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Score: 6.5
New and Mild Top 4 Examples: 964 Total Clicks Date Range: May 16 - May 16
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Women seek experiential adventure through female-only retreats and activities
Implications - Female-focused getaways appeal to women who want to embrace the warm summer months and create memorable experiences. This shift in summer retreats showcases a powerful statement for feminism and global sisterhood, which projects a forward-thinking attitude about female equality and independence that spans beyond leisure. [More]
Score: 6.7
This Week and Warm Top 4 Examples: 1,910 Total Clicks Date Range: Jun 15 - May 16
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Moms & dads want to get real about what it means to be a modern-day parent
Implications - Most of the favorite media platforms that cover the topic of raising children cover controversial, comical and even painful topics related to child rearing. Traditional imagery of a family unit are also being replaced by less traditional images of same-sex parents or single parents, especially in brand messaging. Young parents want to know that they are not alone, and hardships -- big and small -- are frequent for all parents. [More]
Score: 5.7
This Month and Mild Top 4 Examples: 1,872 Total Clicks Date Range: Jun 15 - May 16
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Parents turn to mobile applications for convenient back-to-school prep
Implications - The first day of school can be full of challenges, prompting parents to turn to mobile apps that help make preparation more streamlined. Helping parents to pre-plan for healthy meals and carpool pick-ups, these apps not only make day-to-day activities more convenient, but they also speak to a shift towards increased online usage, especially when it comes to kids' routines. [More]
Score: 7.2
This Month and Warm Top 4 Examples: 3,918 Total Clicks Date Range: Jul 15 - May 16
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Customizable features are added to school supplies for creative engagement
Implications - Enhancing the back-to-school process, parents are turning to custom-made products to add an interactive element to the school preparation process. Allowing both kids and parents the opportunity to customize everything from shopping lists to school accessories, these products speak to a need for not only more personalized products, but also a way to make experiences like preparing for school more interactive and immersive in nature. [More]
Score: 8.9
This Month and Hot Top 4 Examples: 12,269 Total Clicks Date Range: Oct 15 - May 16
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New models of communal living emerge to suit the Millennial lifestyle
Implications - As consumers continue to value experiences over ownership, creative models for shared living spaces are providing Millennials with unique alternatives to traditional living arrangements that emphasize flexibility of terms and fostering a sense of community. In addition to highlighting the cyclical nature of consumer values with its relation to similar initiatives in the 1960s, this pattern demonstrates consumer-led disruption as response to skyrocketing costs of living in densely populated urban spaces. [More]
Score: 6
This Month and Warm Top 4 Examples: 2,820 Total Clicks Date Range: Feb 15 - May 16
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Consumers make use of dedicated roommate-finding services
Implications - As ever-growing urban populations continue to drive up the cost of living, consumers of all ages are making use of dedicated roommate-finding services that enable them to find a suitable match regardless of one's financial or geographic situation. Highlighting the role of technology in bridging the gap between individuals and affordable housing, this progression demonstrates the expanded role of the sharing economy for accommodating two massive demographic groups: Millennials and Baby Boomers. [More]
Score: 6.2
This Month and Mild Top 4 Examples: 4,089 Total Clicks Date Range: Aug 15 - May 16
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A growing focus on the profile picture signifies increase in professional social
Implications - Though sites like LinkedIn have established specific communities online for recruiting and professionalism, the prevalence of social media has made all social networks fair game. This has ushered in a new attitude toward online personal branding that skews more toward polished, permeating something as simple as the profile picture. [More]
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Score: 6.7
This Month and Warm Top 4 Examples: 1,722 Total Clicks Date Range: Jun 15 - May 16
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Culture takes a backseat to skills in professional personal branding
Implications - As Millennials reached working age, a shift could be seen in professional personal branding toward culture and personality; however, as the world prepares for the more pragmatic Gen Z to enter adulthood, a skew back toward skill can be seen. This speaks to the cyclicality of generational demographics, and the ultimate balance needed regarding employment and personal branding. [More]
Filed in: Life-Stages
Score: 6.5
This Month and Warm Top 4 Examples: 3,501 Total Clicks Date Range: Apr 15 - May 16
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Sharing economy initiatives take aim at social issues facing seniors
Implications - As concerns mount over the financial impact of aging Boomer populations, a variety of sharing economy initiatives are illuminating the power of tech-enabled platforms in offsetting barriers to access related to income and resources. In addition to serving as a reminder of the stresses of fixed income living, this shift highlights the role of the peer-to-peer economy in empowering consumers to help themselves when traditional institutions are unable to adequately resolve. [More]
Score: 4.9
This Month and Untested Top 4 Examples: 1,397 Total Clicks Date Range: Feb 16 - May 16
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Millennial parents join kids in hands-on DIY workshops
Implications - As parents look to provide children with enriched experiences that serve as catalysts for cognitive development, many are selecting workshops they themselves can participate in as an extension of both family bonding and of the interest in learning a new skill. This shift is related to the Millennial mandate of lifelong learning, as well as its convergence with the innate desire to escape from the responsibilities of adult life. [More]