DEMOGRAPHICS
Find out how these brands use Trend Hunter PRO to kick start innovation...
New in Games Category List Full Index
| Score:
6.6 | This Month and Mild
Top 5 Examples:
Date Range:
20,343 Total Clicks Jan 13 - May 13 |
| Popularity | |
| Activity | |
| Freshness |
Tactile Gaming
The video game industry extends to real life to satisfy consumer needsImplications - In the digital age, a bit of tactile entertainment is refreshing. Consumers who feel they've lost touch with the real world are seeking methods of reconnecting with it, yet are not willing to give up the fast-paced, competitive tone of digital entertainment. Tactile gaming allows them to indulge in the best of both worlds. [More]
 Tactile Pastime Phone Protectors |
 Modular Tetris Furniture |
 Real Mario Kart |
 Sci-Fi Lawn Games |
 Building Block Chalk Art |
Filed in: Tech Games
| Score:
2.8 | Chilly
Top 6 Examples:
Date Range:
5,171 Total Clicks Jun 11 - Mar 12 |
| Popularity | |
| Activity | |
| Freshness |
Game-Based Giving
Focusing charitable causes around gaming to attract more contributionsImplications - The world of video games is a $10.5 billion industry, and it's growing. Brands have recognized its role in marketing and now, social good organizations are recognizing its potential in charitable initiatives. Games offer interaction and engagement, and this is imperative regardless of whether you are selling a product or hoping to raise money for a cause. From encouraging people to contribute by playing games to using games as the basis for charitable auctions and more, the use of games for social causes is continuing to grow. [More]
 Charitable Gaming Firearms |
 Gratis Gaming Goods |
 Tsunami Relief Arcades |
 Charitable Social Media Games |
 Charitable Village-Building Games |
 Goodwill Gaming Events |
Filed in: Social Good Pop Culture Tech Games Charity Clusters
| Score:
3.3 | Mild
Top 6 Examples:
Date Range:
10,712 Total Clicks Aug 11 - Feb 12 |
| Popularity | |
| Activity | |
| Freshness |
Branded Racing
Automakers use racing games & campaigns to engage more consumersImplications - Several automakers are engaging in branded racing games and campaigns to entice new segments of consumers. Studies have shown that Millennials are not as interested in driving as previous generations and many (younger) consumers who enjoy video games often don't have any preference when it comes to the cars they drive. Thus, by releasing branded auto racing games and campaigns, car companies can capture the attention of those in the younger consumer group who would otherwise not pay attention or care about the new cars on the market. [More]
 Race-Mimicking Apps |
 Social Media Road Races |
 Billboard Racing Games |
 3D Social Driving Games |
 Interactive Car Racing Campaigns |
 Hands-Free Racing Games |
Filed in: Autos Tech Games Marketing Clusters Interactive
| Score:
3 | Chilly
Top 6 Examples:
Date Range:
5,815 Total Clicks Aug 11 - Jan 12 |
| Popularity | |
| Activity | |
| Freshness |
Wellness Gaming
Enhancing health and providing treatment through gamesImplications - Video games are still considered by many consumers to be a waste of time, and while that might be the case for some games, there is a growing market for wellness-based games, which actually help to enhance a person's quality of life. These games, whether they're used for stress-relief, treatment, fitness or overall mental health, are products that appeal to people who would never classify themselves as typical "gamers." And therein lies the advantage: by appealing to non-gamers, video game brands can secure an entirely different customer and market segment to augment overall sales. [More]
 Real-Life Video Games |
 Patient Empowering Video Games |
 Vibration-Sensitive Racing Apps |
 Therapeutic Entertainment |
 Geriatric Gaming Treatments |
 Motivational Well-Being Games |
Filed in: Tech Games Lifestyle Health Clusters Life-Stages
| Score:
4.4 | Mild
Top 6 Examples:
Date Range:
7,983 Total Clicks May 11 - Jan 12 |
| Popularity | |
| Activity | |
| Freshness |
Immersive Gaming
Larger-than-life game systems provide a full-body and mind experienceImplications - Video games that require the use of only a hand-held controller may not be enough to attract consumers anymore. Technology is paving the way for more full-body games and those that offer incredible simulations, from gigantic gaming floors to sensitive virtual simulation games. Thus, the world of gaming is quickly changing and stimulating the senses is becoming an integral part of the gaming experience. [More]
 Massive 8-bit Interactions |
 Strategic Space Games |
 Behemoth Arcade Games |
 Sensitive Virtual Simulations |
 Visceral Video Shooters |
 Family-Sized Gaming Floors |
Filed in: Tech Games Gadgets Clusters Computers Unique
