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Score: 6.5
This Week and Warm Top 4 Examples: 1,197 Total Clicks Date Range: Mar 15 - Mar 15
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Board games are enhanced with mobile apps for digital enhancement
Implications - While online gaming certainly appeals to those seeking both accessibility and entertainment, digital interaction often lacks that tangible aspect often found with more traditional gaming products. Enhancing items like board games without sacrificing elements of tradition, retailers are turning to mobile apps and online engagement to not only revitalize classic gaming activities, but also maintain an element of nostalgia within tech-centric goods. [More]
Filed in: TechMobileGames
Score: 6.6
This Quarter and Warm Top 4 Examples: 6,637 Total Clicks Date Range: Dec 14 - Jan 15
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As other cultural groups gain more spending power, content changes
Implications - The buying power of visible minorities in North America is on the rise, and to suit this shift, content in all media is following suit by appealing to a broader demographic. This ushers the market into a new phase where diversity is no longer a topic reserved for CSR, but becomes the norm. [More]
Score: 4.6
This Quarter and Mild Top 4 Examples: 2,146 Total Clicks Date Range: May 13 - Jan 15
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Enhancing romantic gestures, users turn to interactive techniques
Implications - Adding an interactive element to sentimental experiences, consumers are turning to games as a means to heighten romantic engagements. Adapting marriage proposals into video games and using apps to quantify affection, individuals are using elements of entertainment to heighten romantic gestures with both excitement and intrigue. Highlighting the ways that consumers are willing to let technology have a place in nearly aspects of their lives, this shift signifies a great opportunity for emotion-centric industries. [More]
Score: 6.3
This Quarter and Warm Top 4 Examples: 7,759 Total Clicks Date Range: Mar 13 - Dec 14
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The enhancement of health through games is taken further
Implications - Wellness gaming has evolved to include social aspects to not only enhance quality of life in a fun way, but spread the word to a network of people. This ties to a new view of health and wellness as a mark of status, and is especially helpful for brands in the industry looking to make closer connections to their consumer. [More]
Score: 5.2
This Year and Mild Top 4 Examples: 5,018 Total Clicks Date Range: Oct 13 - Oct 14
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Heightening gaming experiences, consumers turn to high-tech tourism destinations
Implications - As gaming continues to grow in popularity, individuals are looking to more than just their consoles and mobile apps for entertainment. Consumers are turning to travel destinations like Japan to engage in more exclusive travel tailored to their specific interests. Using technology and personalized themes to create a user-friendly environment, this gaming tourism speaks to a shift toward more specialized forms of travel. [More]
Trend Hunter Services
Score: 5.4
This Year and Warm Top 4 Examples: 3,380 Total Clicks Date Range: Aug 13 - Sep 14
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Brands heighten rewards by offering game-like challenges
Implications - Turning brand involvement into a competitive activity, retailers are using challenges to incite consumer interest. Requiring strategic thought and dedication, these reward-driven activities help consumers become more personally invested in the experience, providing a sense of satisfaction and fulfillment. [More]
Score: 5.8
This Year and Warm Top 4 Examples: 11,147 Total Clicks Date Range: Oct 13 - Jul 14
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Converging gamification with scheduling to ensure prime productivity
Implications - Today's digital world is made up of either chaotic, fast-paced content, or leisurely, procrastination-worthy Internet culture. Converging these two components of adult consumer life, scored scheduling caters to the contradictory desires to organize, and to play. This accommodates a new generation of grown-up digital natives who spent most free time online, yet now must face the responsibilities of adulthood. [More]
Score: 6.2
This Year and Hot Top 4 Examples: 10,100 Total Clicks Date Range: Aug 13 - May 14
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The social networking race literally becomes a game for young Millenials
Implications - Despite a resonating shift away from Facebook by younger generations, the social media content race is still palpable amid users that are flooding networks with information, which has lead to the networks literally becoming games to 'win.' Using content as currency, the games put an emphasis on maintaining relevancy with younger Millennial users who are more drawn in by visual content that doesn't require overt thought or skill to create. [More]
Score: 4.6
This Year and Mild Top 4 Examples: 2,384 Total Clicks Date Range: Oct 13 - Sep 14
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Looking to customize play, users turn to games that require personal input
Implications - As the DIY phenomenon continues to dominate, consumers are becoming more adamant about personal input, resulting in a desire for more customizable sources of everyday entertainment. Seeking to add personal touches to traditional sources of play, consumers are turning to video games that are based on user contribution, speaking to a desire for community involvement and a sense of belonging. [More]
Filed in: TechGames
Score: 4.2
This Year and Mild Top 4 Examples: 5,049 Total Clicks Date Range: Nov 13 - Apr 14
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Seeking to stimulate children, parents opt for video game teaching tactics
Implications - While video games offer youths a playful source of distraction, engaging in digital play often limits exposure to more diverse, and stimulating ideas. Seeking to add educational qualities to sources of online amusement, parents are turning to games that help improve personal skills in all aspects of life, combining the interactive qualities of gaming with the need for more engaging, yet valuable sources of everyday entertainment. [More]