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Comical Couture

The use of humor in fashion illustrates the continuing expansion of pop culture

Implications - With retailers constantly striving to appeal to a youthful demographic, modern pop culture references have served as useful marketing techniques. Consumers are constantly looking for products that they can relate to, thus explaining why brands are utilizing modern references in their clothing. This demonstrates how contemporary culture continues to pop up in everyday products.
Trend Themes
1. Humor in Fashion - The use of pop culture references and fun designs in apparel appeals to a youthful demographic, presenting openings for creative marketing techniques.
2. Medieval-inspired Fashion - Medieval styles are a source of inspiration in fashion design, creating opportunities for designers to merge history with contemporary designs in a creative way.
3. Disney-inspired Couture - Disney characters being used as inspiration in high-end fashion and editorial ads create innovative and profitable marketing campaigns.
Industry Implications
1. Fashion Industry - The fashion industry can capitalize on using cultural references and fantastical inspirations from history to create unique, innovative designs.
2. Entertainment Industry - The entertainment industry can see huge marketing opportunities in bridging popular and beloved franchises with fashionable clothing designs.
3. Media Industry - Media companies can benefit from using nostalgic characters and popular references in advertising and editorial content to create buzz and engagement.
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 53 Examples:
1,726,471 Total Clicks
Date Range:
Jul 13 — Jan 14
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Chic Disney Editorials
Chic Disney Editorials
This Editorial by Christian Anwander is Called 'Disney Story'
This chic editorial for Grazia France is entitled ‘Disney Story’, and features model Kamila Filipcikova dressed up as a number of different Disney characters. This series makes Disney... MORE
Eccentric Club Kid Couture
Eccentric Club Kid Couture
The Jylle Navarro x Sink The Pink Collection is Raver-Themed
The Jylle Navarro x Sink The Pink collection celebrates the infamous UK club night. Appealing to the fearless style-setter, this raver-themed collection of statement knits is the opposite of expected.... MORE
Honest Laundry Day Tees
Honest Laundry Day Tees
The ‘Last Clean T-Shirt’ Brings Humor to Laundry Day
The Last Clean T-Shirt as seen on model Cara Delevingne will add a sassy touch to any girl’s wardrobe. The fun tee is great for young women who don’t take themselves to seriously or do laundry... MORE
Quirky Medieval-Inspired Fashion
Quirky Medieval-Inspired Fashion
The Vivienne Westwood Spring 2014 Features Looks Fit for a Queen
The Vivienne Westwood Spring 2014 featured a collection of Medieval-inspired fashions. Westwood put her own spin on the fashion of the Middle Ages, featuring looks that ranged from peasant-chic to... MORE
Fast Food-Worshipping Editorials
Fast Food-Worshipping Editorials
CR Fashion Book Issue Three Unorthodoxly Cherishes Couture
‘The Cult’ editorial for The CR Fashion Book issue three features women who juxtapose high fashion with vices like smoking and fast food consumption. Though the word ‘cult’... MORE
Iconic Mouse Fashion Captures
Iconic Mouse Fashion Captures
This Series was Influenced by the Cartoon Minnie Mouse
This adorable fashion series by ‘aramanstudio T.A.’ was inspired by the beloved Disney cartoon Minnie Mouse. In these flashy fashion captures, a beautiful blond model is seen sporting Minnie... MORE

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