Infantvertising

Utilizing toddlers in campaigns offers a more playful connection with viewers

Implications - With marketers constantly looking for ways to engage consumers, replacing actors with infants offers a way to engage viewers on a more humorous level. The commonly positive and heartwarming sentiment toward toddlers incites positive feelings regarding the brand.
SCORE: 5.9
Warm Top 6 Examples: 33,719 Total Clicks Jan 13 - May 14
Popularity
Activity
Freshness
DEMOGRAPHICS
Tattooed Baby Ads - The Playtex Binky Campaign Targets 'Difficult Little People'
SCORE: 6.8
V. Hot 18,808 Clicks Pub: Jan 9, 13
Tattooed Baby Ads
The Playtex Binky Campaign Targets 'Difficult Little People'
The babies featured in the Playtex Binky campaign could easily be inducted into the Hells Angels gang. It is of no consequence that they can probably not walk, just plop them into a mini Harley... [More]
Explanatory Infant Upset Ads - Bepantol's Baby Rash Cream Ad Offers One Cry-Stopping Solution
SCORE: 6.5
V. Hot 3,111 Clicks Pub: May 28, 14
Explanatory Infant Upset Ads
Bepantol's Baby Rash Cream Ad Offers One Cry-Stopping Solution
As this Bepantol ad points out, there are a lot of reasons that babies cry. Unfortunately, when they’re too young to be able to form words, or indicate what’s upsetting them so much, it&#... [More]
Fearless Baby Fantasy Ads - This Citroen Commercial Features an Elaborate Daydream
SCORE: 5.8
Hot 2,042 Clicks Pub: Feb 18, 13
Fearless Baby Fantasy Ads
This Citroen Commercial Features an Elaborate Daydream
An ivory-haired baby rides atop an all white horse in this ridiculously funny Citroen commercial. The international car company produced this Citroen DS3 Cabrio. Most of the commercial is... [More]
Newborn Safety Auto Commercials - Safety is Paramount in the New the Volkswagen Jetta Commercial
SCORE: 6.1
Hot 2,749 Clicks Pub: Feb 20, 13
Newborn Safety Auto Commercials
Safety is Paramount in the New the Volkswagen Jetta Commercial
The new Volkswagen Jetta commercial puts safety front and center with a quick, yet dramatic story of a couple and their newborn son. The commercial starts in front of a hospital as a mother is... [More]
Devious Babysitting Campaigns - The Cape Town Fish Market Ads Warn Against Leaving Your Kids at Home
SCORE: 3.9
Warm 3,540 Clicks Pub: Apr 17, 13
Devious Babysitting Campaigns
The Cape Town Fish Market Ads Warn Against Leaving Your Kids at Home
Parents all share the same concerns when it comes to their kids, but these Cape Town Fish Market print ads amplify those worries to another level. Babysitters can either be reliable or completely... [More]
Mirroring Infant Image Ads  - This Evian Babies Commercial 'Baby & Me' Brings Back Dancing Tots
SCORE: 5.5
Warm 3,469 Clicks Pub: Apr 22, 13
Mirroring Infant Image Ads
This Evian Babies Commercial 'Baby & Me' Brings Back Dancing Tots
The highly entertaining Evian babies commercial has triumphantly returned with a humorous third instalment. When one considers the fact that the brand’s ‘Roller Babies’ ad has been declared as... [More]
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