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Score: 6.2
This Week and Mild Top 4 Examples: 9,749 Total Clicks Date Range: Dec 12 - Nov 14
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Bridging the disconnect, cultural elements are added to safe sex awareness
Implications - Addressing the prevalence of sexual engagement among young people, prophylactic brands are using pop culture elements as a means to target this demographic head-on. Using rappers and cult movie characters to add familiarity to a traditionally unsavory topic, brands are seeking to make the conversation around safe sex much more comfortable, particularly among younger generations. [More]
Score: 4.2
This Month and Untested Top 4 Examples: 3,160 Total Clicks Date Range: Oct 14 - Oct 14
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Art activities are made more portable to offer kids on-the-go engagement
Implications - Seeking to occupy kids while on-the-go, parents are turning to portable arts and crafts activities for efficiency. Offering products like coloring books and drawing sets that can be easily packed up and carried around, brands are allowing kids to express their artistic side beyond the comforts of their own home. [More]
Score: 5.5
This Month and Mild Top 4 Examples: 5,803 Total Clicks Date Range: Nov 13 - Oct 14
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Toys are heightened with personal photographs for familiar appeal
Implications - When it comes to distractions, particularly for kids, toys can often deter from more meaningful, family-time activities. Adding an element of familiarity to products like coloring books and kids tech devices, brands are integrating personalized photos and customized imagery for sentimental appeal. This speaks to a shift toward more visually customizable forms of play and entertainment. [More]
Score: 4.9
This Month and Untested Top 4 Examples: 5,552 Total Clicks Date Range: Jun 13 - Oct 14
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Kids activities are reinvented with unexpected artistic touches
Implications - Expanding children's imaginations, brands are heightening traditional activities like drawing by using unorthodox techniques. Allowing kids to creatively color on toy cars and even shoes, brands are allowing young consumers to engage in rule-breaking behavior in a regulated yet creative manner. [More]
Filed in: ToysLife-Stages
Score: 5.8
This Month and Mild Top 4 Examples: 13,712 Total Clicks Date Range: Nov 12 - Oct 14
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Toys are physically adapted to imitate the aesthetics of the consumer
Implications - Heightening generic toys with individual appeal, brands are offering consumers the chance to alter products with distinct imagery and personalized alterations. Allowing kids and adults the chance to superimpose their own portraits and head shots onto dolls and online activities, brands are transforming sources of play into experiences that evoke both entertainment and personal references. [More]
Trend Hunter Services
Score: 5.6
This Month and Mild Top 4 Examples: 5,751 Total Clicks Date Range: Aug 13 - Oct 14
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Heightening engagement, kids activities are enhanced with personalized touches
Implications - Engaging children, particularly those with a short attention span, can be challenging, prompting parents to look for more creatively tailored entertainment options. Offering a more personalized approach to kids products, brands are enhancing toys like coloring books and teddy bears with customizable features, adding methods of artistic expression to classic childhood experiences. [More]
Score: 6.9
This Quarter and Warm Top 4 Examples: 26,508 Total Clicks Date Range: Apr 13 - Oct 14
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Making health foods fun, brands adopt engaging packaging designs for allure
Implications - Encouraging healthy eating can be a challenge, particularly for picky eaters like kids. Seeking to add a more engaging element to nutritional goods, health brands are adding a sense of play through interactive packaging and aesthetics. This reflects a need for a more engaging approach to nutritional consumption. [More]
Score: 7.4
This Quarter and Warm Top 4 Examples: 13,898 Total Clicks Date Range: Dec 13 - Oct 14
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Rituals associated with holidays are blended with pop culture and beyond
Implications - The rigid formalities of holidays like Christmas are becoming less applicable to young generations who are more involved in pop culture than ever. As brands and consumers perceive rituals to be more reflective of the times, the market for seasonal goods is expanded to be informal and approachable. [More]
Score: 5.2
This Quarter and Mild Top 4 Examples: 5,618 Total Clicks Date Range: Sep 13 - Oct 14
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Children's footwear is given a luxe overhaul for fashion-conscious parents
Implications - Looking to convey prestige through their children, parents are investing in higher end footwear for kids. While the traditional thought regarding children's wear is to be frugal because of limited time usage, the premiumization of kid's footwear signifies a desire for disposable luxury. [More]
Score: 7
This Quarter and Warm Top 4 Examples: 9,896 Total Clicks Date Range: Jul 12 - Oct 14
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Health devices receive a youthful overhaul to ease medical experiences
Implications - Tests and medical check-ups can be quite uncomfortable, particularly for children, prompting a turn toward more playful alternatives. Combining medical devices with traditional children's toys, health brands are seeking to add an element of familiarity to traditional health practices, reflecting a growing emphasis on entertainment and enjoyment, even in areas of health and well-being. [More]