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Score: 7.2
This Month and Warm Top 4 Examples: 4,815 Total Clicks Date Range: May 13 - Jul 14
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Borrowing extends into toys and tech to satiate the ever-changing needs of children
Implications - A cost-effective alternative to buying new toys, parents are turning to methods of borrowing to satiate the developing interests of young people. Toy rentals and smartphone borrowing services provide temporary access to goods and activities, reflecting a need to maintain materialistic tendencies and individual desires in a post-recession society. [More]
Score: 5.9
This Quarter and Warm Top 4 Examples: 6,601 Total Clicks Date Range: Apr 13 - Jun 14
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Catering individuality, printed toys offer children quick and customized play
Implications - As children grow, so too do their interests, resulting in wants and desires that are continuously changing. Providing sources of play that are more accommodating to diversified tastes, 3D-printed toys combine tangible sources of entertainment with customized technology, speaking to a shift towards more instantaneous, yet individually tailored sources of engagement. [More]
Score: 5.2
This Quarter and Mild Top 4 Examples: 5,237 Total Clicks Date Range: Apr 13 - May 14
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Enhancing socialization skills, parents turn to mature methods of play
Implications - As the "American Dream" seems more attainable with crowdfunding and micro-lending, millennial parents are leaning towards toys that put their kids in charge of their own (fictional) businesses. Offering methods of personal development through social, grown-up activities, parents are turning to adult endeavors that allow youths to playfully imitate activities that promote socialization and accountability. This reflects a shift in youthful engagement toward more cultivated, yet equally entertaining methods of interaction. [More]
Score: 7.3
This Quarter and Warm Top 4 Examples: 11,824 Total Clicks Date Range: Dec 13 - May 14
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Jobs in science and technology becomes idealized, so training begins early
Implications - Jobs within industries like engineering and technology are identified as necessities even in strict financial times, which has encouraged the post-recession consumer to encourage kids to pick their future careers in this realm with developmental toys. Augmenting play to be dual-purpose, the innovations place distinct merit on science and technology to create a generation well-suited to the world they'll grow up in. [More]
Score: 5
This Quarter and Mild Top 4 Examples: 3,733 Total Clicks Date Range: Jun 13 - May 14
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Relying less on schools, parents turn to solo educational toys
Implications - The classroom environment is heavily focused on the whole rather than the individual, which is having parents look for outside options to effectively help children learn on their own. Products designed with the solo child in mind are helping to effectively teach about science through play without the need for formalized lessons. [More]
Trend Hunter Services
Score: 8.2
This Quarter and Hot Top 4 Examples: 18,862 Total Clicks Date Range: Nov 13 - May 14
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Instead of heading outdoors, kids adapt to manufactured versions of nature
Implications - North American kids are spending less time outside than ever before, which has diminished topics like ecology and science. As such, toys and innovations that foster indoor learning about the Earth are speaking to children on a familiar level and augmenting education to be more individualistic than in years passed. [More]
Score: 5.9
This Quarter and Mild Top 4 Examples: 10,243 Total Clicks Date Range: Apr 13 - May 14
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Education leaks into the home to satisfy need for consistent learning
Implications - A rise of products that extend into the home to solidify consistent learning are becoming the norm as parents become more concerned with alternative methods of learning. Mathematics in particular has been given a fun upgrade to rebrand the learning process into something that satisfies parental desire for children to be tactile and involved, as opposed to being passive. [More]
Score: 7.8
This Quarter and Hot Top 4 Examples: 15,081 Total Clicks Date Range: Oct 13 - May 14
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Classic toy designs are brought into the tech-obsessed age with digital enhancements
Implications - Although the incorporation of technology in playthings is becoming commonplace, a rising number of innovations that give classic designs a modern overhaul are creating parental nostalgia. Wanting to provide children with the same experiences they had, but in a more 21st-century way, the designs also satisfy a child's need for constant electronic stimulation. [More]
Score: 5.5
This Quarter and Mild Top 4 Examples: 3,486 Total Clicks Date Range: Feb 14 - May 14
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Brands prep youth for tech-saturated lives with training gadgets
Implications - As the wearable market stands on the brink of cultural adoption, brands are scaling down devices to ready children for a life that will be saturated with technology. Playing with the idea of training wheels, the devices signify a shift in the parental mindset to become more active in preparing youth for life in the 21st century. [More]
Score: 7.2
This Quarter and Mild Top 4 Examples: 7,902 Total Clicks Date Range: Apr 14 - May 14
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As consumers downsize, the décor industry offers compensational play
Implications - The push backwards from suburb to city living is seeing consumers shift from house to condominium, which is fueling a desire for playful home décor. Concerned less with the status associated with a large home, consumers are looking to juvenile accouterments to express prestige and a hip aesthetic as compensation. [More]