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Glass House Couture Flagships

The New Chanel Amsterdam Store Boasts a Stunning Glass Facade

— April 22, 2016 — Luxury
The Chanel Amsterdam boutique is a vibrant new outpost for the French luxury fashion brand in the Dutch capital. A mesmerizing glass facade is likely to entice shoppers looking for a enhanced luxury shopping experience.

The stunning new Chanel boutique is located on Amsterdam's luxury shopping strip and was designed by renowned Dutch architecture practice MVRDV. The project is considered an impressive architectural feat and involved a multi-team international collaboration that involved Delft University of Technology, Gietermans & van Dijk Architects and Vetreria Resanese’s poesia division.

Notably, the new Chanel Amsterdam boutique is considered to be the first purpose-built luxury flagship store in the Dutch capital, while the pattern has been able to be observed in various other international cities.
Trend Themes
1. Luxury Boutique Architecture - Opportunities for architectural firms to create stunning and innovative designs for luxury retail spaces.
2. Glass Facades - Potential for manufacturers to create innovative and mesmerizing glass facades for retail buildings.
3. International Flagship Stores - Increasing trend of luxury brands opening purpose-built flagship stores in international cities.
Industry Implications
1. Architecture & Design - Opportunity for architects and designers to collaborate on creating unique and visually appealing retail spaces.
2. Glass Manufacturing - Growing demand for high-quality glass facades in the retail industry presents opportunities for glass manufacturers.
3. Luxury Retail - Expansion of luxury brands into international markets creates opportunities for growth in the luxury retail industry.
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