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Score: 6.4
This Quarter and Warm Top 4 Examples: 4,778 Total Clicks Date Range: Feb 15 - Dec 16
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Games increasingly infiltrate party culture to ease face to face socialization
Implications - As connectivity and conversation tend flow more easily via social media than in person for younger demographics, a rise in gamified party culture begins to emerge where Millennials are turning to board games to facilitate conversations. Indicative of a rise in social anxiety levels when it comes to real life socializing, face to face games that encourage sharing and interactivity with other players are rising in prominence at get-togethers as they particularly appeal to the tech-immersed youth demographic. [More]
Score: 7
This Quarter and Warm Top 5 Examples: 4,169 Total Clicks Date Range: Sep 15 - Dec 16
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Protective parents utilize smart watches with caregiving technology
Implications - Not wanting to hinder the freedom nor risk the safety of their children, parents are opting to arm their offspring with connected timepieces that offer fun engagement while keeping a watchful eye on their whereabouts. Smart watches that connect to parent’s phones demonstrate a shift in younger parents entering the workforce who don’t necessarily have the resources for a babysitter on-call every day, while also being indicative of the natural progression of children’s toys toward technology integration that promote learning and self-reliance. [More]
Score: 6.7
This Quarter and Warm Top 6 Examples: 6,693 Total Clicks Date Range: Feb 15 - Dec 16
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Face-to-face games take on crude themes to grab attention and entertain
Implications - Despite their wholesome, family-oriented history, face-to-face games are taking on more daring, crude themes. Occurring in toys for intended for both adults and children, the popularity of this approach sheds light on consumers of all ages being open to barrier-crossing, unique products. [More]
Score: 4.5
This Quarter and Mild Top 5 Examples: 276 Total Clicks Date Range: Dec 16 - Dec 16
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YouTube challenges breathe life into classic and emerging face-to-face games
Implications - YouTubers have tremendous influence on their audiences, which has led to many collaborations between content creators and companies. Challenge videos, which see many YouTubers trying out the same task on film, have provided all sorts of companies, but especially game and toy companies, with entertaining, viral exposure that's more readily received than sponsored content. [More]
Score: 6.4
This Quarter and Mild Top 5 Examples: 3,121 Total Clicks Date Range: Feb 16 - Dec 16
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Parents turn to skill-building games to showcase their children's intellect
Implications - As digital-savvy parents begin sharing the social media limelight with their children, they become careful of toy selection, opting for games that present an image of a highly intellectual child to the world. Rather than picking games for enjoyment alone, modern day parents feel the scrutiny of social media audiences and take every opportunity to show off their astute parenting skills through a shift towards skill-building and personal development games. [More]
Score: 6.9
This Quarter and Warm Top 5 Examples: 6,333 Total Clicks Date Range: Jul 14 - Dec 16
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Millennial parents demonstrate a preference towards aesthetic playsets
Implications - Classic building block toy sets are being revamped with a design-conscious aesthetic to appeal to the growing market of Millennial parents. With an eye for aesthetically pleasing and minimalist design that fits in with their lifestyle aspirations, young parents are increasingly looking towards children’s toys that suit their own personal branding preferences. This movement towards modern architectural and artistic integration within toys speaks to a new demographic of parents not looking to compromise taste. [More]
Score: 7.5
This Quarter and Warm Top 6 Examples: 5,864 Total Clicks Date Range: Jun 16 - Oct 16
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Robot-building kits and toys help bring STEM concepts to life
Implications - As STEM continues to evolve in the toy space, brands are developing robot-building kits and systems to pique the interest of kids. By involving children in the making and programming of robots, toy brands are able to make these STEM-related toys both more engaging and rewarding for the end user. [More]
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Score: 5.5
This Quarter and Mild Top 5 Examples: 3,391 Total Clicks Date Range: Dec 15 - Oct 16
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Toys that push education in the sciences focus in on specific careers
Implications - Thought toys that focus on STEM practices are increasing in popularity, parents are looking to fast-track children's education even further with industry-specific toys. STEM play is born out of a perceived necessity for children to understand math and the sciences in the digital age. Accelerating this anticipation means projecting even further out into the future, which speaks to the future of careers for the youth generation. [More]
Score: 7.7
This Quarter and Hot Top 4 Examples: 5,313 Total Clicks Date Range: Jun 16 - Oct 16
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Kids can learn to code using tangible toys to ease transition
Implications - As the world becomes increasingly digitized, parents recognize the value of teaching children coding at an early age. Recently, more tangible playthings can be observed in this space that allow children to approach coding in phases, beginning with spatial understanding and basic problem solving. This tactical approach to digital training eases the transition from traditional toys to those of the future. [More]
Score: 6.6
This Year and Warm Top 4 Examples: 1,904 Total Clicks Date Range: Sep 16 - Sep 16
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Brands merge popular franchises with STEM to create engaging, enriching products
Implications - Combining characters and motifs from popular franchises with the benefits of STEM-focused play, toy brands are appealing to kids' fandom as well as parents' desire to provide their children with enriching activities. This clever marriage of interests is reflective of the high expectations today's parents have of products they purchase for their families. [More]
Filed in: ToysLife-Stages