The Chery QQ Ad Campaign Focuses on Nostalgia for the Past

By: Meghan Young - Published: Jul 19, 2011 • References: ogilvy & ibelieveinadv
As good as it might be that drivers will have to make less and less stops to the gas station thanks to more eco-friendly and economical vehicles, the Chery QQ ad campaign shows the flip side of this script. While drivers might be living happier, healthier and even wealthier lives, these once necessary gas stations will become lonely with neglect.

Conceived and executed by Asunción-based ad agencies Nasta and Ogilvy, the Chery QQ ad campaign may tug on heartstrings, but this mourning period will soon come to an end as it always does. As much as illustrator Edgar Arce was able to imbue some personality into this gas pump, the Chery QQ ad campaign really does just signal the end of an era. It is, however, interesting to see the Chery QQ ad campaign focus on nostalgia rather than the excitement of the future. Stats for Lonely Gas Pumps Trending: Older & Chilly
Research: 1,674 clicks in 252 w
Interest: 3.9 minutes
Concept: Chery QQ
Related: 34 examples / 26 photos
Segment: Males, 18-55
Comparison Set: 12 similar articles, including: novel life-changing ads, alcoholic sundown contraptions, and shocking anatomy campaigns.