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Score: 5.9
This Quarter and Warm Top 4 Examples: 3,218 Total Clicks Date Range: Jun 14 - Nov 15
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Generation Z comes to expect open-source gaming
Implications - The evolution of code literacy goes all the way back to MySpace, when social interaction pushed young Millennials to teach themselves basic code. Minecraft ushered in a new, more advanced iteration of self-taught code for the new generation, causing them to expect the same level of freedom and complexity in all tech. [More]
Score: 5.6
This Year and Mild Top 4 Examples: 1,856 Total Clicks Date Range: Jun 14 - Nov 15
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Brands develop digital products and services suited to young audiences
Implications - In response to concerns regarding unrestricted Internet access among children, brands are developing tech suited to young audiences. Ensuring a greater degree of security for families helps resolve modern parenting issues that extend far beyond traditional considerations. As children continue to develop digital literacy skills, addressing these issues will become all the more imperative. [More]
Score: 5.2
This Year and Warm Top 4 Examples: 2,092 Total Clicks Date Range: Mar 15 - Sep 15
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Children's gaming evolves to become more immersive
Implications - Moving beyond the use of multi-screens in gaming, brands are turning to multi-sensory features to elevate the experience. By incorporating augmented technology and digital projections, brands are seeking to draw in easily impatient young consumers with devices that demand more engagement and sensory participation. This ultimately reflects a shift in the evolution of gaming towards more immersive experiences. [More]
Score: 5.8
This Year and Warm Top 4 Examples: 2,675 Total Clicks Date Range: Nov 14 - Sep 15
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Apps that enable broadcasting of user screens illuminate community gaming
Implications - Platforms and applications that allow users to broadcast their video game play are becoming a viable alternative to traditional advertising and the next level of community gaming. Sometimes bundled with live chat capabilities, this unique feature allows for the re-positioning of gamers as entertainers, which in turn speaks to the progression to "prosumers," consumers who actively produce content in addition to interacting with it. [More]
Score: 7
This Year and Hot Top 4 Examples: 13,437 Total Clicks Date Range: May 14 - Aug 15
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Virtual reality systems and concepts focus on life-like elements for devout fans
Implications - Popular gaming culture is becoming all the more realistic with life-like adaptations and applications. True-to-life representations of technology point to the power of gamers who, through their enthrallment with virtual systems and plots, are influencing increasingly convincing takes on automation. Given the advanced state of technology, the blending of surreal with reality will expand in unexpected and uncharted directions. [More]
Filed in: TechGames
Score: 6.8
This Month and Warm Top 4 Examples: 7,956 Total Clicks Date Range: Jun 14 - Jan 16
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VR and AR technology becomes more accessible through affordable peripherals
Implications - Virtual reality has expanded to many industries and proven itself versatile when it comes to applications, but until now, its popularity has been restricted by expensive gear. Stripped down, lightweight versions of the technology and accompanying smartphone apps are working to make virtual reality more accessible and ubiquitous. This change not only democratizes new technology, but creates a more immersive approach to mobile gaming as well. [More]
Score: 5.4
This Year and Warm Top 4 Examples: 4,344 Total Clicks Date Range: Dec 14 - Aug 15
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Brands engage consumers with mobile games that offer tangible rewards
Implications - Pushing back against assertions that mobile gaming has no tangible benefit, brands have begun offering material rewards attained through sustained mobile play. With potential to be used as a means to digital community building or as a loyalty program for the Internet age, such apps can go a long way in terms of retaining the interest of the busy modern consumer. [More]
Trend Hunter Services
Score: 4.5
This Year and Mild Top 4 Examples: 2,133 Total Clicks Date Range: Jul 14 - Jun 15
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Mobile games indulge the consumer desire to celebrate pop cultural icons
Implications - Pop culture-inspired mobile games are a unique symbol of the evolving face of the gaming world. Symbolic of the consumer's inherent fascination with meme culture and the nature of fame, these mobile games provide a new archetype for the average gamer, which includes a more diverse range of people than ever before. [More]
Score: 6.1
This Year and Warm Top 4 Examples: 7,638 Total Clicks Date Range: Jul 14 - Jun 15
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Traditional gaming is adapted with high-intensity accessories
Implications - No longer just an idle activity, gaming has morphed into something that fully immerses and involves each player. Encouraging gamers to fully integrate themselves into the experience, brands are offering devices and accessories that mimic the physical intensity portrayed. This reflects a desire for gaming experiences that go beyond simple storytelling techniques, making gaming the most suited form of paid entertainment for the digital generation. [More]
Filed in: TechGames
Score: 5.9
This Year and Warm Top 4 Examples: 26,068 Total Clicks Date Range: May 14 - Jun 15
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Fashion designers shine a spotlight on gamer culture for youthful allure
Implications - No longer associated with being an uninteresting and isolating activity, gaming has become widely accepted, and even praised, among mainstream culture. Referencing the behavior and eccentric clothing often adorned by gamers, fashion retailers are not only seeking to connect with a youthful market audience, but they're also showcasing a shift toward a more conventional view of eccentric, youth behavior. [More]