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Games Consumer Insights

Virtual Scent
Scent-releasing devices are used in virtual reality applications for immersion
Trend - New products are being developed that monitor virtual reality environments and release scents accordingly. These devices store scents via fluid or wax pads, and can custom-mix sources to produce more scent varieties. This is designed to enhance immersion in entertainment or for scent therapy.

Insight - The increase in popularity of metaverse applications spurred upon by new affordable hardware in the space has led to tech-curious consumers wanting to push the boundaries of what is possible in VR. These consumers are drawn to devices that push immersion further, such as haptic feedback wearables or omnidirectional treadmills. However, there is an ever-present desire for more immersion in VR applications. In recognition of this pressure, brands are experimenting with scent-based devices for VR.
Workshop Question - How could your brand utilize scent-based technology with its products or services?
8.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Protected Display
Displays built into suitcases are designed for on-the-go situations
Trend - Businesses are launching portable monitors built directly into foldable cases. These cases house built-in batteries for the display while protecting the display from damage. This design results in several use cases for these displays from workplace showpieces to on-the-go entertainment.

Insight - Jobs that necessitate travel to different environments bring a number of challenges for workers. Particularly for workers who need to travel for conferences, conventions, and other showcases, it is necessary to always have their required tools safe and ready to use, whether it be to set up a booth or market a product. Brands are now designing products engineered for these professionals that ensure necessary tech devices are both portable and protected for frequent travelers.
Workshop Question - How could your brand develop products or services that enhance workplace utility?
7.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Mechanical Phone
Smartphones with physical buttons are designed for convenience and functionality
Trend - Mobile phone manufacturers are launching devices equipped with additional buttons on the frame. These buttons were designed to be freely programmable by the user to add additional functionality to the phone—differentiating these products from competitors' offerings.

Insight - Nearly every consumer today has a smartphone, and many people have specific preferences in terms of brand, features, and cost. Despite the diverse needs of consumers, most smartphones on the market offer a nearly identical design and set of features, with only slight differentiations between each model. This stagnation creates a viability for brands to release unique smartphones catered to those unsatisfied with traditional phones' feature sets.
Workshop Question - How could your brand differentiate itself from its competitors to cater to a subset of consumers?
8.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
OLED Handheld
Hardware brands are using OLED panels on handheld devices to enhance quality
Trend - Technology companies are transitioning from IPS and LCD displays to OLED panels to increase the products' quality. These panels deliver richer colors with wider contrast ratios while taking up less space, using less power, and weighing less, extending the value of laptops and handhelds.

Insight - The concerns gamers have with portable devices are related to battery life, quality, true portability, and power. These consumers primarily consider turning to more compact devices only when no compromises are being made in these areas, and otherwise use larger solutions. Several products have demonstrated these consumers are willing to pay a small premium over alternative devices for significant gains in quality, leading to manufacturers turning to newer, more efficient technologies.
Workshop Question - How could your brand integrate newer, more efficient technologies into its products to increase the value proposition for its consumers?
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Coach
Artificial intelligence is being used to coach aspiring professional esports players
Trend - As artificial intelligence continues to influence how various industries adapt and innovate, one recent application is in game coaching. These virtual coaching systems leverage AI and machine learning technologies to provide guidance, analysis, and training to esports players.

Insight - As the esports landscape becomes increasingly competitive, gamers often desire tools that help fine-tune their gaming skills without paying for coaching. These services often appeal to Generation Z, as members of this demographic find themselves with greater prospects for career progression within the industry than earlier generations. By aligning with a culture of constant improvement, adjacent businesses can venture into the gaming space and convert long-term players into dedicated customers.
Workshop Question - How can your brand use artificial intelligence to enhance the capabilities of its product/service?
6.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Toxic Moderation
Brands are launching new moderation features to combat toxicity in video games
Trend - Toxicity moderation tools encompass various technologies and strategies game developers employ to address and mitigate toxic behavior within gaming communities. Toxicity moderation tools aim to foster positive and inclusive gaming environments by identifying and managing toxic interactions.

Insight - Gamers often seek a safe gaming environment where they can foster a sense of community, interact with and support one another, and share a common passion for gaming. However, toxic behavior can undermine the integrity of the gameplay experience, contributing to feelings of unsafeness, anxiety, and stress. By launching moderation tools, game developers are able to address this issue while encouraging positive communication and enhancing the gaming experience for everyone involved.
Workshop Question - How can your brand build a global community through digital interactions?
3.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Vintage Platformer
Brands are remastering vintage platformer titles for both new and old gamers
Trend - Brands are launching remastered and reworked versions of popular platformer games from the 1990s and 2000s. Platformer games are heavily reliant on seamlessly navigating through levels or platforms while running, jumping, and interacting with the elements involved.

