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Score: 5.9
This Quarter and Mild Top 4 Examples: 8,012 Total Clicks Date Range: Aug 13 - Jun 15
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Toys target children's anxieties with helpful stress relief features
Implications - As stress and anxieties continue to grow among younger generations, toys brands are adopting a more health-conscious approach to entertainment. Offering interactive, multisensory features to help alleviate stress, these products speak to a growing desire for methods of health and wellness that are less abrasive and more integrated, particularly among youth. [More]
Score: 6.5
This Quarter and Warm Top 4 Examples: 4,694 Total Clicks Date Range: Apr 15 - Jun 15
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Kid-targeted wearables transform playtime into an immersive experience
Implications - As wearable technology becomes adopted by the mainstream, brands have begun targeting younger consumers with devices that promote education, fitness and digital literacy. Wearable toys are another avenue brands can explore in this market, offering children the opportunity to immerse themselves entirely in the act of play. The interactive and transformative properties of such toys not only make sure that play is possible anywhere, but also ensure that children are active agents in the process. [More]
Score: 6.2
This Quarter and Warm Top 4 Examples: 5,703 Total Clicks Date Range: Nov 14 - Jun 15
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Toy shops integrate customization features to increase involvement
Implications - Seeking to add a level of interactivity to the buying process, brands targeting younger audiences are turning to store enhancements that encourage participation. Allowing kids to customize, alter and interact with goods, brands are providing a laid-back atmosphere that allows consumers to become involved with the products they purchase in a hands-on way. Such examples reflect a shift toward more inclusive buying methods. [More]
Score: 5.9
This Quarter and Warm Top 4 Examples: 3,578 Total Clicks Date Range: Apr 14 - Jun 15
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Young girls get involved in the academic disciplines
Implications - As the disciplines of science, technology, engineering and math become more and more in demand, forward-thinking parents seek ways to not only teach their children, but specifically their girls, how to get ahead in this sphere. Simultaneously battling the misconceptions of STEM being boring and not for girls, this wave of academic toys shows action taken to ensure children achieve the modern notion of success. [More]
Filed in: ToysLife-Stages
Score: 5.3
This Quarter and Mild Top 4 Examples: 3,646 Total Clicks Date Range: Aug 14 - Jun 15
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A desire for more positive role models for children gets a response in toys
Implications - Replacing the celebrities and princesses of days past, positive role models are taking over the toy sphere, specifically for young girls. The fight for gender equality has come far in the past few years. To keep this going, the focus is now turning to teaching children to continue with the progress through subtle measures like adjusting playtime to reflect a more empowered ideal. [More]
Filed in: ToysLife-Stages
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Score: 4.4
This Year and Untested Top 4 Examples: 2,055 Total Clicks Date Range: May 15 - May 15
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Encouraging autonomy and self-expression, parents turn to artistic toy products
Implications - Encouraging creative expression earlier on, parents are turning to toys and kits that promote artistic behavior. Giving kids the opportunity to doodle, draw and paint everywhere from the living room to the bathtub, these products not only provide a source of engagement, they also offer kids a sense of freedom and independence to create and customize content as they see fit. [More]
Score: 6.4
This Year and Warm Top 4 Examples: 8,715 Total Clicks Date Range: Mar 13 - May 15
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Companies offer parents convenient activities via subscription services
Implications - Children's crafting is, like many other hobbies and interests, expanding custom subscription service offerings. These services are enticing for parents in search of interactive art kits that engage kids with creative, educational components. Additionally, by delivering items to family doorsteps, these packaged goods accommodate the busy lifestyles of today's shopper. [More]
Score: 4.3
This Year and Untested Top 4 Examples: 3,508 Total Clicks Date Range: Oct 14 - May 15
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Reusable crafting supplies put the emphasis on creative process
Implications - In a natural extension of maker culture, temporary and reusable creative products serve as an introduction to the experience of the creative process for children. In emphasizing the process rather than the product itself, consumers are exemplifying an interest in the developmental benefits and introspection afforded by immersive creative activities. [More]
Score: 6.7
This Year and Warm Top 4 Examples: 6,326 Total Clicks Date Range: Dec 14 - May 15
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Brands are developing toys that allow children to flex their creative muscle
Implications - The maker culture movement may be just beginning to flourish for adult consumers, but DIY has always been an area of interest for children. Brands are capitalizing upon young consumers' desire to create by offering them full opportunity to customize products. Rather than making throw-away art, children enjoy the opportunity to create something they can put into use later. [More]
Score: 5.4
This Year and Mild Top 4 Examples: 9,732 Total Clicks Date Range: Apr 14 - May 15
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Companies offer parents and kids environmental painting products
Implications - Parental preoccupation with the environment permeates not only food and fashion choices, but also artistic expression. Painting products for children are meeting rising consumer demand for eco merchandise with goods incorporating natural ingredients and design features. Tapping into this green niche also provides a sense of social accountability among both brands and end users. [More]