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Score: 6.4
This Quarter and Warm Top 4 Examples: 6,486 Total Clicks Date Range: Jun 14 - Jun 15
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VR and AR technology becomes more accessible through affordable peripherals
Implications - Virtual reality has expanded to many industries and proven itself versatile when it comes to applications, but until now, its popularity has been restricted by expensive gear. Stripped down, lightweight versions of the technology and accompanying smartphone apps are working to make virtual reality more accessible and ubiquitous. This change not only democratizes new technology, but creates a more immersive approach to mobile gaming as well. [More]
Score: 5.3
This Quarter and Mild Top 4 Examples: 1,600 Total Clicks Date Range: May 14 - Jun 15
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Brands engage consumers with mobile games that offer tangible rewards
Implications - Pushing back against assertions that mobile gaming has no tangible benefit, brands have begun offering material rewards attained through sustained mobile play. With potential to be used as a means to digital community building or as a loyalty program for the Internet age, such apps can go a long way in terms of retaining the interest of the busy modern consumer. [More]
Score: 5.4
This Quarter and Mild Top 4 Examples: 1,680 Total Clicks Date Range: Jul 14 - Jun 15
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Mobile games indulge the consumer desire to celebrate pop cultural icons
Implications - Pop culture-inspired mobile games are a unique symbol of the evolving face of the gaming world. Symbolic of the consumer's inherent fascination with meme culture and the nature of fame, these mobile games provide a new archetype for the average gamer, which includes a more diverse range of people than ever before. [More]
Score: 6.7
This Quarter and Warm Top 4 Examples: 5,089 Total Clicks Date Range: Jul 14 - Jun 15
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Traditional gaming is adapted with high-intensity accessories
Implications - No longer just an idle activity, gaming has morphed into something that fully immerses and involves each player. Encouraging gamers to fully integrate themselves into the experience, brands are offering devices and accessories that mimic the physical intensity portrayed. This reflects a desire for gaming experiences that go beyond simple storytelling techniques, making gaming the most suited form of paid entertainment for the digital generation. [More]
Filed in: TechGames
Score: 7.6
This Quarter and Warm Top 4 Examples: 31,054 Total Clicks Date Range: May 14 - Jun 15
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Fashion designers shine a spotlight on gamer culture for youthful allure
Implications - No longer associated with being an uninteresting and isolating activity, gaming has become widely accepted, and even praised, among mainstream culture. Referencing the behavior and eccentric clothing often adorned by gamers, fashion retailers are not only seeking to connect with a youthful market audience, but they're also showcasing a shift toward a more conventional view of eccentric, youth behavior. [More]
Trend Hunter Services
Score: 5.6
This Quarter and Mild Top 4 Examples: 3,555 Total Clicks Date Range: Jan 15 - Jun 15
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Gamer culture expands with accessories that engage different senses
Implications - As gamer culture moves toward more immersive experiences, traditional gaming activities are adapted with accessories and products that add a higher level of interactivity. Offering accessories that encourage the use of multiple senses, brands are seeking to not only make experiences more memorable, but also to engage players in a way that embraces all of their sensory capabilities. [More]
Filed in: TechGames
Score: 5.1
This Quarter and Mild Top 4 Examples: 2,287 Total Clicks Date Range: Nov 14 - Jun 15
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As video games become the primary form of paid entertainment their status rises
Implications - As more passive forms of paid entertainment decrease in popularity, video games flourish, placing their connoisseurs in a more positive light. Gamers were previously considered social misfits, however as the Internet continues to connect like-minded individuals, the gamer community becomes more prestigious. This speaks to the future of entertainment shifting toward interactivity. [More]
Filed in: TechGames
Score: 7.6
This Quarter and V. Hot Top 4 Examples: 5,419 Total Clicks Date Range: Jun 14 - Jun 15
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Mobile gaming apps covertly inform consumers on social causes
Implications - Moving past their role as mere tools for passing time, mobile gaming apps that leverage their audiences in order to increase awareness around important social causes serve an increasingly important role. Whether as a direct means of raising funds or as a tool for informing individuals, altruistic mobile games are a covert method of engaging consumers around issues that matter. [More]
Score: 5.7
This Year and Warm Top 4 Examples: 3,634 Total Clicks Date Range: May 14 - Apr 15
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Apps are enhanced with physical features to enhance sensory engagement
Implications - While online games and mobile apps offer consumers entertainment while on the go, a lack of physical engagement can often make the process less stimulating. Combining mobile technology with traditional methods of play, brands are creating products that interact with online apps, helping to enhance digital activities with added sensory features. [More]
Score: 5.3
This Year and Mild Top 4 Examples: 5,007 Total Clicks Date Range: Jan 14 - Mar 15
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Predictive technology shifts into areas of entertainment
Implications - Often used for added efficiency in the workplace, predictive technology is expanding into more leisurely activities for heightened customization. Integrating predictive technology into games and online activities, brands are not only adding an element of customization, but also helping to make elements of play more technologically efficient. [More]