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Trend Hunter Dashboards
Score: 6.2
This Month and Warm Top 4 Examples: 2,902 Total Clicks Date Range: Aug 13 - Sep 14
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Brands heighten rewards by offering game-like challenges
Implications - Turning brand involvement into a competitive activity, retailers are using challenges to incite consumer interest. Requiring strategic thought and dedication, these reward-driven activities help consumers become more personally invested in the experience, providing a sense of satisfaction and fulfillment. [More]
Score: 6.5
This Quarter and Warm Top 4 Examples: 8,249 Total Clicks Date Range: Oct 13 - Jul 14
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Converging gamification with scheduling to ensure prime productivity
Implications - Today's digital world is made up of either chaotic, fast-paced content, or leisurely, procrastination-worthy Internet culture. Converging these two components of adult consumer life, scored scheduling caters to the contradictory desires to organize, and to play. This accommodates a new generation of grown-up digital natives who spent most free time online, yet now must face the responsibilities of adulthood. [More]
Score: 6.8
This Year and Hot Top 4 Examples: 9,043 Total Clicks Date Range: Aug 13 - May 14
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The social networking race literally becomes a game for young Millenials
Implications - Despite a resonating shift away from Facebook by younger generations, the social media content race is still palpable amid users that are flooding networks with information, which has lead to the networks literally becoming games to 'win.' Using content as currency, the games put an emphasis on maintaining relevancy with younger Millennial users who are more drawn in by visual content that doesn't require overt thought or skill to create. [More]
Score: 4.6
This Year and Mild Top 4 Examples: 2,307 Total Clicks Date Range: Oct 13 - Apr 14
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Looking to customize play, users turn to games that require personal input
Implications - As the DIY phenomenon continues to dominate, consumers are becoming more adamant about personal input, resulting in a desire for more customizable sources of everyday entertainment. Seeking to add personal touches to traditional sources of play, consumers are turning to video games that are based on user contribution, speaking to a desire for community involvement and a sense of belonging. [More]
Filed in: TechGames
Score: 4.8
This Year and Mild Top 4 Examples: 4,397 Total Clicks Date Range: Nov 13 - Apr 14
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Seeking to stimulate children, parents opt for video game teaching tactics
Implications - While video games offer youths a playful source of distraction, engaging in digital play often limits exposure to more diverse, and stimulating ideas. Seeking to add educational qualities to sources of online amusement, parents are turning to games that help improve personal skills in all aspects of life, combining the interactive qualities of gaming with the need for more engaging, yet valuable sources of everyday entertainment. [More]
Trend Hunter Services
Score: 4.6
This Year and Mild Top 4 Examples: 1,935 Total Clicks Date Range: Feb 13 - Apr 14
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A desire for pragmatic play prompts consumers to turn to physical gaming options
Implications - Digital play can often result in a static, and physically inactive lifestyle. Seeking a healthier source of day-to-day amusement, individuals are turning to physically enriching gaming options that encourage exercise and athletic improvement. This reflects a move towards sources of play that help consumers cultivate, rather than detach from, everyday experiences. [More]
Score: 5.3
This Year and Warm Top 4 Examples: 4,863 Total Clicks Date Range: Jan 13 - Apr 14
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A desire for authentic gaming prompts more engaging mobile add-ons
Implications - While mobile gaming provides a more practical method for on-the-go play, smartphone apps often lack the excitement and physical interaction of consoles and gaming systems. Seeking to add a more authentic feel to portable play, consumers are turning to mobile add-ons that help add traditional gaming features to compact, cellular devices. Touchscreen stickers and console attachments combine conventional aspects of gaming with the desire for more convenient, and accessible methods of everyday entertainment. [More]
Filed in: TechMobileGames
Score: 5
This Year and Warm Top 4 Examples: 2,475 Total Clicks Date Range: Jan 13 - Apr 14
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As the popularity of gaming expands, players turn to more communal methods of play
Implications - As gamer culture continues to expand with the advancements of technology and online interaction, players are becoming more open and expressive of their gaming habits as a means to connect with a societal emphasis on play. Adding more physical interaction to traditionally private methods of online gaming, high-tech gaming TVs and entertainment systems allows consumers to immerse themselves in fantasy while simultaneously opening up the door for more connected play. [More]
Score: 4.8
This Year and Mild Top 4 Examples: 3,401 Total Clicks Date Range: May 13 - Apr 14
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Gamers revert to mundane roleplay
Implications - The rise of virtual simulation in gaming has evolved to new heights with controller-less consoles and innovations that place players as far into a game as possible, but the advancements have brought about a new level of apathy that's showing up in new games, which simulate the mundane nature of real life. [More]
Score: 4
This Year and Mild Top 4 Examples: 13,628 Total Clicks Date Range: Jan 12 - Mar 14
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Modern chess sets provide intellectual engagement through pop culture allure
Implications - With the rise of digital technology resulting in a culture that has become increasingly reliant on mobile and online usage, consumers, particularity youths, are growing up less exposed to more traditional and thought-provoking activities. As a means to provide more intellectually stimulating sources of entertainment, parents are turning to more challenging forms of play bearing kitschy or referential aesthetics, combining strategically enticing games with cultural features that youths can easily relate to. [More]