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Score: 4.7
New and Mild Top 4 Examples: 412 Total Clicks Date Range: Sep 14 - Sep 14
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A newfound lust for life has retirees seeking out educational opportunities
Implications - Battling diminishing physical and mental capabilities, aging consumers are turning to educational outlets to help maintain a sense of independence. Learning new skills in trade and technology, retirees are actively seeking out opportunities that encourage self-esteem and development, opting for educational services to maintain a sense of autonomy. [More]
Score: 5.7
Recent and Mild Top 4 Examples: 4,662 Total Clicks Date Range: Jan 12 - Sep 14
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Seeking to maintain excitement, aging consumers turn to youthful activities
Implications - While old age often comes with connotations of being a stage of life that lacks excitement, a shift toward more positive views of retirement has consumers seeking out new ways to maintain a thriving social life. Activities like online dating and gaming events combine entertainment with a desire to maintain aspects of one's youth, even in old age. [More]
Score: 6.7
Recent and Warm Top 4 Examples: 8,244 Total Clicks Date Range: Oct 13 - Sep 14
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A desire to stay connected has seniors turning to social networking platforms
Implications - Seeking to maintain social engagements, seniors are turning to digital networking platforms as a means to stay connected. Providing social platforms that make engagement and online communication easier for aging consumers, these custom-tailored platforms offer seniors the chance to connect with others in similar life stages, reflecting a need to maintain a level of socialization, even in old age. [More]
Score: 6.6
This Week and Mild Top 4 Examples: 10,598 Total Clicks Date Range: Feb 13 - Sep 14
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Maintaining active lifestyles, boomers turn to sports aids that reduce strain
Implications - Maintaining the physicality of your youth can often be a challenge, prompting aging consumers to turn to products that make physical activities like sports more adaptable. Using aids like trollies and seat attachments to make sports like golf and paddleboarding less physically demanding, these products speak to a desire to maintain a sense of athletic involvement, even in old age. [More]
Score: 6
This Month and Mild Top 4 Examples: 11,332 Total Clicks Date Range: Jun 12 - Sep 14
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Going back to basics, retailers turn to handmade techniques for sincerity
Implications - Keeping away from the cold appearance of mass-produced goods, retailers are incorporating handmade-inspired aesthetics into toys to communicate authenticity. Using techniques such as crocheting, this take on toys offers consumers an approachable touch to store-bought goods. [More]
Filed in: ToysLife-Stages
Trend Hunter Services
Score: 6.7
This Month and Warm Top 4 Examples: 17,958 Total Clicks Date Range: Nov 13 - Sep 14
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Parents begin to prefer recycled, eco-friendly versions of traditional toys
Implications - Looking to instill a responsible mindset regarding consumption early on, parents are opting for recycled and upcycled toys. Many products in this category are made by independent artists, which denotes a preference for more authentic goods with a back story. [More]
Score: 6.9
This Month and Warm Top 4 Examples: 17,117 Total Clicks Date Range: Oct 13 - Sep 14
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Consumers opt for shoes that prevent injury or the development of ailments
Implications - Consumers are becoming hyper-aware of the ways they are at risk during daily routines, which has prompted the adoption of preventative footwear to avoid injury. As alternative health becomes more prevalent, the incorporation of risk mitigation into products will continue. [More]
Score: 6.2
This Month and Warm Top 4 Examples: 6,207 Total Clicks Date Range: Nov 13 - Sep 14
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The digital health boom extends to children as parents look to monitor levels
Implications - Parents are becoming more concerned with the activity level of children than ever, which has prompted juvenile health tracking. This shift towards healthcare is helping to get children active earlier, but also making millennial parents more attuned to the daunting notion of keeping little ones healthy. [More]
Score: 7.1
This Month and Warm Top 4 Examples: 11,531 Total Clicks Date Range: Oct 12 - Sep 14
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Heightening experiences, consumers turn to elements of play that incorporate food
Implications - Enhancing childhood activities with added indulgences, consumers are turning to toys that integrate confectionery goods. Incorporating sweets like chocolate and candy into board games and building blocks, these edible activities reflect a turn toward more playful methods of engagement. [More]
Score: 6.5
This Month and Warm Top 4 Examples: 10,245 Total Clicks Date Range: Feb 13 - Aug 14
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Consumers turn to self-reliant tech to ease the hassles of home life
Implications - Making everyday chores more self-sufficient, consumers are turning to automated tech devices for ease. Helping aging consumers who may not have the physical capabilities that they used to, these automated gadgets help make activities like garbage cleanup and cooking more mechanical, speaking to a desire for pre-programmed methods of routine. [More]