Good commercials are informative; great commercials are disturbingly hilarious. The JWT Stride Long Lasting Gum ad checks the latter with an ending that will make you cringe and laugh all the same time.
Imagine driving home from the crematory with your loved ones' ashes beside you in the car. Thoughts about your time together would most likely be flashing through your mind as well as what you will make of the future. The JWT Stride Long Lasting Gum commercial captures these moments with close-ups of a sweet old woman in the driver's seat. The hilarious moment is when she places the urn on a broken shelf at home and it crashes down spilling her husbands contents all over the ground. A lonely piece of gum is then revealed. I'll save the kicker for when you watch the video but be prepared to cringe.
Stats for Cremated Ash-Eating Ads
Trending: Older & Warm
Research: 2,415 clicks in 257 w
Interest: 3.8 minutes
Concept: JWT Stride Long Lasting Gum
Related: 82 examples / 63 photos
Segment: Neutral, 18-35
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