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Score: 7.7
This Month and Warm Top 4 Examples: 7,749 Total Clicks Date Range: Nov 15 - Feb 17
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Toy brands engage adult collectors through historically significant references
Implications - Catering to the cultural identity of the Millennial generation, toy brands are creating collectible dolls that reference historical figures for added educational allure. With the rise of modern aesthetic movements where consumers are selecting items more purposefully, purchasing decisions are being considered more carefully with a shift in preference towards action figures and toys that exhibit a deeper cultural meaning. [More]
Score: 7.4
This Month and Warm Top 4 Examples: 4,429 Total Clicks Date Range: Dec 15 - Feb 17
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Outdoor play takes inspiration from action-packed movies
Implications - Drawing directly from action adventure movies, toy brands are enticing children to go outside and get some exercise through adventure-inspired toys. This increased preference towards outdoor play indicates a parental desire to encourage children to step away from the screen and increase social interaction through physically engaging imaginative play. [More]
Score: 7.9
This Quarter and Warm Top 4 Examples: 7,046 Total Clicks Date Range: Apr 16 - Feb 17
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Toy brands release high-tech solutions to encourage physical activity
Implications - As parents seek to cultivate a sense of both mental and physical wellness in their kids, toy brands are responding to this demand with high-tech toys that incentivize children to exercise. This shift illustrates that despite some parents' resistance to technology when it comes to their children, there's opportunity to change that approach when technology is paired with another benefit. [More]
Score: 7.3
This Quarter and Warm Top 5 Examples: 14,248 Total Clicks Date Range: Jun 16 - Feb 17
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Older Millennials engage in bucolic pastimes in a move toward simplicity
Implications - As older Millennials leave young adulthood behind in favor of their mid-30s, the desire to continue engaging in an act of play to blow off steam remains. This, combined with a fascination for simplicity as a backlash of over-digitization, has spawned an interest in more bucolic forms of leisure. [More]
Score: 6
This Quarter and Mild Top 4 Examples: 1,046 Total Clicks Date Range: Jan 17 - Feb 17
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Doll designs are updated to reflect racial diversity
Implications - Parents are increasingly scrutinizing the value of products they buy for their children, and whether or not toys reflect their own values as well. Since diversity and tolerance is something that many parents are looking to impart onto their children, dolls that aren't just beautiful, but reflect diversity as well, have appeal. [More]
Filed in: ToysLife-Stages
Score: 6.9
This Quarter and Warm Top 4 Examples: 3,489 Total Clicks Date Range: Mar 16 - Feb 17
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Dolls are adapted to reflect more realistic body types
Implications - As media and advertising shifts to better reflect a more body-positive sentiment, this is extending to the offerings of toy brands as well, even for products like fashion dolls that aren't historically focused on realism. Parents, especially millennial parents, are careful about the message toys send to their children, leading to a demand for offerings that more closely reflect a variety of shapes and sizes. [More]
Score: 8.8
This Quarter and V. Hot Top 4 Examples: 11,347 Total Clicks Date Range: Dec 15 - Feb 17
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Children's educational toys adopt AR/VR technology to increase engagement
Implications - To help increase interest in learning-focused products, toy brands are releasing products that integrate highly engaging augmented and virtual reality features. Increasingly accessible, this kind of technology is becoming more mainstream, more affordable and permeating more industries than ever before. [More]
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Score: 5.3
This Quarter and Mild Top 4 Examples: 1,958 Total Clicks Date Range: Jun 15 - Jan 17
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Learning new languages takes a high-tech turn with digital aids for children
Implications - As a growing emphasize is placed upon education, digital tools for aiding things like speech development are emerging for a more streamlined approach to learning. No longer requiring a one-on-one session with a teacher, learning different languages and dialects has become something that can be done independently through the use of technology. From educational robots to language helping apps, these examples not only speak to the growing use of technology within education, but it also showcases the need for tools that help foster more advanced academic learning, especially at a younger age. [More]
Score: 6.6
This Quarter and Warm Top 5 Examples: 9,374 Total Clicks Date Range: Dec 15 - Jan 17
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Brands merge analog & digital to create games that involve physical interaction
Implications - Seeking to maintain an element of physical engagement, toy brands are creating games and platforms that combine digital software with tangible interactions. Integrating this dual-functionality into the foundation of the toy itself, brands are requiring kids to use physical objects like building blocks and letters as a means to activate digital platforms and games. This physical component not only speaks to the benefits of analog play, but it also signifies a turn toward hybrid forms of engagement. [More]
Score: 7.7
This Quarter and Hot Top 4 Examples: 5,518 Total Clicks Date Range: Feb 16 - Jan 17
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Classic toys get a high-tech update to appeal parents' nostalgia
Implications - Toy brands are updating classic toys with high-tech features like VR integration and connectivity. Tapping into existing fan bases, and giving Millennial and Gen X parents to share their beloved toys from their childhood with their own children, this shift is a "best of both worlds" convergence of the past and the future. [More]