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Emerging toys opportunities for innovators, entrepreneurs and creative minds

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Score: 7.3
This Week and Warm Top 4 Examples: 7,550 Total Clicks Date Range: Nov 16 - May 17
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Toys turn into collectible artworks to engage the whole family
Implications - With parents looking to spend more time with their children, toy brands look for ways to appeal to both children and adults alike to foster bonding through joint interest. Taking an artistic approach to toy design, brands are producing eye-catching games that double as collectible décor, enticing parents to splurge a little more on a toy that also doubles as an aesthetic element to their home. [More]
Score: 7.3
This Month and Warm Top 5 Examples: 4,914 Total Clicks Date Range: Dec 15 - May 17
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Young parents look for innovative reading formats to inspire children
Implications - Using virtual, emotional and tactile cues, children’s narratives are leaping out of the 2D page and engaging young readers in completely new ways. New parents keen to develop the emotional intelligence of their offspring through sensorial experience, are finding innovative formats to engage short attention spans, spark curiosity and promote intellectual development. [More]
Score: 6.6
This Month and Warm Top 4 Examples: 1,931 Total Clicks Date Range: Sep 15 - May 17
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Choice-based storytelling engages children through confidence-boosting
Implications - Giving children a chance to have some flexibility and control of the narrative presented to them in character-driven stories sends a powerful message to young Gen Zs that their decisions have implications and make an impact on the story's final outcome. This not only fosters critical thinking and confident decision making early on, it also encourages young minds to become more invested in the narratives that they’ve contributed to. [More]
Score: 7.1
This Month and Warm Top 4 Examples: 3,509 Total Clicks Date Range: Feb 16 - May 17
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Reflecting an interest in maker culture, brands offer DIY gaming options
Implications - Consumers continue to be interested in creating and designing products for themselves, seeking out DIY experiences to create everything from clothing to home decor. Inspired by this shift, toy brands are offering up products that allows players to put their creativity to use by creating their own face-to-face games. Adding an entirely new element to game products, this shift is reflective of an increasing desire for extreme personalization and an opportunity to collaborate on products. [More]
Score: 5.2
This Month and Mild Top 5 Examples: 636 Total Clicks Date Range: Feb 17 - May 17
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Purposely bizarre board game concepts capture the attention of consumers
Implications - The accessibility of resources like Kickstarter have made the toy market a crowded one. In response to this, both larger companies as well as more entrepreneurial teams are releasing board games focused around highly unusual concepts more likely to go viral than their more traditional counterparts. This appeals to consumers in search of more unique products to reflect their individualism, while tapping into a sense of nostalgia via analog play. [More]
Score: 5.7
This Month and Mild Top 4 Examples: 392 Total Clicks Date Range: Feb 17 - May 17
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Board games integrate social media-friendly elements to boost popularity
Implications -In the social media age, consumers view their personalities more as personal brands, making them acutely aware of how the products they consume fit into their image of self. Combine this with the rise of the Experience Economy -- the idea that memorable experiences are more valuable than material goods -- and a boost in self-aware, social media-friendly play can be seen. Board games that boast a bit of novelty satisfy both needs by providing a group experience that is friendly for social media sharing. [More]
Score: 7.6
This Quarter and Warm Top 5 Examples: 10,839 Total Clicks Date Range: Nov 15 - Feb 17
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Designers engage adult collectors through historically significant references
Implications - Catering to the cultural identity of the Millennial generation, designers are creating collectible dolls that reference historical figures for added educational allure. With the rise of modern aesthetic movements where consumers are selecting items more purposefully, purchasing decisions are being considered more carefully with a shift in preference towards action figures and toys that exhibit a deeper cultural meaning. [More]
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Score: 7.2
This Year and Warm Top 4 Examples: 5,788 Total Clicks Date Range: Dec 15 - Feb 17
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Outdoor play takes inspiration from action-packed movies
Implications - Drawing directly from action adventure movies, toy brands are enticing children to go outside and get some exercise through adventure-inspired toys. This increased preference towards outdoor play indicates a parental desire to encourage children to step away from the screen and increase social interaction through physically engaging imaginative play. [More]
Score: 7.6
This Year and Warm Top 4 Examples: 7,358 Total Clicks Date Range: Apr 16 - Feb 17
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Toy brands release high-tech solutions to encourage physical activity
Implications - As parents seek to cultivate a sense of both mental and physical wellness in their kids, toy brands are responding to this demand with high-tech toys that incentivize children to exercise. This shift illustrates that despite some parents' resistance to technology when it comes to their children, there's opportunity to change that approach when technology is paired with another benefit. [More]
Score: 5.5
This Year and Mild Top 4 Examples: 1,388 Total Clicks Date Range: Jan 17 - Feb 17
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Doll designs are updated to reflect racial diversity
Implications - Parents are increasingly scrutinizing the value of products they buy for their children, and whether or not toys reflect their own values as well. Since diversity and tolerance is something that many parents are looking to impart onto their children, dolls that aren't just beautiful, but reflect diversity as well, have appeal. [More]
Filed in: ToysLife-Stages