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Score: 7.5
This Week and Warm Top 4 Examples: 10,341 Total Clicks Date Range: Jan 13 - Apr 14
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Seeking to combine play and diversity, parents opt for engaging toy cameras
Implications - While introducing children to more grown-up activities offers efficient ways to diversify interests, cultured experiences can often result in kids maturing at an increasingly fast rate. Seeking to offer cultural variation without sacrificing childhood tendencies, parents are turning to interactive toy cameras to combine the cultural allure of photography with the comfort, and conventionality of everyday play. [More]
Score: 6.2
This Month and Warm Top 4 Examples: 9,901 Total Clicks Date Range: Oct 12 - Apr 14
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Parents turn to photography to add cultural diversity to youthful engagement
Implications - While technological devices provide convenient sources of entertainment for kids, the indoor usage of gadgets often halts youths from experiencing more diverse, outdoor endeavors. Seeking alternative sources of play, parents are turning to youthful photography devices to combine high-tech engagement with the need for more culturally diverse activities. Exposing children to more mature, adult activities reflects a need for more independent, and stimulating methods of interaction. [More]
Score: 7.6
This Month and Warm Top 4 Examples: 18,999 Total Clicks Date Range: May 13 - Apr 14
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A desire for cost-effective rewards prompts more customized gifts for kids
Implications - As demand for materialistic rewards increases, the cost of satisfying such demands can be overwhelming, prompting parents to look for cost-effective alternatives. Seeking substitute methods to the accessible store-bought products, parents are turning to customized playsets that combine youthful activities with budget-friendly, DIY approaches. Made-from-scratch toys illustrate a turn towards more economical methods of youthful enticement. [More]
Score: 5
This Month and Untested Top 4 Examples: 9,161 Total Clicks Date Range: Feb 13 - Apr 14
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A need for sophisticated stimulation prompts more refined musical activities
Implications - While digital devices offer children a convenient method of entertainment, the addictive qualities of online technology often halt exposure to more cultural and refined activities. As a means to add more diversity, parents are turning to musical toys that encourage sophisticated acts of play, speaking to a shift toward less conventional, more diverse forms of education. [More]
Score: 6.9
This Month and Warm Top 4 Examples: 12,710 Total Clicks Date Range: Oct 12 - Apr 14
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The child desire to grow up faster is fueled by autos for infants
Implications - Reflecting a desire to grow up faster and enjoy adult life, kids are becoming increasingly attracted to toys, like autos, that mimic adult belongings. Often resembling real-life automobiles or referencing existing lifestyle choices, these infant autos show a more broad pattern of calculated playtime meant to train children for adult life. [More]
Trend Hunter Services
Score: 8.1
This Month and Warm Top 4 Examples: 42,277 Total Clicks Date Range: Nov 13 - Apr 14
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The peaceful tradition of rockers and rocking chairs is updated
Implications - Rocking chairs and rockers are a global symbol for childhood and innocence; however recently, this symbol (and what it means to be a child) has changed in a drastic way. The rise of social media has created a boost in personal branding, placing individualism at the forefront of most consumers' character. This value is embedded at an early age, beginning with the personally-packed updates made to traditional playthings. [More]
Score: 8.1
This Month and Hot Top 4 Examples: 21,653 Total Clicks Date Range: Jan 12 - Apr 14
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Infant rocking chairs get an animalistic overhaul to enhance visual stimulation
Implications - As a means to shy away from the more frugal option of a living pet, parents are turning to whimsically enhanced children's toys to provide an engaging way to elevate infant imagination without added finance or responsibility. The transition of traditional rocker toys to more exotic and diverse animalistic designs reflects a shift toward independent sources of play that seek to mentally stimulate children on a more approachable level. [More]
Score: 6.5
This Month and Mild Top 4 Examples: 34,765 Total Clicks Date Range: Jul 13 - Apr 14
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The rise of discerning parental style preferences sparks a movement
Implications - Many parents look for toys and accessories that will satisfy a child’s want for a certain kind of play or activity, but a growing market of products tailored to parental style is taking shape. Boasting eco-friendliness, dual-purpose or abstract design, the innovations speak to first-time parents accustom to the "yuppie" life who aren’t ready to augment their lives to be family-centric. [More]
Score: 7.2
This Quarter and Warm Top 4 Examples: 15,849 Total Clicks Date Range: Sep 12 - Mar 14
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Combat-inspired toys cater to youthful males looking to exert aggression
Implications - With boys often engaging in acts of aggression with others at school or at home, what initially starts out as innocent can easily turn into something unfavorable. As a method to keep potentially hostile tendencies under control, parents are turning to battle-inspired toys like swords and lasers to give boys a more secure way to exert their naturally antagonistic ways. Toys that encourage battling with others reflects a move toward more regulated sources of contentious behavior. [More]
Filed in: ToysLife-Stages
Score: 6.9
This Quarter and Mild Top 4 Examples: 18,481 Total Clicks Date Range: Sep 12 - Mar 14
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Macabre references extend into toys to reflect ongoing media saturation
Implications - With mass media serving as a source of influence for developing youths, a turn toward more bizarre and eclectic toys has emerged to reflect the normality of violence and gore on TV and in movies. This shift in consumer desire is born out of a desensitization of both older and younger minds. Ultimately, today's consumer is harder to shock and thus, harder to entertain unless an element of the dark or shocking is involved. [More]