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Score: 7.3
Recent and Warm Top 2 Examples: 537 Total Clicks Date Range: Aug 16 - Aug 16
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Brands entice college students by adding maturity to campaigns
Implications - The Millennial demographic; distraught from being considered childish and immature in the eyes of the aging population, responds well to marketing tactics that provide them with a sense of adulthood -- even in college and university environments. This generation's desire for mature recognition allows brands to focus their efforts on enhancing traditional marketing campaigns and products to feel more grown-up. [More]
Score: 7.5
This Month and Warm Top 6 Examples: 3,935 Total Clicks Date Range: Mar 15 - Aug 16
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Dual income earners splurge on once-in-a-lifetime unique experiences
Implications - Millennials are willing to splurge on something that will provide them with lasting memories. As a result, experiences that are adult-targeted, aiming for couples or friends who have some excess income and likely don't have to support a family, can be seen. This is the Millennials' conscious decision to forgo having children in favor of maintaining a carefree lifestyle in action; a decision that also enables more freedom in terms of spending habits. [More]
Score: 7.9
This Month and Warm Top 4 Examples: 11,224 Total Clicks Date Range: Dec 14 - Aug 16
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Children are introduced to high-tech concepts like coding through low-tech means
Implications - Appealing to parents' desire to limit their children's exposure (and dependence) on technology, toy brands are offering products that teach high-tech skills without a high-tech design. Speaking to two shifts in the world of parenting, this approach offers the best of both worlds: a nostalgic, tech-free approach to toys with benefits that go beyond entertainment. [More]
Score: 5.9
This Month and Mild Top 5 Examples: 1,422 Total Clicks Date Range: May 15 - Aug 16
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Next generation students perfer post-secondary courses that gamify learning
Implications - Comparable to e-commerce shopping versus brick and mortar retail; post-secondary educational facilities now seek to provide unique tech-incorporated classes that encourage practical learning instead of online courses. Tech-savvy Gen Z and Millennial demographics are able to better resonate and retain their focus for higher education when the classes cater to their plugged-in lifestyles. This shift in college and university classes showcases the importance of technological evolution in various industries. [More]
Score: 6.1
This Month and Mild Top 4 Examples: 3,811 Total Clicks Date Range: Jun 15 - Aug 16
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Young parents seek to fortify children’s diets with boosted beverages
Implications - When it comes to their kids, more and more young parents are sparing little expense in ensuring they get the best nutrition and health advantage that money can buy, and the juice box is no exception. Drawn by the promise of extra benefits and essential nutrients, parents prefer to provide their offsprings with super drinks in the hopes of filling any gaps that their diets might contain. Often putting their children ahead of themselves, families are filling lunchboxes with vitamin-infused beverages for children that offer the same sophisticated benefits you would normally find in specialty health food shops. [More]
Score: 6.9
This Month and Warm Top 5 Examples: 2,483 Total Clicks Date Range: Feb 16 - Aug 16
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Health-conscious families are opting for flavored water as guilt-free refreshment
Implications - As parents become wary of the effects of sugar-loaded beverages on their children’s minds and bodies, astute brands are expanding their product lines to appeal to health-concerned families with flavored water options that still promise to delight youthful palates. Familiar fruit flavors and brightly colored packaging entice youngsters who crave something delicious while overprotective parents are won over by the simple, nature-based ingredients and healthy hydration that comes from the purity of water. [More]
Score: 5.2
This Month and Mild Top 6 Examples: 1,936 Total Clicks Date Range: Jan 16 - Aug 16
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Tech integration is integral for Millennial motivation
Implications - The efficient nature of smartphones is reaching new levels as apps designed specifically for office professionals rise. Going beyond built-in smartphone productivity tools, the apps support employee efficiency training to effectively fine-tune professional prowess and train younger demographics new to office life to effectively get them motivated on a familiar level. [More]
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Score: 6.4
This Month and Warm Top 6 Examples: 5,777 Total Clicks Date Range: Apr 14 - Aug 16
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Millennial parents seek support online when it comes to raising children
Implications - The phrase "it takes a village to raise a child" now rings even more true and is even more relevant as a new generation of parents turns to peers online to seek advice. As is the case with Millennials' purchasing decisions, Millennial parents are reviewing, researching, and contributing to their own and others' parenting styles online. This shows that Millennials will adhere to old habits as they age, prompting adaptability, not transformation, from brands they use. [More]
Score: 7
This Month and Warm Top 6 Examples: 6,587 Total Clicks Date Range: Jan 16 - Aug 16
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Millennials find a sense of community, meaning & a way to cost-cut
Implications - The running stereotype may be that Millennials live at home with their parents, but new communes allow those starting off their careers and short on money to get on their feet and follow their passion together. These hubs are popping up in dense urban cities, offering flexibility in an age of instability. [More]
Score: 6.3
This Month and Mild Top 6 Examples: 8,334 Total Clicks Date Range: Apr 15 - Jul 16
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Food and beverage products explicitly brand to young office workers
Implications - Millennials are entering the workplace at a rapid pace, and considering the sheer numbers of the group, their tendency to gravitate toward metropolitan areas, and their pre-curated lifestyles, specialty food and beverage products for young urban professionals are becoming more prevalent. It seems despite their older age, Millennials still hold the same values: curation, specificity, and convenience. [More]