TGI Fridays' Holiday Experience Transports Diners to the Arctic

By: Laura McQuarrie - Dec 8, 2015
References: tgifridays & eventmagazine
Last year's holiday experience from TGI Fridays included drones disguised as mistletoe that encouraged diners to share sweet kisses. In the same theme of embracing emerging technology, this year's stunt from TGI Fridays involves virtual reality.

The #JingleEffect campaign takes diners on a dazzling 360-degree experience, which begins by strapping on an Oculus VR headset. From there, diners are transported north of the Arctic Circle to Lapland, where they are launched into an experience of being pulled on a sled by an enthusiastic team of snow dogs.

As well as being devised as a virtual experience that most adults in the UK would be willing to try, Lapland is known as a dream Christmas destination for many. Rather than having to brace the cold, this virtual holiday experience offers a way to indulge in a quick adventure before getting back to a hot meal.