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Score: 6.7
Recent and Mild Top 4 Examples: 2,346 Total Clicks Date Range: Dec 15 - Feb 17
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Outdoor play takes inspiration from action-packed movies
Implications - Drawing directly from action adventure movies, toy brands are enticing children to go outside and get some exercise through adventure-inspired toys. This increased preference towards outdoor play indicates a parental desire to encourage children to step away from the screen and increase social interaction through physically engaging imaginative play. [More]
Score: 8.1
This Month and Warm Top 4 Examples: 6,205 Total Clicks Date Range: Apr 16 - Feb 17
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Toy brands release high-tech solutions to encourage physical activity
Implications - As parents seek to cultivate a sense of both mental and physical wellness in their kids, toy brands are responding to this demand with high-tech toys that incentivize children to exercise. This shift illustrates that despite some parents' resistance to technology when it comes to their children, there's opportunity to change that approach when technology is paired with another benefit. [More]
Score: 6.2
This Month and Mild Top 4 Examples: 860 Total Clicks Date Range: Jan 17 - Feb 17
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Doll designs are updated to reflect racial diversity
Implications - Parents are increasingly scrutinizing the value of products they buy for their children, and whether or not toys reflect their own values as well. Since diversity and tolerance is something that many parents are looking to impart onto their children, dolls that aren't just beautiful, but reflect diversity as well, have appeal. [More]
Filed in: ToysLife-Stages
Score: 7
This Month and Warm Top 4 Examples: 2,975 Total Clicks Date Range: Mar 16 - Feb 17
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Dolls are adapted to reflect more realistic body types
Implications - As media and advertising shifts to better reflect a more body-positive sentiment, this is extending to the offerings of toy brands as well, even for products like fashion dolls that aren't historically focused on realism. Parents, especially millennial parents, are careful about the message toys send to their children, leading to a demand for offerings that more closely reflect a variety of shapes and sizes. [More]
Score: 9
This Month and V. Hot Top 4 Examples: 11,090 Total Clicks Date Range: Dec 15 - Feb 17
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Children's educational toys adopt AR/VR technology to increase engagement
Implications - To help increase interest in learning-focused products, toy brands are releasing products that integrate highly engaging augmented and virtual reality features. Increasingly accessible, this kind of technology is becoming more mainstream, more affordable and permeating more industries than ever before. [More]
Score: 5.5
This Month and Mild Top 4 Examples: 1,790 Total Clicks Date Range: Jun 15 - Jan 17
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Learning new languages takes a high-tech turn with digital aids for children
Implications - As a growing emphasize is placed upon education, digital tools for aiding things like speech development are emerging for a more streamlined approach to learning. No longer requiring a one-on-one session with a teacher, learning different languages and dialects has become something that can be done independently through the use of technology. From educational robots to language helping apps, these examples not only speak to the growing use of technology within education, but it also showcases the need for tools that help foster more advanced academic learning, especially at a younger age. [More]
Score: 6.8
This Month and Warm Top 5 Examples: 9,205 Total Clicks Date Range: Dec 15 - Jan 17
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Brands merge analog & digital to create games that involve physical interaction
Implications - Seeking to maintain an element of physical engagement, toy brands are creating games and platforms that combine digital software with tangible interactions. Integrating this dual-functionality into the foundation of the toy itself, brands are requiring kids to use physical objects like building blocks and letters as a means to activate digital platforms and games. This physical component not only speaks to the benefits of analog play, but it also signifies a turn toward hybrid forms of engagement. [More]
Trend Hunter Services
Score: 8
This Quarter and Hot Top 4 Examples: 5,361 Total Clicks Date Range: Feb 16 - Jan 17
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Classic toys get a high-tech update to appeal parents' nostalgia
Implications - Toy brands are updating classic toys with high-tech features like VR integration and connectivity. Tapping into existing fan bases, and giving Millennial and Gen X parents to share their beloved toys from their childhood with their own children, this shift is a "best of both worlds" convergence of the past and the future. [More]
Score: 5.9
This Quarter and Mild Top 4 Examples: 4,904 Total Clicks Date Range: Mar 15 - Jan 17
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Family travel sees a child-centric shift towards educational tourism
Implications - One of the most culturally diverse and accepting demographics, Millennial parents seek to make cultural education more accessible for their children by immersing them in the languages, practices and histories of the places they visit. A shift away from trying to simply preoccupy children while traveling abroad, parents are looking to make family trips more immersive and instructive by getting youngsters involved in local cultures as much as possible. [More]
Score: 6.2
This Quarter and Warm Top 4 Examples: 4,920 Total Clicks Date Range: Feb 15 - Dec 16
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Games increasingly infiltrate party culture to ease face to face socialization
Implications - As connectivity and conversation tend flow more easily via social media than in person for younger demographics, a rise in gamified party culture begins to emerge where Millennials are turning to board games to facilitate conversations. Indicative of a rise in social anxiety levels when it comes to real life socializing, face to face games that encourage sharing and interactivity with other players are rising in prominence at get-togethers as they particularly appeal to the tech-immersed youth demographic. [More]