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Score: 6.7
New and Mild Top 4 Examples: 1,349 Total Clicks Date Range: Mar 16 - Jul 16
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Parents turn to creative DIY kits for a fun, low-tech experience
Implications - Encouraging creative development, parents are turning to kits that help inspire kids to construct and design products with their own two hands. Taking a hands-on approach to play, these products allow kids to customize and create their own toys. This speaks to a need for products that not only occupy kids, but that also stimulate imagination as well. [More]
Score: 4.9
New and Untested Top 4 Examples: 889 Total Clicks Date Range: Apr 16 - Jul 16
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Kids’ toys promote cooperative play to encourage positive social engagement
Implications - Encouraging more social development, parents are turning to elements of play that promote peer-to-peer interaction and problem-solving. Integrating cooperative solutions and group interaction into traditional board games and outdoor activities, these products not only encourage kids to disconnect from technology, but also serve to help build positive social skills at an early age. [More]
Score: 6.8
This Month and Warm Top 4 Examples: 2,965 Total Clicks Date Range: Dec 15 - Jul 16
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Face-to-face games get a portable, party-themed overhaul to appeal to adults
Implications - Appealing to an older audience, face-to-face games are taking on new designs and thematic elements that lend themselves nicely for use in adult social situations. Whether through an explicit drinking element, or simply through portability and simplicity, brands are taking note of adults' desire to participate in games and return to their youth in a grown-up way. [More]
Score: 7
This Month and Warm Top 4 Examples: 2,130 Total Clicks Date Range: Feb 16 - Jul 16
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Games targeted toward adults take on topical, of-the-moment themes
Implications - Increasing engagement and capitalizing off of buzz, games focused around pop culture phenomena like politics or Internet memes are taking off. By playing into topics that consumers are already interested in and talking about, game creators are not only able to increase sales, but generate word-of-mouth around the products themselves as well. This shift toward a more niche version of existing products is reflective of a consumer base that seeks out goods that reflect their specific interests. [More]
Score: 6.5
This Month and Warm Top 4 Examples: 3,367 Total Clicks Date Range: Sep 14 - Jul 16
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Collectibles take on unusual, noteworthy designs to the delight of fans
Implications - Injecting some excitement into the world of collectibles, brands and franchises are debuting action figures in fresh and sometimes bizarre new formats. Experimenting not only with design but with materials as well, these new iterations are redefining what constitutes a collectible, and are in some cases making them more accessible in terms of cost. [More]
Score: 7.1
This Month and Mild Top 4 Examples: 7,858 Total Clicks Date Range: May 15 - Jun 16
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Children's action figures explore different perspectives and experiences
Implications - As consumers begin to consider the long-term social implications of the toys they provide for their children, some toy brands are beginning to explore themes and dialogues that provide diversity and serve as a more accurate reflection of the market. Highlighting the need for consumers to see their realities reflected back at them in the products they buy, this shift demonstrates a growing awareness around the importance of educating children on the intersectional nature of identity politics. [More]
Score: 6.9
This Month and Mild Top 4 Examples: 3,854 Total Clicks Date Range: Feb 16 - Jun 16
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Iconic characters are reimagined with retro inspirations for new audiences
Implications - Toy manufacturers are aiming to woo Millennial parents with action figures that serve as reimagined takes on iconic characters conceived for series revivals and nostalgic remakes. Also a way to integrate modern technologies including animation, this progression demonstrates the prevailing power of nostalgia in marketing even to a new generation of children via their parents. [More]
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Score: 6
This Quarter and Mild Top 4 Examples: 2,265 Total Clicks Date Range: Nov 15 - Jun 16
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Kids' advent calendars get an update for a more modern surprise
Implications - Popularized by its simple chocolate-centric predecessors, the advent calendar is taking on more iterations than ever before. This shift not only speaks to the ways in which consumers are beginning to expect to see products specifically suited to their needs, but also indicates an ongoing interest in goods for children that incorporate an element of surprise. [More]
Score: 5.6
This Year and Mild Top 4 Examples: 2,275 Total Clicks Date Range: Nov 15 - Apr 16
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Consumers select retro toys that recall the early days of tech toys
Implications - As consumers look for time-tested resources to provide to their children, many are embracing low-tech gadgets that take inspiration from the earliest examples of tech-infused toys. Now considered to be "low-tech," such products provide parents with the option to push back against the proliferation of digital devices to children, while they also provide a nostalgia factor that is of particular interest to Millennial parents. [More]
Score: 8
This Year and Hot Top 4 Examples: 15,792 Total Clicks Date Range: Feb 15 - Apr 16
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Consumers invest in kids toys that teach interaction and bonding
Implications - As modern parents explore all avenues to supporting the social development of their children, many are embracing tech-integrated toys that transform playtime into a crash-course in language development and interpersonal skills. In addition to highlighting the relationship between cognitive development and the ability to form interpersonal relationships, this shift also demonstrates the importance of providing children with resources that support all aspects of skill growth through play. [More]