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Score: 7.9
This Quarter and Hot Top 6 Examples: 4,864 Total Clicks Date Range: Jun 16 - Oct 16
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Robot-building kits and toys help bring STEM concepts to life
Implications - As STEM continues to evolve in the toy space, brands are developing robot-building kits and systems to pique the interest of kids. By involving children in the making and programming of robots, toy brands are able to make these STEM-related toys both more engaging and rewarding for the end user. [More]
Score: 5.7
This Quarter and Mild Top 5 Examples: 2,629 Total Clicks Date Range: Dec 15 - Oct 16
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Toys that push education in the sciences focus in on specific careers
Implications - Thought toys that focus on STEM practices are increasing in popularity, parents are looking to fast-track children's education even further with industry-specific toys. STEM play is born out of a perceived necessity for children to understand math and the sciences in the digital age. Accelerating this anticipation means projecting even further out into the future, which speaks to the future of careers for the youth generation. [More]
Score: 8.1
This Quarter and Hot Top 4 Examples: 4,382 Total Clicks Date Range: Jun 16 - Oct 16
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Kids can learn to code using tangible toys to ease transition
Implications - As the world becomes increasingly digitized, parents recognize the value of teaching children coding at an early age. Recently, more tangible playthings can be observed in this space that allow children to approach coding in phases, beginning with spatial understanding and basic problem solving. This tactical approach to digital training eases the transition from traditional toys to those of the future. [More]
Score: 6.8
This Quarter and Warm Top 4 Examples: 1,634 Total Clicks Date Range: Sep 16 - Sep 16
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Brands merge popular franchises with STEM to create engaging, enriching products
Implications - Combining characters and motifs from popular franchises with the benefits of STEM-focused play, toy brands are appealing to kids' fandom as well as parents' desire to provide their children with enriching activities. This clever marriage of interests is reflective of the high expectations today's parents have of products they purchase for their families. [More]
Filed in: ToysLife-Stages
Score: 7.4
This Quarter and Hot Top 5 Examples: 3,669 Total Clicks Date Range: Nov 15 - Sep 16
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With a boost from today's technology, franchise toys bring sci-fi concepts to life
Implications - Taking advance of the convergence of the tech world and the toy industry, brands are releasing products that bring sci-fi concepts from popular films to life. The integration of technology like holographs and drones is already intriguing to consumers, and the tie-in to popular franchises makes these advancements all the more exciting. [More]
Score: 7.4
This Year and Warm Top 4 Examples: 13,100 Total Clicks Date Range: Dec 14 - Aug 16
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Children are introduced to high-tech concepts like coding through low-tech means
Implications - Appealing to parents' desire to limit their children's exposure (and dependence) on technology, toy brands are offering products that teach high-tech skills without a high-tech design. Speaking to two shifts in the world of parenting, this approach offers the best of both worlds: a nostalgic, tech-free approach to toys with benefits that go beyond entertainment. [More]
Score: 5.3
This Year and Mild Top 4 Examples: 1,134 Total Clicks Date Range: Jul 16 - Jul 16
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Classic video games get an offline do-over in the form of board games
Implications - Capitalizing on the popularity of classic video games in a fresh way, low-tech board games based on digital franchises are beginning to emerge. Both novel and nostalgic, this approach to fandom appeals to consumers who want to engage with much-loved characters and narratives in a way that they haven't had a chance to before: offline. [More]
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Score: 6.3
This Year and Warm Top 4 Examples: 2,554 Total Clicks Date Range: Mar 16 - Jul 16
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Parents turn to creative DIY kits for a fun, low-tech experience
Implications - Encouraging creative development, parents are turning to kits that help inspire kids to construct and design products with their own two hands. Taking a hands-on approach to play, these products allow kids to customize and create their own toys. This speaks to a need for products that not only occupy kids, but that also stimulate imagination as well. [More]
Score: 5
This Quarter and Mild Top 5 Examples: 1,825 Total Clicks Date Range: Apr 16 - Sep 16
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Kids’ toys promote cooperative play to encourage positive social engagement
Implications - Encouraging more social development, parents are turning to elements of play that promote peer-to-peer interaction and problem-solving. Integrating cooperative solutions and group interaction into traditional board games and outdoor activities, these products not only encourage kids to disconnect from technology, but also serve to help build positive social skills at an early age. [More]
Score: 5.9
This Year and Warm Top 5 Examples: 5,326 Total Clicks Date Range: Sep 15 - Jul 16
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Face-to-face games get a portable, party-themed overhaul to appeal to adults
Implications - Appealing to an older audience, face-to-face games are taking on new designs and thematic elements that lend themselves nicely for use in adult social situations. Whether through an explicit drinking element, or simply through portability and simplicity, brands are taking note of adults' desire to participate in games and return to their youth in a grown-up way. [More]