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Trend Hunter Dashboards
Score: 6
This Month and Mild Top 4 Examples: 11,332 Total Clicks Date Range: Jun 12 - Sep 14
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Going back to basics, retailers turn to handmade techniques for sincerity
Implications - Keeping away from the cold appearance of mass-produced goods, retailers are incorporating handmade-inspired aesthetics into toys to communicate authenticity. Using techniques such as crocheting, this take on toys offers consumers an approachable touch to store-bought goods. [More]
Filed in: ToysLife-Stages
Score: 6.7
This Month and Warm Top 4 Examples: 17,957 Total Clicks Date Range: Nov 13 - Sep 14
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Parents begin to prefer recycled, eco-friendly versions of traditional toys
Implications - Looking to instill a responsible mindset regarding consumption early on, parents are opting for recycled and upcycled toys. Many products in this category are made by independent artists, which denotes a preference for more authentic goods with a back story. [More]
Score: 7.1
This Month and Warm Top 4 Examples: 11,528 Total Clicks Date Range: Oct 12 - Sep 14
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Heightening experiences, consumers turn to elements of play that incorporate food
Implications - Enhancing childhood activities with added indulgences, consumers are turning to toys that integrate confectionery goods. Incorporating sweets like chocolate and candy into board games and building blocks, these edible activities reflect a turn toward more playful methods of engagement. [More]
Score: 4.8
This Quarter and Mild Top 3 Examples: 3,253 Total Clicks Date Range: Jul 12 - Jul 14
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Movement is encouraged through tech devices to get kids more active
Implications - In an ironic move, parents are turning to tech to encourage physical activity among youths. Providing games and activities that require physical participation, these techniques reflect a happy medium between technological and tangible play. [More]
Score: 6.9
This Quarter and Warm Top 4 Examples: 7,384 Total Clicks Date Range: May 13 - Jul 14
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Borrowing extends into toys and tech to satiate the ever-changing needs of children
Implications - A cost-effective alternative to buying new toys, parents are turning to methods of borrowing to satiate the developing interests of young people. Toy rentals and smartphone borrowing services provide temporary access to goods and activities, reflecting a need to maintain materialistic tendencies and individual desires in a post-recession society. [More]
Trend Hunter Services
Score: 5.6
This Year and Warm Top 4 Examples: 7,388 Total Clicks Date Range: Apr 13 - Jun 14
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Catering individuality, printed toys offer children quick and customized play
Implications - As children grow, so too do their interests, resulting in wants and desires that are continuously changing. Providing sources of play that are more accommodating to diversified tastes, 3D-printed toys combine tangible sources of entertainment with customized technology, speaking to a shift towards more instantaneous, yet individually tailored sources of engagement. [More]
Score: 4.9
This Year and Mild Top 4 Examples: 5,498 Total Clicks Date Range: Apr 13 - May 14
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Enhancing socialization skills, parents turn to mature methods of play
Implications - As the "American Dream" seems more attainable with crowdfunding and micro-lending, millennial parents are leaning towards toys that put their kids in charge of their own (fictional) businesses. Offering methods of personal development through social, grown-up activities, parents are turning to adult endeavors that allow youths to playfully imitate activities that promote socialization and accountability. This reflects a shift in youthful engagement toward more cultivated, yet equally entertaining methods of interaction. [More]
Score: 7.8
New and Warm Top 4 Examples: 12,691 Total Clicks Date Range: Feb 14 - Sep 14
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Jobs in science and technology becomes idealized, so training begins early
Implications - Jobs within industries like engineering and technology are identified as necessities even in strict financial times, which has encouraged the post-recession consumer to encourage kids to pick their future careers in this realm with developmental toys. Augmenting play to be dual-purpose, the innovations place distinct merit on science and technology to create a generation well-suited to the world they'll grow up in. [More]
Score: 4.8
This Year and Mild Top 4 Examples: 3,918 Total Clicks Date Range: Jun 13 - May 14
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Relying less on schools, parents turn to solo educational toys
Implications - The classroom environment is heavily focused on the whole rather than the individual, which is having parents look for outside options to effectively help children learn on their own. Products designed with the solo child in mind are helping to effectively teach about science through play without the need for formalized lessons. [More]
Score: 8.6
New and Hot Top 4 Examples: 21,600 Total Clicks Date Range: Nov 13 - Sep 14
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Instead of heading outdoors, kids adapt to manufactured versions of nature
Implications - North American kids are spending less time outside than ever before, which has diminished topics like ecology and science. As such, toys and innovations that foster indoor learning about the Earth are speaking to children on a familiar level and augmenting education to be more individualistic than in years passed. [More]