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Score: 7.5
This Month and Hot Top 4 Examples: 1,995 Total Clicks Date Range: Oct 15 - Jan 16
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Kids turn to online apps and digital tools for imaginative exploration
Implications - Moving beyond pen and paper, kids are turning to online tools and apps for a more streamlined form of creative expression. Realizing the ever-increasing use of technology among kids, brands are leveraging the power of digital engagement to not only interact with children in an approachable manner, but also create a more convenient way for young consumers to expand their creative minds. [More]
Score: 6.4
This Month and Mild Top 4 Examples: 2,817 Total Clicks Date Range: Nov 15 - Jan 16
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Kids' toys evolve to include sensor-integrated technology
Implications - No longer reserved for tech-minded adults, sensor technology is being integrated into kids' toys and activities to add a heightened level of experience. Allowing the opportunity to connect different devices and even monitor physical traits and attributes, these products speak to not only a need for increased tech integration, but more intuitive forms of play as well. [More]
Score: 6.7
This Month and Mild Top 4 Examples: 4,554 Total Clicks Date Range: Sep 15 - Jan 16
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Added features are added to puzzle pieces for an experiential twist
Implications - As the attention span of youths increasingly diminish, brands are re-designing traditionally straight-forward toys like puzzles with unexpected, experiential elements. Offering more than just cognitive interaction, brands are integrating elements like LED lighting and physical stimulation to not only delight consumers, but also redefine how intellectual games are experienced. [More]
Score: 6.9
This Month and Warm Top 4 Examples: 2,387 Total Clicks Date Range: Sep 15 - Jan 16
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Brands offer imaginative stimulation through conceptual kids products
Implications - As modern parenting is increasingly defined by providing children with well-rounded development though any means necessary, brands are creating toys that specifically look to spark imagination through color theory. Whether in the form of hands-on, educational activities or conceptual packaging that forgoes labels in order to spark imagination, such efforts highlight the importance of cognitive stimulation in later childhood development. This progression speaks to the view of toys as an opportunity to provide the foundation for lifetime learning through play. [More]
Score: 8
This Month and Warm Top 4 Examples: 7,071 Total Clicks Date Range: Nov 15 - Jan 16
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Toy brands integrate technology into conventional family play
Implications - Modern toy brands are invested in updating traditional pastimes and activities with technology-focused products. This progression not only speaks to the effectiveness of gamificiation for children; it also points towards a desire among Millennial parents for more conventional, family-focused forms of connection and play. [More]
Score: 6
This Month and Mild Top 4 Examples: 1,936 Total Clicks Date Range: Oct 15 - Jan 16
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Toy designers encourage personal expression with bizarre products
Implications - Toy designers are moving away from offerings that emphasize stereotypically masculine or feminine traits, instead creating a wide array of bizarre and offbeat products that are neutral in gender. Whether it's subverting pop culture characters or simply reimagining a traditional toy in a new form, these products make it acceptable for children to diverge from the norm. This progression speaks both to the fading relevance of the gender binary, as well as the heightened development of personal identity at younger ages. [More]
Score: 5.6
This Month and Mild Top 4 Examples: 2,856 Total Clicks Date Range: Dec 12 - Jan 16
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Board games centered around the family unit spark interest
Implications - Catering to the needs of families looking to make time spent "unplugged" more fun, companies are releasing board games specifically targeted toward the family unit. In today's digital age, many families romanticize the past, and aspire to live a life less dependent on technology. By capitalizing on this desire, games designed around that premise become all the more appealing to parents. [More]
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Score: 6.5
This Month and Mild Top 4 Examples: 9,503 Total Clicks Date Range: Dec 14 - Jan 16
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Discerning consumers turn to modernized versions of gaming classics
Implications - Adding an unexpected element of sophistication to the category, board games are getting a hyper-modernized update, resulting in products that are almost unrecognizable. This artful approach to games broadens the appeal of these products to a more mature audience to accommodate the average gamer, who is in fact in their mid-to-late 30s. This pattern also falls in line with the increasingly popular approach to consumerism where consumers' are looking to acquire fewer, better quality items. [More]
Score: 8
This Month and Warm Top 4 Examples: 29,569 Total Clicks Date Range: Mar 15 - Jan 16
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Brands delight consumers with activations that recall childhood
Implications -In a time marked by overworked consumers turning to technology for stress management, brands are ingratiating themselves to consumers through play-driven events that provide a temporary moment of relief. A natural convergence of the so-called "kidification of adults" and the shift toward experiential marketing, such events engage consumers by appealing to their inner child and empowering them with a moment to "unplug." This progression demonstrates the power of youth marketing in appealing to older generations, as well as indicates the desire to stay youthful among boomers and Gen X. [More]
Score: 7.9
This Quarter and Hot Top 4 Examples: 2,574 Total Clicks Date Range: Nov 15 - Jan 16
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Consumers help realize board games that border on experimental
Implications - Crowdfunding has proven to be a logical means of making new and diverse board game concepts a reality. Such projects offer the game designer more freedom, given the lack of brand involvement and the lower level of risk associated with the venture. This progression represents the power of crowdfunding in helping to realize consumer-driven products and services. [More]