While some marketers go for a more humorous or uplifting theme for their advertisements, others are starting to utilize more emotionally infused concepts, and these depressing ad campaigns are some great examples of how sad themes can often leave a huge impression on viewers.
Making people laugh during a commercial is certainly one way to capture their attention, but these depressing ad campaigns are creatively utilizing a more heartfelt technique to connect with viewers. By showcasing situations and concepts that feature lonely characters, dark environments and often sad real-life addictions, these unique ad campaigns are shedding light on a concept that people will actually be able to relate to.
A great change from the ordinarily more upbeat ads, these depressing ad campaigns will certainly leave a big impression on anyone who sees it.
Stats for 13 Deeply Depressing Ad Campaigns
Trending: Older & Mild
Research: 2,589 clicks in 150 w
Interest: 1.5 minutes
Concept: Depressing Ad Campaigns
Related: 69 examples / 53 photos
Segment: Males, 18-55
Comparison Set: 25 similar articles, including: suicidal animal ads, depressed retro device ads, and wrinkled time-passing ads.
13 Deeply Depressing Ad Campaigns
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By: Tana Makmanee - Published: Jul 4, 2013