The Galderma Benzac campaign sadly illustrates how those suffering from bouts of acne can often feel ostracized from friends and social events, even if it is by their own decision and insecurities. A common problem, especially amongst teens who thrive off of new friendships and special occasions, this anti-acne cleansing cream is a great solution.
Created by Bogota-based ad agency Ogilvy & Mather, the Galderma Benzac campaign illustrates this lonely solidarity through the clever adaptation of a person's pore as a crater that separates the zit-suffering individual from the fun their friends are having. It was art directed by Diego Cárdenas (who also helped with the drawings), Daniel Mora, Andrés López and Jhon Chacón with imaginative illustrations by Daniel Mora.
Key Themes Behind This Trend
- Acne Awareness Campaigns
- Opportunity for brands to create campaigns that raise awareness about the emotional impact of acne and offer solutions to those suffering from it.
- Social Stigma Around Acne
- Opportunity to challenge societal beauty standards and promote inclusivity by featuring diverse representations of people with acne in advertising and media.
- Innovative Acne Treatments
- Opportunity for companies to develop new and effective acne treatments that address the physical and emotional aspects of the condition.
Where This Applies
- Skincare
- Opportunity for skincare brands to develop effective acne-fighting products and market them as solutions to both the physical and emotional aspects of acne.
- Advertising and Marketing
- Opportunity for ad agencies and marketers to collaborate with brands and create impactful campaigns that challenge societal beauty standards and promote inclusivity.
- Beauty and Wellness
- Opportunity for the beauty and wellness industry to develop holistic approaches to acne treatment, focusing on both the external and internal factors that contribute to the condition.
