The Audi Virtual Showroom was Showcased by the Brand at CES 2016

By: Michael Hemsworth - Jan 9, 2016
References: audi & carscoops
Customization is key to the modern consumer, so the Audi Virtual Showroom was unveiled at CES 2016 as a way for drivers to virtually "meet" their new vehicle before it's even delivered.

Created in collaboration with Nvidia, Oculus and HTC, the Audi Virtual Showroom builds on the success of the digital power walls found in London and Beijing dealerships that offer an immersive, tech-focused experience for shoppers.

The experience created with the digital showroom allows consumers to experience vehicles, features and upgrades without having to think twice about it being physically available to see. As the automotive brand looks to expand into new markets, the Audi Virtual Showroom helps to enhance the shopping experience and decentralize dealerships for wider brand reach.