London's Luton Airport Recently Received a Pastel-Hued Rebrand

By: Rebecca Byers - Jun 19, 2015
References: icodesign & identitydesigned
Aimed at making London's Luton Airport the destination of choice for individuals traveling in and out of the British capital, this awe-inspiring rebrand boasts a dreamy pastel-hued color scheme that feels like an escape in itself. A jarring difference from the general navy blues and grays of the average airport terminal, the Luton Airport rebrand is a massive undertaking executed expertly in this case by ico Design.

Inspired by the idea of "simplicity with a smile," the whimsical airport design is entirely Instagram appropriate and a welcome change of pace that inspires a quiet moment of reflection in the midst of hectic travel.

Using color-blocking and plenty of bright, pixel-inspired graphics, ico is able to portray Luton Airport as a beacon of hope in terms of aesthetically pleasing terminals, which will be particularly enjoyable to stare at while waiting in those long security lines.