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Score: 7.3
This Month and Warm Top 4 Examples: 9,007 Total Clicks Date Range: Jul 12 - Oct 14
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Health devices receive a youthful overhaul to ease medical experiences
Implications - Tests and medical check-ups can be quite uncomfortable, particularly for children, prompting a turn toward more playful alternatives. Combining medical devices with traditional children's toys, health brands are seeking to add an element of familiarity to traditional health practices, reflecting a growing emphasis on entertainment and enjoyment, even in areas of health and well-being. [More]
Score: 6.8
This Month and Mild Top 4 Examples: 28,500 Total Clicks Date Range: Aug 12 - Sep 14
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Consumers alter toys and figurines with DIY touches for personal appeal
Implications - Seeking to heighten ordinary merchandise, consumers are turning to DIY techniques to add function and a sense of individuality specifically among toys as part of a series. Turning ordinary figurines into household decor and art displays, consumers are transforming store-bought toys into more pragmatic products, reflecting a shift away from pristine collectibles toward more adaptable and easily customized alternatives. [More]
Score: 7.3
This Month and Warm Top 4 Examples: 14,607 Total Clicks Date Range: Jan 14 - Sep 14
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Seeking a childhood connection, consumers turn to toy-inspired accessories
Implications - Seeking to maintain a childhood link, consumers are turning to products that fuse youthful elements with more mature, adult accessories. Transforming iconic toys and playthings into everyday jewelry pieces, brands are using elements of play to add nostalgia and familiarity to their products, allowing consumers to savor childhood activities in a more refined, adult manner. [More]
Score: 7.3
This Month and Warm Top 4 Examples: 10,562 Total Clicks Date Range: Oct 12 - Sep 14
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Toys go from kitschy to sophisticated to create cultured kids
Implications - Being born in the digital age grants today's adults the ability to think deeply about personal branding; a gift passed onto their children. This ushers in an age where a child's identity is as important to Millennial parents as their health, prompting the release of culture-centric toys for early play. [More]
Score: 5.4
This Month and Mild Top 4 Examples: 3,525 Total Clicks Date Range: Nov 13 - Sep 14
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Action figures are no longer treated as boy-centric toys
Implications - Action figures are often seen as more serious, less feminine versions of toys that are not to be played with, but collected. As gender stereotypes change, however, so to does the action figure and all it represents. Femalecentric collectibles are battling their men-specific predecessors signifying a shift in how little (and big) girls play. [More]
Filed in: ToysLife-Stages
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Score: 6
This Quarter and Mild Top 4 Examples: 12,416 Total Clicks Date Range: Jun 12 - Sep 14
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Going back to basics, retailers turn to handmade techniques for sincerity
Implications - Keeping away from the cold appearance of mass-produced goods, retailers are incorporating handmade-inspired aesthetics into toys to communicate authenticity. Using techniques such as crocheting, this take on toys offers consumers an approachable touch to store-bought goods. [More]
Filed in: ToysLife-Stages
Score: 6.4
This Quarter and Warm Top 4 Examples: 18,874 Total Clicks Date Range: Nov 13 - Sep 14
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Parents begin to prefer recycled, eco-friendly versions of traditional toys
Implications - Looking to instill a responsible mindset regarding consumption early on, parents are opting for recycled and upcycled toys. Many products in this category are made by independent artists, which denotes a preference for more authentic goods with a back story. [More]
Score: 6.9
This Quarter and Warm Top 4 Examples: 12,172 Total Clicks Date Range: Oct 12 - Sep 14
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Heightening experiences, consumers turn to elements of play that incorporate food
Implications - Enhancing childhood activities with added indulgences, consumers are turning to toys that integrate confectionery goods. Incorporating sweets like chocolate and candy into board games and building blocks, these edible activities reflect a turn toward more playful methods of engagement. [More]
Score: 4.6
This Quarter and Mild Top 3 Examples: 3,456 Total Clicks Date Range: Jul 12 - Jul 14
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Movement is encouraged through tech devices to get kids more active
Implications - In an ironic move, parents are turning to tech to encourage physical activity among youths. Providing games and activities that require physical participation, these techniques reflect a happy medium between technological and tangible play. [More]
Score: 6.7
This Year and Warm Top 4 Examples: 8,960 Total Clicks Date Range: May 13 - Jul 14
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Borrowing extends into toys and tech to satiate the ever-changing needs of children
Implications - A cost-effective alternative to buying new toys, parents are turning to methods of borrowing to satiate the developing interests of young people. Toy rentals and smartphone borrowing services provide temporary access to goods and activities, reflecting a need to maintain materialistic tendencies and individual desires in a post-recession society. [More]