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Score: 8
This Week and Warm Top 4 Examples: 40,299 Total Clicks Date Range: Aug 14 - Sep 15
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A childlike aesthetic is adopted in an extreme extension of normcore
Implications - In an intriguing cultural shift, kidcore is the progression of millennial fashion to include nostalgic references to elementary colors and kiddie accessories. This shift can be seen as a response to the hypersexualization of the fashion world as well as the embracing of youth culture by older generations, forcing millennials to dive deeper into the realm of comfort, function and simple design. [More]
Score: 5.9
This Week and Warm Top 4 Examples: 1,984 Total Clicks Date Range: Oct 14 - Sep 15
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Children's gaming evolves to become more immersive
Implications - Moving beyond the use of multi-screens in gaming, brands are turning to multi-sensory features to elevate the experience. By incorporating augmented technology and digital projections, brands are seeking to draw in easily impatient young consumers with devices that demand more engagement and sensory participation. This ultimately reflects a shift in the evolution of gaming towards more immersive experiences. [More]
Score: 4.5
This Week and Mild Top 4 Examples: 753 Total Clicks Date Range: Apr 15 - Sep 15
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Streaming services offer educational content for younger consumers
Implications - No longer a media platform just for adults, streaming content has become a source of entertainment for all ages, including younger generations. Realizing this shift in the market, brands are adapting online content to cater kids and teens in a more targeted manner. By offering specialized platforms and educational content, networks are not only aiming to appease young consumers, but also parents who are looking for a more appropriate and academic sources of entertainment. [More]
Score: 6
This Month and Mild Top 4 Examples: 4,957 Total Clicks Date Range: Sep 14 - Aug 15
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Children gravitate towards school products that offer them creative freedom
Implications - In an effort to encourage creativity within education, many school suppliers are designing products with an artful flair. By bucking convention and offering children more creative licence, these manufacturers transform school supplies from strictly functional products, to something children actually want to use. [More]
Score: 7.3
This Month and Warm Top 4 Examples: 9,422 Total Clicks Date Range: Jul 14 - Aug 15
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Lunch box designs are sectioned to encourage healthy eating
Implications - Nutrition and healthy eating habits have become a paramount concern for parents. In order to prepare healthy meals for children who are away at school, parents are turning to lunch boxes that are compartmentalized. This style not only allows for the easier preparation of balanced meals, it also encourages healthy portion sizes, ultimately promoting well-being. [More]
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Score: 6.6
This Month and Mild Top 4 Examples: 3,141 Total Clicks Date Range: Aug 15 - Aug 15
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Kids search for back to school supplies that boast style as well as function
Implications - In today's modern climate, school supplies no longer have an exclusively utilitarian function; instead, children going back to school consider their supplies a way of communicating their personal style. Just as they are important to adults, aesthetics and personalization have become an important factor for younger consumers, which is especially significant considering school supplies mark some of the first purchasing decisions kids make on their own. [More]
Score: 6
This Month and Mild Top 4 Examples: 4,395 Total Clicks Date Range: Jan 14 - Aug 15
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Childhood holiday gifts get an eco-conscious makeover to appease parents
Implications - Holidays tend to generate a lot of waste in terms of packaging, greeting cards and throw-away gifts. As a result, many parents are choosing to celebrate with their children in a way that's fun, yet sustainable. By using recycled products, or items that will stick around long after the holiday itself is over, parents are communicating eco-conscious values to their kids. [More]
Score: 6.8
This Month and Warm Top 4 Examples: 14,277 Total Clicks Date Range: Apr 14 - Aug 15
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Modern media's portrayal of parenting places emphasis on satirical elements
Implications - In contrast to the serious portrayal of parenthood that is often tied to child rearing, modern media is approaching the subject with a lighthearted feel. Adopting a satirical tone helps brands establish bonds with today's consumer, who frequently opts for authenticity above the sugar coating of difficult scenarios. Applying a truthful approach in all industries will gain this audience's respect. [More]
Score: 7
This Month and Warm Top 4 Examples: 2,261 Total Clicks Date Range: Jul 14 - Aug 15
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Brands connect with millennial parents through marketing transparency
Implications - As millennials begin to have children of their own, many of the values associated with the demographic are carried over into parenting purchases. In the hopes of building trust among young millennial parents, brands are highlighting a dedication to health and sustainability with comedic, honest representations of the complexities of modern parenting. [More]
Score: 5.5
This Quarter and Warm Top 4 Examples: 1,042 Total Clicks Date Range: Mar 14 - Jul 15
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Babies star in narrative TV ads that emotionally connect brand and consumer
Implications - Emotionally engaging television commercials starring newborn babies are an efficient way for brands to market themselves as essential catalysts in the important moments of an individual consumer's life. Targeted at parents and grandparents, this strategy seeks to align the use of a particular product or service with the crucial early stages of development. Given the eagerness of the modern parent to provide the best care, brands are able to position themselves alongside a young parent's new set of priorities. [More]