The New London Larsson & Jennings Location Boasts an In-Store Fika Bar
Rebecca Byers — March 25, 2015 — Business
References: larssonandjennings & hypebeast
The new London Larsson & Jennings store is an upscale timepiece shopping experience. Boasting a clean minimalist interior and an in-store Fika bar, the Covent Garden shop appears more like a museum than a boutique.
The luxurious watch boutique is the first physical location from the brand, which goes above and beyond a traditional shopping experience by including customized and bespoke service and a gorgeous display of the product range.
The premier Larsson & Jennings store features an LJX Customs option, allowing customer's to choose from a selection of Swedish and British leather straps and a variety of the brand's trademark minimalist watch faces.
This amplified emphasis on the in-store experience is a brilliant move in a time when consumers are looking for customized retail experiences when shelling out huge for luxury items.
The luxurious watch boutique is the first physical location from the brand, which goes above and beyond a traditional shopping experience by including customized and bespoke service and a gorgeous display of the product range.
The premier Larsson & Jennings store features an LJX Customs option, allowing customer's to choose from a selection of Swedish and British leather straps and a variety of the brand's trademark minimalist watch faces.
This amplified emphasis on the in-store experience is a brilliant move in a time when consumers are looking for customized retail experiences when shelling out huge for luxury items.
Trend Themes
1. Upscale Timepiece Shopping - The trend of creating upscale watch boutiques with customized and bespoke services provides a disruptive innovation opportunity in the luxury retail industry.
2. In-store Experiences - The trend of incorporating in-store amenities like Fika bars and customized options creates opportunities for disruptive innovation in the retail industry.
3. Minimalist Interior Design - The trend of minimalist interior design in upscale watch boutiques presents opportunities for disruptive innovation in the interior design and luxury retail sectors.
Industry Implications
1. Luxury Retail - The luxurious watch boutique industry can disrupt traditional retail by offering customized services and in-store experiences that enhance consumers' shopping journeys.
2. Interior Design - The interior design industry can innovate by incorporating minimalist elements into upscale retail spaces, offering a contemporary and visually appealing environment for shoppers.
3. Hospitality - The hospitality industry can explore opportunities for collaboration with upscale boutiques by providing in-store amenities like Fika bars, creating a unique and memorable shopping experience for customers.
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