Minimalist Packaging

Simple designs connect with consumers in a more straightforward way

Implications - With flamboyant patterns and exuberant designs often resulting in visually perplexing products, brands are opting for more simple approaches to attract consumers. Clear-cut product labels allow consumers to easily identify and differentiate brands from others. This illustrates how simplicity in design often leads to a much more approachable product.
SCORE: 6.2
Warm Top 6 Examples: 111,215 Total Clicks Jan 13 - Jul 15
Popularity
Activity
Freshness
DEMOGRAPHICS
Consumer Insight Topics: MarketingLifestyleFoodBranding
Experimental Beer Branding - Assorted Beer Packaging Asserts That Identity Design Inevitably Evolves
SCORE: 7.3
V. Hot 15,656 Clicks Pub: Apr 3, 15
Experimental Beer Branding
Assorted Beer Packaging Asserts That Identity Design Inevitably Evolves
This assorted beer branding scheme goes far beyond what’s pictured above; it includes an extensive variety label designs and unusual bottles that bear only a logo in common. With the help of... [More]
Minimalist Gourmet Branding - The My Olive Tree Product Packaging Modernizes Tradition
SCORE: 6.5
V. Hot 68,342 Clicks Pub: Apr 17, 13
Minimalist Gourmet Branding
The My Olive Tree Product Packaging Modernizes Tradition
Embracing a minimalist design aesthetic, this bold packaging for My Olive Tree products is clean and simply chic. Having produced olive oil for a number of years, a family in the Peloponnese region... [More]
Dairy-Disguised Alcohol - Undercover Wine Packaging Has an Understated Look for Easy Delivery
SCORE: 5.8
Warm 16,641 Clicks Pub: Mar 5, 13
Dairy-Disguised Alcohol
Undercover Wine Packaging Has an Understated Look for Easy Delivery
In Undercover Wine packaging, you have the familiar milk bottle and a label that clearly suggests dairy contents. It would be quite a shock to then open it up and discover red wine inside. This... [More]
Plainly Packaged Java - Other Coffee Branding Takes the Basic, Direct and Minimalist Approach
SCORE: 4.6
Warm 7,124 Clicks Pub: Jan 5, 14
Plainly Packaged Java
Other Coffee Branding Takes the Basic, Direct and Minimalist Approach
Other Coffee branding was designed to distinguish itself from the common graphic treatment of its competing companies and cafes. No colors, images or even symbols have been applied to the majority... [More]
Minimalist Aromatic Branding - The Air Aroma Line Stands Out Due to Its Minimalist Package Design
SCORE: 4.9
Warm 1,707 Clicks Pub: Jan 31, 13
Minimalist Aromatic Branding
The Air Aroma Line Stands Out Due to Its Minimalist Package Design
Out of the five human senses, smell is generally the forgotten middle child when it comes to branding and marketing, which is exactly what Air Aroma is trying to change. The minimalist approach to... [More]
Whiteout Coffee Packaging - Street Fifty Eight is an Australian Java Brand with Minimalist Branding
SCORE: 4.4
Warm 1,745 Clicks Pub: Jul 10, 15
Whiteout Coffee Packaging
Street Fifty Eight is an Australian Java Brand with Minimalist Branding
With a name inspired by New York City’s luxurious Upper East Side, Street Fifty Eight is a coffee brand with sharp, minimalist branding that aims to reflect the high quality of the product.... [More]