Sotheby's Uses Virtual Reality Software to Sell Luxury Homes

By: Jana Pijak - Jan 11, 2016
References: sothebys & fortune
Upscale auction house Sotheby's is venturing into the world of VR real estate and is now using virtual reality technology to sell its luxury homes. Sotheby’s Internatonal Realty is using Samsung Gear VR as a platform that helps potential home owners tour luxurious residences from across the United States.

Sotheby's provides users with 360-degree video footage that walks them through multi-million dollar residences. Appealing to an upscale clientele, this VR real estate venture gives shoppers an exclusive experience while saving them the time and effort that a traditional home tour entails.

Rather than attending a traditional showing, potential buyers can now immerse themselves in a home's interior with the help of a VR headset, a tool that ultimately makes their experience more intimate and hassle-free.