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Score: 4.7
This Week and Untested Top 4 Examples: 6,069 Total Clicks Date Range: Apr 13 - Feb 15
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Parents turn to playful cleaning products to encourage participation
Implications - Delegating household chores can be challenging, particularly with kids, which is why parents are turning to playful cleaning tactics to encourage involvement. Using adolescent aesthetics and toy-like designs, these products make household organization more appealing and create a more engaging and entertaining way to manage day-to-day tasks. [More]
Score: 6.3
This Week and Warm Top 4 Examples: 2,105 Total Clicks Date Range: Sep 14 - Feb 15
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Children are looking for interactivity and communication from dolls
Implications - Tired of one-sided play, children are demanding more reciprocal action and exchange from their toys. Taking digital integration of toys to the next level, toy brands are responding to this growing expectation for interactivity within entertainment by developing smarter, Internet-enabled versions of classic products. [More]
Filed in: ToysLife-Stages
Score: 7.9
This Month and Hot Top 4 Examples: 22,655 Total Clicks Date Range: Jan 14 - Feb 15
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Aging consumers are targeted with wearable products that promote freedom
Implications - As the population of seniors rise, brands are targeting this demographic with products designed to increase wellness and independence. Pinpointing certain ailments associated with the aging lifestyle and promoting freedom, this shift in wearable tech creates a simple, customized experience. [More]
Score: 5.8
This Month and Mild Top 4 Examples: 6,010 Total Clicks Date Range: Nov 13 - Jan 15
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Kids' activities integrate projected imagery and visuals for high-tech allure
Implications - No longer reserved for presentations and home entertainment, projections are being adapted into kids activities. Allowing kids to enjoy drawings and cartoons in a more immersive way, these products not only provide a more engaging form of play, but also encourage technological engagement at an early age. [More]
Score: 8.2
This Quarter and Warm Top 4 Examples: 28,712 Total Clicks Date Range: Jul 13 - Jan 15
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Wasteful family lifestyles are addressed with eco-friendly products
Implications - Disposable products are a convenient option for families, but as consumer concern about the effect on the environment rises, many are seeking out eco-friendly alternatives for raising children. Everything from personal care products to home decor is getting a sustainable overhaul as parents look to decrease their carbon footprint and instill conscientious lifestyle habits earlier on. [More]
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Score: 7.2
This Quarter and Warm Top 4 Examples: 10,338 Total Clicks Date Range: Jan 15 - Jan 15
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Packaging no longer holds toys, but becomes the plaything itself
Implications - Interactive packaging is not a new concept; however, a recent development is seen in packaging that is part of the product itself. Mainly focused in the realm of toys, this signifies more than an added benefit, but a reframe of what it means to package something in a sustainable way. [More]
Score: 8.3
This Quarter and Hot Top 4 Examples: 16,161 Total Clicks Date Range: Jan 14 - Jan 15
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Flying technology is used for delight with pet-like toys
Implications - Typically, drone technology is seen as a huge step for function. Shifting the focus to fun, the flight technology is being applied to toys and leisure with drone animals. Essentially functioning as pet replacements, these "Droneimals" open the doors for more affordable, less high-pressure forms of animal companionship. [More]
Score: 8
This Quarter and Hot Top 4 Examples: 41,145 Total Clicks Date Range: Jul 13 - Jan 15
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The future fast approaches with floating transportation and toys
Implications - What was considered to be possible by the year 2015 by those in the 60s or 50s is finally coming true with leisurely levitation pieces that take toys and transportation literally off the ground. Speaking to a growing desire for more novelty and new uses of existing technology, these flying toys turn consumers toward the future. [More]
Score: 6.5
This Quarter and Warm Top 4 Examples: 5,504 Total Clicks Date Range: Dec 13 - Jan 15
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AR toys satisfy a need for engaging forms of education
Implications - Parents are looking to make the learning experience as interactive as possible for children, which is being acknowledged with augmented reality toys. The information age has resulted in children who are accustomed to tech integration; this shift towards blending physical products with virtual simulations satisfies need for deeper stimulation. [More]
Score: 5.7
This Quarter and Mild Top 4 Examples: 5,511 Total Clicks Date Range: Oct 13 - Jan 15
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Bedtime rituals are enhanced with mobile and tech features
Implications - Nighttime routines are, for many parents, an incredibly important part of their childrens' day, leading them to enhance the experience with high-tech alternatives. Offering children's stories and nursery rhymes through augmented reality and mobile apps, brands are providing a more streamlined way of entertaining and engaging children without sacrificing elements of tradition like storytelling. [More]