Consumer Insights

Emerging life-stages opportunities for innovators, entrepreneurs and creative minds

Trend Hunter Dashboards
Newly Added
Category List
Full Index


Score: 6.4
Recent and Mild Top 4 Examples: 2,989 Total Clicks Date Range: Sep 16 - Jan 17
DEMOGRAPHICS
Popularity
Activity
Freshness
Brands step in to aid new college students in real-life socialization
Implications - One of the most difficult things about post-secondary education in North America is the social component, especially for a generation who does most of their socialization online. Brands are stepping in to help break the ice for new students with events that present networking opportunities. This positions the brand as helpful and insightful, as campaigns of this nature shine a light on a less-discussed difficulty. [More]
Score: 5.5
Recent and Mild Top 5 Examples: 493 Total Clicks Date Range: Oct 16 - Jan 17
DEMOGRAPHICS
Popularity
Activity
Freshness
The nuanced difficulties of post-secondary life are tackled by brands
Implications - Though post-secondary education can cause quite a financial strain, the social, mental, and potential physical threat of college campuses is often left unacknowledged. Brands are stepping in to help students tackle the nuanced difficulties of this phase in life. This is especially effective for new Gen Z students who respond well to brand authenticity, and are open to use of external resources for everyday education. [More]
Score: 7.6
This Month and Warm Top 4 Examples: 2,788 Total Clicks Date Range: Nov 15 - Jan 17
DEMOGRAPHICS
Popularity
Activity
Freshness
Boomers are empowered to remain themselves through health products
Implications - Previously, health and wellness products and services targeted to Boomers focused in on the concept of "anti-aging." However, Boomers are finding independence is as important to them in retirement age as it was during their youth, creating a need for health products that enable them to embrace their new identities in a more empowering, lighthearted manner. [More]
Score: 5.7
This Month and Mild Top 4 Examples: 1,083 Total Clicks Date Range: Jun 16 - Jan 17
DEMOGRAPHICS
Popularity
Activity
Freshness
Public spaces prioritize inclusive well-being through increased accessibility
Implications - As inclusivity and social justice continue to dominate social consciousness, public accessibility increasingly involves more leisurely and interactive activities as communities take pride in taking care of and nurturing the differently abled. Making recreational pastimes more readily available takes priority, particularly as the mental health movement generates awareness to the direct link between happiness and personal well-being. [More]
Score: 7.1
This Quarter and Warm Top 4 Examples: 13,042 Total Clicks Date Range: Aug 15 - Dec 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Teens actively teach themselves life tips via quick online videos
Implications - One of the most self-taught generations to date, Gen Z in particular are demonstrating that the next evolution of maker culture lies in quick, bite-sized online videos that are easily digestible. As trust stays front of mind for digitally immersed teens, they begin seeking online tutorials and lifehacks crowdsourced from real people and relatable social media influencers when it comes to learning new tips and tricks. This proactive approach to self-help is in part a response to the shift away from overly detailed explanations towards highly visual and concise tutorials that make DIY less intimidating and also give room for freedom of experimentation and self-expression. [More]
Score: 5.8
This Quarter and Warm Top 5 Examples: 766 Total Clicks Date Range: Mar 16 - Dec 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Teenage multitaskers seek short and share-worthy online video series
Implications - In order to engage the teenage digital native, online video turns to humorous, crowd-sourced and semi-educational content that requires minimal commitment from the viewer. With even shorter attention spans than their Millennial predecessors, Gen Z prefer shorter bursts of story-based media that they can play on their tablets while simultaneously texting their friends via the latest superphones and streaming a show on TV as background noise. Slightly subversive and snackable webseries are extremely sharable as they give viewers a chance to show off their media-prowess, in turn, generating a loyal teen following. [More]
Score: 6.4
This Quarter and Warm Top 4 Examples: 4,779 Total Clicks Date Range: Feb 15 - Dec 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Games increasingly infiltrate party culture to ease face to face socialization
Implications - As connectivity and conversation tend flow more easily via social media than in person for younger demographics, a rise in gamified party culture begins to emerge where Millennials are turning to board games to facilitate conversations. Indicative of a rise in social anxiety levels when it comes to real life socializing, face to face games that encourage sharing and interactivity with other players are rising in prominence at get-togethers as they particularly appeal to the tech-immersed youth demographic. [More]
Trend Hunter Services
Score: 7
This Quarter and Warm Top 5 Examples: 4,173 Total Clicks Date Range: Sep 15 - Dec 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Protective parents utilize smart watches with caregiving technology
Implications - Not wanting to hinder the freedom nor risk the safety of their children, parents are opting to arm their offspring with connected timepieces that offer fun engagement while keeping a watchful eye on their whereabouts. Smart watches that connect to parent’s phones demonstrate a shift in younger parents entering the workforce who don’t necessarily have the resources for a babysitter on-call every day, while also being indicative of the natural progression of children’s toys toward technology integration that promote learning and self-reliance. [More]
Score: 6.5
This Quarter and Warm Top 6 Examples: 6,696 Total Clicks Date Range: Feb 15 - Dec 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Face-to-face games take on crude themes to grab attention and entertain
Implications - Despite their wholesome, family-oriented history, face-to-face games are taking on more daring, crude themes. Occurring in toys for intended for both adults and children, the popularity of this approach sheds light on consumers of all ages being open to barrier-crossing, unique products. [More]
Score: 4.2
This Quarter and Mild Top 5 Examples: 279 Total Clicks Date Range: Dec 16 - Dec 16
DEMOGRAPHICS
Popularity
Activity
Freshness
YouTube challenges breathe life into classic and emerging face-to-face games
Implications - YouTubers have tremendous influence on their audiences, which has led to many collaborations between content creators and companies. Challenge videos, which see many YouTubers trying out the same task on film, have provided all sorts of companies, but especially game and toy companies, with entertaining, viral exposure that's more readily received than sponsored content. [More]