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Score: 7.9
This Quarter and Hot Top 6 Examples: 12,982 Total Clicks Date Range: Mar 16 - Nov 16
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Adult entertainment brands adapt to be more positive and accessible
Implications - With younger generations being more open and discussions revolving around sexuality growing, adult entertainment brands are approaching promotions in a new way. Looking to expand its reach, Pornhub and other adult entertainment brands have implemented VR technology to make its experiences more realistic. In addition, its name has been associated with fashion shows and interactive games for couples -- helping to broaden how consumers see the brand and expand its reach organically. [More]
Score: 5.1
This Year and Mild Top 5 Examples: 1,453 Total Clicks Date Range: Aug 16 - Aug 16
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Brands find a new consumer demographic in the video game community
Implications - Seeking a new audience, brands are sponsoring events and launches within the video game industry. This signifies a rising interest in Gen Z and Millennials as these groups gain an increase in spending power. Coinciding with the surge of public gaming functions, as well as the growth of the gamer community by way of phenomena like Pokemon Go, this shift shows the power in fast adaptability to consumer growth. [More]
Score: 5.3
This Year and Mild Top 4 Examples: 1,133 Total Clicks Date Range: Jul 16 - Jul 16
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Classic video games get an offline do-over in the form of board games
Implications - Capitalizing on the popularity of classic video games in a fresh way, low-tech board games based on digital franchises are beginning to emerge. Both novel and nostalgic, this approach to fandom appeals to consumers who want to engage with much-loved characters and narratives in a way that they haven't had a chance to before: offline. [More]
Score: 5.1
This Year and Mild Top 5 Examples: 1,447 Total Clicks Date Range: Jun 16 - Jun 16
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Communal meetups between die-hard media fans become a pop culture mainstay
Implications - Entertainment is now very much a communal experience for young men -- especially within China. Moviegoers and gamers want to take their fandom to the next level by actively seeking out competitions, festivals and virtual platforms that allow them to interact and emotionally connect with those who have shared interests. These niche interests are embraced within their community, and members feel a sense of acceptance, achievement and greater purpose because of their network. [More]
Score: 6.3
This Year and Warm Top 4 Examples: 3,501 Total Clicks Date Range: Jun 16 - Jun 16
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Chinese consumers embrace livestreaming apps to access influencers
Implications - A way to play up the social aspect of such games as well as a means of highlighting the fast-growing emergence of livestreaming apps, various products and services are being specifically designed to cater to the culture of eSports in China. Serving to educate users on high-level gaming expertise and rounding out the entertainment function, this progression demonstrates the opportunity for brands to embed themselves into the social gaming experience. [More]
Score: 6.1
This Year and Warm Top 5 Examples: 5,529 Total Clicks Date Range: Jun 16 - Jun 16
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Chinese consumers embrace a variety of new social livestream platforms
Implications - Following the emergence of popular Western apps such as Meerkat and Periscope, Chinese tech brands are racing to create their own versions of livestreaming platforms that capitalize on the global phenomenon. Linked to the fast-growing interest in professional gaming as a spectator sport as well as the influence of Internet censorship in China on culture, this progression demonstrates how the digital consumer expects to simultaneously consume and produce content of their own for others to engage with, proving that social experiences are the driving force behind these new habits. [More]
Score: 5.8
This Year and Warm Top 3 Examples: 1,596 Total Clicks Date Range: Jun 16 - Jun 16
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China prioritizes low cost or borrowing 3rd party headsets, proliferating VR
Implications - China has a unique perspective when in comes to VR. As many residents in China have slower operating systems, VR Internet cafes are a great way for people to save costs of purchasing state-of-the-art headsets. Alternatively, free, low cost VR headsets are becoming more popular as promotional goods. [More]
Trend Hunter Services
Score: 4.9
This Year and Mild Top 5 Examples: 1,530 Total Clicks Date Range: Dec 15 - Jun 16
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Consoles and streaming devices are adapted for the Chinese market
Implications - As international brands look to adapt technologies to fit the Chinese market, many are opting to launch gaming and streaming services that are better suited to users in the region, many of whom have little experience with high-end gaming PCs. Especially influenced by the recent lift on China's console ban and the continued relevance of internet cafes, this progression demonstrates the importance of accessibility in terms of tech requirements in the Chinese market. [More]
Score: 4.9
This Year and Mild Top 5 Examples: 2,483 Total Clicks Date Range: Aug 14 - Jun 16
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Chinese marketing campaigns leverage social inclinations with messenger ads
Implications - Marketers are aiming to reach Chinese consumers with branded content that cultivates both enriching social interactions and exclusive access to status-evoking digital experiences. Combining the desire for entertainment and social interaction, such campaigns demonstrate the opportunity of brands to engage Chinese consumers in the digital space by embedding themselves into the digital platforms they are using to connect with friends and family regularly. [More]
Score: 4.5
This Year and Mild Top 6 Examples: 1,371 Total Clicks Date Range: Jul 15 - Jun 16
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Competitive online gaming moves toward the realm of spectator sport
Implications - As the audience for competitive online gaming grows, a number of innovative platforms have emerged to serve to connect this fast-growing community. Related to the proliferation of accessible streaming services and a new demand for competitive gaming news, this progression demonstrates the role of Prosumerism in transforming a form of personal entertainment into a spectator sport. [More]