McDonald's 'Loose Change' Menu Promotion Has Change-Eating Machines Sad

By: Alexander Lam - Published: May 26, 2013 • References: mcdonalds.au and ibelieveinadv
In a campaign for McDonald's 'Loose Change' menu, lonely change-eating machines are seen depressed over their new-found isolation. Each print ad displays a different machine lamenting the lack of attention that they've been receiving. With McDonald's 'Loose Change' logo at the bottom of the ad, it's implied that all the change is now going towards cheap and convenient fast food.

Developed by advertising agency DDB, the ads have been targeted towards attracting the change of Australian consumers. The retro feel of each piece of this campaign contributes to attracting value-seeking members of Generation Y. From old arcade terminals to claw machines that picked up stuffed animals, the ads have definitely attempted to target a certain generation of consumers.