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Trend Hunter Dashboards
Score: 5.7
Recent and Warm Top 4 Examples: 1,929 Total Clicks Date Range: Mar 12 - Jul 14
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Youth are given a platform for personal expression via YouTube and viral videos
Implications - Providing an alternative viewpoint to adult opinions, kids take the hot seat in viral videos to showcase a different and often unabashed perspective on adult subject matters. Showcasing humor and a sense of innocence, these videos signify a greater acceptance of diverse expression, particularly among kids. [More]
Score: 5.1
This Week and Mild Top 4 Examples: 3,299 Total Clicks Date Range: Jul 12 - Jul 14
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Movement is encouraged through tech devices to get kids more active
Implications - In an ironic move, parents are turning to tech to encourage physical activity among youths. Providing games and activities that require physical participation, these techniques reflect a happy medium between technological and tangible play. [More]
Score: 5.8
This Week and Mild Top 4 Examples: 1,987 Total Clicks Date Range: Mar 13 - Jul 14
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Campaigns feature kids in a mature manner to reflect a confident generation
Implications - Straying away from the traditionally innocent notion of children, campaigns are showcasing kids in a more mature circumstance. Showcasing children in adult situations, these ads reflect a generation that has rapidly matured with the aid of technology and mass media. This reflects an ongoing desire for mature expression among young people. [More]
Score: 6.3
This Month and Warm Top 4 Examples: 3,103 Total Clicks Date Range: Feb 13 - Jul 14
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Teaching management, finance apps offer kids insight via digital interaction
Implications - Going beyond traditional piggy banks, parents are turning to apps and online features to encourage management skills and financial literacy. Using social media and smartphone usage to combine lessons about finance with entertainment, these digitized techniques speak to a desire to introduce responsibility early on. [More]
Score: 7.2
This Month and Warm Top 4 Examples: 5,186 Total Clicks Date Range: May 13 - Jul 14
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Borrowing extends into toys and tech to satiate the ever-changing needs of children
Implications - A cost-effective alternative to buying new toys, parents are turning to methods of borrowing to satiate the developing interests of young people. Toy rentals and smartphone borrowing services provide temporary access to goods and activities, reflecting a need to maintain materialistic tendencies and individual desires in a post-recession society. [More]
Trend Hunter Services
Score: 5.3
This Month and Mild Top 4 Examples: 10,546 Total Clicks Date Range: Mar 13 - Jul 14
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Exhibits turn to elements of play and interaction to diversify audiences
Implications - Museums are seeking out a more youthful demographic by incorporating aspects of play and interaction into displays. Utilizing personalization and child-like imagery to turn installations into fun and informative destinations, these venues allow kids to engage with art and culture through participatory yet educational means. [More]
Score: 7.6
This Month and Warm Top 4 Examples: 9,008 Total Clicks Date Range: Apr 14 - Jul 14
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Cartoons extend into retail and cafes to offer a sense of fun and familiarity
Implications - Seeking to draw in children and those seeking a nostalgic experience, cartoon-themed destinations add familiarity and playfulness to ordinary retail and dining spaces. By referencing classic characters, these spaces have an aesthetic that consumers can connect with, tying beloved icons with memorable experiences. [More]
Score: 5.9
This Month and Mild Top 4 Examples: 6,548 Total Clicks Date Range: Apr 13 - Jul 14
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Parents add an element of fun to eating to enhance the mealtime experience
Implications - Dealing with hard-to-please infants, parents are utilizing interactive approaches to make experiences like mealtime more enjoyable. Infusing elements of gaming and play into eating, interactive kitchenware, like board game plates and toy dishes, help transform methods of consumption into more engaging, age-appropriate activities. [More]
Score: 6.6
This Quarter and Mild Top 4 Examples: 7,817 Total Clicks Date Range: May 13 - Jun 14
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Kiddie rides receive a more exhilarating twist to entice both kids and adults
Implications - Going beyond the traditional teacups and merry-go-rounds, theme parks are adding a higher thrill level to their kiddie rides to expand excitement. Making excursions fun for the entire family, these rides are combining youthful aesthetics with more mature, adult activities, creating a more inclusive form of entertainment without sacrificing the desires of both the child and the adult. [More]
Score: 3.6
This Quarter and Untested Top 4 Examples: 653 Total Clicks Date Range: Jun 13 - Jun 14
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Activities that take kids outside their comfort zones help boost self-esteem
Implications - With technology often isolating youths to the confines of their homes, encouraging confidence, particularly in the public sphere, can be difficult. Workshops based on inventive, creative experiences allow youths to tackle anxieties alongside peers, helping to improve self-esteem. [More]