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Emerging life-stages opportunities for innovators, entrepreneurs and creative minds

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Score: 7.3
This Week and Warm Top 4 Examples: 7,548 Total Clicks Date Range: Nov 16 - May 17
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Toys turn into collectible artworks to engage the whole family
Implications - With parents looking to spend more time with their children, toy brands look for ways to appeal to both children and adults alike to foster bonding through joint interest. Taking an artistic approach to toy design, brands are producing eye-catching games that double as collectible décor, enticing parents to splurge a little more on a toy that also doubles as an aesthetic element to their home. [More]
Score: 7.3
This Month and Warm Top 5 Examples: 4,914 Total Clicks Date Range: Dec 15 - May 17
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Young parents look for innovative reading formats to inspire children
Implications - Using virtual, emotional and tactile cues, children’s narratives are leaping out of the 2D page and engaging young readers in completely new ways. New parents keen to develop the emotional intelligence of their offspring through sensorial experience, are finding innovative formats to engage short attention spans, spark curiosity and promote intellectual development. [More]
Score: 6.6
This Month and Warm Top 4 Examples: 1,931 Total Clicks Date Range: Sep 15 - May 17
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Choice-based storytelling engages children through confidence-boosting
Implications - Giving children a chance to have some flexibility and control of the narrative presented to them in character-driven stories sends a powerful message to young Gen Zs that their decisions have implications and make an impact on the story's final outcome. This not only fosters critical thinking and confident decision making early on, it also encourages young minds to become more invested in the narratives that they’ve contributed to. [More]
Score: 7.1
This Month and Warm Top 4 Examples: 3,504 Total Clicks Date Range: Feb 16 - May 17
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Reflecting an interest in maker culture, brands offer DIY gaming options
Implications - Consumers continue to be interested in creating and designing products for themselves, seeking out DIY experiences to create everything from clothing to home decor. Inspired by this shift, toy brands are offering up products that allows players to put their creativity to use by creating their own face-to-face games. Adding an entirely new element to game products, this shift is reflective of an increasing desire for extreme personalization and an opportunity to collaborate on products. [More]
Score: 5.2
This Month and Mild Top 5 Examples: 636 Total Clicks Date Range: Feb 17 - May 17
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Purposely bizarre board game concepts capture the attention of consumers
Implications - The accessibility of resources like Kickstarter have made the toy market a crowded one. In response to this, both larger companies as well as more entrepreneurial teams are releasing board games focused around highly unusual concepts more likely to go viral than their more traditional counterparts. This appeals to consumers in search of more unique products to reflect their individualism, while tapping into a sense of nostalgia via analog play. [More]
Score: 5.7
This Month and Mild Top 4 Examples: 392 Total Clicks Date Range: Feb 17 - May 17
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Board games integrate social media-friendly elements to boost popularity
Implications -In the social media age, consumers view their personalities more as personal brands, making them acutely aware of how the products they consume fit into their image of self. Combine this with the rise of the Experience Economy -- the idea that memorable experiences are more valuable than material goods -- and a boost in self-aware, social media-friendly play can be seen. Board games that boast a bit of novelty satisfy both needs by providing a group experience that is friendly for social media sharing. [More]
Score: 5.2
This Month and Mild Top 5 Examples: 308 Total Clicks Date Range: Apr 17 - May 17
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Brands utilize assistive digital marketing to bond with young parents
Implications - As Millennials transition into parenthood, brands look to reinstate their ubiquity as household names by speaking to this demographic's parental inclinations and offering a helping hand. Taking a note from influential online gurus, brands are leveraging digital marketing platforms like YouTube to create tutorial-style videos as well as empathetic ads in order to connect with parents on a more personal note, positioning themselves as helpful resources. This humanizing approach serves to form tighter bonds with new parents who need all the help they can get and are looking for brands they can trust. [More]
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Score: 7.1
This Month and Warm Top 5 Examples: 3,881 Total Clicks Date Range: Jul 16 - May 17
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Halal and kosher cosmetic brands use organic ingredients to appease consumers
Implications - As far as ingredients go, established halal and kosher companies are holding themselves to a higher standard by producing products that are free-from cruelty, alcohol, and animal by-products. Often with an additional focus on a GMO-free formula, kosher and halal companies are also using eco-friendly packaging along with new business models influenced by the social enterprise movement. Creating a new omnicultural beauty movement in the process, this progression is ideal for those that have sensitive skin and religious preference. [More]
Score: 7.6
This Month and Warm Top 5 Examples: 3,783 Total Clicks Date Range: Oct 16 - May 17
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Gen X looks for practical applications of fashionable attire
Implications - While fashionable attire is still of importance to Gen X, they care more about being smart with their hard-earned cash, preferring to invest in attire that has a sensible function rather than a simply decorative one. Prioritizing comfort and wellness, this generation is influenced by their preference of online shopping to find innovative, dual-purpose products that have an added practical benefit. [More]
Score: 6
This Month and Warm Top 4 Examples: 2,194 Total Clicks Date Range: Sep 15 - May 17
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Improving brain and body wellness takes precedence in Gen X leisure
Implications - Trying to maintain the health of their brains as much as their bodies, the Gen X demographic turns to brain-boosting games that can easily be incorporated into their day-to-day in an effort to improve cognitive well-being. Adapting quickly to the digital world, Gen X is on the hunt for simple brain-boosting apps to use in their downtime with the double benefit of achieving improved performance at work while also combating internal signs of aging. [More]