Tactile culinary toys move away from outdated gender roles
Implications - As brands look to meet evolving consumer expectations around the limitations of traditionally "gendered" toys, many parents are opting for educational activities and tools that put the emphasis on interacting with foods, rather than "playing house." Suitable for both young boys and girls, such efforts highlight the need for unisex toys that provide children with a less narrow view of domestic responsibility. This progression highlights the industry-spanning nature of the genderless movements and the ways in which this new type of thinking will affect how children are socialized.
Workshop Question - What can your brand do to become an advocate for progress within a social good context?
Trend Themes
1. Gender-neutral Toy Trends - As brands move away from gendered toys, parents are opting for educational activities and tools that provide children with a less narrow view of domestic responsibility.
2. Culinary Board Games - Board games centered around food education and culinary enrichment are gaining popularity with kids and adults alike.
3. Toy-based Food Experiences - Businesses are collaborating to create food-themed experiences that combine toy culture with tea tastings and other dining activities.
Industry Implications
1. Toy Manufacturing - Toy companies can capitalize on the demand for less gendered food-related playthings by creating innovative toys that encourage culinary exploration and education.
2. Food and Beverage Industry - Culinary board games and toy-based food experiences present opportunities for food and beverage companies to educate consumers, promote products, and create unique culinary experiences.
3. Education and Childcare - Educators and childcare professionals can use culinary board games and gender-neutral cooking toys to teach children about food, cooking, and cultures around the world.
7 Featured, 58 Examples:
257,060 Total Clicks
Date Range:
Oct 14 — Mar 16
Trending:
Average
Consumer Insight Topics:
