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Score: 6.6
This Month and Warm Top 4 Examples: 1,930 Total Clicks Date Range: Sep 15 - May 17
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Choice-based storytelling engages children through confidence-boosting
Implications - Giving children a chance to have some flexibility and control of the narrative presented to them in character-driven stories sends a powerful message to young Gen Zs that their decisions have implications and make an impact on the story's final outcome. This not only fosters critical thinking and confident decision making early on, it also encourages young minds to become more invested in the narratives that they’ve contributed to. [More]
Score: 5.5
This Quarter and Mild Top 5 Examples: 1,504 Total Clicks Date Range: Jun 16 - Apr 17
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Responsive entertainment technology increases intuitive enjoyment
Implications - As consumers become increasingly used to convenience-enabling technology, voice control capabilities are being adapted to entertainment, to make even the most enjoyable activities that much more intuitive. This permutation of voice-controlled technology demonstrates the rise of demand for responsive entertainment that allows the user complete control and ease of use. [More]
Score: 5.8
This Year and Mild Top 4 Examples: 2,889 Total Clicks Date Range: May 16 - Dec 16
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Mobile gaming moves beyond apps to mimic consoles
Implications - Smartphone gaming tends to evoke images of mainstream consumer-friendly apps, however, peripherals and in some cases, tweaked mobile design is skewing more toward the hardcore gamer. This is being executed by taking direct cues from console gaming. This shows a convergence of two opposing subcultures within gaming culture as a whole. [More]
Filed in: TechMobileGames
Score: 5
This Year and Mild Top 5 Examples: 1,277 Total Clicks Date Range: Feb 16 - Dec 16
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Games take a step back to incorporate nostalgic elements from the past
Implications - Creating a sense of community within their fan base, video game developers are reusing familiar characters and themes of the past to spark emotional attachment amongst Millennial players. Reimagining highly recognizable characters from gamer’s adolescence increases brand engagement with new players as well as their core demographic base. This cyclical movement demonstrates a proclivity in the Millennial demographic to turn towards childhood nostalgia-inducing stimuli as a way to elevate their mood in times of stress or boredom. [More]
Filed in: TechGames
Score: 7.1
This Year and Hot Top 6 Examples: 20,619 Total Clicks Date Range: Mar 16 - Nov 16
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Adult entertainment brands adapt to be more positive and accessible
Implications - With younger generations being more open and discussions revolving around sexuality growing, adult entertainment brands are approaching promotions in a new way. Looking to expand its reach, Pornhub and other adult entertainment brands have implemented VR technology to make its experiences more realistic. In addition, its name has been associated with fashion shows and interactive games for couples -- helping to broaden how consumers see the brand and expand its reach organically. [More]
Score: 4.4
This Year and Mild Top 5 Examples: 2,488 Total Clicks Date Range: Aug 16 - Aug 16
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Brands find a new consumer demographic in the video game community
Implications - Seeking a new audience, brands are sponsoring events and launches within the video game industry. This signifies a rising interest in Gen Z and Millennials as these groups gain an increase in spending power. Coinciding with the surge of public gaming functions, as well as the growth of the gamer community by way of phenomena like Pokemon Go, this shift shows the power in fast adaptability to consumer growth. [More]
Score: 4.6
This Year and Mild Top 4 Examples: 1,575 Total Clicks Date Range: Jul 16 - Jul 16
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Classic video games get an offline do-over in the form of board games
Implications - Capitalizing on the popularity of classic video games in a fresh way, low-tech board games based on digital franchises are beginning to emerge. Both novel and nostalgic, this approach to fandom appeals to consumers who want to engage with much-loved characters and narratives in a way that they haven't had a chance to before: offline. [More]
Trend Hunter Services
Score: 4.5
This Year and Mild Top 5 Examples: 1,660 Total Clicks Date Range: Jun 16 - Jun 16
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Communal meetups between die-hard media fans become a pop culture mainstay
Implications - Entertainment is now very much a communal experience for young men -- especially within China. Moviegoers and gamers want to take their fandom to the next level by actively seeking out competitions, festivals and virtual platforms that allow them to interact and emotionally connect with those who have shared interests. These niche interests are embraced within their community, and members feel a sense of acceptance, achievement and greater purpose because of their network. [More]
Score: 5.9
This Year and Hot Top 5 Examples: 7,860 Total Clicks Date Range: Jun 16 - Jun 16
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Chinese consumers embrace livestreaming apps to access influencers
Implications - A way to play up the social aspect of such games as well as a means of highlighting the fast-growing emergence of livestreaming apps, various products and services are being specifically designed to cater to the culture of eSports in China. Serving to educate users on high-level gaming expertise and rounding out the entertainment function, this progression demonstrates the opportunity for brands to embed themselves into the social gaming experience. [More]
Score: 5.5
This Year and Warm Top 5 Examples: 7,807 Total Clicks Date Range: Jun 16 - Jun 16
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Chinese consumers embrace a variety of new social livestream platforms
Implications - Following the emergence of popular Western apps such as Meerkat and Periscope, Chinese tech brands are racing to create their own versions of livestreaming platforms that capitalize on the global phenomenon. Linked to the fast-growing interest in professional gaming as a spectator sport as well as the influence of Internet censorship in China on culture, this progression demonstrates how the digital consumer expects to simultaneously consume and produce content of their own for others to engage with, proving that social experiences are the driving force behind these new habits. [More]