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Score: 6.2
New and Warm Top 6 Examples: 5,824 Total Clicks Date Range: Feb 15 - Dec 16
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Face-to-face games take on crude themes to grab attention and entertain
Implications - Despite their wholesome, family-oriented history, face-to-face games are taking on more daring, crude themes. Occurring in toys for intended for both adults and children, the popularity of this approach sheds light on consumers of all ages being open to barrier-crossing, unique products. [More]
Score: 4
New and Untested Top 4 Examples: 54 Total Clicks Date Range: Dec 16 - Dec 16
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YouTube challenges breathe life into classic and emerging face-to-face games
Implications - YouTubers have tremendous influence on their audiences, which has led to many collaborations between content creators and companies. Challenge videos, which see many YouTubers trying out the same task on film, have provided all sorts of companies, but especially game and toy companies, with entertaining, viral exposure that's more readily received than sponsored content. [More]
Score: 6.4
Recent and Mild Top 5 Examples: 2,278 Total Clicks Date Range: Feb 16 - Dec 16
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Parents turn to skill-building games to showcase their children's intellect
Implications - As digital-savvy parents begin sharing the social media limelight with their children, they become careful of toy selection, opting for games that present an image of a highly intellectual child to the world. Rather than picking games for enjoyment alone, modern day parents feel the scrutiny of social media audiences and take every opportunity to show off their astute parenting skills through a shift towards skill-building and personal development games. [More]
Score: 7.2
Recent and Warm Top 5 Examples: 5,733 Total Clicks Date Range: Jul 14 - Dec 16
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Millennial parents demonstrate a preference towards aesthetic playsets
Implications - Classic building block toy sets are being revamped with a design-conscious aesthetic to appeal to the growing market of Millennial parents. With an eye for aesthetically pleasing and minimalist design that fits in with their lifestyle aspirations, young parents are increasingly looking towards children’s toys that suit their own personal branding preferences. This movement towards modern architectural and artistic integration within toys speaks to a new demographic of parents not looking to compromise taste. [More]
Score: 7.5
This Month and Warm Top 6 Examples: 8,367 Total Clicks Date Range: Mar 15 - Nov 16
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Baby food brands seek to assure parents of the quality of their products
Implications - Straightforward packaging on baby food both showcases brands' transparency about their products while simultaneously conveying to parents that they understand their concerns about their baby’s nutrition. Transparent labeling enables the consumer to be sure of their product selection without worrying about harmful additives. [More]
Score: 8.2
This Month and Hot Top 5 Examples: 8,303 Total Clicks Date Range: Jul 15 - Nov 16
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Younger demographics begin to seek fashionable relief for everyday strain
Implications - As more Millennials enter the workforce and begin to look for ways to alleviate their strains and joint pain from sitting at desks for long stretches of time, a market for convenient yet fashionable relief from pains and strains is rapidly increasing. Growing up with athleisure as fully normalized everyday attire, millennials in particular turn to wearable items that serve a more functional, soothing purpose than merely looking stylish. [More]
Score: 6.9
This Quarter and Warm Top 6 Examples: 4,566 Total Clicks Date Range: Apr 15 - Nov 16
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Probiotic beauty products ease daily routines
Implications - Probiotics have risen in popularity in the food and beverage category; implementing the bacterium into beauty routines condenses daily tasks of the healthy consumer, while creating a new purchase occasion for health products. This signifies a cross-categorical growth cycle for certain health patterns. [More]
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Score: 5.8
This Quarter and Mild Top 5 Examples: 5,146 Total Clicks Date Range: Sep 14 - Nov 16
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To parallel the wellness craze, brands introduce kid-centric health aids
Implications - As Millennials enter adulthood, their tendency to prioritize personal health and wellness is reflected onto their children. This manifests specifically with probiotic supplements for developmental reasons. This signifies a new approach toward parenthood and health in general that skews toward age specificity. [More]
Score: 7.9
This Quarter and Hot Top 6 Examples: 4,935 Total Clicks Date Range: Jun 16 - Oct 16
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Robot-building kits and toys help bring STEM concepts to life
Implications - As STEM continues to evolve in the toy space, brands are developing robot-building kits and systems to pique the interest of kids. By involving children in the making and programming of robots, toy brands are able to make these STEM-related toys both more engaging and rewarding for the end user. [More]
Score: 5.7
This Quarter and Mild Top 5 Examples: 2,681 Total Clicks Date Range: Dec 15 - Oct 16
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Toys that push education in the sciences focus in on specific careers
Implications - Thought toys that focus on STEM practices are increasing in popularity, parents are looking to fast-track children's education even further with industry-specific toys. STEM play is born out of a perceived necessity for children to understand math and the sciences in the digital age. Accelerating this anticipation means projecting even further out into the future, which speaks to the future of careers for the youth generation. [More]