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Score: 5.9
This Quarter and Mild Top 4 Examples: 2,142 Total Clicks Date Range: Nov 15 - Apr 16
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Consumers select retro toys that recall the early days of tech toys
Implications - As consumers look for time-tested resources to provide to their children, many are embracing low-tech gadgets that take inspiration from the earliest examples of tech-infused toys. Now considered to be "low-tech," such products provide parents with the option to push back against the proliferation of digital devices to children, while they also provide a nostalgia factor that is of particular interest to Millennial parents. [More]
Score: 8.4
This Quarter and Hot Top 4 Examples: 15,372 Total Clicks Date Range: Feb 15 - Apr 16
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Consumers invest in kids toys that teach interaction and bonding
Implications - As modern parents explore all avenues to supporting the social development of their children, many are embracing tech-integrated toys that transform playtime into a crash-course in language development and interpersonal skills. In addition to highlighting the relationship between cognitive development and the ability to form interpersonal relationships, this shift also demonstrates the importance of providing children with resources that support all aspects of skill growth through play. [More]
Score: 6.9
This Quarter and Warm Top 4 Examples: 2,080 Total Clicks Date Range: Dec 15 - Apr 16
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Consumers provide kids with tactile toys that emphasize creativity
Implications - Parents interested in providing children with resources that stimulate development and imagination are opting for simplistic, unbranded toys that emphasize the cultivation of important physical and intellectual skills through the sensory process of the object. In addition to highlighting the interest in limiting creative restrictions for unbridled development, this progression demonstrates that the discerning consumer is primarily concerned with the educational value of a children's product, as well as its impact on health and budget. [More]
Score: 5.7
This Quarter and Mild Top 4 Examples: 3,539 Total Clicks Date Range: Apr 15 - Apr 16
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Yoga-based toys help parents cultivate mindfulness in their kids
Implications - Today's modern parent isn't just concerned with the physical health of their children, but their mental health as well. With yoga-inspired toys and products for children, parents are able to offer their children an opportunity to develop both. In line with the rise of health and wellness culture in general, this shift highlights the power of the movement toward a more balanced approach to life. [More]
Score: 8.2
This Quarter and Warm Top 4 Examples: 10,517 Total Clicks Date Range: Nov 15 - Apr 16
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Kids activity-focused toys take on a modified design for novel allure
Implications - Despite the popularity and evolution of toys that stimulate childrens' minds, parents today still understand the importance of a physically active lifestyle for their kids. Helping to encourage kids to develop motor skills and get into the habit of exercising are modified updates of classic toys like bicycles. These designs appeal to parents by providing both familiarity as well as a modern take on classic products. [More]
Score: 7.1
This Quarter and Warm Top 4 Examples: 5,096 Total Clicks Date Range: Mar 16 - Apr 16
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Brands entice consumers with active events for the whole family
Implications - As consumers look for new ways to encourage an active lifestyle in their children, many are embracing free brand events designed around physical activity. Often letting the product or service itself fall to the background, such events help brands communicate their dedication to the health and wellness of not only the individual making the purchasing decisions, but their family as well. This shift directly relates to the emphasis placed on achieving health and wellness through a balance of physical activity and nutrition. [More]
Score: 6.6
This Quarter and Warm Top 4 Examples: 6,746 Total Clicks Date Range: May 14 - Apr 16
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High-tech toys help kids boost activity
Implications - Though technology is often faulted for being the reason why many children don't get enough exercise, activity-focused wearables and apps for kids are disrupting that assumption. By adding in a component of gamification related to physical activity, this approach to active play bridges the interactivity of technology with the importance of exercise. [More]
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Score: 7.8
This Quarter and Hot Top 4 Examples: 14,312 Total Clicks Date Range: Aug 12 - Mar 16
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Traditionally gendered toys get a neutral makeover
Implications - As toy brands begin to more accurately represent the way in which gender is understood in today's modern age, a more neutral approach to kids' products is becoming popularized. Reflecting modern parents' desire to avoid limiting their children's interests, even the most traditionally gendered toys, like dolls, are seeing a transformation. [More]
Score: 6.4
This Quarter and Mild Top 4 Examples: 3,606 Total Clicks Date Range: May 15 - Mar 16
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Toy manufacturers introduce mess-free art products
Implications - To appease both parents and children, toy manufacturers have begun introducing art-centric products that allow children to express themselves creatively in a very contained space. Ranging from the type of materials to the place the toy can be used, these mess-free innovations suggest a desire to simplify the process of creation. [More]
Filed in: ToysLife-Stages
Score: 6
This Quarter and Mild Top 4 Examples: 1,661 Total Clicks Date Range: Feb 16 - Mar 16
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Toy products evolve to allow children to create with purpose
Implications - The interest in allowing children to express themselves creatively has converged with the interest in teaching them tangible, real-world skills. As a result, design- focused toys that enable children to create with both fun and purpose are emerging on the market. Allowing children to cultivate their own aesthetic sensibility, these toys reveal that personal identity has become a primary focus in modern parenting. [More]
Filed in: ToysLife-Stages