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Score: 5.1
Recent and Mild Top 4 Examples: 844 Total Clicks Date Range: May 15 - May 15
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Fathers are rebranded as confident and engaged multitaskers
Implications - Rather than directly targeting mothers, brands have extended traditional advertising to include the image of a modern father deeply involved in all aspects of home life. This shift is representative of the growing reality that modern dads take pride in their multifaceted parenting roles and are equally as important stakeholders when it comes to household purchases. [More]
Score: 4.3
This Week and Untested Top 4 Examples: 1,521 Total Clicks Date Range: Dec 14 - May 15
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Brands are developing toys that allow children to flex their creative muscle
Implications - The maker culture movement may be just beginning to flourish for adult consumers, but DIY has always been an area of interest for children. Brands are capitalizing upon young consumers' desire to create by offering them full opportunity to customize products. Rather than making throw-away art, children enjoy the opportunity to create something they can put into use later. [More]
Score: 5.7
Recent and Mild Top 4 Examples: 7,691 Total Clicks Date Range: Apr 14 - May 15
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Companies offer parents and kids environmental painting products
Implications - Parental preoccupation with the environment permeates not only food and fashion choices, but also artistic expression. Painting products for children are meeting rising consumer demand for eco merchandise with goods incorporating natural ingredients and design features. Tapping into this green niche also provides a sense of social accountability among both brands and end users. [More]
Score: 6
This Month and Mild Top 4 Examples: 3,386 Total Clicks Date Range: Jul 14 - May 15
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New parents turn to ready-made kits to aid in everyday responsibilities
Implications - Preparing for parenthood can be a daunting task, causing many consumers to turn to survival packs for assistance and peace of mind. Providing everything from infant supplies to personal hygiene products, these pre-assembled kits reveal that soon-to-be parents are searching for more convenient and customized ways to prepare for life with children. [More]
Score: 6.2
This Month and Mild Top 4 Examples: 5,657 Total Clicks Date Range: May 14 - May 15
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Dads turn to activities that encourage bonding and engagement with kids
Implications - Seeking to establish a relationship with their kids, anxious parents, like new dads, are turning to activities that specifically promote father-child interaction. Allowing dads to play and interact with their kids through typically male-centric activities, such as grooming, these products help father figures take a more prominent parental role through experiences they can easily identify with. [More]
Filed in: ToysLife-Stages
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Score: 8
This Month and Hot Top 4 Examples: 21,674 Total Clicks Date Range: Feb 14 - May 15
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Brands are catering to younger demographics via niche gardening concepts
Implications - Companies are beginning to hone in on the significance of gardening among young consumers. Learning about agriculture from an early age is increasingly relevant, especially given modern shifts in food geared towards organic, local produce. Introducing this concept at a younger age also allows brands to capitalize on young customers with growing buying power. [More]
Score: 7.5
This Month and Mild Top 4 Examples: 24,402 Total Clicks Date Range: Feb 14 - May 15
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Positive views of aging are embraced with bold representations in media
Implications - No longer a subject matter riddled with fear and anxiety, aging is being embraced with a lighthearted approach in media to showcase a growing consumer acceptance. Incorporating references to modern fashion and pop culture, this shift helps to put a more contemporary spotlight on what can be thought of as an out-of-touch generation. This suggests a shift towards a more positive view of old age. [More]
Score: 4.8
This Month and Mild Top 4 Examples: 2,041 Total Clicks Date Range: Oct 14 - May 15
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Halloween activities take on a digital spin with apps made for kids
Implications - Moving beyond traditional celebratory tactics, parents are turning to mobile alternatives to make festivities like Halloween more fun and engaging for kids. Used as a costume accessory or simply to prank others, mobile apps not only help parents keep kids occupied, but also serve to make play and celebration more convenient. [More]
Score: 6
This Quarter and Mild Top 4 Examples: 8,321 Total Clicks Date Range: Jul 14 - Apr 15
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Brands turn to packaging designs reminiscent of kids artwork and drawings
Implications - Recognizing the need to target youthful consumers in a more approachable manner, brands are turning to packaging designs that are reminiscent of artwork that kids would actually produce. Featuring sketches and doodles of animals and insects, brands are using imagery that kids can identify with, reflecting a need to connect with consumers, particularly those of a younger age range, in a more authentic manner. [More]
Score: 6.1
This Quarter and Mild Top 4 Examples: 18,696 Total Clicks Date Range: Dec 13 - Apr 15
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Elements of play are added to functional baby products for added entertainment
Implications - Entertaining infants and toddlers can be quite the challenge, particularly while on the go, prompting parents to turn to infant products that are multifunctional and more engaging. Offering strollers and baby seats that double as toys as well as integrate media devices, retailers are providing a way to distract and entertain infants in a way that maintains a level of care and comfort while on the go. [More]