.7
This Quarter and Warm Top 4 Examples: 7,596 Total Clicks Date Range: Oct 14 - Jun 15
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Shoe labels release merchandise with exceptionally lightweight features
Implications - Shoe labels are releasing exceptionally lightweight footwear products that combine the best of athleticism with breathable materials and designs. This aesthetic addresses a desire for easily accessible, on-the-go sporting items that are suited to busy and active Millennials. [More]
Score: 5
This Quarter and Mild Top 4 Examples: 2,666 Total Clicks Date Range: Feb 14 - Jun 15
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Liquor labels update beverages with sporty twists for active consumers
Implications - Liquor labels are adding athletic twists to beverages in the interest of sports enthusiasts. While alcohol and athleticism aren't typically associated, this merger is illustrative of the buying power of millennials who are typically drawn to active lifestyles that promote health and wellness within numerous consumer categories. [More]
Score: 7.8
This Quarter and Hot Top 4 Examples: 12,553 Total Clicks Date Range: Jun 14 - Jun 15
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In-store digital catalogs add interactive customization to sports gear shopping
Implications - In-store retail concepts have begun incorporating digital catalogs that provide highly detailed and constantly updated information on high-performance equipment. In adding this second layer of customization to the in-person shopping experience, retailers can enrich the expertise provided by the salesperson in a way that feels tailored to the individual consumer. [More]
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Score: 8.1
This Quarter and Hot Top 4 Examples: 27,085 Total Clicks Date Range: Oct 14 - Jun 15
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Retail concepts include active elements that empower consumers
Implications - In blurring the line between retail location and athletic complex, brands and merchandisers can empower the consumer to visualize applications of the product in their daily life, regardless of their self-accessed athletic acumen. This progression speaks to the interest in customization, while also creating a dynamic in-store experience that makes high-performance athletic gear accessible to newcomers. [More]
Score: 6.5
This Quarter and Warm Top 4 Examples: 4,797 Total Clicks Date Range: Nov 14 - Jun 15
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Transferable passes encourage consumers to try new businesses
Implications - Given the unpredictable schedule of the modern consumer, transferable membership passes that offer unlimited uses at various businesses offer flexibility and a higher value for cost. This emergence of transferable memberships also ties into the renewed interest in supporting local businesses, rather than subscribing to a large conglomerate brand, as well as adhering better to the ever-evolving lifestyle of millennials. [More]
Score: 8.4
This Quarter and V. Hot Top 4 Examples: 20,277 Total Clicks Date Range: Dec 14 - Jun 15
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Gyms combine elements of fitness and play in an effort to entice
Implications - As a response to the bevy of at-home fitness options enriched by modern technology, traditional gyms are expanding to offer elements of entertainment. By providing an emotive value to the workout experience, gyms can ensure that clients establish a connection to the brand and foster a sense of community in a way that feels natural and fun. This speaks to a new approach to fitness and health that is less reactive and more lifestyle-based. [More]
Score: 7.4
This Quarter and Warm Top 4 Examples: 36,520 Total Clicks Date Range: Feb 14 - Jun 15
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Bike rack designs accommodate two-wheelers within interior spaces
Implications - The rise of cycling seen in spin classes and urban bike rental systems is making its way into the interior design sector. Through cycling racks with aesthetic features, companies are catering to this decorative sporting niche. On a broader level, the crossover between homes and athleticism reflects consumer interest in products promoting health and the treatment of fitness as a lifestyle, instead of a hobby. [More]
Score: 7.2
This Year and Warm Top 4 Examples: 44,370 Total Clicks Date Range: Dec 14 - Mar 15
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Fitness fashion becomes streamlined and minimalist for added versatility
Implications - The sportswear and fashion industry have collided in efforts to appease both the fashion-focused athlete and the fitness-focused fashionista. To be as versatile as possible, collaborations between fitness retailers and fashion brands opt for a minimalist design that can translate effortlessly from the gym to the street. Ultimately, fashion fitness reveals a consumer desire for performance and functionality along with aesthetics. [More]