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Score: 6.5
This Month and Warm Top 4 Examples: 5,174 Total Clicks Date Range: Nov 14 - Jun 15
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Toy shops integrate customization features to increase involvement
Implications - Seeking to add a level of interactivity to the buying process, brands targeting younger audiences are turning to store enhancements that encourage participation. Allowing kids to customize, alter and interact with goods, brands are providing a laid-back atmosphere that allows consumers to become involved with the products they purchase in a hands-on way. Such examples reflect a shift toward more inclusive buying methods. [More]
Score: 6.2
This Month and Warm Top 4 Examples: 3,295 Total Clicks Date Range: Apr 14 - Jun 15
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Young girls get involved in the academic disciplines
Implications - As the disciplines of science, technology, engineering and math become more and more in demand, forward-thinking parents seek ways to not only teach their children, but specifically their girls, how to get ahead in this sphere. Simultaneously battling the misconceptions of STEM being boring and not for girls, this wave of academic toys shows action taken to ensure children achieve the modern notion of success. [More]
Filed in: ToysLife-Stages
Score: 5.7
This Month and Mild Top 4 Examples: 3,527 Total Clicks Date Range: Aug 14 - Jun 15
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A desire for more positive role models for children gets a response in toys
Implications - Replacing the celebrities and princesses of days past, positive role models are taking over the toy sphere, specifically for young girls. The fight for gender equality has come far in the past few years. To keep this going, the focus is now turning to teaching children to continue with the progress through subtle measures like adjusting playtime to reflect a more empowered ideal. [More]
Filed in: ToysLife-Stages
Score: 4.8
This Quarter and Untested Top 4 Examples: 1,546 Total Clicks Date Range: May 15 - May 15
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Encouraging autonomy and self-expression, parents turn to artistic toy products
Implications - Encouraging creative expression earlier on, parents are turning to toys and kits that promote artistic behavior. Giving kids the opportunity to doodle, draw and paint everywhere from the living room to the bathtub, these products not only provide a source of engagement, they also offer kids a sense of freedom and independence to create and customize content as they see fit. [More]
Score: 6.7
This Quarter and Warm Top 4 Examples: 7,761 Total Clicks Date Range: Mar 13 - May 15
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Companies offer parents convenient activities via subscription services
Implications - Children's crafting is, like many other hobbies and interests, expanding custom subscription service offerings. These services are enticing for parents in search of interactive art kits that engage kids with creative, educational components. Additionally, by delivering items to family doorsteps, these packaged goods accommodate the busy lifestyles of today's shopper. [More]
Trend Hunter Services
Score: 6.3
This Quarter and Mild Top 4 Examples: 5,086 Total Clicks Date Range: Jan 15 - May 15
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Brands are developing toys that allow children to flex their creative muscle
Implications - The maker culture movement may be just beginning to flourish for adult consumers, but DIY has always been an area of interest for children. Brands are capitalizing upon young consumers' desire to create by offering them full opportunity to customize products. Rather than making throw-away art, children enjoy the opportunity to create something they can put into use later. [More]
Score: 5.7
This Quarter and Mild Top 4 Examples: 8,716 Total Clicks Date Range: Apr 14 - May 15
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Companies offer parents and kids environmental painting products
Implications - Parental preoccupation with the environment permeates not only food and fashion choices, but also artistic expression. Painting products for children are meeting rising consumer demand for eco merchandise with goods incorporating natural ingredients and design features. Tapping into this green niche also provides a sense of social accountability among both brands and end users. [More]
Score: 6
This Quarter and Mild Top 4 Examples: 5,962 Total Clicks Date Range: May 14 - May 15
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Dads turn to activities that encourage bonding and engagement with kids
Implications - Seeking to establish a relationship with their kids, anxious parents, like new dads, are turning to activities that specifically promote father-child interaction. Allowing dads to play and interact with their kids through typically male-centric activities, such as grooming, these products help father figures take a more prominent parental role through experiences they can easily identify with. [More]
Filed in: ToysLife-Stages
Score: 7.2
This Quarter and Warm Top 4 Examples: 17,415 Total Clicks Date Range: Sep 14 - Apr 15
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Parents search for eco products that will satiate their children's needs
Implications - Eco-consciousness typically isn't particularly important to children, but it is to many parents who are becoming more aware of their household's consumption habits. Parents who wish to instill a sustainable mentality in their offspring are searching for products with eco-friendly packaging that's appealing to children. This shift demonstrates that eco-consciousness is being introduced to a younger demographic by increasing product engagement. [More]
Score: 5.9
This Quarter and Warm Top 4 Examples: 2,965 Total Clicks Date Range: May 14 - Apr 15
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Apps are enhanced with physical features to enhance sensory engagement
Implications - While online games and mobile apps offer consumers entertainment while on the go, a lack of physical engagement can often make the process less stimulating. Combining mobile technology with traditional methods of play, brands are creating products that interact with online apps, helping to enhance digital activities with added sensory features. [More]