The China Environmental Protection Foundation Campaign Urges Human Help

By: Meghan Young - Published: Mar 29, 2012 • References: ogilvy & ibelieveinadv
As sad and depressing as the China Environmental Protection Foundation campaign is, it is also extremely eye-opening. More often than not, the cause of animal deaths is put in the hands of humans. In this case, however, animals are portrayed as committing suicide in order to leave their despairing circumstances.This ad campaign shows just how terrible human's environmental neglect can be if not recognized and improved.

The China Environmental Protection Foundation campaign was created by the Hong Kong branch of global ad agency Ogilvy & Mather. With the familiar tag line, "Goodbye cruel world," the campaign asks people, "How far can we push nature before it simply gives up?" It was created directed by Alvin Lim and Richard Sorensen. Stats for Suicidal Animal Ads Trending: Older & Buzzing
Research: 18,326 clicks in 217 w
Interest: 2.6 minutes
Concept: Suicidal Animal Ads
Related: 44 examples / 34 photos
Segment: Neutral, 18-55
Comparison Set: 16 similar articles, including: phallic weapon ads, balloon people ads, and celebratory survivor ads.