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Score: 6.2
Recent and Mild Top 4 Examples: 4,384 Total Clicks Date Range: Mar 15 - Mar 15
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Subscription services aim to engross children with independent activity
Implications - Kid-targeted subscription services are becoming more popular among parents who use them as a method of furthering their children's education and creativity. More specifically, subscriptions geared towards individual play are gaining momentum, reflecting a parental desire to encourage children to become autonomous and self-motivated. [More]
Score: 7.3
This Month and Mild Top 4 Examples: 6,599 Total Clicks Date Range: Dec 14 - Mar 15
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Parents turn to kid-focused subscriptions to ensure ongoing novelty
Implications - Growing wildly in popularity over the past few years, subscription services have expanded to niche industries to provide consumers with more targeted products. Parents are one of these groups responding to the subscription model, and are drawn to the ongoing novelty these companies provide as well as the sometimes very specialized offerings. Providing consumers the ease of e-commerce mixed with customized goods, the popularity of these services come as no surprise. [More]
Score: 6.9
This Month and Warm Top 4 Examples: 5,543 Total Clicks Date Range: Dec 14 - Mar 15
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Robots are enhanced to play a greater role in childrens' development
Implications - Reflective of how customizable and interactive robots have become, more and more education-focused models are being developed and implemented. Offering a more interactive and engaging update to educational tech, this shift has huge implications in terms of the future of teaching, particularly with respect to the role of teachers. [More]
Score: 5.6
This Quarter and Mild Top 4 Examples: 9,985 Total Clicks Date Range: Apr 13 - Feb 15
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Encouraging responsible behavior, parents turn to toys that promote adult tasks
Implications - Acknowledging the growing demand among kids to "grow up faster," toy retailers are turning to products that integrate household responsibilities to integrate elements of adulthood. Toys that encourage organization and tidying not only help streamline household tasks, but also helps kids learn about mature behavior in a fun and age-appropriate manner. [More]
Score: 6.1
This Quarter and Warm Top 4 Examples: 2,653 Total Clicks Date Range: Sep 14 - Feb 15
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Children are looking for interactivity and communication from dolls
Implications - Tired of one-sided play, children are demanding more reciprocal action and exchange from their toys. Taking digital integration of toys to the next level, toy brands are responding to this growing expectation for interactivity within entertainment by developing smarter, Internet-enabled versions of classic products. [More]
Filed in: ToysLife-Stages
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Score: 5.6
This Quarter and Mild Top 4 Examples: 6,198 Total Clicks Date Range: Nov 13 - Jan 15
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Kids' activities integrate projected imagery and visuals for high-tech allure
Implications - No longer reserved for presentations and home entertainment, projections are being adapted into kids activities. Allowing kids to enjoy drawings and cartoons in a more immersive way, these products not only provide a more engaging form of play, but also encourage technological engagement at an early age. [More]
Score: 7.5
This Quarter and Warm Top 4 Examples: 14,442 Total Clicks Date Range: Jan 15 - Jan 15
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Packaging no longer holds toys, but becomes the plaything itself
Implications - Interactive packaging is not a new concept; however, a recent development is seen in packaging that is part of the product itself. Mainly focused in the realm of toys, this signifies more than an added benefit, but a reframe of what it means to package something in a sustainable way. [More]
Score: 8
This Quarter and Hot Top 4 Examples: 16,547 Total Clicks Date Range: Jan 14 - Jan 15
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Flying technology is used for delight with pet-like toys
Implications - Typically, drone technology is seen as a huge step for function. Shifting the focus to fun, the flight technology is being applied to toys and leisure with drone animals. Essentially functioning as pet replacements, these "Droneimals" open the doors for more affordable, less high-pressure forms of animal companionship. [More]
Score: 7.8
This Quarter and Hot Top 4 Examples: 41,966 Total Clicks Date Range: Jul 13 - Jan 15
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The future fast approaches with floating transportation and toys
Implications - What was considered to be possible by the year 2015 by those in the 60s or 50s is finally coming true with leisurely levitation pieces that take toys and transportation literally off the ground. Speaking to a growing desire for more novelty and new uses of existing technology, these flying toys turn consumers toward the future. [More]
Score: 6.3
This Quarter and Warm Top 4 Examples: 6,339 Total Clicks Date Range: Dec 13 - Jan 15
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AR toys satisfy a need for engaging forms of education
Implications - Parents are looking to make the learning experience as interactive as possible for children, which is being acknowledged with augmented reality toys. The information age has resulted in children who are accustomed to tech integration; this shift towards blending physical products with virtual simulations satisfies need for deeper stimulation. [More]