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Score: 5.9
New and Mild Top 4 Examples: 5,257 Total Clicks Date Range: Oct 13 - Jan 15
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Bedtime rituals are enhanced with mobile and tech features
Implications - Nighttime routines are, for many parents, an incredibly important part of their childrens' day, leading them to enhance the experience with high-tech alternatives. Offering children's stories and nursery rhymes through augmented reality and mobile apps, brands are providing a more streamlined way of entertaining and engaging children without sacrificing elements of tradition like storytelling. [More]
Score: 7.4
New and Warm Top 4 Examples: 5,231 Total Clicks Date Range: May 14 - Jan 15
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Children's play shifts to virtual simulations to heighten engagement
Implications - Encouraging exploration, parents are turning to virtual simulations as a safe approach to child-friendly adventure. Using virtual reality and mobile projections to create immersive environments and interactive games, these products not only provide kids with an interactive activity, but also encourages imaginative thinking in an exciting, future-focused way. [More]
Score: 6.7
New and Warm Top 4 Examples: 4,418 Total Clicks Date Range: May 14 - Jan 15
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Children's creative toys go virtual to encourage development
Implications - As opposed to the typical gaming approach, toy companies are utilizing virtual reality in a way that combines a toy staple with technology: augmented construction toys. Using augmented reality as an enhancement for analog toys such as building blocks or coloring books maintains familiarity. This speaks more honestly to how children play, putting consumer preference above tech capabilities. [More]
Score: 8
This Month and Hot Top 4 Examples: 6,310 Total Clicks Date Range: Mar 14 - Jan 15
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A demand for economical toys sees products crafted from recycled goods rise
Implications - Children tend to become bored of toys quickly, which has prompted the development of playthings crafted from upcycled goods to help reduce both cost and waste. This shift sees eco-friendly consumers instilling positive lessons in children earlier, which can, in turn, expand the industry trend from niche to more mainstream. [More]
Score: 6.2
This Month and Mild Top 4 Examples: 19,719 Total Clicks Date Range: May 13 - Jan 15
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Seeking an economic alternative, consumers make their own toys
Implications - Seeking to maintain a sense of pop culture involvement, budget-conscious consumers are turning to handcrafted imitations of popular, franchise toys. Using easy-to-acquire materials like felt and yarn to create replicas of cartoon characters and movie icons, consumers are seeking to not only cut back on costs, but find a more accessible way to enjoy popular, mainstream products. [More]
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Score: 6.2
This Month and Mild Top 4 Examples: 8,681 Total Clicks Date Range: Nov 13 - Jan 15
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Kids fashion shifts toward emulating older, adult tastes
Implications - Reflecting an increasing need among teens and tweens to "grow up" faster, contemporary kids clothes are moving toward a more mature aesthetic. Creating apparel pieces that reflect older, adult lifestyles, retailers are not only providing a more refined clothing option, but they're also allowing kids to showcase an affinity for adulthood in an accessible way. [More]
Score: 5.5
This Month and Mild Top 4 Examples: 5,385 Total Clicks Date Range: Nov 12 - Jan 15
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Seeking independence, seniors turn to workshops and clubs to stay connected
Implications - Taking their daily lives back into their own hands, seniors and retirees are turning to empowering workshops and organizations to stay both mentally and socially connected. Eliminating the need to reply on family members for support, aging consumers are taking the opportunity to learn new skills and connect with peers. This not only allows for a more engaging lifestyle, but also encourages a sense of independence. [More]
Score: 6.9
This Quarter and Warm Top 4 Examples: 8,573 Total Clicks Date Range: Feb 14 - Dec 14
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A focus on group learning and playing sees related toys rise in popularity
Implications - While technology typically encourages children to work and play individually, a resurgence of activities and toys that require a group are on the rise. These kind of products and initiatives foster a stronger sense of community by building a basis of interactivity as early as possible. [More]
Filed in: ToysLife-Stages
Score: 5.9
This Quarter and Warm Top 4 Examples: 3,127 Total Clicks Date Range: Oct 13 - Dec 14
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As education costs and debt rise, apps and technology seek to reduce credit risk
Implications - Implications - Encouraged to seek higher education by their Boomer parents, Millennials have quickly found out that a diploma does not necessarily yield a prosperous job. The rise of financial issues such as financial literacy and budgeting, Millennials are turning to the familiarity of technology to help gamify their saving and spending to help them out of debt. [More]
Score: 6.6
This Quarter and Warm Top 4 Examples: 8,914 Total Clicks Date Range: Jan 13 - Dec 14
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Fathers are humorously represented in ads to showcase modern paternal figures
Implications - No longer considered an out-of-date parental figure, dads are taking the limelight in campaigns to showcase how paternal perceptions have changed. Featured in ads and commercials rapping and making witty pop culture comments, dads are being portrayed in a more youthful, involved manner. This reflects a shift toward more relaxed and easy-going attitudes toward parenthood. [More]