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Sometimes the side effects of taking certain medication is harder to deal with than the problem it is trying to cure, which the Kentera Oxybutynin Transdermal Patch ad campaign addresses. Oral solutions to overactive bladders can often result in constipation and dry mouths, but using a patch does away with such consequences.

Conceived and executed by Langland, an ad agency based in Windsor, United Kingdom, the Kentera Oxybutynin Transdermal Patch ad campaign dramatizes intolerable side effects to capture the feeling rather than the actual situation at hand. By exposing the flaws in common treatments, the campaign shows doctors that Kentera is a viable alternative. It was art directed by Andrew Morley with creative direction by Andrew Spurgeon and photography by Alex Telfer.