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Score: 6.4
This Month and Warm Top 4 Examples: 695 Total Clicks Date Range: Jun 16 - Jun 16
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Communal meetups between die-hard media fans become a pop culture mainstay
Implications - Entertainment is now very much a communal experience for young men -- especially within China. Moviegoers and gamers want to take their fandom to the next level by actively seeking out competitions, festivals and virtual platforms that allow them to interact and emotionally connect with those who have shared interests. These niche interests are embraced within their community, and members feel a sense of acceptance, achievement and greater purpose because of their network. [More]
Score: 7.2
This Month and Warm Top 4 Examples: 1,101 Total Clicks Date Range: Jun 16 - Jun 16
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Chinese consumers embrace livestreaming apps to access influencers
Implications - A way to play up the social aspect of such games as well as a means of highlighting the fast-growing emergence of livestreaming apps, various products and services are being specifically designed to cater to the culture of eSports in China. Serving to educate users on high-level gaming expertise and rounding out the entertainment function, this progression demonstrates the opportunity for brands to embed themselves into the social gaming experience. [More]
Score: 7.6
This Month and Hot Top 4 Examples: 1,221 Total Clicks Date Range: Jun 16 - Jun 16
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Chinese consumers embrace a variety of new social livestream platforms
Implications - Following the emergence of popular Western apps such as Meerkat and Periscope, Chinese tech brands are racing to create their own versions of livestreaming platforms that capitalize on the global phenomenon. Linked to the fast-growing interest in professional gaming as a spectator sport as well as the influence of Internet censorship in China on culture, this progression demonstrates how the digital consumer expects to simultaneously consume and produce content of their own for others to engage with, proving that social experiences are the driving force behind these new habits. [More]
Score: 6.3
This Month and Warm Top 3 Examples: 628 Total Clicks Date Range: Jun 16 - Jun 16
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China prioritizes low cost or borrowing 3rd party headsets, proliferating VR
Implications - China has a unique perspective when in comes to VR. As many residents in China have slower operating systems, VR Internet cafes are a great way for people to save costs of purchasing state-of-the-art headsets. Alternatively, free, low cost VR headsets are becoming more popular as promotional goods. [More]
Score: 6
This Month and Mild Top 4 Examples: 759 Total Clicks Date Range: Dec 15 - Jun 16
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Consoles and streaming devices are adapted for the Chinese market
Implications - As international brands look to adapt technologies to fit the Chinese market, many are opting to launch gaming and streaming services that are better suited to users in the region, many of whom have little experience with high-end gaming PCs. Especially influenced by the recent lift on China's console ban and the continued relevance of internet cafes, this progression demonstrates the importance of accessibility in terms of tech requirements in the Chinese market. [More]
Score: 6.1
This Month and Warm Top 4 Examples: 1,936 Total Clicks Date Range: Aug 14 - Jun 16
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Chinese marketing campaigns leverage social inclinations with messenger ads
Implications - Marketers are aiming to reach Chinese consumers with branded content that cultivates both enriching social interactions and exclusive access to status-evoking digital experiences. Combining the desire for entertainment and social interaction, such campaigns demonstrate the opportunity of brands to engage Chinese consumers in the digital space by embedding themselves into the digital platforms they are using to connect with friends and family regularly. [More]
Score: 5.7
This Month and Mild Top 4 Examples: 448 Total Clicks Date Range: Nov 15 - Jun 16
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Competitive online gaming moves toward the realm of spectator sport
Implications - As the audience for competitive online gaming grows, a number of innovative platforms have emerged to serve to connect this fast-growing community. Related to the proliferation of accessible streaming services and a new demand for competitive gaming news, this progression demonstrates the role of Prosumerism in transforming a form of personal entertainment into a spectator sport. [More]
Trend Hunter Services
Score: 8
This Quarter and Hot Top 4 Examples: 4,711 Total Clicks Date Range: Apr 16 - May 16
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Accessible 3D printers are changing the face of at-home gaming
Implications - Gamers, hobbyists and even musicians are taking advantage of the ability to customize their favorite forms of entertainment through the use of 3D printing. More accessible and affordable than ever, 3D printers allow users to not only recreate at-home entertainment systems, but even re-imagine them for a more personalized touch. By having a heavy hand in the creation of their own entertainment, consumers become more engaged and excited by these self-made products. [More]
Score: 5.3
This Year and Warm Top 4 Examples: 3,591 Total Clicks Date Range: Jun 14 - Nov 15
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Generation Z comes to expect open-source gaming
Implications - The evolution of code literacy goes all the way back to MySpace, when social interaction pushed young Millennials to teach themselves basic code. Minecraft ushered in a new, more advanced iteration of self-taught code for the new generation, causing them to expect the same level of freedom and complexity in all tech. [More]
Score: 4.9
This Year and Mild Top 4 Examples: 2,105 Total Clicks Date Range: Jun 14 - Nov 15
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Brands develop digital products and services suited to young audiences
Implications - In response to concerns regarding unrestricted Internet access among children, brands are developing tech suited to young audiences. Ensuring a greater degree of security for families helps resolve modern parenting issues that extend far beyond traditional considerations. As children continue to develop digital literacy skills, addressing these issues will become all the more imperative. [More]