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Score: 6.1
New and Mild Top 4 Examples: 484 Total Clicks Date Range: Sep 16 - Sep 16
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Brands merge popular franchises with STEM to create engaging, enriching products
Implications - Combining characters and motifs from popular franchises with the benefits of STEM-focused play, toy brands are appealing to kids' fandom as well as parents' desire to provide their children with enriching activities. This clever marriage of interests is reflective of the high expectations today's parents have of products they purchase for their families. [More]
Filed in: ToysLife-Stages
Score: 7.9
This Week and Hot Top 4 Examples: 2,585 Total Clicks Date Range: Jan 16 - Sep 16
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With a boost from today's technology, franchise toys bring sci-fi concepts to life
Implications - Taking advance of the convergence of the tech world and the toy industry, brands are releasing products that bring sci-fi concepts from popular films to life. The integration of technology like holographs and drones is already intriguing to consumers, and the tie-in to popular franchises makes these advancements all the more exciting. [More]
Score: 6.4
This Month and Warm Top 6 Examples: 1,873 Total Clicks Date Range: Jun 15 - Sep 16
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Parents turn to vlogs and social platforms for helpful everyday tips
Implications - Whether pre-planning for parenthood or learning as they go, Millennial parents are turning to media platforms and online tutorials as a source for parenting tips. Seeking a more realistic and authentic go-to guide, consumers are opting for podcasts and blogs as a means to get a more unfiltered view of what it’s like to be a parent. This speaks to a need for more social forms of parenting, but also the importance of unfiltered sources of media. [More]
Score: 6.8
This Quarter and Warm Top 2 Examples: 795 Total Clicks Date Range: Aug 16 - Aug 16
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Brands entice college students by adding maturity to campaigns
Implications - The Millennial demographic; distraught from being considered childish and immature in the eyes of the aging population, responds well to marketing tactics that provide them with a sense of adulthood -- even in college and university environments. This generation's desire for mature recognition allows brands to focus their efforts on enhancing traditional marketing campaigns and products to feel more grown-up. [More]
Score: 7.3
This Quarter and Warm Top 6 Examples: 5,741 Total Clicks Date Range: Mar 15 - Aug 16
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Dual income earners splurge on once-in-a-lifetime unique experiences
Implications - Millennials are willing to splurge on something that will provide them with lasting memories. As a result, experiences that are adult-targeted, aiming for couples or friends who have some excess income and likely don't have to support a family, can be seen. This is the Millennials' conscious decision to forgo having children in favor of maintaining a carefree lifestyle in action; a decision that also enables more freedom in terms of spending habits. [More]
Score: 7.8
This Quarter and Warm Top 4 Examples: 11,797 Total Clicks Date Range: Dec 14 - Aug 16
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Children are introduced to high-tech concepts like coding through low-tech means
Implications - Appealing to parents' desire to limit their children's exposure (and dependence) on technology, toy brands are offering products that teach high-tech skills without a high-tech design. Speaking to two shifts in the world of parenting, this approach offers the best of both worlds: a nostalgic, tech-free approach to toys with benefits that go beyond entertainment. [More]
Score: 5.5
This Quarter and Mild Top 5 Examples: 1,551 Total Clicks Date Range: May 15 - Aug 16
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Next generation students perfer post-secondary courses that gamify learning
Implications - Comparable to e-commerce shopping versus brick and mortar retail; post-secondary educational facilities now seek to provide unique tech-incorporated classes that encourage practical learning instead of online courses. Tech-savvy Gen Z and Millennial demographics are able to better resonate and retain their focus for higher education when the classes cater to their plugged-in lifestyles. This shift in college and university classes showcases the importance of technological evolution in various industries. [More]
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Score: 6
This Quarter and Mild Top 4 Examples: 4,083 Total Clicks Date Range: Jun 15 - Aug 16
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Young parents seek to fortify children’s diets with boosted beverages
Implications - When it comes to their kids, more and more young parents are sparing little expense in ensuring they get the best nutrition and health advantage that money can buy, and the juice box is no exception. Drawn by the promise of extra benefits and essential nutrients, parents prefer to provide their offsprings with super drinks in the hopes of filling any gaps that their diets might contain. Often putting their children ahead of themselves, families are filling lunchboxes with vitamin-infused beverages for children that offer the same sophisticated benefits you would normally find in specialty health food shops. [More]
Score: 6.8
This Quarter and Warm Top 5 Examples: 3,173 Total Clicks Date Range: Feb 16 - Aug 16
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Health-conscious families are opting for flavored water as guilt-free refreshment
Implications - As parents become wary of the effects of sugar-loaded beverages on their children’s minds and bodies, astute brands are expanding their product lines to appeal to health-concerned families with flavored water options that still promise to delight youthful palates. Familiar fruit flavors and brightly colored packaging entice youngsters who crave something delicious while overprotective parents are won over by the simple, nature-based ingredients and healthy hydration that comes from the purity of water. [More]
Score: 5
This Quarter and Mild Top 6 Examples: 2,358 Total Clicks Date Range: Jan 16 - Aug 16
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Tech integration is integral for Millennial motivation
Implications - The efficient nature of smartphones is reaching new levels as apps designed specifically for office professionals rise. Going beyond built-in smartphone productivity tools, the apps support employee efficiency training to effectively fine-tune professional prowess and train younger demographics new to office life to effectively get them motivated on a familiar level. [More]