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Score: 5.8
This Week and Mild Top 4 Examples: 9,176 Total Clicks Date Range: Apr 13 - Feb 15
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Encouraging responsible behavior, parents turn to toys that promote adult tasks
Implications - Acknowledging the growing demand among kids to "grow up faster," toy retailers are turning to products that integrate household responsibilities to integrate elements of adulthood. Toys that encourage organization and tidying not only help streamline household tasks, but also helps kids learn about mature behavior in a fun and age-appropriate manner. [More]
Score: 6.2
This Month and Warm Top 4 Examples: 2,234 Total Clicks Date Range: Sep 14 - Feb 15
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Children are looking for interactivity and communication from dolls
Implications - Tired of one-sided play, children are demanding more reciprocal action and exchange from their toys. Taking digital integration of toys to the next level, toy brands are responding to this growing expectation for interactivity within entertainment by developing smarter, Internet-enabled versions of classic products. [More]
Filed in: ToysLife-Stages
Score: 5.8
This Quarter and Mild Top 4 Examples: 6,026 Total Clicks Date Range: Nov 13 - Jan 15
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Kids' activities integrate projected imagery and visuals for high-tech allure
Implications - No longer reserved for presentations and home entertainment, projections are being adapted into kids activities. Allowing kids to enjoy drawings and cartoons in a more immersive way, these products not only provide a more engaging form of play, but also encourage technological engagement at an early age. [More]
Score: 7.3
This Quarter and Warm Top 4 Examples: 10,538 Total Clicks Date Range: Jan 15 - Jan 15
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Packaging no longer holds toys, but becomes the plaything itself
Implications - Interactive packaging is not a new concept; however, a recent development is seen in packaging that is part of the product itself. Mainly focused in the realm of toys, this signifies more than an added benefit, but a reframe of what it means to package something in a sustainable way. [More]
Score: 8.3
This Quarter and Hot Top 4 Examples: 16,181 Total Clicks Date Range: Jan 14 - Jan 15
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Flying technology is used for delight with pet-like toys
Implications - Typically, drone technology is seen as a huge step for function. Shifting the focus to fun, the flight technology is being applied to toys and leisure with drone animals. Essentially functioning as pet replacements, these "Droneimals" open the doors for more affordable, less high-pressure forms of animal companionship. [More]
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Score: 8
This Quarter and Hot Top 4 Examples: 41,158 Total Clicks Date Range: Jul 13 - Jan 15
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The future fast approaches with floating transportation and toys
Implications - What was considered to be possible by the year 2015 by those in the 60s or 50s is finally coming true with leisurely levitation pieces that take toys and transportation literally off the ground. Speaking to a growing desire for more novelty and new uses of existing technology, these flying toys turn consumers toward the future. [More]
Score: 6.4
This Quarter and Warm Top 4 Examples: 5,588 Total Clicks Date Range: Dec 13 - Jan 15
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AR toys satisfy a need for engaging forms of education
Implications - Parents are looking to make the learning experience as interactive as possible for children, which is being acknowledged with augmented reality toys. The information age has resulted in children who are accustomed to tech integration; this shift towards blending physical products with virtual simulations satisfies need for deeper stimulation. [More]
Score: 5.6
This Quarter and Mild Top 4 Examples: 5,525 Total Clicks Date Range: Oct 13 - Jan 15
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Bedtime rituals are enhanced with mobile and tech features
Implications - Nighttime routines are, for many parents, an incredibly important part of their childrens' day, leading them to enhance the experience with high-tech alternatives. Offering children's stories and nursery rhymes through augmented reality and mobile apps, brands are providing a more streamlined way of entertaining and engaging children without sacrificing elements of tradition like storytelling. [More]
Score: 7.1
This Quarter and Warm Top 4 Examples: 6,038 Total Clicks Date Range: May 14 - Jan 15
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Children's play shifts to virtual simulations to heighten engagement
Implications - Encouraging exploration, parents are turning to virtual simulations as a safe approach to child-friendly adventure. Using virtual reality and mobile projections to create immersive environments and interactive games, these products not only provide kids with an interactive activity, but also encourages imaginative thinking in an exciting, future-focused way. [More]
Score: 6.5
This Quarter and Warm Top 4 Examples: 5,037 Total Clicks Date Range: May 14 - Jan 15
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Children's creative toys go virtual to encourage development
Implications - As opposed to the typical gaming approach, toy companies are utilizing virtual reality in a way that combines a toy staple with technology: augmented construction toys. Using augmented reality as an enhancement for analog toys such as building blocks or coloring books maintains familiarity. This speaks more honestly to how children play, putting consumer preference above tech capabilities. [More]