Consumer Insights

Emerging life-stages opportunities for innovators, entrepreneurs and creative minds

Trend Hunter Dashboards
Newly Added
Category List
Full Index


Score: 7.2
Recent and Mild Top 4 Examples: 7,685 Total Clicks Date Range: May 15 - Jun 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Children's action figures explore different perspectives and experiences
Implications - As consumers begin to consider the long-term social implications of the toys they provide for their children, some toy brands are beginning to explore themes and dialogues that provide diversity and serve as a more accurate reflection of the market. Highlighting the need for consumers to see their realities reflected back at them in the products they buy, this shift demonstrates a growing awareness around the importance of educating children on the intersectional nature of identity politics. [More]
Score: 7.9
Recent and Warm Top 4 Examples: 7,092 Total Clicks Date Range: Dec 14 - Jun 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Iconic characters are reimagined with retro inspirations for new audiences
Implications - Toy manufacturers are aiming to woo Millennial parents with action figures that serve as reimagined takes on iconic characters conceived for series revivals and nostalgic remakes. Also a way to integrate modern technologies including animation, this progression demonstrates the prevailing power of nostalgia in marketing even to a new generation of children via their parents. [More]
Score: 8.7
This Week and Hot Top 4 Examples: 19,151 Total Clicks Date Range: May 15 - Jun 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Millennials look to put a pause on adult life with youthful experiences
Implications - Widely considered to be the most anxious generation, Millennials are escaping the anxieties of "adulting" by choosing to take part in adventurous events inspired by everything from summer camp to carnivals. This shift highlights the desire on the part of young adults to unwind in unique, experience-driven ways while participating in social interaction that isn't centered around digital devices and free from the responsibilities of everyday life. [More]
Score: 6.2
This Week and Mild Top 4 Examples: 2,232 Total Clicks Date Range: Nov 15 - Jun 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Kids' advent calendars get an update for a more modern surprise
Implications - Popularized by its simple chocolate-centric predecessors, the advent calendar is taking on more iterations than ever before. This shift not only speaks to the ways in which consumers are beginning to expect to see products specifically suited to their needs, but also indicates an ongoing interest in goods for children that incorporate an element of surprise. [More]
Score: 7
This Month and Warm Top 4 Examples: 1,017 Total Clicks Date Range: Nov 15 - Jun 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Films get translated into entire worlds with movie-themed amusement parks
Implications - Big global films are being translated into big-budget theme parks, boasting recreations of fantastical worlds -- some resting solely on the shoulders of a single entertainment franchise such as The Avengers. These experiences also boast unique cinematic experience that leverage VR and other sensory additions like smell and touch. Particularly in China, since the government lifted theme park bans in 2013, there is a lot of opportunity there for theme park growth as well as in Dubai as both have burgeoning tourism industries. [More]
Score: 4.9
This Month and Mild Top 4 Examples: 1,546 Total Clicks Date Range: Mar 15 - Jun 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Boomers spend their second wave of free time on their bodies
Implications - Given the psychographic information on the Boomer generation, their entrance into retiring age is often called their "second adolescence." Many Boomers are using this time to reconnect with their health and bodies in general, redefining what it means to age mentally as well as physically. [More]
Score: 7.3
This Month and Warm Top 4 Examples: 7,268 Total Clicks Date Range: Mar 15 - Jun 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Consumers turn to powerful natural ingredients to rejuvenate their beauty routine
Implications - Incorporating superfoods into a healthy lifestyle has gone beyond eating habits and is permeating the beauty world with indulgent face-care products. Empowered with more awareness of the ingredients they put inside their bodies, consumers are beginning to apply that newfound knowledge to other aspects of their well-being, seeking beauty and skincare products that are boosted with extra powerful nutrients that promise to revamp and revitalize, while still being recognizable as natural ingredients. [More]
Trend Hunter Services
Score: 7.5
This Month and Warm Top 4 Examples: 2,999 Total Clicks Date Range: May 16 - Jun 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Consumers trade public spaces for elaborate custom backyard retreats
Implications - Visually appealing products and patio sets for outdoor soirees entice consumers to create a personal sanctuary in their own backyards. Millennials prefer at-home entertainment to cut costs and present a personalized flare, while Boomers are more inclined to host gatherings for privatization and relief from overcrowded public venues. This shift in leisure activities speaks to an overall consumer desire for customization and intimacy, regardless of their assigned generation. [More]
Score: 6.4
This Month and Mild Top 4 Examples: 1,366 Total Clicks Date Range: May 16 - May 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Women seek experiential adventure through female-only retreats and activities
Implications - Female-focused getaways appeal to women who want to embrace the warm summer months and create memorable experiences. This shift in summer retreats showcases a powerful statement for feminism and global sisterhood, which projects a forward-thinking attitude about female equality and independence that spans beyond leisure. [More]
Score: 5.9
This Quarter and Warm Top 4 Examples: 1,501 Total Clicks Date Range: Jun 15 - May 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Moms & dads want to get real about what it means to be a modern-day parent
Implications - Most of the favorite media platforms that cover the topic of raising children cover controversial, comical and even painful topics related to child rearing. Traditional imagery of a family unit are also being replaced by less traditional images of same-sex parents or single parents, especially in brand messaging. Young parents want to know that they are not alone, and hardships -- big and small -- are frequent for all parents. [More]