Category
Lifestyle
Festive Fusions
Trend cluster
Category
Tropical
Zest
Fruity flavors are married with spice in casual cuisine.
3.0
Trend score
Trend
What is the Tropical Zest trend?
Tropical Zest: The desire for increased flavor complexity continues, with North American consumers turning to globally-inspired fare to satisfy their evolving preferences. The combination of fruity, citrus flavors with tangy, spicy accents, such as chili or garlic, are beginning to emerge in more casual, everyday selections. Hailing from Southeast Asia and the Mediterranean, these flavors are seen less as "exotic" and point towards a true embrace of multiculturalism, in diet and beyond.
Trend themes
Themes within the Tropical Zest trend
Three behaviours holding the trend together01
Global Flavor Blends
Incorporating fruity, citrus flavors with tangy, spicy accents offers a unique take on traditional dishes, as consumers are seeking increased flavor complexity and a true embrace of multiculturalism.
02
Healthy Exotic Snacks
Plant-based chips made from fruits and vegetables offer novelty in flavor without sacrificing nutritional value, while also satisfying the desire for health and alternative snack options.
03
Spiced Beverages
Savory, spiced fruit and vegetable juices, such as R.W. Knudsen Family's new Tomato Sriracha juice flavor, provide a healthy alternative to sugary drinks while catering to the increasing demand for more complex and savoury beverages.
Industry implications
What the Tropical Zest trend means for industry
Where the trend changes the playbookFor
Food & Beverage
By incorporating global flavors and healthier ingredients, traditional food and beverage industries can keep up with evolving consumer preferences and remain relevant in the market.
For
Snack Food
The snack food industry could tap into the demand for unique and healthy snacking options by creating a variety of spiced, plant-based snacks and chips to cater to this evolving trend.
For
Beverage
Beverage industries can explore spiced and savory fruit and vegetable juices in response to changing consumer preferences towards more complex and savory beverages.
Workshop question
Consumer love your brand's offering, but they're tiring of its presentation. How could you spice it up, so to speak?
Trend signals
Trend signals for Tropical Zest
Trend score 3.0 out of 10, from popularity 39%, activity 43%, freshness 8%.
Popularity39%
Activity43%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Tropical Zest trend
6 featured examples from Sep 17, 2015 to Sep 24, 2016CategoryLifestyle
Coconut Shrimp Sandwiches
This Unique Sandwich Features Sumptuous Tiger Shrimp & Decadent Coconut
Casual dining establishments could revamp their menus with premium sandwich offerings that feature novel flavor profiles.
CategoryLifestyle
Homemade Savory Mooncakes
These Non-Traditional Chinese Pastries Depart from Sweet Flavors
The food industry could incorporate unconventional and savory variations of traditional desserts to appeal to a wider audience.
CategoryLifestyle
Piquant Coconut Chips
Hungry Buddha Flavors Its Fruit Chips with Wasabi and Sriracha
The snack food industry can explore incorporating spicy flavors in fruit chips, catering to consumers seeking unique snacking experiences.
CategoryLifestyle
Asian Fusion Condiments
Bibigo Mixes Sriracha with Mayonnaise, Barbecue Sauce and More
The food and beverage industry can explore innovative ways to create fusion condiments and combine different flavor profiles.
CategoryLifestyle
Broccoli Citrus Snacks
These Rhythm Superfoods Broccoli Bites Boast a Citrus Soy Sauce Flavor
Disruptive innovation opportunity: Revolutionize the healthy snack food market by offering innovative, nutritious, and delicious options like citrus-infused broccoli snacks.
CategoryLifestyle
Spicy Tomato Juices
R.W. Knudsen Family's Organic Tomato Sriracha Juice Features a Spicy Kick
Opportunities for beverage companies to tap into the trend of savory and spiced drinks, offering unique flavors to consumers.
