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Score: 6.6
Recent and Warm Top 4 Examples: 10,022 Total Clicks Date Range: Feb 13 - Aug 14
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Consumers turn to self-reliant tech to ease the hassles of home life
Implications - Making everyday chores more self-sufficient, consumers are turning to automated tech devices for ease. Helping aging consumers who may not have the physical capabilities that they used to, these automated gadgets help make activities like garbage cleanup and cooking more mechanical, speaking to a desire for pre-programmed methods of routine. [More]
Score: 6
Recent and Warm Top 4 Examples: 2,035 Total Clicks Date Range: Mar 14 - Aug 14
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Older consumers turn to online methods of medical consultation for ease
Implications - Seeking to maintain a sense of physical well-being, aging consumers are turning to mobile apps as an alternative consultation method. Replacing the need for pre-planned appointments and trips to the doctor's office, medical apps allow consumers to regulate their health without having to leave the house, combining mobile efficiency with the need for more accessible healthcare techniques. [More]
Score: 6.5
Recent and Warm Top 4 Examples: 11,659 Total Clicks Date Range: Jun 13 - Aug 14
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A desire to maintain autonomy has seniors turning to gadgets for efficiency
Implications - Seeking to maintain a sense of independence, aging consumers are turning to technological aids as a form of assistance. Encouraging rather than replacing autonomous action, devices like hydration reminders and facial recognition products help make everyday situations more adaptable, speaking to a need to preserve a sense of a independence, even in old age. [More]
Score: 8.1
This Month and Warm Top 4 Examples: 119,543 Total Clicks Date Range: May 12 - Aug 14
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The rise of unbridled teen culture is bluntly expressed in modern photography
Implications - With today's generation growing up in world fueled by technology and online interaction, limited boundaries and restrictions has lead to a more open and audacious age group. Showcasing teens and even "tweens" engaging in chaotic behavior and partying, these candid captures illustrate a more lax attitude among young people. [More]
Score: 7.3
This Month and Warm Top 4 Examples: 5,800 Total Clicks Date Range: Jul 14 - Aug 14
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Brands glamorize back-to-school clothing and supplies with a grown-up appeal
Implications - Young consumers are seeking to be perceived as mature, which is being addressed by brands that are tailoring school-oriented products and clothing to be stylish beyond their years. The glamorization of teen routine is creating a market demographic more attuned to adult life, and more open to designs and products previously perceived as too adult-oriented. [More]
Trend Hunter Services
Score: 5.5
This Month and Mild Top 4 Examples: 4,151 Total Clicks Date Range: Dec 13 - Aug 14
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Parents turn to toy-like school supplies to make back to school more appealing
Implications - New, thrilling features and clever design are being used to create school supplies that add more value than just functionality. Appealing to kids' creative sides, these tools speak to a more liberal approach to education, and increased importance placed on entertaining children throughout the teaching process. [More]
Score: 6.7
This Month and Warm Top 4 Examples: 3,236 Total Clicks Date Range: Oct 13 - Aug 14
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Brands thrive for authenticity, making use of self-aware marketing tactics
Implications - The shift from over-the-top marketing campaigns to more subtle forms of print and television ads has become apparent. Particularly with the rise of millennial purchasing power, brands are looking for ways to appeal "real" to this consumer segment and self-mockery is becoming a fast track to become relatable to Gen Y. This form of advertising is now moving beyond marketing and beginning to bleed into other areas such as packaging and retail spaces. [More]
Score: 5.6
This Month and Warm Top 4 Examples: 2,009 Total Clicks Date Range: Mar 12 - Jul 14
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Youth are given a platform for personal expression via YouTube and viral videos
Implications - Providing an alternative viewpoint to adult opinions, kids take the hot seat in viral videos to showcase a different and often unabashed perspective on adult subject matters. Showcasing humor and a sense of innocence, these videos signify a greater acceptance of diverse expression, particularly among kids. [More]
Score: 4.9
This Quarter and Mild Top 3 Examples: 3,119 Total Clicks Date Range: Jul 12 - Jul 14
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Movement is encouraged through tech devices to get kids more active
Implications - In an ironic move, parents are turning to tech to encourage physical activity among youths. Providing games and activities that require physical participation, these techniques reflect a happy medium between technological and tangible play. [More]
Score: 5.8
This Quarter and Mild Top 4 Examples: 2,781 Total Clicks Date Range: Mar 13 - Jul 14
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Campaigns feature kids in a mature manner to reflect a confident generation
Implications - Straying away from the traditionally innocent notion of children, campaigns are showcasing kids in a more mature circumstance. Showcasing children in adult situations, these ads reflect a generation that has rapidly matured with the aid of technology and mass media. This reflects an ongoing desire for mature expression among young people. [More]