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Score: 5.5
This Week and Mild Top 4 Examples: 746 Total Clicks Date Range: Sep 15 - Apr 16
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Anti-aging products from various categories take a gentle angle
Implications - Previous methods of anti-aging typically include harsh chemicals and surgical procedures; however, as the Boomer generation continues to indulge in Potentialism -- the idea that their retirement age could serve as a second adolescence for the large, generally affluent group -- the definition of what it is to "age" shifts, calling for something less intrusive. This also results in more subtly branded anti-aging products, speaking to the stark difference between this aging generation and those of the past. [More]
Score: 7.9
This Week and Warm Top 4 Examples: 15,801 Total Clicks Date Range: Apr 15 - Apr 16
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Families turn to educational experiences for a more development-focused activity
Implications - Taking a step away from technology, families are turning to cultural activities and event spaces to immerse their kids in more educational experiences. Tailoring content and design to infants and children while showcasing themes around science, art and media, attractions and pop-ups are seeking to not only engage young people, but also expose them to more elevated subject matter from an earlier age. [More]
Score: 6.1
This Month and Mild Top 4 Examples: 1,798 Total Clicks Date Range: Nov 15 - Apr 16
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Consumers select retro toys that recall the early days of tech toys
Implications - As consumers look for time-tested resources to provide to their children, many are embracing low-tech gadgets that take inspiration from the earliest examples of tech-infused toys. Now considered to be "low-tech," such products provide parents with the option to push back against the proliferation of digital devices to children, while they also provide a nostalgia factor that is of particular interest to Millennial parents. [More]
Score: 8.5
This Month and Hot Top 4 Examples: 15,167 Total Clicks Date Range: Feb 15 - Apr 16
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Consumers invest in kids toys that teach interaction and bonding
Implications - As modern parents explore all avenues to supporting the social development of their children, many are embracing tech-integrated toys that transform playtime into a crash-course in language development and interpersonal skills. In addition to highlighting the relationship between cognitive development and the ability to form interpersonal relationships, this shift also demonstrates the importance of providing children with resources that support all aspects of skill growth through play. [More]
Score: 7.3
This Month and Warm Top 4 Examples: 1,761 Total Clicks Date Range: Dec 15 - Apr 16
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Consumers provide kids with tactile toys that emphasize creativity
Implications - Parents interested in providing children with resources that stimulate development and imagination are opting for simplistic, unbranded toys that emphasize the cultivation of important physical and intellectual skills through the sensory process of the object. In addition to highlighting the interest in limiting creative restrictions for unbridled development, this progression demonstrates that the discerning consumer is primarily concerned with the educational value of a children's product, as well as its impact on health and budget. [More]
Score: 5.8
This Month and Mild Top 4 Examples: 3,422 Total Clicks Date Range: Apr 15 - Apr 16
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Yoga-based toys help parents cultivate mindfulness in their kids
Implications - Today's modern parent isn't just concerned with the physical health of their children, but their mental health as well. With yoga-inspired toys and products for children, parents are able to offer their children an opportunity to develop both. In line with the rise of health and wellness culture in general, this shift highlights the power of the movement toward a more balanced approach to life. [More]
Score: 8.3
This Month and Warm Top 4 Examples: 10,227 Total Clicks Date Range: Nov 15 - Apr 16
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Kids activity-focused toys take on a modified design for novel allure
Implications - Despite the popularity and evolution of toys that stimulate childrens' minds, parents today still understand the importance of a physically active lifestyle for their kids. Helping to encourage kids to develop motor skills and get into the habit of exercising are modified updates of classic toys like bicycles. These designs appeal to parents by providing both familiarity as well as a modern take on classic products. [More]
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Score: 7.2
This Month and Warm Top 4 Examples: 3,537 Total Clicks Date Range: Mar 16 - Apr 16
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Brands entice consumers with active events for the whole family
Implications - As consumers look for new ways to encourage an active lifestyle in their children, many are embracing free brand events designed around physical activity. Often letting the product or service itself fall to the background, such events help brands communicate their dedication to the health and wellness of not only the individual making the purchasing decisions, but their family as well. This shift directly relates to the emphasis placed on achieving health and wellness through a balance of physical activity and nutrition. [More]
Score: 6.7
This Month and Warm Top 4 Examples: 6,693 Total Clicks Date Range: May 14 - Apr 16
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High-tech toys help kids boost activity
Implications - Though technology is often faulted for being the reason why many children don't get enough exercise, activity-focused wearables and apps for kids are disrupting that assumption. By adding in a component of gamification related to physical activity, this approach to active play bridges the interactivity of technology with the importance of exercise. [More]
Score: 6.7
This Quarter and Mild Top 4 Examples: 10,070 Total Clicks Date Range: Aug 15 - Mar 16
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Creative brand activations delight attendees of music festivals
Implications - As brands move away from omnichannel presence and aim to cultivate more meaningful interactions with consumers, many are opting to host brand activations at a variety of summer festivals. Whether to provide samples of a product or to create a branded lounge, such festival activations provide consumers with tangible rewards that are especially valued given the high cost of amenities at said events. Rather than aiming to connect constantly with consumers through digital channels, this strategy highlights the benefits of providing consumers with more curated, contexualized experiences. [More]