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Emerging toys opportunities for innovators, entrepreneurs and creative minds

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Score: 5.9
Recent and Mild Top 4 Examples: 507 Total Clicks Date Range: Sep 16 - Sep 16
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Brands merge popular franchises with STEM to create engaging, enriching products
Implications - Combining characters and motifs from popular franchises with the benefits of STEM-focused play, toy brands are appealing to kids' fandom as well as parents' desire to provide their children with enriching activities. This clever marriage of interests is reflective of the high expectations today's parents have of products they purchase for their families. [More]
Filed in: ToysLife-Stages
Score: 8.1
This Week and Hot Top 4 Examples: 2,594 Total Clicks Date Range: Jan 16 - Sep 16
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With a boost from today's technology, franchise toys bring sci-fi concepts to life
Implications - Taking advance of the convergence of the tech world and the toy industry, brands are releasing products that bring sci-fi concepts from popular films to life. The integration of technology like holographs and drones is already intriguing to consumers, and the tie-in to popular franchises makes these advancements all the more exciting. [More]
Score: 7.7
This Quarter and Warm Top 4 Examples: 11,831 Total Clicks Date Range: Dec 14 - Aug 16
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Children are introduced to high-tech concepts like coding through low-tech means
Implications - Appealing to parents' desire to limit their children's exposure (and dependence) on technology, toy brands are offering products that teach high-tech skills without a high-tech design. Speaking to two shifts in the world of parenting, this approach offers the best of both worlds: a nostalgic, tech-free approach to toys with benefits that go beyond entertainment. [More]
Score: 5.6
This Quarter and Mild Top 4 Examples: 1,059 Total Clicks Date Range: Jul 16 - Jul 16
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Classic video games get an offline do-over in the form of board games
Implications - Capitalizing on the popularity of classic video games in a fresh way, low-tech board games based on digital franchises are beginning to emerge. Both novel and nostalgic, this approach to fandom appeals to consumers who want to engage with much-loved characters and narratives in a way that they haven't had a chance to before: offline. [More]
Score: 6.7
This Quarter and Warm Top 4 Examples: 1,830 Total Clicks Date Range: Mar 16 - Jul 16
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Parents turn to creative DIY kits for a fun, low-tech experience
Implications - Encouraging creative development, parents are turning to kits that help inspire kids to construct and design products with their own two hands. Taking a hands-on approach to play, these products allow kids to customize and create their own toys. This speaks to a need for products that not only occupy kids, but that also stimulate imagination as well. [More]
Score: 4.5
This Quarter and Untested Top 4 Examples: 1,059 Total Clicks Date Range: Apr 16 - Jul 16
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Kids’ toys promote cooperative play to encourage positive social engagement
Implications - Encouraging more social development, parents are turning to elements of play that promote peer-to-peer interaction and problem-solving. Integrating cooperative solutions and group interaction into traditional board games and outdoor activities, these products not only encourage kids to disconnect from technology, but also serve to help build positive social skills at an early age. [More]
Score: 6.2
This Quarter and Warm Top 5 Examples: 3,949 Total Clicks Date Range: Sep 15 - Jul 16
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Face-to-face games get a portable, party-themed overhaul to appeal to adults
Implications - Appealing to an older audience, face-to-face games are taking on new designs and thematic elements that lend themselves nicely for use in adult social situations. Whether through an explicit drinking element, or simply through portability and simplicity, brands are taking note of adults' desire to participate in games and return to their youth in a grown-up way. [More]
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Score: 6.7
This Quarter and Warm Top 4 Examples: 2,564 Total Clicks Date Range: Feb 16 - Jul 16
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Games targeted toward adults take on topical, of-the-moment themes
Implications - Increasing engagement and capitalizing off of buzz, games focused around pop culture phenomena like politics or Internet memes are taking off. By playing into topics that consumers are already interested in and talking about, game creators are not only able to increase sales, but generate word-of-mouth around the products themselves as well. This shift toward a more niche version of existing products is reflective of a consumer base that seeks out goods that reflect their specific interests. [More]
Score: 5.7
This Quarter and Mild Top 5 Examples: 3,743 Total Clicks Date Range: Sep 14 - Jul 16
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Collectibles take on unusual, noteworthy designs to the delight of fans
Implications - Injecting some excitement into the world of collectibles, brands and franchises are debuting action figures in fresh and sometimes bizarre new formats. Experimenting not only with design but with materials as well, these new iterations are redefining what constitutes a collectible, and are in some cases making them more accessible in terms of cost. [More]
Score: 6.2
This Year and Mild Top 5 Examples: 8,179 Total Clicks Date Range: May 15 - Jun 16
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Children's action figures explore different perspectives and experiences
Implications - As consumers begin to consider the long-term social implications of the toys they provide for their children, some toy brands are beginning to explore themes and dialogues that provide diversity and serve as a more accurate reflection of the market. Highlighting the need for consumers to see their realities reflected back at them in the products they buy, this shift demonstrates a growing awareness around the importance of educating children on the intersectional nature of identity politics. [More]