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Score: 7.9
This Week and Hot Top 4 Examples: 6,283 Total Clicks Date Range: Mar 14 - Jan 15
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A demand for economical toys sees products crafted from recycled goods rise
Implications - Children tend to become bored of toys quickly, which has prompted the development of playthings crafted from upcycled goods to help reduce both cost and waste. This shift sees eco-friendly consumers instilling positive lessons in children earlier, which can, in turn, expand the industry trend from niche to more mainstream. [More]
Score: 6.2
This Month and Mild Top 4 Examples: 19,696 Total Clicks Date Range: May 13 - Jan 15
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Seeking an economic alternative, consumers make their own toys
Implications - Seeking to maintain a sense of pop culture involvement, budget-conscious consumers are turning to handcrafted imitations of popular, franchise toys. Using easy-to-acquire materials like felt and yarn to create replicas of cartoon characters and movie icons, consumers are seeking to not only cut back on costs, but find a more accessible way to enjoy popular, mainstream products. [More]
Score: 6.9
This Quarter and Warm Top 4 Examples: 8,571 Total Clicks Date Range: Feb 14 - Dec 14
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A focus on group learning and playing sees related toys rise in popularity
Implications - While technology typically encourages children to work and play individually, a resurgence of activities and toys that require a group are on the rise. These kind of products and initiatives foster a stronger sense of community by building a basis of interactivity as early as possible. [More]
Filed in: ToysLife-Stages
Score: 7.2
This Quarter and Warm Top 4 Examples: 44,507 Total Clicks Date Range: Jun 13 - Dec 14
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3D-printed products turn to personalized facial features for consumer allure
Implications - Allowing for customization, 3D-printed products are allowing for hyper-personalization. Personalizing toys like dolls to replicate selfies and portraits, 3D merchandise is adapting to provide consumers with not only tailor-made products, but designs that consumers can visually identify with. [More]
Score: 6.4
This Quarter and Warm Top 4 Examples: 9,760 Total Clicks Date Range: Apr 13 - Dec 14
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3D printing is made easier with machines customized for kids
Implications - Traditionally adult devices are receiving a youthful overhaul to satiate demand for more adaptable sources of play. Offering kids a greater sense of independence, devices like 3D printers are being customized into child-friendly adaptations for convenience. These products provide not only sources of entertainment, but the ability to develop autonomy at a young age. [More]
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Score: 6
This Quarter and Warm Top 4 Examples: 8,848 Total Clicks Date Range: Aug 13 - Dec 14
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Consumers turn to 3D printing for personal pop culture expression
Implications - Maker culture is expanding to digital customization as a way to boost fan appreciation. Customizing merchandise and TV memorabilia with 3D-printing techniques, consumers are using technology as a source for not only convenience, but pop culture involvement, allowing for a more customized form of fandom. [More]
Score: 3.9
This Year and Untested Top 4 Examples: 3,507 Total Clicks Date Range: Oct 14 - Oct 14
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Art activities are made more portable to offer kids on-the-go engagement
Implications - Seeking to occupy kids while on-the-go, parents are turning to portable arts and crafts activities for efficiency. Offering products like coloring books and drawing sets that can be easily packed up and carried around, brands are allowing kids to express their artistic side beyond the comforts of their own home. [More]
Score: 5.2
This Year and Mild Top 4 Examples: 6,419 Total Clicks Date Range: Nov 13 - Oct 14
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Toys are heightened with personal photographs for familiar appeal
Implications - When it comes to distractions, particularly for kids, toys can often deter from more meaningful, family-time activities. Adding an element of familiarity to products like coloring books and kids tech devices, brands are integrating personalized photos and customized imagery for sentimental appeal. This speaks to a shift toward more visually customizable forms of play and entertainment. [More]
Score: 4.5
This Year and Untested Top 4 Examples: 5,998 Total Clicks Date Range: Jun 13 - Oct 14
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Kids activities are reinvented with unexpected artistic touches
Implications - Expanding children's imaginations, brands are heightening traditional activities like drawing by using unorthodox techniques. Allowing kids to creatively color on toy cars and even shoes, brands are allowing young consumers to engage in rule-breaking behavior in a regulated yet creative manner. [More]
Filed in: ToysLife-Stages
Score: 5.4
This Year and Mild Top 4 Examples: 15,210 Total Clicks Date Range: Nov 12 - Oct 14
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Toys are physically adapted to imitate the aesthetics of the consumer
Implications - Heightening generic toys with individual appeal, brands are offering consumers the chance to alter products with distinct imagery and personalized alterations. Allowing kids and adults the chance to superimpose their own portraits and head shots onto dolls and online activities, brands are transforming sources of play into experiences that evoke both entertainment and personal references. [More]