Superstar

The Galderma Benzac Campaign Centers Around Crater-Like Pores

By: Meghan Young - Published: May 29, 2012 • References: ogilvy and ibelieveinadv
The Galderma Benzac campaign sadly illustrates how those suffering from bouts of acne can often feel ostracized from friends and social events, even if it is by their own decision and insecurities. A common problem, especially amongst teens who thrive off of new friendships and special occasions, this anti-acne cleansing cream is a great solution.

Created by Bogota-based ad agency Ogilvy & Mather, the Galderma Benzac campaign illustrates this lonely solidarity through the clever adaptation of a person's pore as a crater that separates the zit-suffering individual from the fun their friends are having. It was art directed by Diego Cárdenas (who also helped with the drawings), Daniel Mora, Andrés López and Jhon Chacón with imaginative illustrations by Daniel Mora.