Fruity flavors are married with spice in casual cuisine
Implications - The desire for increased flavor complexity continues, with North American consumers turning to globally-inspired fare to satisfy their evolving preferences. The combination of fruity, citrus flavors with tangy, spicy accents, such as chili or garlic, are beginning to emerge in more casual, everyday selections. Hailing from Southeast Asia and the Mediterranean, these flavors are seen less as "exotic" and point towards a true embrace of multiculturalism, in diet and beyond.
Workshop Question - Consumer love your brand's offering, but they're tiring of its presentation. How could you spice it up, so to speak?
Trend Themes
1. Global Flavor Blends - Incorporating fruity, citrus flavors with tangy, spicy accents offers a unique take on traditional dishes, as consumers are seeking increased flavor complexity and a true embrace of multiculturalism.
2. Healthy Exotic Snacks - Plant-based chips made from fruits and vegetables offer novelty in flavor without sacrificing nutritional value, while also satisfying the desire for health and alternative snack options.
3. Spiced Beverages - Savory, spiced fruit and vegetable juices, such as R.W. Knudsen Family's new Tomato Sriracha juice flavor, provide a healthy alternative to sugary drinks while catering to the increasing demand for more complex and savoury beverages.
Industry Implications
1. Food & Beverage - By incorporating global flavors and healthier ingredients, traditional food and beverage industries can keep up with evolving consumer preferences and remain relevant in the market.
2. Snack Food - The snack food industry could tap into the demand for unique and healthy snacking options by creating a variety of spiced, plant-based snacks and chips to cater to this evolving trend.
3. Beverage - Beverage industries can explore spiced and savory fruit and vegetable juices in response to changing consumer preferences towards more complex and savory beverages.