Insight - Consumers often rely on nostalgia to fuel their purchases, especially when the product is associated with a specific era or memory. By leaning into this concept, game developers can market to older audiences while providing younger fans with novelty. Moreover, those who still own older consoles can relish a fresh yet familiar gaming experience through these remastered editions.
Workshop Question - How can your brand use inspiration from retro trends to funnel new, creative ways of thinking?
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
K-Pop Game
K-Pop groups are venturing into the video game space to bolster fan engagement
Trend - K-Pop video games are video games that are centered around Korean pop music and idols. These games typically incorporate rhythm and business management elements, allowing players to engage with the K-Pop industry and its artists more personally.

Insight - Mobile music games are desired by fans who want to feel closer to their idols and immerse themselves in their day-to-day lives. These games allow players to manage their virtual characters or idols, execute thrilling performances, and access exclusive content in a way that mimics the real idol experience. This allows fans to feel more connected to the K-pop experience and what it might be like to be a part of it.
Workshop Question - How can your brand foster a deeper connection with its audience through gamification?
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Micro PC
Brands are creating small form factor PCs for consumers with unique needs
Trend - Computer brands are launching miniature PCs with advanced specs and stunning design elements. These systems are designed to be space-efficient and energy-efficient with a smaller footprint that helps consumers compute tasks, conduct professional work, and play video games.

Insight - Consumers are often looking for compact electronic devices that cater to a variety of needs, ranging from travel and professional commitments to budget considerations. These computers benefit consumers who require a system that is portable and lightweight, power-conscious, and versatile while providing sufficient computing power for various tasks. Brands are responding to this desire for affordable, portable workstations by launching small form factor PCs.
Workshop Question - How can your brand simplify its product/service to make it more versatile?
7.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
play_circle_filled Mini Tower Gaming PCs
Mini Tower Gaming PCs
The G2 Edge Ultra is a Sleek Tower PC With an Nvidia 3070 GPU
The G2 Edge Ultra is A mini gaming PC that packs a powerful punch. It is one of the most powerful mini PCs currently on the market, according to Chatreey, the company behind it. The device has an... MORE
play_circle_filled Micro Gaming PCs
Micro Gaming PCs
The Topton F12 Edge Boasts Enough Power for AAA Titles at High Resolutions
The F12 Edge Micro Gaming PC is a compact and powerful gaming machine that can handle AAA games with ease. It features a 14-core Intel Core i7 processor, an Nvidia GeForce RTX 3050 graphics card,... MORE
Carbon Fiber Mini PCs
Carbon Fiber Mini PCs
The Minisforum NUCG5 Has an Active Cooling Fan and an Intel i5 Processor
The Minisforum NUCG5 is a powerful mini pc with a large active cooling fan. This is a full-size 90mm fan that takes up the entire top half of the chassis. Aside from its fan, this PC features an... MORE
Discrete Graphics Mini PCs
Discrete Graphics Mini PCs
The MoreFine M600S is Equipped with an AMD Radeon RX 6600M
The Morefine M600S is a mini-PC that offers impressive gaming performance in a small form factor. Powered by an AMD Ryzen 9 5900 HX processor and an AMD Radeon 6600M discrete GPU, the M600S can... MORE
Single-Board PCs
Single-Board PCs
The ASRock Industrial 4X4 BOX-7735U/D5 is a Powerful Mini-PC with a Ryzen 7000U
The ASRock Industrial 4X4 BOX-7735U/D5 is a versatile mini-PC that can handle various tasks. This small form factor (SFF) PC is based on the AMD Ryzen 7 7735U processor, which is one of the first... MORE
Gamified Sleep
Brands are releasing gamified sleep-tracking apps to encourage sleep regulation
Trend - Brands are releasing gamified sleep-tracking apps to encourage sleep regulation. These applications use advanced technology either through the phone itself or through peripherals, to analyze sleeping patterns and provide gamified rewards accordingly. These apps help users feel incentivized to have healthy sleep patterns.

Insight - For many consumers in the modern era, sleep gets in the way of busy modern lives, so many treat it more as an unfortunate necessity than a daily self-care ritual. Some of these regard sleep as a chore, leading them to neglect sleep and adopt unhealthy, irregular sleeping habits. In attempting to regulate sleep, many consumers are drawn to medical assists, such as melatonin or other sleeping pills, though these are not always effective. Brands are addressing these consumers by offering services that encourage regularity, reward sleep, and make both sleeping and waking up something to look forward to.
Workshop Question - How can your brand incorporate gamification elements into regular aspects of human life to encourage consumers?
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends