Macabre Marketing

Morbid advertisements illustrate a turn toward more shocking media techniques

Implications - With violence in movies and television becoming the norm, viewers are becoming increasingly immune to explicit imagery. Aiming to incite more of an emotional response from viewers, brands seek to utilize violent themes to create shock value in their ads.
SCORE: 5.1
Warm Top 6 Examples: 38,918 Total Clicks Feb 13 - Jan 14
Popularity
Activity
Freshness
DEMOGRAPHICS
Consumer Insight Topics: Pop CultureMarketingMediaPrint
Desecrated Logo Ads - A Campaign for OLA Poder Activo Shows Logos Being Killed
SCORE: 6.3
V. Hot 10,248 Clicks Pub: Jun 25, 13
Desecrated Logo Ads
A Campaign for OLA Poder Activo Shows Logos Being Killed
In an effort to promote OLA Poder Activo washing powder, Bolivian ad agency KEVLAR created a series of minimalist ads that feature iconic logos being destroyed. Each ad shows a different logo being... [More]
Twisted Disney Campaigns - The '13th Street Horror Channel' Ads Kill Off Cinderella and Snow White
SCORE: 6.2
V. Hot 10,631 Clicks Pub: Aug 19, 13
Twisted Disney Campaigns
The '13th Street Horror Channel' Ads Kill Off Cinderella and Snow White
Sometimes an unhappy ending is all you’re looking forward to, and these 13th Street Horror Channel advertisements know exactly how you feel. Created by the Miami Ad School in New York with... [More]
Human Helmet Ads - The Thai Health Promotion Foundation Campaign is Gorily Scalped
SCORE: 4.9
Warm 5,639 Clicks Pub: Feb 28, 13
Human Helmet Ads
The Thai Health Promotion Foundation Campaign is Gorily Scalped
The Thai Health Promotion Foundation ad campaign is shockingly gory in order to get people’s attention right off of the bat. It involves helmets made out of human scalps as though someone took... [More]
Traumatized Typography Texting Ads - The MINI Word Blocker App Campaign Promotes Safe Driving
SCORE: 4.5
Warm 7,990 Clicks Pub: May 17, 13
Traumatized Typography Texting Ads
The MINI Word Blocker App Campaign Promotes Safe Driving
Many car companies put out ad campaigns that warn people not to text and drive; but MINI Cooper is one of the only companies that has taken it a step further with its MINI Word Blocker App. The... [More]
Bird-Infested Organ Ads - A Campaign Against Histoplasmosis has Birds Nesting on Organ Branches
SCORE: 4.2
Warm 1,351 Clicks Pub: May 31, 13
Bird-Infested Organ Ads
A Campaign Against Histoplasmosis has Birds Nesting on Organ Branches
In a campaign against Histoplasmosis, a series of branched organs with nested birds were created by American ad agency Publicis. Histoplasmosis is a disease that affects the lungs and is contracted... [More]
Macabre Gingerbread Men Ads - The Fangoria Magazine Holiday 2013 Campaign is Deliciously Disturbing
SCORE: 3.5
Mild 3,059 Clicks Pub: Dec 6, 13
Macabre Gingerbread Men Ads
The Fangoria Magazine Holiday 2013 Campaign is Deliciously Disturbing
The Fangoria Magazine Holiday 2013 ad campaign mashes a bit of the Halloween spirit with a Christmas one to appeal to its fan base in a relevant way. Not to mention that it is promoting its... [More]