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Score: 5.9
This Week and Warm Top 4 Examples: 2,012 Total Clicks Date Range: Oct 14 - Sep 15
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Children's gaming evolves to become more immersive
Implications - Moving beyond the use of multi-screens in gaming, brands are turning to multi-sensory features to elevate the experience. By incorporating augmented technology and digital projections, brands are seeking to draw in easily impatient young consumers with devices that demand more engagement and sensory participation. This ultimately reflects a shift in the evolution of gaming towards more immersive experiences. [More]
Score: 6.6
This Week and Warm Top 4 Examples: 2,030 Total Clicks Date Range: Nov 14 - Sep 15
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Apps that enable broadcasting of user screens illuminate community gaming
Implications - Platforms and applications that allow users to broadcast their video game play are becoming a viable alternative to traditional advertising and the next level of community gaming. Sometimes bundled with live chat capabilities, this unique feature allows for the re-positioning of gamers as entertainers, which in turn speaks to the progression to "prosumers," consumers who actively produce content in addition to interacting with it. [More]
Score: 7.9
This Quarter and Hot Top 4 Examples: 11,796 Total Clicks Date Range: May 14 - Aug 15
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Virtual reality systems and concepts focus on life-like elements for devout fans
Implications - Popular gaming culture is becoming all the more realistic with life-like adaptations and applications. True-to-life representations of technology point to the power of gamers who, through their enthrallment with virtual systems and plots, are influencing increasingly convincing takes on automation. Given the advanced state of technology, the blending of surreal with reality will expand in unexpected and uncharted directions. [More]
Filed in: TechGames
Score: 6.3
This Quarter and Warm Top 4 Examples: 6,551 Total Clicks Date Range: Jun 14 - Jun 15
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VR and AR technology becomes more accessible through affordable peripherals
Implications - Virtual reality has expanded to many industries and proven itself versatile when it comes to applications, but until now, its popularity has been restricted by expensive gear. Stripped down, lightweight versions of the technology and accompanying smartphone apps are working to make virtual reality more accessible and ubiquitous. This change not only democratizes new technology, but creates a more immersive approach to mobile gaming as well. [More]
Score: 5.1
This Quarter and Mild Top 4 Examples: 1,633 Total Clicks Date Range: May 14 - Jun 15
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Brands engage consumers with mobile games that offer tangible rewards
Implications - Pushing back against assertions that mobile gaming has no tangible benefit, brands have begun offering material rewards attained through sustained mobile play. With potential to be used as a means to digital community building or as a loyalty program for the Internet age, such apps can go a long way in terms of retaining the interest of the busy modern consumer. [More]
Trend Hunter Services
Score: 5.2
This Quarter and Mild Top 4 Examples: 1,760 Total Clicks Date Range: Jul 14 - Jun 15
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Mobile games indulge the consumer desire to celebrate pop cultural icons
Implications - Pop culture-inspired mobile games are a unique symbol of the evolving face of the gaming world. Symbolic of the consumer's inherent fascination with meme culture and the nature of fame, these mobile games provide a new archetype for the average gamer, which includes a more diverse range of people than ever before. [More]
Score: 6.8
This Quarter and Warm Top 4 Examples: 6,544 Total Clicks Date Range: Jul 14 - Jun 15
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Traditional gaming is adapted with high-intensity accessories
Implications - No longer just an idle activity, gaming has morphed into something that fully immerses and involves each player. Encouraging gamers to fully integrate themselves into the experience, brands are offering devices and accessories that mimic the physical intensity portrayed. This reflects a desire for gaming experiences that go beyond simple storytelling techniques, making gaming the most suited form of paid entertainment for the digital generation. [More]
Filed in: TechGames
Score: 7.4
This Quarter and Warm Top 4 Examples: 31,725 Total Clicks Date Range: May 14 - Jun 15
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Fashion designers shine a spotlight on gamer culture for youthful allure
Implications - No longer associated with being an uninteresting and isolating activity, gaming has become widely accepted, and even praised, among mainstream culture. Referencing the behavior and eccentric clothing often adorned by gamers, fashion retailers are not only seeking to connect with a youthful market audience, but they're also showcasing a shift toward a more conventional view of eccentric, youth behavior. [More]
Score: 5.4
This Quarter and Mild Top 4 Examples: 3,853 Total Clicks Date Range: Jan 15 - Jun 15
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Gamer culture expands with accessories that engage different senses
Implications - As gamer culture moves toward more immersive experiences, traditional gaming activities are adapted with accessories and products that add a higher level of interactivity. Offering accessories that encourage the use of multiple senses, brands are seeking to not only make experiences more memorable, but also to engage players in a way that embraces all of their sensory capabilities. [More]
Filed in: TechGames
Score: 4.9
This Quarter and Mild Top 4 Examples: 2,317 Total Clicks Date Range: Nov 14 - Jun 15
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As video games become the primary form of paid entertainment their status rises
Implications - As more passive forms of paid entertainment decrease in popularity, video games flourish, placing their connoisseurs in a more positive light. Gamers were previously considered social misfits, however as the Internet continues to connect like-minded individuals, the gamer community becomes more prestigious. This speaks to the future of entertainment shifting toward interactivity. [More]
Filed in: TechGames