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Score: 7.1
This Week and Warm Top 4 Examples: 7,961 Total Clicks Date Range: Feb 14 - Dec 14
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A focus on group learning and playing sees related toys rise in popularity
Implications - While technology typically encourages children to work and play individually, a resurgence of activities and toys that require a group are on the rise. These kind of products and initiatives foster a stronger sense of community by building a basis of interactivity as early as possible. [More]
Filed in: ToysLife-Stages
Score: 5.9
This Week and Warm Top 4 Examples: 2,830 Total Clicks Date Range: Oct 13 - Dec 14
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As education costs and debt rise, apps and technology seek to reduce credit risk
Implications - Implications - Encouraged to seek higher education by their Boomer parents, Millennials have quickly found out that a diploma does not necessarily yield a prosperous job. The rise of financial issues such as financial literacy and budgeting, Millennials are turning to the familiarity of technology to help gamify their saving and spending to help them out of debt. [More]
Score: 6.8
This Week and Warm Top 4 Examples: 8,553 Total Clicks Date Range: Jan 13 - Dec 14
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Fathers are humorously represented in ads to showcase modern paternal figures
Implications - No longer considered an out-of-date parental figure, dads are taking the limelight in campaigns to showcase how paternal perceptions have changed. Featured in ads and commercials rapping and making witty pop culture comments, dads are being portrayed in a more youthful, involved manner. This reflects a shift toward more relaxed and easy-going attitudes toward parenthood. [More]
Score: 6.1
This Week and Warm Top 4 Examples: 5,696 Total Clicks Date Range: May 13 - Dec 14
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Dads turn to mobile apps to aid in everyday parenting
Implications - Taking on greater day-to-day responsibilities, dads, particularly those new to parenthood, are turning to digital applications for support. Seeking to bridge the disconnect often faced with child-rearing, men are using apps as a source for both preparation and guidance, helping to fulfill obligations in a more streamlined manner. [More]
Score: 7.3
This Week and Warm Top 4 Examples: 39,471 Total Clicks Date Range: Jun 13 - Dec 14
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3D-printed products turn to personalized facial features for consumer allure
Implications - Allowing for customization, 3D-printed products are allowing for hyper-personalization. Personalizing toys like dolls to replicate selfies and portraits, 3D merchandise is adapting to provide consumers with not only tailor-made products, but designs that consumers can visually identify with. [More]
Trend Hunter Services
Score: 6.6
This Week and Warm Top 4 Examples: 8,990 Total Clicks Date Range: Apr 13 - Dec 14
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3D printing is made easier with machines customized for kids
Implications - Traditionally adult devices are receiving a youthful overhaul to satiate demand for more adaptable sources of play. Offering kids a greater sense of independence, devices like 3D printers are being customized into child-friendly adaptations for convenience. These products provide not only sources of entertainment, but the ability to develop autonomy at a young age. [More]
Score: 6
This Week and Warm Top 4 Examples: 5,311 Total Clicks Date Range: May 13 - Dec 14
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Catering to children, business platforms offer learning tactics
Implications - Going beyond imaginative play sets and at-home activities, kids are turning to specialized platforms and clubs to develop entrepreneurial skills. Allowing boys and girls to come together to participate in business ventures, these initiatives are creating a space for learning and peer-to-peer socialization. [More]
Score: 6.3
This Month and Warm Top 4 Examples: 8,724 Total Clicks Date Range: Aug 13 - Dec 14
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Consumers turn to 3D printing for personal pop culture expression
Implications - Maker culture is expanding to digital customization as a way to boost fan appreciation. Customizing merchandise and TV memorabilia with 3D-printing techniques, consumers are using technology as a source for not only convenience, but pop culture involvement, allowing for a more customized form of fandom. [More]
Score: 5.7
This Month and Mild Top 4 Examples: 7,165 Total Clicks Date Range: May 10 - Dec 14
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Food and flavor targeted specifically toward older generations
Implications - The rise in consumers who have entered the silver zone coincides with the takeover of foodie culture, converging these two ideas making taste profiles and food services specific to boomers. This hyper-targeted idea opens up the definition of what it means to be a senior into something focused more toward discovery -- in the realms of flavor and otherwise -- than aging. [More]
Score: 7.7
This Month and Hot Top 4 Examples: 10,201 Total Clicks Date Range: Mar 14 - Nov 14
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Advertisements enter the classroom to communicate a notion of aptitude
Implications - More students are going to school or studying longer than ever before, which has resulted in the utilization of education as a means to sell. Making the correlation that a certain product is for students or smart people, the ads connect to consumers through lifestyle acknowledgement and nostalgia for non-students. [More]