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The Mapfre Insurance Pension Plans Campaign Urges Smart Future Planning

By: Meghan Young - Published: • References: zappingmcsaatchi & ibelieveinadv
It might not be pleasant to think about, but the Mapfre Insurance Pension Plans ad campaign forces people to reflect on just how quickly time passes. In particular, it addresses young adults with references from their childhood. For instance, it reminds people that "The Playstation is more than 16 years old" and that "Toy Story was premiered 17 years ago."

The Mapfre Insurance Pension Plans ad campaign was created by Spanish ad agency Zapping/M&C Saatchi. It reads, quite depressingly, “Life passes by faster than you think.” Of course, it is only hammering this sad fact in because it wants young adults to start thinking about their future, in particular how they will be surviving in their old age. It was art directed by Ana Delgado and Alvaro Moragón. Stats for Wrinkled Time-Passing Ads Trending: Older & Warm
Traction: 3,575 clicks in 99 w
Interest: 2.8 minutes
Concept: Mapfre Insurance Pension Plans
Related: 59 examples / 45 photos
Segment: Neutral, 18-35
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