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Score: 4.7
This Month and Untested Top 4 Examples: 724 Total Clicks Date Range: Jul 15 - May 16
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Competitive online gaming moves toward the realm of spectator sport
Implications - As the audience for competitive online gaming grows, a number of innovative platforms have emerged to serve to connect this fast-growing community. Related to the proliferation of accessible streaming services and a new demand for competitive gaming news, this progression demonstrates the role of Prosumerism in transforming a form of personal entertainment into a spectator sport. [More]
Score: 8
This Month and Hot Top 4 Examples: 2,656 Total Clicks Date Range: Apr 16 - May 16
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Accessible 3D printers are changing the face of at-home gaming
Implications - Gamers, hobbyists and even musicians are taking advantage of the ability to customize their favorite forms of entertainment through the use of 3D printing. More accessible and affordable than ever, 3D printers allow users to not only recreate at-home entertainment systems, but even re-imagine them for a more personalized touch. By having a heavy hand in the creation of their own entertainment, consumers become more engaged and excited by these self-made products. [More]
Score: 5.4
This Year and Warm Top 4 Examples: 3,495 Total Clicks Date Range: Jun 14 - Nov 15
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Generation Z comes to expect open-source gaming
Implications - The evolution of code literacy goes all the way back to MySpace, when social interaction pushed young Millennials to teach themselves basic code. Minecraft ushered in a new, more advanced iteration of self-taught code for the new generation, causing them to expect the same level of freedom and complexity in all tech. [More]
Score: 5.1
This Year and Mild Top 4 Examples: 2,026 Total Clicks Date Range: Jun 14 - Nov 15
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Brands develop digital products and services suited to young audiences
Implications - In response to concerns regarding unrestricted Internet access among children, brands are developing tech suited to young audiences. Ensuring a greater degree of security for families helps resolve modern parenting issues that extend far beyond traditional considerations. As children continue to develop digital literacy skills, addressing these issues will become all the more imperative. [More]
Score: 4.8
This Year and Warm Top 4 Examples: 2,210 Total Clicks Date Range: Mar 15 - Sep 15
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Children's gaming evolves to become more immersive
Implications - Moving beyond the use of multi-screens in gaming, brands are turning to multi-sensory features to elevate the experience. By incorporating augmented technology and digital projections, brands are seeking to draw in easily impatient young consumers with devices that demand more engagement and sensory participation. This ultimately reflects a shift in the evolution of gaming towards more immersive experiences. [More]
Score: 5.4
This Year and Warm Top 4 Examples: 2,922 Total Clicks Date Range: Nov 14 - Sep 15
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Apps that enable broadcasting of user screens illuminate community gaming
Implications - Platforms and applications that allow users to broadcast their video game play are becoming a viable alternative to traditional advertising and the next level of community gaming. Sometimes bundled with live chat capabilities, this unique feature allows for the re-positioning of gamers as entertainers, which in turn speaks to the progression to "prosumers," consumers who actively produce content in addition to interacting with it. [More]
Score: 6.6
This Year and Hot Top 4 Examples: 13,902 Total Clicks Date Range: May 14 - Aug 15
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Virtual reality systems and concepts focus on life-like elements for devout fans
Implications - Popular gaming culture is becoming all the more realistic with life-like adaptations and applications. True-to-life representations of technology point to the power of gamers who, through their enthrallment with virtual systems and plots, are influencing increasingly convincing takes on automation. Given the advanced state of technology, the blending of surreal with reality will expand in unexpected and uncharted directions. [More]
Filed in: TechGames
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Score: 8
This Quarter and Warm Top 4 Examples: 9,991 Total Clicks Date Range: Jun 14 - Apr 16
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VR and AR technology becomes more accessible through affordable peripherals
Implications - Virtual reality has expanded to many industries and proven itself versatile when it comes to applications, but until now, its popularity has been restricted by expensive gear. Stripped down, lightweight versions of the technology and accompanying smartphone apps are working to make virtual reality more accessible and ubiquitous. This change not only democratizes new technology, but creates a more immersive approach to mobile gaming as well. [More]
Score: 6.3
This Year and Warm Top 4 Examples: 6,938 Total Clicks Date Range: Feb 15 - Nov 15
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Brands engage consumers with mobile games that offer tangible rewards
Implications - Pushing back against assertions that mobile gaming has no tangible benefit, brands have begun offering material rewards attained through sustained mobile play. With potential to be used as a means to digital community building or as a loyalty program for the Internet age, such apps can go a long way in terms of retaining the interest of the busy modern consumer. [More]
Score: 4.1
This Year and Mild Top 4 Examples: 2,235 Total Clicks Date Range: Jul 14 - Jun 15
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Mobile games indulge the consumer desire to celebrate pop cultural icons
Implications - Pop culture-inspired mobile games are a unique symbol of the evolving face of the gaming world. Symbolic of the consumer's inherent fascination with meme culture and the nature of fame, these mobile games provide a new archetype for the average gamer, which includes a more diverse range of people than ever before. [More]